Establishing marketing and changing the organizational culture with social media: a pilot study of a hotel organization 2014 (English)In: Abstracts and conference materials for the European conference on social media: University of Brighton UK, 10-11 July, 2014 / [ed] Asher Rospigliosi, Sue Greener, Reading: Academic Conferences Publishing, 2014, p. 71-71Conference paper, Oral presentation with published abstract (Other academic)

Place, publisher, year, edition, pages

Reading: Academic Conferences Publishing, 2014. p. 71-71

Keywords [en]

Social media, marketing, hotel organization, organizational culture

National Category

Business Administration

Research subject

SOCIAL SCIENCE, Business administration; Work Integrated Learning

Identifiers

URN: urn:nbn:se:hv:diva-9136ISBN: 9781910309285 (print)OAI: oai:DiVA.org:hv-9136DiVA, id: diva2:907287

Conference

European conference on social media,University of Brighton UK, 10-11 July, 2014

Available from: 2016-02-26 Created: 2016-02-26 Last updated: 2025-09-30Bibliographically approved

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Högberg, Karin

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