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  • 251.
    Dufour, Julien
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Gallati, Laurent
    University West, School of Business, Economics and IT, Division of Business Administration.
    GenerationZ’s motivations in their choice of social media: Why does Generation Z seem to be so motivated to use Tiktok?2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis is about GenerationZ’s motivations in their choice of social media - and more precisely about Tiktok and how it proceeds to seduce specifically this generation. Laurent Gallati and Julien Dufour wrote this paper during the spring term 2021 for their degree project. This thesis’s aim is to understand how does Tiktok motivates GenerationZ to use this social media while they are already using many other ones. This thesis’s content can be useful for the scholars since Tiktok is a very new and different social media and it is still already counting a very important amount of users. It can also become useful for people who would be willing to understand how a social media can seduce users. This thesis will answer a research question : Why does GenerationZ seem to be so motivated to use Tiktok ? The study is focused on USA’s GenerationZ users of Tiktok. In the study we review, detail and use several theories such as Maslow’s pyramid or the theory of use and gratification by Bambler and Katz. In this thesis we conducted a focus group composed of USA GenZ members.

    The exploitation of the collected data and our theoretical frame of reference allowed us to draw the conclusion that Tiktok fulfills the criterias needed to integrate the market of the social media used on a daily basis, and it also brings features that are specifically designed to motivate the GenZ members to use this social media even more.

  • 252.
    Dufourmont, Maxime
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Rousseau, Mélanie
    University West, Department of Economics and IT, Division of Business Administration.
    Willingness to pay of Swedes for milk2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Nowadays, the survival of Swedish farmers is in danger. Since 1980's, the consumption of milk in Sweden dropped significantly. As a consequence, the price of milk has decreased and the salary of the farmers has stayed the same. To protect the survival of Swedish farmers, it is important to look at the origin of the problem: the change in consumers' habits concerning the milk. Thus, the purpose of the investigation is to study the attitudes of Swedish Consumers to different issues related to milk consumption. The research question is "Are Swedish consumers willing to pay a higher price for milk?" It aims also to analyze the willingness to pay a higher price for milk according to different factors, such as the personal ones, the societal ones, the psychological ones and the situational ones. Thus this investigation gave an overview of the Swedes' willingness to pay a higher price for milk and how to improve it. This thesis can also be used as a model for further studies with a larger sample. The support used to perform this study was a survey which was distributed to the residents of Trollhättan and the method was a quantitative one with descriptive statistics by using the software SPSS. Twenty-three questionnaires have been collected in Trollhättan. They have been analyzed and they have contributed to the results of our investigation. The questionnaire was built with the existing theories and scientific articles about the willingness to pay, the factors influencing the purchase-decision and the trends in Swedes' consumption. These secondary data have also been used at the end to compare them with the empirical findings in order to draw a conclusion. This investigation showed that personal, societal, psychological and situational factors influence the willingness to pay a higher price for milk. Concerning the consumption, the presence of children improves the purchase of milk as we found in our theories. Concerning the willingness to pay a higher price for milk, by using the hypothetical bottle and improving the perception of the situation of the farmers, we figured out that the majority of our sample is willing to pay a higher price. This willingness does not depend on the income of respondents but depend on the learning factor. As solution to improve the willingness to pay a higher price for milk, we can assert the necessity to print some labels concerning the amount perceived by the farmer per bottle on the packaging.

  • 253.
    Duhoo, Elodie
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Vasseur, Chloé
    University West, School of Business, Economics and IT, Division of Business Administration.
    New product launch: How startups meet the environmental challenges during product launch2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The thesis is about New Product Launch - How startups meet the environmental challenges during product launch. Elodie Duhoo and Chloé Vasseur have written it during the spring term 2019 for the degree project. This thesis project aims to understand the measures which allow overcoming environmental challenges of a startup when launching a new product. Entrepreneurs can be interested in our results in order to understand how they can overcome environmental challenges launching a new product. Scholars can also use our results as purposes of understanding startup and innovation product management literature. We answered to one research question: How do startups overcome environmental challenges during the new product launch? The study was concentrated on innovations and challenges related to the external environment, especially concerning customers and competitors when startups launch a new product. In the literature review and the theoretical frame of references part, we demonstrate that the challenges are overcome with customers adopting a product thanks to the diffusion and when customers accept the innovation, customers set aside the existing products from competitors. For purposes of supporting and comparing the existing theories, we have conducted a qualitative research through two interviews realized by Skype. We have collected rich data from two different startups -Alpha A and Alpha B- which have both launched at least one successful product. The empirical data present the identification of the environmental challenges related to customers and competitors, as well as the overcoming of these latter regarding the cases of Alpha A and Alpha B separately. Finally, the analysis part was constructed through within case studies highlighting differences and similarities between theories and Alpha A and Alpha B separately. A cross-case study analysis was also conducted in order to develop and understand the common threads and the disparities between our two cases. In that respect, we arrived at the conclusion that environmental challenges related to customers can be overcome thanks to the following measures: the understanding of the mission of the startup/the problem the startup solves, the establishment of a target strategy (the targeting of early adopters and the finding of targets segments), the preparation of a sales speech, the use of communication channels, and ROI test or/and reassurance of customers. Environmental challenges related to competitors can be overcome thanks to the following measures: relative advantage, the maintenance of the relationship with competitors.

  • 254.
    Durling, Sandra
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Lerström, Sofia
    University West, School of Business, Economics and IT, Division of Business Administration.
    Det balanserade styrkortet: svårigheter vid införandet utifrån ett konsultperspektiv2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Short-term, backward-looking and focus on the foregoing are part of the criticism that has been directed against financial management. To reach long- term focus in the management control system, more future- oriented performance measures, like customer satisfaction and product quality, are required. Kaplan and Norton were some of the researchers who were critical to the financial management. 1992 they introduced a new concept within management accounting- the balanced scorecard. Through combining the financial measures with the future- oriented nonfinancial measures, organizations are able to connect their long- term strategy to the short- term actions and reach a more balanced man-agement control. There are companies that demand and use the management control model, but since the implementation means some difficulties there is a need of external support. Since the middle of the 1990's a supply side has been developed which consists of management consultants that meets the demand, and support companies in the adoption process of the balanced scorecard. Previous research has shown that there are different factors that affect the implementation of the balanced scorecard. These studies are mostly based on the adopters' perceptions and experiences of the scorecard, which means that the results from these studies are from a demand perspective.

    Therefore, this study aims to investigate which difficulties affect the implementation of the balanced scorecard from a supply perspective.

    We have used a hermeneutic perspective and applied a qualitative method. Five consultants have been interviewed at five different companies in the Gothenburg- area. The theoretical framework includes factors that affect the adoption process from a demand- based perspective. This will be the foundation to investigate the consultants' perceptions of factors that affect the adoption process. Earlier research shows hat the demand perspective has experienced that the following factors affects the imple-mentation: communication, choice of performance measure and design, leadership, em-ployees and adaption.

    The result from the study shows that the supply sides experiences these affecting factors as well, but the opinion on how it complicates the implementation differs. 

