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  • 301.
    Pareto, Lena
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Willermark, Sara
    University West, School of Business, Economics and IT, Division of Media and Design.
    TPACK in situ: A Design-based Approach Supporting Professional Development in Practice2019In: Journal of educational computing research (Print), ISSN 0735-6331, E-ISSN 1541-4140, Vol. 57, no 5, p. 1186-1226Article in journal (Refereed)
    Abstract [en]

    Technological pedagogical and content knowledge (TPACK) is a well-known conceptual framework for what knowledge teachers need in order to teach successfully using technology. Most recent TPACK studies address assessment of teacher TPACK by quantitative self-reporting surveys. Such an approach provides little guidance for teachers in how to develop their everyday teaching practice. We argue for a revival of the original TPACK design-based approach and propose a design-based, operationalization of the framework that is situated in action, context specific, and integrated in practical teaching. The approach has been developed, evaluated, and validated in a school development project in a Nordic Elementary School context using design-based research. The project engaged more than 100 professionals: in-service elementary teachers, school administrators and researchers, and more than 1,000 students during 3 years. The theoretical development evolved from rich descriptions of 38 didactic design as delimited units of teaching including planning, implementation, and evaluation of specified learning tasks acted out in practice. Contributions include framing teaching practice as design activity and a TPACK in situ model and methods targeting reflective practitioners. Our proposed approach addresses current limitations of TPACK and is aligned with advocated professional development methods.

  • 302.
    Pehrson, Hannah
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Pantic, Nicola
    University West, Department of Economics and IT, Division of Media and Design.
    Från noll till hundra på åtta sekunder: En experimentell studie av laddningsindikatorers påverkan på användarupplevelsen2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to investigate whether progress indicators' various degrees of feedback have any impact on the users' subjective experienced time and satisfaction during loading sequences in smartphones. By executing a user test 30 participants used and evaluated three mobile applications, containing unique stimuli in the form of progress indicators. Throughout this we have been informed of the participants self-reflection experience through subsequent interviews. The result of this shows a clear correlation between progress indicators' degree of feedback and their impact on the subjective experienced time, and the degree of satisfaction.

    We made interesting findings in terms of the fastest perceived loading sequence was not alwaysthe most satisfying, but we can only discuss the reason behind this since further researchis required. Finally, we conclude that the development of applications should make useof progress indicators with a high degree of feedback since they positively promotes the subjective experienced time and satisfaction. Because of studies with this focus in UXare infrequent, we assume that this study can form the basis for further and deeper research in the subject. 

  • 303.
    Pehrson, Josefine
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Ahxner, Sara
    University West, Department of Economics and IT, Division of Media and Design.
    Recensenten på nätet: En kvalitativ studie om konsumentens incitament för att skriva recensioner2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In line with the digitization and the growth of e-commerce, the internet-based review has gained importance for the digitized purchasing process. It has been found that reviews have an impact on purchase decisions and act as cheap marketing, but limited research cover the motives behind reviews. The purpose of this study is to achieve a wider perspective on the subject and a deeper understanding of the consumers incentive to write reviews through a qualitative survey. The selection is based on ecommerce consumers who have ever written a review on the internet or regularly do it. The data collects through eight individual interviews, where the focus lies on allowing the respondents to develop their own thoughts about their reviews. The result is put in relation to previous research and we find both similarities and differences. Other than previous research on the subject, theory include the model of the buying process and the concept of word of mouth (WOM). We conclude that the consumers main incentive to write reviews is the willingness to help others in their purchase decisions. Finally, we present implications for e-commerce companies where we recommend providing reviews and encouraging consumers to review. We believe that this study can form the basis for further research on the subject.

  • 304.
    Pennbrant, Sandra
    et al.
    University West, Department of Health Sciences, Section for nursing - undergraduate level.
    Nunstedt, Håkan
    University West, Department of Health Sciences, Section for nursing - undergraduate level.
    Bernhardsson, Lennarth
    University West, School of Business, Economics and IT, Division of Media and Design.
    Learning Through Reflection: The Portfolio Method As A Tool To Promote Work-Integrated Learning In Higher Education2019In: INTED2019 Proceedings / [ed] L. Gómez Chova, A. López Martínez, I. Candel Torres, Valencia: The International Academy of Technology, Education and Development, 2019, p. 729-739Conference paper (Refereed)
    Abstract [en]

    Students need to develop meta-reflection to strengthen their learning process and to be able to manage the continuous changes encountered both higher education and in workplaces. Reflection is the most important for achieving progress within work integrated learning. For students to develop meta-reflection and achieve progression within work integrated learning, they need a systematic structure and conscious tools. The Portfolio method can be one of those tools.In this article we are going to discuss, from a theoretical standpoint, how teachers can develop a better structure for students so that they can strengthen their learning-process and progression of work integrated learning in higher education during internships which in turn promote lifelong learning. This progression of work integrated learning will be discussed in relation to the “WIL4U” model together with examples of reflection questions, learning outcomes, learning activities and examination forms. The “WIL4U” model was developed from the “AIL 4E (DUCATION)” model created by Bernhardsson, Gellerstedt and Svensson.The purpose of this conceptual discussion article is to highlight the portfolio method as a structure and tool for progress work integrated learning by reflection.With support of the portfolio method, the students can develop their ability to make well-balanced, and reflected choices in planning actions for work integrated learning. This requires well-developed self-regulation and the ability to meta-cognition and systematic meta-reflection to evaluate the effects of various actions. The portfolio method can also improve the reflection-process to develop the student's ability to emphasize strengths and increase the ability to achieve the learning outcomes in higher education.

