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Oxfilé eller nudlar?: En studie om konsumenternas köpbeteende och effekten av höjda matpriser
University West, School of Business, Economics and IT.
University West, School of Business, Economics and IT.
2025 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

During the past two years, there has been a significant price increase in food prices, which has provoked strong reactions among households in Sweden. This study aims to analyze how consumption in selected food categories has been affected by these price increases. The food categories examined in this study include meat, dairy products, flour and grains, sugar and sweets as well as coffee/tea/cacao. The dataset contained a total of 220 observations, including consumer price index (CPI) and consumption data from the period 1980-2024. Using time serie analysis as the primary model, the study obtained significant results through regression analysis, lag variables and logarithmic variables to examine consumer behavior. The results indicate that for certain food categories, consumption did not change immediately after a price increase. These categories were characterized by low price elasticity. In contrast for food items such as meat, consumption decreased immediately when prices rose. These findings can be explained by the perceived utility of the food items for households, along with emotional and social factors. Food items that were easier to substitute showed higher elasticity, with consumption decreasing more sharply as prices rose. In conclusion, this study shows that price changes have different impacts on the consumption of food categories, depending on the characteristics of each food type.

Place, publisher, year, edition, pages
2025. , p. 37
Keywords [en]
Consumption, foodprices, timeserienalaysis, Sweden, consumer behavior
National Category
Economics
Identifiers
URN: urn:nbn:se:hv:diva-23663Local ID: EXC513OAI: oai:DiVA.org:hv-23663DiVA, id: diva2:1978460
Subject / course
Nationalekonomi
Educational program
Mäklarekonomprogrammet, fastighet och finans
Supervisors
Examiners
Available from: 2025-07-22 Created: 2025-06-27 Last updated: 2025-09-30Bibliographically approved

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