  • 255.
    Durmisevic, Haris
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Sahmoud, Sofia
    University West, School of Business, Economics and IT, Division of Business Administration.
    Utformning av reklambudskap vid interkulturell marknadsföring: Hur en svensk global organisation utformar reklambudskap i reklamvideor som marknadsför sig på YouTube i Sverige, Indien och USA.2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Global marketing is a broad subject and well-studied by many scientists. Yet today it is hard for organizations to get successful globally because of lack of knowledge and even the competitors around the world. This study has searched for advertising messages and how culture affects the creating of global video commercial. It is known that culture is the main aspect to consider while marketing globally, but it is not the only aspect to count on. This study investigates how to form a video commercial based on advertising messages, cultural differences and marketing strategies to attract consumers. The purpose of this study is to search for how a Swedish company work with advertising messages directed to other countries and can practice to successfully reach consumers globally. This was done with the help of a qualitative approach in the form of interviews and observations of various video ads. The primary data is given by a marketing manager in the selected organization to study, Volvo Cars Corporation. The theoretical aspects that are discussed are Hofstede's five dimensions, cultural and psychological distance, adaptation and standardization, emotional- and information-based messages, message through video-marketing and YouTube as a marketing-platform. The countries that is search in this study is Sweden, USA and India. Through the research the results were shown that the advertising message is based on cultural differences and marketing strategies. The study shows that cultural differences by Hofstede and psychological and cultural distance matters in designing advertising messages. In Sweden and India, the marketing strategy that is most successful is to adapt the commercial, while in USA it is commercial that is standardized that is getting most attention.

  • 256.
    Durst, Susanne
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Svensson, Ann
    University West, School of Business, Economics and IT, Divison of Informatics.
    Edvardssson, Ingi Runar
    School of Business, University of Iceland, Reykjavik, Iceland (ISL).
    The Management of Supply Chain Risks: Some Initial Insights2020In: IFKAD 2020 Matera, Italy, 9 September 2020 - 11 September 2020: Proceedings / [ed] Giovanni Schiuma, 2020, p. 1134-1142Conference paper (Other academic)
  • 257.
    Dyfvelsten, Jolin
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Hultström, Miranda
    University West, Department of Economics and IT, Division of Business Administration.
    Val av regelverk för redovisning: En kvalitativ studie om mindre företags val mellan regelverken K2 och K32015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The Swedish accounting regulation has for a long time been developed through extensive legislation and in recent years also been influenced by international accounting. The Swedish accounting board BFN considered that the accounting for unlisted companies was too complicated. Therefore the regulation came to be developed through BFN's categorization project meaning that all companies were divided into four categories, K1-K4, based on company size and business. In January 2014 the K3 regulatory became mandatory for all large companies not using the international accounting standards IFRS, including the smaller companies that had not chosen to use the simplifying regulatory framework K2. The result of this was that nearly 98 percent of the Swedish companies were faced with the choice between K2 and K3 when K-regulatory became mandatory. In addition to the technical accounting differences that exist between the regulatories there are more aspects to take into consideration, since two seemingly similar companies are able to select different sets of rules for other reasons. Thus, the study aimed to obtain knowledge and insight into the regulatory K2 and K3 by examining the factors that, according to the accounting profession, determines the choice of the smaller companies. To fulfil the study's purpose an inductive approach was used and qualitative primary data was obtained through interviews with eight representatives within the accounting profession. The collected primary data were transcribed and thematized, thereafter analyzed and linked to the selected literature in the theoretical framework which consisted of both positive and systems-oriented accounting theories. Previous research has proven that there are various factors that influence the choice of accounting method, and some of these are associated with the company's business and industry affiliation. Moreover, several studies have shown that stakeholders can have a strong influence on the choice of regulatory framework and according to some researchers, companies' choices can also be explained by institutional mechanisms in the external environment. Although the choice of regulatory framework for accounting should be made by the company themselves, the accounting profession often determines this for them through advices and recommendations. Furthermore, the nature of the company, nature of business and industry affiliation are the main factors that determines the choice of accounting regulatory. These company-specific characteristics have also led to that some companies rather have been forced instead of being able to make an own active choice. In addition to this, small companies also value simplicity and therefore prefer and choose the least expensive option.

    Download full text (pdf)
    fulltext
  • 258.
    Dymny, Théo
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Battraud, Enguerran
    University West, Department of Economics and IT, Division of Business Administration.
    How companies implement a Cause-Related Marketing Strategy?2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Nowadays, we can see that more and more companies are using Cause related marketing in order to promote their corporate image and reputation and also in order to improve their public relations, So we wanted to know what was the different steps of implementation of a CRM strategy. The purpose of this study is to provide a deeper understanding about the implementation of a CRM strategy by companies. We also wanted to observe if every company applied the same process. To find answers, we have made a research question which is:

    "

    How do companies implement a CRM strategy?"

    After this step, we have started to gather some theories already done about the topic. Then we have conducted a qualitative study, we have contacted people involved in the implementation of cause related marketing in Swedish companies. We have used a semi-structured interview by phone.

    We found through our study that the companies that we interviewed followed a flexible process but which is close from theory. Every companies does have similar strategies that they follow when they implement a CRM strategy, they do it without overthinking concerning the process on its own, for companies, steps overlap themselves in a logical way.

  • 259.
    Edberger, Matilda
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Gröholt, Filip
    University West, School of Business, Economics and IT, Division of Business Administration.
    Valet av fastighetsmäklare: En kvantitativ studie om påverkande faktorer vid bostadssäljares val av fastighetsmäklare2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    For many, selling a home is the biggest financial affair of their lives. According to Swedish broker statistic (Svensk Mäklarstatistik, 2019) as many as 95% of sellers hire a real estate agent. This means a lot of people annually facing the challenge of evaluating which real estate agent to have by their side throughout the sales process. There is an ongoing discussion in the real estate industry about what factors influence the home seller when choosing a specific agent. Both authors of this essay are currently working as real estate agents and for that reason have a great interest in the subject. The objective of this thesis is to contribute with increased knowledge to the real estate industry, by presenting different factors that affects home sellers when choosing an agent. The purpose is achieved by answering the following question: What factors influence home sellers when choosing a real estate agent? The method used by the authors is a quantitative method by web surveys. The thesis is based on several theories to create a width among the influencing factors. At the end of the theory description an analysis model is presented that follows the essay as a common thread. The study shows that all 20 factors studied affect home sellers when choosing a real estate agent, but that some factors affect more than others. The factors that affect the most are the factors that have to do with the real estate agent itself. The five factors that influence sellers the most are: commitment by the agent, trust in the agent, personal chemistry, that the agent is accessible and flexible and that the agent offers a broad advertising of the estate.