  • 305.
    Persdotter, Klara
    University West, Department of Economics and IT, Division of Media and Design.
    Disneys Frost: ”A Frozen Heart Worth Mining”2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to examine how and what Disney is communicating to its audience through its movie Frozen (2013). Since Disney currently is a dominant party of the movie entertainment for children they bear a great responsibility for the messages they convey through their movies, as children may be influenced by them. In this study, Frozen (2013) has been studied by a qualitative text analysis using Peter Dahlgren's approach for analyzing media text, with focus on the textual construction and the narrative dynamics of the media text (the movie). The analysis was made based on a norm-critical perspective.

    The analysis showed that Frozen breaks free from many of Disney's past patterns and structures and manages to create a less predictable tale. The analysis also showed the emergence of a new role; the fake villain, used precisely in order to create a less predictable tale. In differences from several earlier portrayals of the Disney Princess Frozen shows two feminine strong and independent female characters, who act on their own authority. Frozen also questions Disney's previous attitude concerning that love can arise at first sight, and that romantic love is the strongest and most valuable type of love. For the first time in forever in a Princess movie Frozen manages to portray love between family members as stronger than romantic love.

  • 306.
    Rangraz, Masood
    et al.
    University West, School of Business, Economics and IT, Divison of Informatics.
    Pareto, Lena
    University West, School of Business, Economics and IT, Division of Media and Design.
    Robotics and quality: A sociomaterial analysis of assembly line2019In: CEUR Workshop Proceedings, ISSN 1613-0073, E-ISSN 1613-0073, Vol. 2398, p. 123-136Article in journal (Refereed)
    Abstract [en]

    Automation of manufacturing industry has been on agenda for nearly five decades now. Today, the affordability and efficiency of automated solutions make them increasingly relevant to Small and Medium-size Enterprises (SMEs). Their continued survival depends on the quality of the end product and as much as any SME might intend to increase its business potential, it can’t afford to lose quality by the time it turns to automated solutions. Here, we focus on an assembly line soon to leave its manual processes to automation. It is a case from a manufacturing plant, and we ask what happens to quality once the automation solutions are in place? Exploiting the five notions of Sociomateriality, we explore the changes in the socio-technical configurations of the workplace each of which, we discuss, are consequential for quality. We show while quality is an ultimate business goal for any SME; it is first and foremost a practical problem at the shop-floor. We discuss how quality originates from socio material configurations and distinguish the process-quality from product-quality while attending to working-life quality. We address the challenge of translating the quality which once was in hands, tools, and the relationship among them, to the quality of exact calculations of automated solutions. ©Copyright held by the author(s).

  • 307.
    Rask, Kajsa
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Mattsson, Madeleine
    University West, School of Business, Economics and IT, Division of Media and Design.
    Etablering av medborgardialog kring smart mobilitet: En explorativ studie om medborgardialogens inverkan på människans inställning till digitala innovationer2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of our thesis was to examine citizens' attitude in a smaller city to new digital innovations, specifically autonomous vehicles and carpools, as well as opinions about citizens' participation.

    Through a web-based questionnaire, which was distributed on social media, as well as a discussion group on Facebook, an understanding was formed about the human acceptance, motivation factors, views and mobility habits. This was then analyzed to create an understanding of how a citizen dialogue should be conducted in social media. In line with this, we examined whether connections regarding human acceptance of new digital innovations can be affected, depending on how the dialogue is conducted and how much information the citizens are provided with.

    The result showed a clear relationship between knowledge and attitude, where a little knowledge created a more negative opinion. Other interesting discoveries that were identified, were that people see both problem areas and opportunities with a more digitized society. We also found how the respondents wanted increased participation, and that citizens' views are taken into account and have a clear impact on urban development.

    Finally, we conclude that the degree of citizens' participation and how the dialogue is conducted, shape their acceptance and understanding of changes in society and mobility solutions. The research area on human acceptance, participation and dialogue on autonomous vehicles and carpools is an emerging area of research. This means that the essay is exploratory which can enable further and more in-depth research.

  • 308.
    Riha, Jan
    University West, Department of Economics and IT, Division of Media and Design.
    Social sensing och dess reglering för koordination i arbetsgrupper: Mobile Phone Sensing och forslag pa ramverk for trygg Social sensing inom IT & Media arbetsgrupper2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper analyses possibility of People centric opportunistic social sensing system usage in coordination of small IT and Media teams. Paper define inter and extern dependencies of private sensing data sharing in IT and Media groups through coordination theory. Design science research method is used for analysis of such dependencies in small work teams. These dependencies are analysed with help of focus groups discussions. Result from combination of analysis and theory leads to development of graphic artefact with rules of Google Material Design. This artefact is used as material in inquiry sheet where more possibilities of dependencies and sharing are discussed. Results of this paper is possible groundwork for usage of People centric opportunistic social sensing system in small IT and Media groups. Part of the result is graphic artefact of possible mobile application based on this paper. This paper also describes that new study of possibilities is needed in future because of ever shifting relationship between humans and computers.

