Färgen och formens inverkan på logotyper : En kvantitativ enkätstudie om hur färg och form i logotyper påverkar konsumenters uppfattning om ett varumärke

Steiteh, Diana; Strömdahl, Hanna

bibliotek.hv.se

Simple search

Advanced search -
Research publications Advanced search -
Student theses Statistics

Cite ExportLink to record

Permanent link

https://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-25381

Direct link

http://hv.diva-portal.org/smash/record.jsf?pid=diva2:2067696

Cite

Citation style

apa
ieee
modern-language-association-8th-edition
vancouver
Other style

More styles

Language

de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale

More languages

Output format

html
text
asciidoc
rtf

Färgen och formens inverkan på logotyper: En kvantitativ enkätstudie om hur färg och form i logotyper påverkar konsumenters uppfattning om ett varumärke

Steiteh, Diana

University West, School of Business, Economics and IT.

Strömdahl, Hanna

University West, School of Business, Economics and IT.

2026 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title

The impact of colour and shape on logos (English)

Place, publisher, year, edition, pages

2026. , p. 86

Keywords [en]

Logo, colour psychology, marketing, brand, shape, perception

Keywords [sv]

Logotyp, färgpsykologi, marknadsföring, varumärke, form, perception

National Category

Information Systems, Social aspects

Identifiers

URN: urn:nbn:se:hv:diva-25381Local ID: EXC509OAI: oai:DiVA.org:hv-25381DiVA, id: diva2:2067696

Subject / course

Media informatics

Educational program

Digitala media

Supervisors

Christiansen, Birgitte

Examiners

Andersson, Ulf R.

Available from: 2026-06-09 Created: 2026-06-08 Last updated: 2026-06-09Bibliographically approved

Open Access in DiVA

fulltext(2409 kB)

35 downloads

File information

File name FULLTEXT01.pdfFile size 2409 kBChecksum SHA-512

6662f3b8d59651daef00421b0d5de7ccb5944445645ec7bd0ce22cb76c6b7239d612e340406f29a1d1bd040c02e54e02460c251503ebddab1278260e639b4889

Type fulltextMimetype application/pdf

The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Total: 354 hits