  • 260.
    Edvardsson, Emma
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Martinsson, Jenny
    University West, School of Business, Economics and IT, Division of Business Administration.
    Ta en risk! Friskt vågat är hälften vunnet, inte sant?: En kvalitativ studie av svenska bankers riskstrategier och riskbedömning av privatpersoners konsumtionslån utan säkerhet2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In today's society consumers are regularly encouraged to consume more and more. One reason that people today consume more than people used to are that money nowadays are more easily accessible than they were before. This has led to more people applying for unsecured smaller loans, which is a risky business for banks that grants these kinds of loans. The banks put themselves in risk of consumers not being able to pay them back when they grant unsecured loans. This papers authors have an interest in both economy and consumption and therefor also discovered an interest in the risks that banks put themselves in when granting unsecured loans. The authors discovered that there was a limited amount of earlier research available on the subject. An aim for this paper therefore was to identify which factors the banks consider when assessing a credit loan application and how the bank make the assessments. Furthermore, this paper aims to identify the risks that the banks put themselves in when granting this kind of loan, how the risks affect the banks risk strategies and how the banks take in consideration consumers behaviour when the banks make their risk assessments. This paper was conducted by a qualitative method. Theory was assembled from 18 peer reviewed articles. Seven semi structured interviews where held with representatives from seven different Swedish banks. The persons being interviewed where chosen based on the knowledge and experience they possessed in credit and risk assessment. Therefore, the people that were asked to take part in the interviews worked as credit managers, office managers and credit risk managers. The banks that contributed with an interview where chosen with knowledge that they would represent different parts of the market, wishing to create a bigger variation and a depth in the data material. The interviewed persons represented bigger banks, medium sized banks and nichebanks. In the empiricism the study shows that the main factors that banks consider when they assess these kinds of loans are the customers income and assessed ability to repay the loans. The banks identified both the customers' ability and their will to repay the loan, as the biggest risk they faced. They also considered how customers behave. The study shows that banks applied different kinds of risk scoring models that they based the risk assessment and interest rate on. From the study it shows that banks differ in their view on whether these types of loans are profitable, although most of the banks did not consider them to be profitable

    Download full text (pdf)
    fulltext
  • 261.
    Edvinsson, Jessica
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Moy-Gard, Katarina
    University West, School of Business, Economics and IT, Division of Business Administration.
    Två sidor av samma mynt: En jämförande studie av kvinnliga ledares upplevelser av könsdiskriminering i Sverige och Schweiz2020Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Our aim with this qualitative study was to, through interviews, examine female leaders' experiences of discrimination in their leadership roles in Sweden and Switzerland as well as illustrate differences between the countries. This is a relevant topic as the literature shows that there are still differences in how women and men are treated, both in working life and in society. The literature review for this study clarified five themes in the research area: glass ceiling, role conflicts, stereotyping of women, homogeneous preferences and perception. In order to examine this, seven female leaders from Sweden and Switzerland have been interviewed in regard to their experiences from current and previous leadership roles. The following themes emerged from the analysis of the gathered data: career barriers, work life balance, experiences connected to gender and cultural differences. These themes steam from the experiences of female leaders in various situations linked to gender discrimination. The study showed that the Swedish respondents linked their experiences more directly to gender discrimination and that the Swiss respondents were more prone to find alternative explanations to their experiences. This study suggests that this difference could be explained by perception.

  • 262.
    Edwardsson, Johanna
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Söderberg, Elina
    University West, Department of Economics and IT, Division of Business Administration.
    Den interna kommunikationens påverkan i en organisationsförändring2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose with this study is to highlight how the internal communication affects the outcome of organizational change. We would like to contribute knowledge to why lack of communication often leads to unsuccessful organizational change. To execute the study we analyzed and discussed 19 scientific articles and also six interviews were carried out with essential respondents to reach a conclusion. The theoretical part that is presented in our study describes how important communication is in an organization and especially during organizational change. We describe organizational change and communication as separate subjects and we also discuss their characteristics. Our empirical part of the research contains interviews which shows how organization X dealt with their organizational change and how they used their internal communication during the change. After we studied the organizational change in organization X we reached the conclusion that there are a lot of factors to consider in this area. Some of the important factors to consider are to include everyone in an organization in the process, to be distinct with the message that is communicated and to continuously hold dialogues. The reason for this is to avoid dissatisfaction and reduced productivity. It is also important for organization X to keep their organizational culture that has been prominent for their company from the start. If the lack of communication in the organization stems from the fact that the communication between the leaders is not functioning properly, the organization has to focus on controlling that first. If the communication between the leaders is functioning, the next step is to communicate in a better way to the other co-workers.

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    fulltext
  • 263.
    Edwardsson, Johanna
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Söderberg, Elina
    University West, Department of Economics and IT, Division of Business Administration.
    På vilket sätt kan centrumhandeln överleva denväxande externhandeln?: En studie gjord i Trollhättans kommun2015Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Det har skett märkbara förändringar gällande Trollhättans handel under de senaste tio åren. Under dessa år har Trollhättans centrum blivit allt svagare i takt med att externhandeln ute på Överby växt sig starkare. Frågan är hur man kan ha låtit det gå så pass långt som det faktiskt har gjort och svaret vi har kommit fram till är att man vill ha så högt handelsindex som möjligt. Tack vare Överby så lockar man konsumenter från grannkommunerna och Trollhättans kommun har på så sätt skaffat sig ett handelsindex på över 100 vilket innebär att butikerna omsätter mer än konsumenterna konsumerar.

    För att centrumhandeln ska kunna jobba parallellt med externhandeln på Överby så måste man samarbeta samtidigt som Trollhättans kommun måste satsa mer på att rusta upp centrum samt att få invånarna, som studenter, att stanna kvar i kommunen.

  • 264.
    Eheim, Larissa
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Schmidt, Valentin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Indirect knowledge acquisition and influence on the pace of internationalization2019Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This research has been written as a part of the master's degree project course at University West and deals with a holistic case study with company x. Company X is a SME located in the Netherlands. They are a global specialist in spraying equipment for horticulture for over 40 years. The Uppsala model describe how experiential learning and the process of internationalization are related. But no studies have been investigated the influence of different types of knowledge acquisition on the speed of internationalization. The purpose of our study is to gain a deeper understanding of how indirect experiences as sources of knowledge acquisition influence speed of a firms' internationalization for firms' that usually follow a slowly process of internationalization. This is a qualitative study with a deductive approach, based on one single holistic case study. Data was collected through five personal semi-structured interviews and supplemented with secondary data. The respondents were four individuals within the company and one external consultant. Data analysis between primary and secondary data were conducted. Empirical evidence shows the entry in the German market from company x, the employment of the sales representative, the first contact between company x and the external consultant and the hiring of the external consultant at the company. Secondary data and the empirical evidence are discussed to understand how indirect experiences as sources of knowledge acquisition influence speed of internationalization. In addition, network position and other factors influence the pace of internationalizationas well. Further, empirical evidence shows that vicarious knowledge acquisition from an external consultant has major impact on the increased speed of internationalization, although the firm usually adopts a quite slow process of internationalization. The institutional and business-network knowledge from this source is mainly responsible for the change inpace. However, our findings also indicate that there are other important factors that influence the pace. Our data shows that the strategic intention of the firm is strongly influencing the pace of internationalization.