  • 309.
    Ring, Alisia
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Hennessy Nevalainen, Jennifer
    University West, School of Business, Economics and IT, Division of Media and Design.
    Influencer marketing och köpintention på Instagram: En studie om hur konsumenters köpintention påverkas av influencer marketing2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The presented bachelor thesis investigates which aspects of influencer marketing may affect the purchase intentions of women in the ages between 18-30 years. The study was conducted by interviews and questionnaires with a focus of attention on consumer shopping habits and Instagram usage. To analyse the collected data, we have applied relevant theories from the research fields of marketing, semiotics and cognition. This formed the theoretical basis when studying respondents answers and allowed identifying the factors that could affect their purchase intentions.

    The results showed that there was one factor that acted as a direct stimulant of the purchase intention, while four other factors had an indirect effect. The salient aspect was shown to be "consumer attitude" which marked itself as a dominant factor throughout the whole evaluation process. The other aspects of "source credibility", "source attractiveness", "product match-up" and "meaning transfer" where shown to have a combined impact on the purchase intentions, although no individual parameter could be shown as directly influential on its own. The study also revealed that the metric "meaning transfer" contained several underlying variables. These variables were shown to be linked to both cognition and semiotics as the image composition was able to stimulate the consumer attitude which was the dominant factor relating to purchase intention.

  • 310.
    Romany Engström, Ellen
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Åhrén, Jakob
    University West, Department of Economics and IT, Division of Media and Design.
    En kvalitativ studie av Horizon Zero Dawn och The Last of Us: En intersektionell analys2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis is to determine the representation and application of gender and ethnicity in two video-games released in the last ten years. One of them released 2014 and the other 2017. This was done by a qualitative analysis of both games and by comparing how representation of gender and ethnicity is handled in each one. The analysis sought to determine if and how the characters’ gender and ethnicity affected the way they interacted with each other. The theories and research that was used as basis for the study showed that video-games historically had an unequal amount of gender and ethnicity among characters and that it in a high degree affected how a character was portrayed. The games analysed in this study both showed more equal treatment of both male and female characters than the norm. The gender of the character had very little to do with how they were portrayed although it did matter somewhat more in the older game than the new one. In neither of the games was ethnicity observed as a factor in how a character was portrayed or treated. The newer game was somewhat more inclusive when it came to ethnicity as it was with gender.  In general it is clear that the newer game is more progressive than the older one which hints about the development of the gaming industry.   

  • 311.
    Rosengren, Hanna
    University West, School of Business, Economics and IT, Division of Media and Design.
    Filterbubblan: En individanpassad verklighet: En studie om huruvida politiskt intresserade Facebook-användare är medvetna om fenomenet filterbubblor2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to examine if politically interested Facebook-users are aware of the term filter bubble and if they consider the bubble a threat to democracy. The study was conducted with a survey which was distributed in political groups on Facebook. The survey was also sent to whomever was responsible for the email contact at different political parties as well as the responsible party at political youth associations to see if they could distribute it amongst their members. The result shows that the awareness of filter bubbles is high. Most of the respondents have heard of the term filter bubble before, however, not all of them had. The majority of the respondents expressed a concern that the filter bubble could have a negative effect on democracy mostly because a key component of democracy is equal information to all.

  • 312.
    Rune, Axel
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Nystedt, Michael
    University West, School of Business, Economics and IT, Division of Media and Design.
    Upplevd närvaro i Augmented Reality: En kvalitativ studie om olika faktorers inverkan på användarupplevelsen i mobiltelefonen2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to investigate which factors that are important for the user to perceive presence in Augmented Reality (AR) when using mobile phones.

    The research method is made from a user-oriented perspective where participants use the IKEA Place and AR Dragon apps. They are invited to talk about their experiences while testing the apps and at the same time observation notes are conducted based on how they act and react. Thereafter, an interview follows to get further information on how the experience was perceived. Afterwards the observations and statements were compiled and analyzed to find common notions about their AR-experiences.

    The result of the study shows that in order to perceive presence in AR, the users experiences and interests is important. That they feel a personal connection to the AR-content and find the content functional and/or amusing. The result also shows that the users' ability to interact with the AR-content functions as a great tool to establish interest and immersion. Furthermore, the mobile phone is a handy medium for the technology, but the perceived presence would be stronger with AR-glasses. In addition, visual elements such as the light properties and material properties have a certain impact on perceived presence but are not decisive. It is of greater importance what kind of visual aesthetic the AR-content is using, where a more stylized expression brings a greater sense of perceived presence and makes users more forgiving to technological shortcomings. In addition, the result shows that incorrect occlusion is the main source of disruption to perceive presence.

    Lastly, eight recommendations for designing AR content are presented, which can be used in order to achieve a higher perceived presence. These recommendations are based upon the conclusions about the participants´ experiences.

  • 313.
    Rydström, Cecilie
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Sjölin, Maja
    University West, Department of Economics and IT, Division of Media and Design.
    Tillit genom design: Conversational User Interface inom human-machine interaction2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper studies factors that affect trust in semi and fully autonomous cars, the connection between trust and the design of the information system, and if it is possible to increase the degree of trust in the cars by using a conversational user interface.  The study was carried out by conducting interviews with five UX and interaction design professionals in the automotive industry. By doing so, we obtained an understanding of how working professionals view the connection between trust and design. The results indicate that news and media can affect users’ trust in autonomous cars. There are several components that play into the trust in autonomous cars, but feedback and situational awareness were two distinguishing factors. Drivers need to have an appropriate degree of trust when using the autonomous system. You have to display only what is relevant for the driver to know in the specific situation and what actions are required from the driver. The car’s decisions should also be presented in a way that conforms to the human thought process. Furthermore, the results show that you can increase the degree of trust with the vocal attributes of the voice of a conversational user interface; adding human attributes to the voice can help create a more human-like relationship to the system.

