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2026 (English) In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 208, p. [1-14], article id 116068Article in journal (Refereed) Published
Abstract [en] This study builds a market-focused resource-based view (RBV) framework on green product innovation (GPI) to examine the relationship between market responsiveness, GPI, product advantages, and new product performance, as well as the role of industry clockspeed. We adopt a partial least squares method to test these relationships using data from 325 Chinese manufacturing firms. The results show that market responsiveness positively affects GPI, and GPI can promote new product performance through enhancing product radicalness and meaningfulness. Besides, the mediating effect of product meaningfulness is stronger in high- than in low-clockspeed industries, while the mediating effect of product radicalness does not present a differentiated extent between high- and low-clockspeed industries. This study offers a market-focused RBV framework on GPI, illustrates the importance of responsiveness to market intelligence when implementing GPI, and highlights the necessity of investigating additional outcomes of GPI other than aggregated performance measures and comparing these effects among different industries.
Keywords market-focused RBV Green product innovation Market responsiveness Product radicalness Product meaningfulness Industry clockspeed
National Category
Business Administration
Research subject
Work-Integrated Learning
Identifiers urn:nbn:se:hv:diva-24851 (URN) 10.1016/j.jbusres.2026.116068 (DOI) 001697324000001 () 2-s2.0-105034339854 (Scopus ID)
Note This work was supported by the Major Projects of National Natural Science Foundation of China (Grant numbers: 72192830 and 72192834).
2026-02-192026-02-192026-08-08 Bibliographically approved