  • 265.
    Einarsson, Linn
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Klöfverskjöld, Sandra
    University West, School of Business, Economics and IT, Division of Business Administration.
    Att motivera och belöna: Ur chefsperspektiv2021Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Forskning visar att det finns ett samband mellan motivation och medarbetares prestationer samt när konkurrensen i näringslivet intensifieras måste företagen hitta sätt att skapa och bibehålla konkurrensfördelar. En sådan metod är strategisk användning av belöningar för att locka, behålla och motivera sin personal. Detta kan bland annat göras genom monetära- och/eller icke monetära belöningssystem. Syftet med rapporten är att undersöka, samt att bidra med kunskap om, hur chefer i arbetslivet uppfattar motivation. Dessutom ämnar vi undersöka vilka belöningssystem de använder sig av och hur dessa används. Detta är en kvalitativ studie utförd med hjälp av semistrukturerade intervjuer. I empirin framkom det bland annat att vilja och drivkraft är ord som samtliga respondenter kopplade till motivation, vilket i sin tur kan förstås som inre motivation. Undersökningen visar att cheferna överlag hade en stor förståelse och kännedom kring dels hur motivation uppstår, dels hur och vad som motiverar anställda. Den visar även ett avvikande resultat mot det förväntade angående användandet av monetära och icke monetära belöningssystem gentemot normen.

  • 266.
    Einbeigi, Tania
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Östlund, Sara
    University West, Department of Economics and IT, Division of Business Administration.
    Medarbetarsamtal: Ett verktyg för inflytande?2016Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund: Medarbetarsamtalet är ett regelbundet återkommande samtal mellan medarbetare och chefer. Under detta samtal lyfts olika frågeställningar upp gällande bland annat utveckling, mål och arbetsmiljö. Vi har i vår studie undersökt om medarbetarsamtalet kan fungera som ett verktyg för medarbetarna att utöva inflytande i aspekter som gäller deras arbetsmiljö.

    Syfte: Studiens syfte är att besvara forskningsfrågan genom att undersöka medarbetarnas syn på medarbetarsamtalet och arbetsmiljön i den valda organisationen. Vi vill med vår studie bidra till att organisationen börjar arbeta mer aktivt med medarbetarsamtal när de förstår de positiva effekter det har på arbetsmiljön och medarbetarens deltagande i organisationen.

    Metod: För att besvara studiens forskningsfråga har vi använt oss av en kvalitativ metod. För att samla in data till empiriavsnittet har vi utfört semistrukturerade intervjuer ute i ett företag med medarbetare från flera olika avdelningar där vi genomförde sammanlagt åtta intervjuer. Efter att det insamlade materialet var transkriberat påbörjade vi vår analys.

    Resultat och slutsats: Sammanfattningsvis kan man säga att många åtgärder gällande arbetsmiljön har gjorts de senaste åren och att införandet av medarbetarsamtal i nuvarande form har bidragit till detta. Vi kan också dra slutsatsen att den absoluta majoriteten av respondenterna tycker att medarbetarsamtalet är positivt både för individens egen del när det kommer till bland annat individuell utveckling men även för företagets del. Detta då samtalet skapar ett forum där alla medarbetare får en bra möjlighet att framföra åsikter och förbättringsåtgärder mer anonymt än vad andra forum hade erbjudit. Detta ökar i sin tur chanserna till att fler vågar komma till tals och att verksamheten på så sätt inte går miste om värdefull input som man annars kanske inte hade fått ta del av.

  • 267.
    Ekberg, Carl
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Lindskog, Jessica
    University West, School of Business, Economics and IT, Division of Business Administration.
    Att utvecklas eller avvecklas: En studie kring digitaliseringens utmaningar och möjligheter utifrån ett chefsperspektiv2020Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of the study is to contribute to an increased understanding of how leaders feel they are affected by digitalisation. The question we want to answer is: What challenges and opportunities do leaders experience with digitization? Qualitative methodology was used in the study and data was collected through seven semi structured interviews with leaders in the private sector from various industries, ages 27-52. The findings in the study indicate that leaders experience different challenges and opportunities with digitalisation. Knowing when it is possible to digitise meetings with employees and when meetings should be physically conducted, is one challenge among others. Contradictions both in theory and in the study's empirical material regarding how generation affiliation among employees is relevant to how leaders should adapt their leadership were also observed. Leaders need to be adaptable and responsive to change in order to deal with the challenges that arise with digitisation, as digitisation is an ongoing process that is also increasing in complexity. Employees, but also leaders, can feel a certain stress from being constantly available and accessible. Digitalisation can contribute to a better balance between work and private life. But a challenge is also to see the opportunities that exist with digitalisation and create a commitment and willingness to adopt new digital technology.

    The study contributes to increased understanding of how leaders perceive they are affected by digitalisation. The study also provides empirical examples where leaders highlight the challenges and opportunities they are experiencing as a result of digitalisation. Continued research in the area is proposed to focus on employee perspectives on how leadership is changing through digitalisation and also to gain an individual perspective on how employees perceive digitalisation growth. Also doing studies in more industry-specific environments to correlate differences between organisations with high and low digital maturity, respectively.

  • 268.
    Ekberg, John
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Holm, Urban
    University West, Department of Economics and IT, Division of Business Administration.
    Lärande organisation inom vård och behandling2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A person in need of the support from the community through social services is in some form outside the ordinary society. When the support is needed they get this from either the state, the municipal or the private sector. When there is complex issues, may all actors from all sectors be involved for the aid to be as good as possible. In this study we chose to limit ourselves to the private sector.Working towards becoming a learning organization means that the organization works with learning, reflection of knowledge, continuous improvement, both individuals in need of support and staff development are as important for us to develop the business as well as possible . The aim of our study was to look into conditions there are for the players involved in the industry care and treatment in order to create and maintain a learning organization. In order to fulfill the purpose of the study, we chose to use a qualitative approach with interviews as a method. In total we conducted 11 interviews from two different organizations. In the theory section, we have the well known experts in the subject as Senge which stands for the theory of the five disciplines and Argyris who came up the single loop and double loop theory. Furthermore, we also have theories about skills development, teamwork and information flow intake from the outside world. We have also used our collected theory as a basis for our interview guide.What emerged in our conclusion was that there are good opportunities for creating and maintaining a learning organization. Even when we limit ourselves to the private sector, we believe that it is transferable to both the municipal and state activities as these operators have the same mission and also works for the individual's best.

  • 269.
    Ekholm, Dan
    University West, School of Business, Economics and IT, Division of Business Administration.
    Framgångsfaktorer för implementering av Lean inom småföretag: En kvalitativ studie2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    LEAN has gained in popularity as a method to increase the performance of companies on the increasingly global market. Although the popularity for LEAN has increased it is not unusual that the implementation of LEAN fails to yield the expected benefits. Empirical studies show that SME´s can benefit from implementing LEAN and they suggest several factors with importance for LEAN success. The purpose of this study is to identify which factors that are important for the success of LEAN implementation on SME´s in order to contribute with empirical knowledge to the field. Empirically, the study compares implementation of LEAN between two SME´s that have taken somewhat different approach to LEAN implementation. The data from the two companies consists of interviews and observations of the production chain. The result shows that the leadership and the financial resources are crucial factors for the success of LEAN implementation. It is concluded that implementation of LEAN is more likely to succeed if it is undertaken as a strategic measurement rather than panic measurement.