  • 314.
    Ryrå Landgren, Isabella
    University West, Department of Economics and IT, Division of Media and Design.
    Samspel i det berättartekniska: text, bild och effekter i musikvideor2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Music videos have under the last 50 years become entertainment in our society. Some are created to reflect feelings while others are a kind of showcase for the artist. There are also those based off of the lyrics and thus creates a short film or an illustration of the lyrics. Through the use of technologies such as visual effects is it possible to bring the impossible worlds and stories alive.Videos with these effects are the kind of videos I've been analyzing in this essay with the purposeto explore how much the visual effects affect the narration. To achieve this I have chosen to make a semiotic study focused on analysis and interpretations of five chosen music videos created during orafter the year 2000. CGI, slow-motion and metaphors are techniques I've been looking at and they have proved to contribute to how the story of the video is told and how it's understood. The interplay between image and text is another thing I've been studying and in the chosen videos it's been varying between interpretations and literal translation to the other.

  • 315.
    Samuelsson, Frida
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Smederöd, Ellinor
    University West, Department of Economics and IT, Division of Media and Design.
    Det fotorealistiska ögat: En undersökning av två 3D CGI-modelleringsguiders metoder2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

     

     

  • 316.
    Sinclair, Alexandra
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Kylefalk, Julia
    University West, School of Business, Economics and IT, Division of Media and Design.
    Influencers påverkan på unga kvinnor i Generation Z: En studie om hur influencers berör unga konsumenter på sociala medier2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Many organizations today handle a large number of young customers from the so called "Generation Z". For this reason, there is a great need for organizations and companies to gain a practical insight into how they can understand the generation's use of platforms. It is also necessary to explore the list of both opportunities and threats for marketers who target their marketing to these particular young users via social platforms. Therefore, the purpose of this study was to investigate how young women in Generation Z experience influencers on social media, and also to examine the factors that affects their buying intention as well as their trust in influencers. The purpose was also to study how women in Generation Z perceive the content that is placed on influencers' different channels in terms of paid collaborations.

    In chapter two, a number of different models and theories have been presented, such as social media, influencers, influencer marketing, credibility and buying intention. The study has also been based on a qualitative study as well as a quantitative pilot study through a questionnaire as well as six interviews, which means that a method combination was applied. The selection was based on women in Generation Z. The purpose of these methods was to answer three research questions.

    The result suggested that many young women in Generation Z appreciated the content that influencers put on their various channels of social media. The result also showed that many women claimed to have a certain relationship with the influencers they follow, which made it easier for them to receive advertising and paid collaborations in a positive way. Furthermore, it was found that some of the respondents considered themselves as "positively influenced" by the influencers they follow. At the same time, there were experiences of a negative impact of influencers in Generation Z. Thus, it was established that all individuals in Generation Z experienced influencers and their content as something positive. On the other hand, they are both positively and negatively affected by them.

  • 317.
    Sjöberg, Elin
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Andersson, Martina
    University West, Department of Economics and IT, Division of Media and Design.
    Kan man vara vän med en vloggare?: En kvalitativ studie om följarnas sociala relation till vloggare2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study focuses on the relationship created and maintained between the video blogger (vlogger) and their followers in the production and consumption of video blogs (vlogs) on Youtube. Vlogs has contributed with a new form of autobiographical documentation that has engendered many positive effects on young people. Trough vlogs they get the possibility to feel togetherness, find like-minded and it has also brought courage to talk about rule-breaking subjects.

    We take a follower perspective where the interest lies in understanding what the vlogger means to the followers. With the study we are also exploring how the connection they feel to a vlogger can arise and how it is maintained through various forms of social exchanges.

    The empirical data were gathered through in-depth interviews with 6 experienced followers. They share their experiences and feelings about their vlog consumption and discuses their relationship with their favorite vlogger.

    Social penetration theory, Para social relationship theory helps us to understand how relationships can appear and develop. Our results, together with theories within public design, show that these theories are insufficient to explain the complex ties that are built through an asynchronous monologue with the asynchronous response from followers. The study also shows that the relationship between the followers and vlogger depends on its context. Factors affecting building relationships are mediated form, the common context, accessibility, participation, content and authenticity.

  • 318.
    Stångberg, Max
    University West, Department of Economics and IT, Division of Media and Design.
    Imperfektion som estetiskt val: En utredning om vad som bidragit till den ökande produktionen av animerade filmer skapade med analoga och digitala 3D-animationstekniker i symbios2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This degree project examines the aspects that motivated 3D animated movie creators to combine analog and digital 3D animation techniques in a symbiosis. This can be done using new technology through 3D scanning and 3D printing. Where analog artifacts have the ability to be scanned into a computer to be animated digitally, while digitally created artifacts possess the ability to be 3D printed, and animated in an analogue environment.  By interviewing Meindbender Animation Studio, a digital 3D animation studio, and Dockhus Animation, which is primarily an analog stop-motion animation studio, we would like to test the validity of our hypothesis that this is primarily about getting an aesthetic visual imperfection. During these interviews, their experiences and views are explored and discussed in working with a symbiosis of analogue and digital 3D animation techniques, and their own reasons as to why they themselves chose to work with such a symbiosis. From this we want to create a greater understanding of the possibilities of symbiosis and give light to the so far unexplored phenomena which so far has become very relevant in the modern production of animated images.   The results were well matched with our hypothesis, that visual and animated imperfections play a major role in the decision of working with a symbiosis of analog and digital 3D animation. However, the potential of 3D animation was not the most crucial factor in choosing a symbiosis. This can provide scope for further research.

