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An Old Story New: "En kvalitativ innehållsanalys om Disneys könsstereotyper och synen på normativ heterosexuell tvåsamhet och kärlek i dess remakes”
University West, School of Business, Economics and IT.
University West, School of Business, Economics and IT.
2022 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
An Old Story New : ”A qualitative content analysis on Disney's gender stereotypes and the view of normative heterosexual duality and love in its remakes” (English)
Abstract [en]

Gender stereotypes have previously been researched in Disney movies, but there are fewer studies on how Disney has developed these in their recent remakes. In our study, we have taken four of Disney's remakes of their old classics and done a qualitative content analysis to examine how the films have developed regarding Disney's gender stereotypes and the normative heterosexual duality and love.

The survey shows a development where gender stereotypes have decreased although to some extent they still exist. The women in the films appear stronger, braver, independent, and goal oriented. Men still appear to some extent in a gender stereotypically masculine way, but they show a clearer contact with their emotions and show other stereotypically feminine traits. The survey also shows a small development regarding Disney's views on  love relationships in addition to the normative heterosexual duality as they include more perspectives of love. In conclusion, it is seen that the female personalities show a development where they are perceived to have more stereotypically masculine traits .

Abstract [sv]

Det har tidigare forskats på könsstereotyper i Disneys filmer men det finns färre undersökningar på hur Disney har utvecklat dessa i deras nyare remakes. I vår studie har vi tagit fyra av Disneys remakes av sina gamla klassiker och gjort en kvalitativ innehållsanalys för att granska hur filmerna har utvecklats gällande Disneys könsstereotyper och den normativa heterosexuella tvåsamheten och kärlek.

Undersökningen visar en utveckling där könsstereotyper minskat trots att de till viss del fortfarande finns kvar. Kvinnorna i filmerna framstår som starkare, modigare, självständiga och målinriktade. Männen framstår fortfarande till en viss del på ett könsstereotypiskt manligt sätt, men de visar en tydligare kontakt med sina känslor och visar andra stereotypiskt feminina drag. Undersökningen visar även en liten utveckling gällande Disneys syn på kärleksrelationer utöver den normativa heterosexuella tvåsamheten då de inkluderar fler perspektiv av kärlek. Som slutsats ser man att de kvinnliga karaktärernas personligheter visar en utveckling där de upplevs ha mer stereotypiskt maskulina drag.

Place, publisher, year, edition, pages
2022. , p. 45
Keywords [en]
gender, qualitative, content analysis, gender stereotypes, sexuality
Keywords [sv]
genus, kvalitativ, innehållsanalys, könsstereotyper, sexualitet
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:hv:diva-18798Local ID: EXC509OAI: oai:DiVA.org:hv-18798DiVA, id: diva2:1679674
Subject / course
Informatics
Educational program
3D-animation
Supervisors
Examiners
Available from: 2022-08-25 Created: 2022-07-01 Last updated: 2025-09-30Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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