  • 270.
    Ekholm, Magnus
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Plars, Carina
    University West, Department of Economics and IT, Division of Business Administration.
    Ekonomistyrning i projekt: Redovisning, Styrning och uppföljning av långa projekt2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna rapport avser att behandla ekonomistyrning explicit i långa projekt och lyfta ut och granska de problem som kan uppkomma. Vi har valt att avgränsa undersökningen till långa projekt då dessa inte med automatik fungerar i verksamhetens normala budgeterings och bokslutsprocess. Vi undersöker om det finns specifika problem med att projektets löptid sträcker sig över flera år och över årsbokslut. Vi har valt att genomföra undersökningen genom en fallstudie där vi har valt ut ett företag som arbetar med väldigt långa projekt. Vi tittar på hur budgetering och uppföljning fungerar och vilka problem som kan uppstå. Företaget har erbjudit total insyn i hur projekt hanteras och vi har också haft möjligheter att intervjua ett antal personer som arbetar med och har erfarenheter från ledning och styrning av projekt. Vi kan konstatera att den problematik som uppstår, inte nämnvärt skiljer sig från den problematik som ryms inom ekonomistyrning i stort. Nyckeltalen måste följa som ett led av verksamhetens övergripande strategi och förankras inom organisationen för att vinna validitet och förtroende. Resultatet måste kommuniceras regelbundet så att utfallet kan värderas mot uppsatta mål och förbättras. Vi har funnit att problematiken för ekonomistyrningen i långa projekt ligger främst i att de systemstöd som finns på marknaden i första hand stödjer de legala bokslutsperioderna och inte alltid erbjuder den flexibilitet som behövs i långa projekt. Det finns system på marknaden som stödjer planering och ledning men kopplingen mot redovisning och ekonomistyrning är fortfarande svag. Genom att generalisera finns dock möjligheter att få en fullgod uppföljning och ekonomistyrning även av långa projekt.

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    Ekonomistyrning i projekt
  • 271.
    Ekholm, Stina
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Standar Ylläsjärvi, Therese
    University West, Department of Economics and IT, Division of Business Administration.
    En studie i marknadsföring: vad kan företagen göra för att påverka kunderna?2016Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Fokus för denna uppsats är att undersöka problematiken med att kunna locka kunder. Alltså vilka metoder som företagen kan använda för att öka viljan hos kunderna att välja att handla hos det önskade företaget. Detta kommer att undersökas ur ett företagsperspektiv för att på så sätt kunna lägga fram de metoder och faktorer som företagen kan använda för att påverka kunderna. För att ta fram underlag till denna uppsats har en kvalitativ metod tillämpas i form utav en intervju samt observationer, detta har genomförts på plats hos två olika företag. Företagen som är med i denna uppsats följer samma prissättning men skiljer sig mycket så det kommer till de geografiska lägena.

    Utifrån den insamlade empirin kan det utläsas att företaget som intervjuades ser att "rykten", både positiva som negativa har en stor påverkan och är en stor del utav deras marknadsföring. Alltså är Word of mouth en mycket viktigt faktor, och detta gäller inte bara det ena företaget utan det är en viktig faktor för egentligen alla företag.

    Utifrån denna uppsats kan det ses tydliga fördelar med att företagen faktiskt använder sig utav en väl genomtänkt marknadsföringsstrategi, där alla delar av företaget vävs ihop till en enhetlig profil på marknaden. Det finns tecken på att företagen på marknaden använder sig utav de teorier som återfinns i litteratur men för ett mer framgångsrikt reslutat så kan företagen med fördel låta utveckling fortlöpa.

  • 272.
    Eklann, Anders
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Kjellén, Bengt
    University West, School of Business, Economics and IT, Division of Computer Science and Informatics. University West, School of Business, Economics and IT, Division of Business Administration.
    Svensson, Lars
    University West, School of Business, Economics and IT, Division of Computer Science and Informatics.
    Lärande med hjälp av praktikfall2010In: Lärande i och för det nya arbetslivet / [ed] Lagrosen, Stefan, Lundh Snis, Ulrika, Nehls, Eddy, Lund: Studentlitteratur , 2010, 1, p. 125-138Chapter in book (Other academic)
  • 273.
    Eklund, Annika
    et al.
    University West, Department of Health Sciences, Section for nursing - graduate level.
    Gadolin, ChristianUniversity West, School of Business, Economics and IT, Division of Business Administration.
    Samverkan i vården: från system till praktik2023Collection (editor) (Other academic)
    Abstract [sv]

    Boken beskriver samverkan i hälso- och sjukvård ur olika perspektiv och ger verksamhetsnära exempel. Svensk hälso- och sjukvård har jämförelsevis goda resultat men brister i exempelvis kontinuitet och koordinering. Till följd av vårdens ökade specialisering behövs förmågan att samverka för en säker vård och ett effektivt utnyttjande av resurser...[Bokinfo] 

  • 274.
    Eklund, Annika
    et al.
    University West, Department of Social and Behavioural Studies, Division of Psychology, Pedagogy and Sociology.
    Gadolin, Christian
    University West, School of Business, Economics and IT, Division of Business Administration.
    Samverkanskompetens2023In: Samverkan i vården: från system till praktik / [ed] Annika Eklund & Christian Gadolin, Liber, 2023, p. 196-208Chapter in book (Other academic)
  • 275.
    Ekström, Lisa
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Höglund, Ida
    University West, Department of Economics and IT, Division of Business Administration.
    Ekonomistyrning i börsnoterade rikstäckande banker: En studie om Swedbank, Handelsbanken och SEB2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Budget have historically played a key role in management control, but have recently become the subject of widespread criticism and debate. Many companies therefore plan to improve the budget process while others decide to abandon it altogether, to keep up with developments in the financial world (Libby & Lindsay, 2010). Handelsbanken is one of several companies that have chosen to abandon traditional budgeting, this took place in the 1970s in connection with the Jan Wallander, critics of traditional budgeting, became President. The purpose of the study is to gain knowledge of how the office managers/controllers look at the financials of publicly noting nationwide banks, as well as their attitude to traditional budgeting. This study is a hermeneutic approach and has been implemented by means of a qualitative research. The empirical data were collected using semi-structured interviews of three of the four major banks, Swedbank, Handelsbanken and Skandinaviska Enskilda Banken. Results of the study showed that all the interviewees are adverse to traditional budgeting and considers that budgeting at the level of detail does not work in today's changing environment. Banks are now much easier to adapt to changes in the world because they have abandoned the traditional budgeting. Therefore, we can see a connection between the criticism of traditional budgeting and that banks today have developed or terminated its budget process. Swedbank and SEB has improved its budgetary process, while Handelsbanken has abandoned it. Common to all banks is that benchmarking is an important part of governance, and that they use similar indicators.