  • 319.
    Svensson, Lars
    et al.
    University West, School of Business, Economics and IT, Division of Computer Science and Informatics.
    Lundin, Johan
    University West, School of Business, Economics and IT, Division of Computer Science and Informatics.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Division of Computer Science and Informatics.
    Pareto, Lena
    University West, School of Business, Economics and IT, Division of Media Production. University West, School of Business, Economics and IT, Division of Media and Design.
    Vad gör dom duktiga duktiga?: Att artikulera kompetens i informationssystem och samtal2009In: Samhälle, teknik och lärande / [ed] Thomas Karlsohn, Stockholm: Carlsson , 2009, p. 104-121Chapter in book (Other academic)
  • 320.
    Svensson, Lars
    et al.
    University West, School of Business, Economics and IT, Divison of Informatics.
    Nilsson, Stefan
    University West, School of Business, Economics and IT, Division of Media and Design.
    Re-thinking the LMS: Designing for Engaged Collaboration2014In: Proceedings of Society for Information Technology & Teacher Education International Conference 2014 / [ed] M. Searson & M. Ochoa, Chesapeake, VA: AACE , 2014, p. 1702-1707Conference paper (Refereed)
    Abstract [en]

    While there has been extensive research done on technology supporting communication and interaction in online higher education, this research focus on the potential of new web development tools for designing educational technologies. With the recent advent and maturity of the HTML5-standard together with CSS3 and advanced javascript libraries such as jQuery andNode.js developers now have access to tools enabling them to create dynamic, web-based systemssupporting rich social interaction & collaboration between students & educators with features that were previously only available in proprietary applications. This paper reports from an ongoingresearch project utilizing a design research approach aimed at creating and evaluating such a tool.

  • 321.
    Svensson, Lars
    et al.
    University West, Department of Economics and IT, Division of Computer Science and Informatics.
    Nilsson, Stefan
    University West, Department of Economics and IT, Division of Media and Design.
    Svanberg, Pia
    University West, Department of Economics and IT, Divison of Informatics.
    Johansson, Lars-Olof
    Halmstad University, Halmstad.
    From Tutor to Producer: Changes in the design space of online education2010In: Proceedings of the 33rd IRIS Seminar. 2010. / [ed] Hanne Westh Nicolajsen, John Persson, Lise Heeager, Gitte Tjørnehøj, Karlheinz Kautz, Peter Axel Nielsen, Rebild, Denmark, 2010Conference paper (Refereed)
    Abstract [en]

    In recent years online and blended learning has scaled up from being a pilot endeavour driven by pioneers, to constituting a large portion of many institutions of higher education. In the process, the conditions for the online teacher has gradually changed, and the situation of today is in many ways problematic where student interaction and dialogue has to stand back in favour of time consuming content production, material delivery, and technical problem solving. This paper draws on the experiences from a Scandinavian University to illustrate how this transition can be understood in the light of rapid technological development in combination with slow evolution of pedagogical models for online education.

  • 322.
    Swenman, Patrick
    University West, Department of Economics and IT, Division of Media and Design.
    UGV - Kvalité räknas: En undersökning om skillnader mellan användargenererade videos på Youtube2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this thesis we analyzes the 75 largest user generated videos (UGV) at Youtube. The goal is to be able to place videos into categories by identifying differences and similarities between different videos. By doing this we'll be able to calculate if there is a difference in exposure value between different kind of videos. Our findings indicates that videos with a higher production quality may have a greater chance of being shared.

  • 323.
    Söderström, Josefine
    University West, Department of Economics and IT, Division of Media and Design.
    Let Me Take A #SELFIE: Hur resonerar tjejer kring selfien och känslan den skapar2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The essay examines the intentions underpinning for why girls take selfies, and how

    they reflect on it. A study has been made where seven girls aged 18-19 years that everyone is active on Instagram and publishes selfies more frequently were interviewed. The purpose of this study is to try to clarify if there is a correlation between girls' self-image and identity through the publication of selfies. This is investigated by the theories of identity formation through social networks, as well as the preparation of face vs the body and its importance. The study showed that the biggest reason for the publication of selfies was about to get confirmation. And that the positive response can be seen as a motivating factor to continue to publish selfies this then it generates a confirmation that the person is looking for

