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Influencers verklighet bakom en glamorös fasad: En kvalitativ studie som undersöker influencers arbetsmiljö och arbetsbelastning samt hur detta påverkar deras hälsa ur ett långsiktigt perspektiv
University West, School of Business, Economics and IT.
2025 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study examines how influencers work environment and workload are affected by their dependent position on both companies and followers and how this impacts their ability to maintain a sustainable working life. By using a qualitative method where semi-structured interviews and an participant observation is used to collect data to analyze how influencers' experiences of their work situation, work-life balance, and health effects. The analysis is grounded in the theoretical frameworks of Social Exchange Theory and Work-Life Balance. The study's results reveal that influencers work under high performance demands, expectations on constant availability and a poor work-life balance. Influencers also show a strong dependence on companies as collaborative partners for income and on followers to strengthen their brand which creates a complex situation to handle. This situation is contributing to stress-related illness and mental health issues. The results shows that their work situation isn’t sustainable in the long term, as it lacks a structured work environment and support for psychological well-being. The study also contributes for further research on sustainable solutions for influencers and especially studies conducted over an extended period.

Place, publisher, year, edition, pages
2025. , p. 32
Keywords [en]
Influencers, work environment, workload, work situation, mental health, sustainable working life
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hv:diva-23645Local ID: EXF610OAI: oai:DiVA.org:hv-23645DiVA, id: diva2:1978173
Subject / course
Business administration
Educational program
Magisterprogram i ledarskap
Supervisors
Examiners
Available from: 2025-07-22 Created: 2025-06-27 Last updated: 2025-09-30Bibliographically approved

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