  • 276.
    Ekvall, Julia
    University West, Department of Economics and IT, Division of Business Administration.
    Moving picture development: a case study of development process of moving picture for a film production company, to see if there is room for improvement.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the moving picture industry there is something called the development process, which is the startup process of a project. This is when the project only is an idea, before the project is financed or ready to go into production. This thesis researches a London based Production Company that have multiple times successfully gone through the development process and ended up with a film, tv series or a commercial. This thesis researches the development process of the chosen company and compares it to literature that has been made on the subjects of development and moving picture production. The aim of this thesis is to find out if the company can improve their development process and/or of the literature that has been made in the past is legitimate comparing it to how the company handles the process. The subject of development is poorly researched in the part there is almost no literature on the subject although moving picture is one of the biggest industries in the world. So researching the development process and try to find out how the process is improved and done successfully is something that's never been done. The research questions of this thesis are the following: Is there room for improvement in the area of development for the chosen company? To answer this question three sub questions was made that are within the subject of development; How to get the project started and financed? How to pitch the project to investors? What type of person can go through this process successfully? The thesis uses qualitative interviews with the staff of the company to answer the research questions. Three members of the company that have direct influence on the development process are interviewed and answers what development is and how they develop a project. Theories about the producer, development, the moving picture industry in general, the pitch, financing and leadership are being illuminated in the thesis all focused on the very start of the process of making a moving picture. The result of this shows that names are important in development. If there is a famous book being developed it's more likely to get through development or a famous name that work on or supports the project. Experience is something that is valued to get through the development process you are what you have made. Social skills are important to build a network of people that will support the project and that will help making it through development and into production. The result of this thesis shows that the studied company should work on their network within and outside the industry. There social skills, getting more experience, their confidence but most of all their passion for their work. That is what gets a project through development and into production.

  • 277.
    Elfman, Charlotte
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Olofsson, Elin
    University West, Department of Economics and IT, Division of Business Administration.
    Strategic Human Resource Management: en strategi för att uppnå framgångsrika organisationer?2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: In today's society organizations are characterized by economic changes, this by globalization, changing customer circumstances and increased competition. Organizations need to constantly improve their competitiveness by streamlining its operations. Today, employees are seen as the organizations most important asset, this because they provide organizations with important sources to become competitive. Strategic Human Resource Management (SHRM) is an approach that is about to build HR-strategies that make employees knowledge and skills to contribute the organizations to achieve the overall goals.

    Purpose: The aim of this study was to examine how the organization is using a strategic HR-work (SHRM) and if it is a successful strategy. Our study has contributed to a better understanding of the concept of SHRM and how it can be used and how SHRM can affect the organization.

    Method: The collection of our empirical material is based on a qualitative approach where we conducted in-depth interviews with HR-managers working in an organization that is active in the automotive industry.

    Conclusion: We have concluded that our survey shows that the organization uses the SHRM as working strategy. However, we can not draw any concrete conclusions in which way SHRM affect the organization, but there are clear indications that SHRM has a positive effect, contributing to increased productivity and efficiency. A further conclusion of our study is that it´s very important that the organization have a leadership that promotes SHRM.

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    fulltext
  • 278.
    Elfman, Charlotte
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Olofsson, Elin
    University West, Department of Economics and IT, Division of Business Administration.
    Uddevalla kommuns användning av Facebook: en kvalitativ studie om hur kommunen använder Facebook2015Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    I den här rapporten har vi att undersöka hur Uddevalla kommun använder Facebook. I vår studie har vi tagit del av tidigare forskning som talar om att Facebook leder till många möjligheter för kommer och att Facebook öppnar upp för en tvåvägskommunikation mellan medborgaren och kommunen. Vi har även sett att den interna kommunikationen har en stor betydelse för att kommunen ska ha en fungerande och effektiv extern kommunikation via Facebook. Vi har utgått från vad tidigare forskning sagt om vårt valda område samt genomfört en kvalitativ undersökning som byggt på en personlig intervju med Uddevalla kommuns kommunikatör. Valet föll på Uddevalla kommun eftersom att de är aktiva inom olika sociala medier och speciellt Facebook. Efter att vi sammanställt vår empiri och läst tidigare forskning kring ämnet kunde vi slutligen analysera vårt material. Utifrån vår personliga intervju kom vi fram till att huvudsyftet med att använda Facebook är att få en bättre kontakt med medborgarna och att Facebook är ett bra hjälpmedel att ta till vid krissituationen, eftersom att informationen som kommunen skriver ut om krisen når många medborgare fort. I vår studie kom vi fram till att Uddevalla är en kommun som med hjälp av riktlinjer från SKL, E-delegation och kommunens handlingsplan leder till att de använder Facebook på ett effektivt sätt.

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    fulltext
  • 279.
    Eliasson, Daniel
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Rautio, Cecilia
    University West, School of Business, Economics and IT, Division of Business Administration.
    Hur användandet av Lean kan påverka nyckeltal: En fallstudie inom två svenska serviceinriktade organisationer2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Lean as a control system became widely known during the 1990s and is based on how the car manufacturer Toyota controlled its factory. Previous research describes that Lean is a control system that is about continuous improvements, where employees are involved in improvements of the various flows of the business to eliminate waste. The working method advocates a decentralized responsibility where the employees are part of multifunctional teams. Previous research has mainly shown that the use of Lean has had a positive effect on the outcome of key performance indicators and that changes have taken place in the set of key performance indicators. The absolute majority of previous research has been done in the manufacturing industry and only a few have been done on service-oriented organizations. The purpose of this study was to create an indepth understanding and knowledge of how the use of Lean in Swedish service-oriented organizations can impact key performance indicators (KPIs). The outcome of the research questions: How does the set of key performance indicators change when using Lean as a control system? Does the outcome of the key performance indicators change and in such cases, what will the effect on the result be? To answer the research questions, a qualitative research method was used where four interviews were conducted in two different organizations. The case organizations on which the study was conducted were the courier organization and the travel organization. Both of them have been using Lean for a long time, which was essential for the purpose of the study. Some key performance indicators that emerged during the interviews were quality and customer satisfaction. In our analysis, we were able to identify that both organizations focused on employees having or being educated for “right thinking”, which we interpreted as a contributing factor to the success of Lean. Our survey showed that the set of key performance indicators changed with the use of Lean. The key performance indicators increased in number and the measures concerning quality were in the majority. The role of the key performance indicators was given greater importance and was to some extent replaced continuously as they were used to support the development of the organization. Through the study, it was possible to establish that the organizational culture Lean created, had a big impact on both the set and outcome of key performance indicators.

  • 280.
    Elm, Dana
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Grindeland, Rebecca
    University West, Department of Economics and IT, Division of Business Administration.
    Strategic Human Resource Management: en kvalitativ studie om organisationens förmåga att behålla nyckelmedarbetare2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Great changes have occurred in HR over the last few decades. From being a lower, administrativefunction, HR has developed to a strategic resource in, operating in the higher levels of the organization, which has lead to the development of SHRM. Within the field of SHRM we can find recruitment, management of human capital and activities to decrease turnover. Attention should be paid to retain key employees whom are of great importance for creating a competitive advantage for the organization on the labor market. The purpose of this study is to investigate how organizations use the HR-function to increase retention among key employees; focusing on success factors for a strategic HR-work and its effect on the psychological contract. We've used qualitative interviews containing three informants that represent an organizations operational management team. The material has been assembled and analyzed through an interpreting approach where we, supported by theories and previous research, have identified relevant terms that have been investigated empirically. A conclusion regarding SHRM, as a practice, is that it demands a high level of knowledge and insight within the operational management team regarding the diversity of HR and how it can contribute to the organization in order to be implemented within the organization. Regarding activities to decrease turnover to keep key employees, organizations primarily need to signify the existence of key employees to even consider wanting to work with these kinds of activities. Furthermore, we have identified the lack of priority that the psychological contract gets if turnover has become a natural part of the everyday life within the organization.