  • 324.
    Thielen, Julia
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Goffe, Karin
    University West, Department of Economics and IT, Division of Media and Design.
    Internet of Things och marknadsföring: En kvalitativ studie om användning av Internet of Things inom marknadsföring2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this thesis is to identify the relationship between marketing and the Internet of Things. The goal is to contribute to increased knowledge for marketers and Internet of Things developers to understand the opportunities and challenges it is in creating marketing with the Internet of Things. To explore this matter we have used inductive approach and then made a qualitative interpretation of semistructured interviews. Through subjective selection we have selected five respondents in which everyone has actively worked with the Internet of Things in combination with marketing and there by possesses experience and knowledge of the subject. We have analyzed the answers of the respondents based on theories and concepts that involve content marketing, context marketing, interactive marketing, big data and privacy by design. The results of this thesis show that the combination of the Internet of Things and marketing is best suited to develop the customer relationship between consumers and businesses. To expand the interaction- and relationship perspective will be in focus, and to create value of the Internet of Things for the consumer. These opportunities can be summarized in the concept of "mother sees you," and that is precisely the concept that embody Internet of Things in marketing. Although the thesis demonstrates the possibilities of using the Internet of Things in marketing the challenge in getting the customer to feel confident to hand over data about themselves to the Internet of Things and see the benefits of doing so remains. To analyze the data that the customer creates and know how to use it is also a challenge for marketers and Internet of Things developers. The thesis discuss the risk that comes with the lack of framework of rules to lean on in the development of marketing with Internet of Things.

  • 325.
    Tunney, Ruth
    University West, School of Business, Economics and IT, Division of Media and Design.
    Interaktivt Innehåll och Konvergenskultur: En diskursiv fallstudie av Black Mirror: Bandersnatch2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As illustrated by the Netflix special Bandersnatch as a cultural phenomenon, the purpose of this study was to analyze how "new" storytelling forms exist in today's convergence culture. This was done by a discursive case study about TV-critics' reception of Bandersnatch, along with smaller comparative discourses covering both relatively traditional film and TV organizations within the media industry, as well as an online forum. Therefore, it was demonstrated how the convergence culture expanded the expression of interactive content. Themes inspired by the reviews included the categorization of Bandersnatch as a media product. The technological aspects of interactive elements were furthermore used in the analysis of the result. Moreover, this was discussed in relation to theories of design and convergence culture. Finally, the results of the study indicated that Netflix's Bandersnatch was compared to both analogue and digital media products. The film's technological aspects were considered to detract from the storytelling experience of a movie, but rather it generated the type of entertainment found in a video game. An insecurity of the future of film as an artform and a dilution of traditional ownership roles also emerged, as the viewer's control continued to be discussed, not only in relation to Bandersnatch, but also to the overall interactive and participatory digital media landscape.

  • 326.
    Vallo Hult, Helena
    et al.
    University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics. NU Hospital Group, S-461 85 Trollhättan, Sweden.
    Islind, Anna Sigridur
    University West, School of Business, Economics and IT, Divison of Informatics.
    Norström, Livia
    University West, School of Business, Economics and IT, Division of Media and Design.
    Tuning professionalism in the public sector2018In: AIS SIGPRAG Pre-ICIS Workshop 2018: "Practice-based Design and Innovation of Digital Artifacts", 2018, p. -3Conference paper (Other academic)
    Abstract [en]

    The digitalization in the public sector poses challenges for the professionals that have previously not been using digital tools as a part of their everyday practice. Building on three qualitative research projects this study shed light on contradictions and tussles, as well as possibilities re-lated to professionalism in the public sector. The three cases involve different professionals: cancer rehabilitation nurses, municipality communicators, and resident physicians. The paper aims to gain a better understanding of the impact of digitalization efforts on everyday work practices, and the emerging opportunities and challenges of using digital artifacts as a part of professional work. Our findings show how the transition toward digital work practices is pushing the professional boundaries of rooted professionalism in the public sector. The meaning of work and what it means to be a professional profoundly changes. The process of tuning professionalism in the public sector is not straight forward.

  • 327.
    Voldberg, Jakob
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Zontho, Erica
    University West, School of Business, Economics and IT, Division of Media and Design.
    Alla är hetero tills motsatsen är bevisad?: En semiotisk innehållsanalys av homosexualitet och queer i fem animerade amerikanska mainstream-långfilmer2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Historically, films from the mainstream American animation companies have had an almost non-existent representation of homosexual characters. Previously, it has been proven that the heteronormative has had a strong dominance in these companies. Considering the companies constantly produce new films, we aim to explore if this is still accurate. Within this context, this research offers an updated perspective on current representation by analyzing five animated feature films: Zootopia (2016), ParaNorman (2012), Storks (2016), Finding Dory (2016) and Frozen (2013). We have, with semiotics as a foundation, conducted a qualitative inductive content analysis of these films. By diverging from the heteronormative perspective which is deeply rooted in society we have viewed these films with a different approach. This research shows that the inclusion of homosexual couples and queer characters in animated films has increased. However, despite this increase the characters remain in small roles which are only included for a short time. This shows that the heteronormative still dominates in American mainstream animation. The clues which are given about the characters’ sexuality are subtle, resulting in them being easily overlooked.

