När flödet styr valen : Konsumtion på TikTok

Bendz, Cassandra; Andersson, Jasmine

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När flödet styr valen: Konsumtion på TikTok

Bendz, Cassandra

University West, School of Business, Economics and IT.

Andersson, Jasmine

University West, School of Business, Economics and IT.

2026 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title

When the Feed Shapes Choices : Consumption on TikTok (English)

Place, publisher, year, edition, pages

2026. , p. 47

Keywords [en]

TikTok, influencers, young adults, consumer behaviour, impulse buying, buy now pay later, FOMO, affective trust

Keywords [sv]

TikTok, influencers, unga vuxna, konsumtionsbeteende, impulsköp, FOMO, affektiv tillit

National Category

Information Systems, Social aspects

Identifiers

URN: urn:nbn:se:hv:diva-25458Local ID: EXC509OAI: oai:DiVA.org:hv-25458DiVA, id: diva2:2074847

Subject / course

Media informatics

Educational program

Digitala media

Supervisors

Jungselius, Beata

Examiners

Seredko, Alena

Available from: 2026-06-22 Created: 2026-06-18 Last updated: 2026-06-22Bibliographically approved

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