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  • 281.
    Elofsson, Ludvig
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Ewing, Filip
    University West, School of Business, Economics and IT, Division of Business Administration.
    Implementering av General Data Protection Regulation i organisationer: En explorativ studie om olika sätt att anpassa sig till den tvingande lagen GDPR2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The personal data management has for a long time been handled under the personal data law, but has since May 2018 been replaced by the new data regulation protection regulation GDPR. The purpose of this new is to protect people’s integrity, and the law creates new requirements for how organisations may use personal information such as name, address, telephone number, and social security code. Since GDPR is an imperative law, all organisations in the EU must fulfil its requirements, and to do that some type of adaptation must be done. This study aims to find out how the implementation of GDPR has been handled in Swedish organisations that works in the consumer market. This study will deal with organisations communication, both internally and externally, and also leadership and routines, to try to understand how three different organisations have choose to implement the new imperative law. This is an explorative study with and abductive approach, and a qualitative method has been used to gather data. Three organisations have been studied and six interviews has been conducted, where one of the interviewed from each organisation were from the management and one were from the employees. Our result suggests that organisations can implement GDPR in different ways. The three organisations have implemented GDPR with the common feature that they have all updated their routines and work procedure to be able to adapt to the new imperative GDPR law. We can see that the most effective implementations of GDPR is because of a well working communication, the right type of leadership, and a functioning change in routines.

  • 282.
    Elvkull, Amanda
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Thorén, Marina
    University West, School of Business, Economics and IT, Division of Business Administration.
    Ledarskap och Generation Y: Hur ledarskapet kan påverka Generation Y på en arbetsplats?2020Independent thesis Basic level (degree of Bachelor), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Denna rapport är en kvalitativ studie om ledarskap och vilka ledarstilar en ledare kan använda sig av när denne leder Generation Y (personer födda mellan 1978–1994). För att skapa förståelse hur Generation Y kan ledas har vi läst vetenskapliga artiklar och studerat ledarskapsteorier i relevant litteratur. För att få en större insikt inleds teorin med förklaring och definitioner av ledarskap och ledarstilar för att sedan gå vidare mer specifikt mot Generation Y. Efter vår teori diskuteras tidigare forskning för att skapa en större förståelse och ligga till grund för att besvara vår forskningsfråga och syftet i denna rapport.

    Vi vill skapa en bredare analys och genom detta har vi genomfört intervjuer med ledare i ledarfunktioner och följare till dessa vilket har skapat vårt empiriska data. Vi har valt att intervjua både ledare och följare eftersom ledarskap är en tvåvägskommunikation därför vill vi även undersöka om utövarens och mottagarens uppfattning överensstämmer även om denna studie utgår från en ledares perspektiv. Eftersom vi vill skapa en bredare förståelse av ledarskap har det insamlade materialet analyserats tillsammans med relevant litteratur och tidigare studier.

    Det vi har kommit fram till i denna studie och hur man kan leda Generation Y utifrån ett ledares perspektiv är att ett situationsanpassat ledarskap med den coachande ledarstilen är grunden till att leda Generation Y. Den samförstående ledarstilen där trivsel och samhörighet är viktigt i kombination med dessa stilar är även lämpligt då Generation Y ska ledas.

  • 283.
    Emilsson, Fredrik
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Beäff, Maria
    University West, School of Business, Economics and IT, Division of Business Administration.
    Where do I post this?: - Social media marketing in B2B construction companies2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this research was to gain a better understanding of how small and mid-size B2B companies in the construction industry use social media to aid their sales process. Method: In order to fulfil the purpose the authors choose a case study method. Two B2B companies in the construction industry were selected. Data was gathered by observations and interviews. This data was then analysed using a model the authors had constructed. Findings: The case study resulted in an applied model for each of the companies that illustrate how they use social media in their sales process. The model shows at what stages social media is used, which social media platforms are used, how it is intended to be used and in what manner sales and marketing departments at the companies cooperate during the sales process. The study show that strategy and managerial expectations and involvement is key for how well social is used in the sales process. It also shows that the primary use of social media for both companies is to distribute product information. Research limitations: Only two interviews were conducted. The research mirrors the current social media use. No generalizations can be made and the results only concern the companies that were studied. Practical Implications: Social media use can serve to improve business operations, among them the sales process. Having an understanding of how B2B businesses use social media enables further research into which specific benefits it can have and how to enable these benefits.

  • 284.
    Engelbrektson, Matilda
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Garnham, Katie
    University West, Department of Economics and IT, Division of Business Administration.
    Attityder till budgetering: En kvalitativ studie inom västsvenska kommuner2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Attitudes towards a budget, as a management tool, cannot be generalized in both private and public sector. Earlier research has only been conducted on companies operating in private but not in public sector. One problem that can arise with a negative attitude towards the budget is that the organization runs a risk of having to fight the uphill battle. It might inhibit the quality of the work output, and there is also a risk that the negative attitude could be transferred onto employees and reduce their work motivation. Previous studies have shown both positive and negative criticism to the budget as a management tool. The budget is considered, among other things, to be rigid and that it prevents managers from being creative. Some organizations strongly stress the negative criticism, however, they still choose to keep the budget as a management tool. The submitted criticism cannot be generalized as there is a lack of knowledge about the use of a budget. Some think that the budget should be maintained, but that it needs to be developed to cover the whole entity of the financial control.

    The aim of this study was to investigate local government economists' attitude towards the budget as a management tool. The investigation was limited to education administrations in the West Swedish municipalities, in which eight interviews with economists were conduc-ted. We wanted to examine economists' own attitude towards the budget as a management tool, and also investigate how working with non-financial educated colleagues affected them. However, there is a gap between goals and means, which the interviewees consider a result of the economic terminology's way of complicating information conveyance of the purpose of the budget. A more distinct attitude would probably have been found if the study had included operations managers, who are the ones responsible for implementing and executing the budget along its frames. The conclusion derived from the results states that economists generally are in favor of the budget because it serves its purpose as a tool for resource allocation. However, economists believe that a more obvious connection should be made to the organization's goals which will be required in the future to achieve a better overall impression regarding the organization.

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  • 285.
    Engelbrektsson, Therese
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Karlsson, Jennie
    University West, Department of Economics and IT, Division of Business Administration.
    Employer branding: ett sätt för företag att attrahera nya medarbetare2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of our study is to contribute knowledge how people who work with Mr. and staff can work strategically with employer branding to attract new employees to the organization and how the work affects the development of the organization. We conducted a qualitative study with an interpretive approach. We interviewed seven respondents from two different organizations. Based on the interviews we have through a thematic analysis extracted five main themes. By working active with employer branding can result in new candidates seek out the organization because the organization has a good reputation and the people working there feel very good and has good development prospects. It allows the organization constantly have employees who thrive while they have an input of new employees.

