Ideas are important to the world of politics and they play a key role in defining and understanding the meaning of concepts. Studying present ideas and discussions about a concept is important as it helps us understand more about the ideas and approaches that are mediated to the general public and hence more about the meaning of the concept at large. Political scientists argue that democracy is a contested concept whose meaning is not given. Yet, little is known about ideas about democracy in Latin America at large and ideas about democracy in Argentina in particular. This study examines Argentinian newspapers as an arena for ideas to understand more about the meaning of democracy in Argentina. The data was collected through qualitative content analysis of articles from 2013 from three nationally distributed newspapers with different positions on the ideological spectrum. Two dimensions of democratic deepening and ideals types were used to analyse the data. The study shows that the understanding that Argentinians have of the concept of democracy seems to differ from a more traditional reductionist approach, hence also the general approach that is generally applied when studying democracy. Analysing the results will lead on to a discussion on improvement of democratic practices and new ideas of how popular sovereignty could be exercised through more grass-root participation and extension of democratic practices.