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Deepfakes påverkan på olika åldersgrupper: En kvantitativ studie om desinformation på sociala medier
University West, School of Business, Economics and IT.
University West, School of Business, Economics and IT.
2025 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Deepfakes impact on different age groups (English)
Abstract [en]

The rapidly evolving technology behind deepfakes is creating increasingly realistic material that makes it more difficult to identify false information with the bare eye. New techniques are constantly being developed to identify deepfakes, but the deepfake-technology is quickly catching up by finding new ways to bypass detection. Deepfakes can be spread with both harmful and entertaining intentions, and due to the human tendency to interpret false information as true, this is a threat to both individuals and society. This highlights the importance of discussing the topic to raise awareness of the threat it poses. This study has focused on investigating whether there are any differences between age groups in their perceptions and trust in deepfakes. Furthermore, it explores how these differences manifest in relation to information on social media. This was investigated with a survey that resulted in 133 responses from four different age groups. The results showed that age is an important aspect of how deepfakes are perceived and affect trust. Older age groups show lower confidence and less awareness of the phenomenon. However, the respondents demonstrated a good ability to identify images as fake or authentic regardless of age group, indicating a greater knowledge than expected.

Place, publisher, year, edition, pages
2025. , p. 68
Keywords [en]
Deepfake, social medias, disinformation, perceptions, reliability, cognitive heuristics, ELM, age groups, survey
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:hv:diva-23570Local ID: EXI500OAI: oai:DiVA.org:hv-23570DiVA, id: diva2:1974399
Subject / course
Informatics
Educational program
Systemutveckling - IT och samhälle
Supervisors
Examiners
Available from: 2025-06-25 Created: 2025-06-23 Last updated: 2025-09-30Bibliographically approved

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Citation style
  • apa
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf