Ownership in media have according to previous studies a central role of what content that is produced. Interests of owners have been shown in the actual media content, interests such as economic and ideological agendas. Financial contributors can have an impact on media content.

To examine if ownership matters, the comparison is of two news outlets both on the conservative side, where one is independent, and the other is owned by a political party. The news outlets are Samtiden and Svenska Dagbladet. To analyze the news reports, the chosen frames of unemployment, cultural values and crime were examined to understand how the news outlets frame 'reality' and how ownership matters in that context.

This thesis aims to compare the framing of media content of two newspapers, one owned by a political party (Samtiden, owned by the Sweden Democrats) and one privately owned (Svenska Dagbladet).

The thesis concludes that the framing of 'reality' in Samtiden is about foreign-born being a threat to the Swedish society. 'Reality' is framed in SvD as a secular, equal society with some challenges. This thesis shows that a newspaper owned by a political party frames 'reality' in favor of their political agenda in contrast to an independent newspaper.