  • 328.
    Willermark, Sara
    University West, School of Business, Economics and IT, Division of Media and Design.
    Digital Didaktisk Design: Att utveckla undervisning i och för en digitaliserad skola2018Doctoral thesis, comprehensive summary (Other academic)
    Abstract [sv]

    I denna avhandling undersöks grundskollärares arbete med att utveckla sin undervisningspraktik med digital teknik. Mer precist undersöks hur en sådan utveckling kan identifieras, förstås och stödjas. Empirin härstammar primärt från ett treårigt aktionsorienterat skolutvecklingsprojekt i nordisk grundskola. Inom projektet samarbetade lärare från Sverige, Norge och Danmark för att utveckla nya undervisningsaktiviteter över nationsgränserna med stöd av digital teknik. Lärare organiserades inom olika ämnesspecifika designteam för att planera, implementera och utvärdera undervisningsaktiviteter, så kallad digital didaktisk design, vilket avser utformandet av en undervisningssekvens, som adresserar ett specifikt ämne inom ett visst ämnesområde. Det empiriska underlaget utgörs av dokumentation över den digitala didaktiska designen, deltagande observationer, intervjuer och innehållsanalyser samt en enkätundersökning. Två teoretiska ramverk används, TPACK (akronym för Technological Pedagogical And Content Knowledge) och verksamhetsteori. Resultaten påvisar en utveckling av lärares undervisningspraktik. Med stöd av digital teknik skapar lärare digital didaktisk design över nationsgränser, som ger upphov till nya aktiviteter, situationer och möten. Det krävdes dock både omfattande arbetsinsatser och ett praktiskt experimenterande under lång tid, för att lärarna skulle kunna utveckla digital didaktisk design som upplevdes meningsfull i den nya kontexten. Motsättningar och organisatoriska gränser mellan de samverkande lärarna identifierades som avgörande för utvecklingen, genom att ge upphov till förhandlingar, kompromisser och reflektion. Avhandlingen bidrar med ett verktyg för att identifiera och stödja lärares arbetemed att utveckla sin undervisningspraktik med digital teknik. Vidare föreslås en strategi för att identifiera och analysera lärares utveckling över tid. Avhandlingen bidrar också med kunskap om hur olika typer av spänningar och gränser vid samarbete kan stimulera till lärande för en digitaliserad undervisningspraktik, liksom rekommendationer för hur utbildningsinsatser för lärare kan utformas i syfte att stödja lärares utveckling av undervisningspraktiken.

  • 329.
    Willermark, Sara
    University West, School of Business, Economics and IT, Division of Media and Design.
    Obstacles Supporting Expansive Learning2015Conference paper (Refereed)
    Abstract [en]

    We discuss key findings inspired by concepts of expansive learning theory by illustrating results from empirical research on technology-mediated cross-border collaboration in an educational setting. The study reports from a three-year school development project and aims to examine what factors that influence expansive learning and how we can design for it. 

  • 330.
    Willermark, Sara
    University West, School of Business, Economics and IT, Division of Media and Design.
    Technological Pedagogical and Content Knowledge: A Review of Empirical Studies Published From 2011 to 20162018In: Journal of educational computing research (Print), ISSN 0735-6331, E-ISSN 1541-4140, Vol. 56, no 3, p. 315-343Article in journal (Refereed)
    Abstract [en]

    Technological Pedagogical and Content Knowledge (TPACK) has been introduced asa conceptual framework for the knowledge domains teachers need to master to teach successfully using technology, and has drawn much attention across the educational field. Yet, the framework has been criticized for not being practically useful, due to inaccurate and insufficient definitions. To better understand the critics and the usefulness of the framework, an investigation of how the framework has been applied to show teacher TPACK is needed. This study is a systematic literature review of107 peer-reviewed journal articles concerning the use of TPACK in empirical studies published from 2011 to 2016. The study supplements previous review studies with more recent work on general characteristics of TPACK studies as well as contributes an analysis of how the framework has been applied to identify teacher TPACK inrecent literature. Findings show a variety of approaches and instruments to examine teacher TPACK. Most common is to identify teacher TPACK via self-reporting, while performance evaluations of teaching activities are rare. Additionally, the ways TPACK is operationalized as a measuring instrument are often implicit and make comparison of results difficult. Future directions for research are discussed.

  • 331.
    Willermark, Sara
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Pareto, Lena
    University West, School of Business, Economics and IT, Division of Media and Design.
    Challenges of Achieving ICT Competent Teachers through Continuing Professional Development: Teachers' perspectives2013In: Proceedings IRIS36: August 11-14 2013 at Gran, Norway, University of Oslo, department of informatics / [ed] Tone Bratteteig, Margunn Aanestad & Espen Skorve, Oslo: Akademika forlag, 2013, no 4, p. 103-117Conference paper (Refereed)
    Abstract [en]

    This paper addresses the problem of how to reach an Information and Communication Technology (ICT) competent teaching faculty in Swedish compulsory school.  Continuing professional development (CPD) is often used as a mean to increase competence in general among teachers, and is used for ICT initiatives as well. However, numerous studies have shown that previous ICT initiatives have not achieved sustainable change in teaching practices to the extend desired by policymakers. This study addresses the problem by investigating how such change initiatives can affect teachers in their every-day work. Therefore, we explore challenges and experiences, as perceived by teachers, related to CPD as a mean to achieve ICT competence into their profession. 17 teachers have been interviewed. The interviews were recorded, transcribed, and analysed by learning theories suitable for professional practices. Teachers’ expressed needs were well aligned with CPD methods advocated in research literature, but less aligned with previous CPD initiatives. Their expressed needs were diverse, reflecting their individual competence, length of teaching experience, personal motivation and learning preferences. 

