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A market-focused RBV on green product innovation: Detailing the relationships between market responsiveness, green product innovation and new product performance
School of Management, Xi’an Jiaotong University, Xi’an, Shaanxi 710049 (CN); ERC for Process Mining of Manufacturing Services in Shaanxi Province, Xi’an, Shaanxi 710049 (CHN).
School of Management, Xi’an Jiaotong University, Xi’an, Shaanxi 710049 (CN); ERC for Process Mining of Manufacturing Services in Shaanxi Province, Xi’an, Shaanxi 710049 (CHN).
University West, School of Business, Economics and IT, Division of Business Administration. (KAMAIL iAIL Ekonomi)ORCID iD: 0000-0001-5408-413X
College of Business, Southern University of Science and Technology, Shenzhen 518000 (CHN).
2026 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 208, p. [1-14], article id 116068Article in journal (Refereed) Published
Abstract [en]

This study builds a market-focused resource-based view (RBV) framework on green product innovation (GPI) to examine the relationship between market responsiveness, GPI, product advantages, and new product performance, as well as the role of industry clockspeed. We adopt a partial least squares method to test these relationships using data from 325 Chinese manufacturing firms. The results show that market responsiveness positively affects GPI, and GPI can promote new product performance through enhancing product radicalness and meaningfulness. Besides, the mediating effect of product meaningfulness is stronger in high- than in low-clockspeed industries, while the mediating effect of product radicalness does not present a differentiated extent between high- and low-clockspeed industries. This study offers a market-focused RBV framework on GPI, illustrates the importance of responsiveness to market intelligence when implementing GPI, and highlights the necessity of investigating additional outcomes of GPI other than aggregated performance measures and comparing these effects among different industries.

Place, publisher, year, edition, pages
2026. Vol. 208, p. [1-14], article id 116068
Keywords [en]
market-focused RBV Green product innovation Market responsiveness Product radicalness Product meaningfulness Industry clockspeed
National Category
Business Administration
Research subject
Work-Integrated Learning
Identifiers
URN: urn:nbn:se:hv:diva-24851DOI: 10.1016/j.jbusres.2026.116068ISI: 001697324000001Scopus ID: 2-s2.0-105034339854OAI: oai:DiVA.org:hv-24851DiVA, id: diva2:2040023
Note

This work was supported by the Major Projects of National Natural Science Foundation of China (Grant numbers: 72192830 and 72192834).

Available from: 2026-02-19 Created: 2026-02-19 Last updated: 2026-08-08Bibliographically approved

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