  • 332.
    Willermark, Sara
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Pareto, Lena
    University West, School of Business, Economics and IT, Division of Media and Design.
    Progression in Practice: Development of TPACK in didactical designs2015In: Proceedings of Society for Information Technology & Teacher Education International Conference 2015 / [ed] D. Slykhuis & G. Marks, Chesapeake, VA:, 2015, p. 79-86Conference paper (Refereed)
    Abstract [en]

    We report results from a three-year School Development Project in which digital technology supports cross-border collaboration and innovative models for teaching in virtual classrooms are designed. The study involved 22 teachers and 600 students in elementary school. The development and implementation of didactical designs were examined by using the TPACK model as an analytic lens. An in-depth analysis of 14 didactical designs, i.e., pre-planned sequences of lessons with specified learning objectives, in mathematics were conducted. We show how the TPACK model can be used to identify progression in practice, when didactical designs are studied in detail. We have been able to track progression in the didactical designs, where the TPACK components are becoming more integrated and balanced over time. We have seen examples of organizational development, in which teacher teams together with researchers built a productive community of practice around developing TPACK-based competence.

  • 333.
    Willermark, Sara
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Pareto, Lena
    University West, School of Business, Economics and IT, Division of Media and Design.
    Sofkova Hashemi, Sylvana
    University West, Department of Social and Behavioural Studies, Division for Educational Science and Languages.
    Didactical designs in use: exploring technological, pedagogical and content knowledge2016In: Proceedings of the 5th International Conference on Designs for Learning / [ed] Nortvig, A-M., Sørensen, B. H., Misfeldt, M., Ørngreen, R., Allsopp, B. B., Henningsen, B., & Hautopp, H., Aalborg: Aalborg Universitetsforlag, 2016, p. 253-268Conference paper (Refereed)
    Abstract [en]

    In this article we operationalize the Technological Pedagogical And Content Knowledge (TPACK) model as an analytic lens to trace progression in teaching practice. We explore teacher development by studying didactical designs. Didactical design refers to the design of teaching sequences within a particular subject, and includes a pre-planned sequence of lessons, with a detailed teaching plan of how to implement the task in the classrooms. We report from a three-year school development project which involved 48 teachers and over 1000 students in elementary school. An in-depth analysis of 14 didactical designs in the subject of mathematics respectively 13 didactical designs in mother tongue was conducted. The analysis was based on classroom observations, video recordings, chat logs, online forums, interviews and participation in teachers'daily work. Our position is that our approach can serve as an effective way to categorize, analyzeand evaluate didactical designs

  • 334.
    Willermark, Sara
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Pareto, Lena
    University West, School of Business, Economics and IT, Division of Media and Design.
    Sørensen, Carsten
    University West, School of Business, Economics and IT, Divison of Informatics. The London School of Economics and Political Science.
    Expansive Learning in Transforming Teaching PracticesIn: Article in journal (Refereed)
  • 335.
    Winman, Thomas
    et al.
    University West, School of Business, Economics and IT, Divison of Informatics.
    Spante, Maria
    University West, School of Business, Economics and IT, Divison of Informatics.
    Willermark, Sara
    University West, School of Business, Economics and IT, Division of Media and Design.
    Svensson, Lars
    University West, School of Business, Economics and IT, Divison of Informatics.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Digitaliseringen i skolan: möjligheter och utmaningar2018Book (Other academic)
  • 336.
    Wormdal, Caroline
    University West, Department of Economics and IT, Division of Media and Design.
    “Ja, det är väl just därför man delar”: En kvalitativ studie om Quantified-selfers uppfattning och erfarenheter om delning av aktivitetsdata i Runkeeper2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The study's purpose was to get an insight into what it is that determines the Quantified-selfers to choose to share their activity or not. Using interviews as a method i interviewed users of the app Runkeeper to find out their experiences and opinions about sharing. Depending on whether they where sharing or not, the questions were costumized and based on it to get the right information from the right person.

    I also made a content analysis from a facebook group for Runkeeper users so i actually could see what information they choose to share. The survey showed that depending if they shared or not, there were clear differences regarding what opinions they had regarding sharing, especially of sharing, especially on social media.

    Those who shared, saw the process more like sharing with others to provide motivition, but also to take part of other training.

    Those who didn´t share saw their training as something private and kept it for themselves. At the same time they were more willing to take part of training information others shared in runkepper/social media.

  • 337.
    Åsbrink, Johan
    University West, Department of Economics and IT, Division of Media and Design.
    Publicering – det åttonde p:et i marknadsföringsmixen?: En litteraturstudie om visuell företagsidentitet2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this paper is to draw attention to corporate visual identity; partly by mapping the field for future research – what we know and need to know – but also by providing theoretical and practical implications for professional practice. Managing corporate visual identity systems – containing guidelines for the use of name, symbol, logotype, fonts, colour and slogan – is namely a neglected research area in literature on communication and PR. This even though our western society is becoming more and more visually oriented with companies constantly competing for our attention. The paper takes the form of a literature review and begins with introducing theories on corporate visual identity, focusing on T.C. Melewar’s and John Saunders’ advocacy of its management as the eighth p "publications" in an extended marketing mix. After that, the process behind the systematic selection of empirical studies is rendered, which later is used to review the theories and investigate the arguments supporting Melewar’s and Saunders’ statement.

    The result of the study confirms that corporate visual identity includes elements beyond the traditional marketing mix and that organizations see benefits in moving past these to express other forms of visual communication. In addition to buildings, vehicles and clothing, smaller elements such as stationery and forms are also considered to be effective ways of projecting their visual identity. A consistent corporate visual identity is in turn attested to have a positive impact on a variety of things, including consumers, employees, corporate image, reputation, sales, recruitment and performance. To titulate the management of corporate visual identity systems as the eighth p "publications" in an extended marketing mix therefore feels in order.

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