  • 286.
    Engelbrektsson, Therese
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Karlsson, Jennie
    University West, Department of Economics and IT, Division of Business Administration.
    Provisionslön och dess påverkan på medarbetare och företaget: En fallstudie av Fastighetsbyrån2014Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund & Problemdiskussion

    Fastighetsbranschen är en bransch där det är vanligt att få en helt rörlig lön. Det handlar ständigt om motivation och prestation hos fastighetsmäklarna. Därför var det intressant att studera denna typ av belöningssystem och hur de påverkar medarbetarna på fastighetsbyrån. Hur medarbetarna anser att provisionslön påverkar deras motivation och arbetsmiljö och hälsa. Och hur provisionsbaserad lön kan påverka det ekonomiska resultatet.

    Forskningsfråga

    Hur påverkar provisionsbaserade lön medarbetarna?

    Kan provisionsbaserad lön påverka det ekonomiska resultatet?

    Syfte

    Vi har valt att göra en fallstudie om hur provisionsbaserad lön påverkar hälsa, motivation och arbetsmiljö. Vi har också studerat hur det kan påverka det ekonomiska resultatet.

    Metod

    Vi har gjort vår studie utifrån en kvalitativ metod. Vi har intervjuat 6 stycken anställda på fastighetsbyrån för att få fram det empiriska materialet. Tre fastighetsmäklare, två assistenter och en kontorschef.

    Resultat

    Här presenteras vår empiri utifrån intervjuerna. Samt kalkyler och egna antaganden vad det gäller beräkningar utifrån den information vi erhållit via respondenterna för att se hur det ekonomiska resultatet kan påverkas.

    Analys & Slutsats

    I det avslutande kapitlet sammankopplas det teoretiska och det empiriska avsnittet med våra egna reflektioner, diskussioner samt våra slutsatser och

    fortsatt forskning av arbetet gällande provisionens påverkan på medarbetarna

  • 287.
    Eriksson, Annika
    University West, Department of Economics and IT, Division of Business Administration.
    Borås räddningstjänst: en intervjuundersökning om organisation och ledarskap utifrån medarbetarnas perspektiv2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Businesses like rescue services all face situations that cannot be fully planned because every emergency is different from the other. In this qualitative case study, the aim has been to examine the organization, workers and leadership of Borås Räddningstjänst. 18 interviewees are selected from various levels of the organization to represent completeness. The study has a hermeneutic and inductive approach, meaning that the empirical data is first collected and after that the search began of relevant previous data that could be tied to the empirical data. The material has then been construe by the author to create an understanding of the whole. The study suggests that employees are mutually responsible for the organization´s best. Despite that the management and leaders not work in any significant ways work towards the organization´s goal or guidelines.

  • 288.
    Eriksson, Frida
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Lindgren, Elisa
    University West, Department of Economics and IT, Division of Business Administration.
    Redovisning och revisionens betydelse: En företagares, en revisors, Skatteverkets och allmänhetens syn2014Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    Purpose: The primary purpose of our thesis was to study how important the Swedish IRS, a manager and an auditor reckon that auditing and accounting is. Another purpose was to enlighten the importance of accounting and the consequences without auditing of the annual report that companies establish. Our purpose was also to study the reliability that auditing provides and why auditing is important.

    Method: Our thesis was qualitative with a deductive approach. We have interviewed a manager in a company in Lindesberg. We have also made a survey containing a few specially selected people that participated in the survey and answered questions regarding accounting and auditing. To get a better knowledge in the subject we have read literature about research methodology, auditing and accounting. We contacted the Swedish IRS and Ernest & Young that is an accounting firm, in order to get their point of view in the matter.

    Theory: The subject we addressed in this area of our thesis is accounting and auditing. We immersed in the importance of auditing to auditors, entrepreneurs and the Swedish society. The stakeholders of accounting and auditing were also presented here.

    Result: In this part of our thesis we presented the result of our interviews with Hård whom is a production manager in Teknos Wedevåg Färg AB. The interview with Pernheim whom works at the Swedish IRS and Bertling whom is a Chartered Accountant at Ernest & Young were also presented here. Furthermore you can find the result from our participants in our survey about the importance of auditing and accounting here.

    Analysis and conclusions: Our analysis and conclusions are presented in this area of our thesis. The result of our interviews are connected with the theory we presented earlier in our thesis. Our issues are answered here and suggestions about further research are drawn. Our general conclusions and analysis from the interviewed are that auditing and accounting are vital but they have different perspectives in the matter. The majority are positive to the abolishment of the mandatory auditing for the small businesses but they reckon that the mandatory auditing for larger companies should remain

  • 289.
    Eriksson, Hilma
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Olofsson, Rebecca
    University West, Department of Economics and IT, Division of Business Administration.
    Outsourcing inom produktion: En studie rörande utvalda företag inom inredningsbranschen2016Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Att använda sig av outsourcing i produktion och som en del av företags inköpsprocess kan minska risker, ge en ökad kompetens och leda till tid samt kostnadsfördelar. Detta kan även leda till att företaget kan lägga mer tid och engagemang på sin kärnkompetens istället för själva produktionen. För att företag ska hänga med i takt med utvecklingen och kunna konkurrera med sina produkter krävs att de har innovativa och unika produkter.

    Syftet med studien är att undersöka hur de utvalda inredningsgrossistföretagen använder sig utav outsourcing inom sin produktion samt vilka för- och nackdelar de kan stöta på i samband med dessa processer. Hur ser deras leverantörsrelationer ut samt hur arbetar de med CSR.

    Denna studie grundar sig i en kvalitativ metod som bygger på tre intervjuer med tre olika företag. Intervjupersonerna som valdes ut har kunskap och lång erfarenhet inom området. Den genomgående strukturen bygger på utvalda teman som består utav outsourcing, för och nackdelar med outsourcing, inköpsprocessen, leverantörsrelationer, produktutveckling och CSR. Dessa teman kan följas i teoretisk referensram, empiri samt i analys och tolkning. Allt material som presenteras har valts ut för att ge en helhet och för att kunna uppnå studiens syfte.

    Empirin bygger på semistrukturerade intervjuer där vi valt att att presentera respondenterna under företag A, B och C. Empirin har presenterats med hjälp av många citat ur intervjuerna för att stärka respondenternas svar samt för att läsaren själv ska kunna ta del av materialet och kunna tolka det. Ur materialet har vi tolkat att det finns både skillnader och likheter de olika företagens sätt att arbeta med outsourcing inom produktion.

    Slutligen har vi ur resultatet kunnat dra slutsatser att samtliga företagen använder sig utav outsourcing inom produktion till stora delar och att det ser många fördelar med detta sätt att arbeta. Där har vi även kunnat utläsa att leverantörsrelationer spelar en stor roll samt hur ett samarbete mellan olika parter kan leda till effektiv produktutveckling.

  • 290.
    Eriksson, Ida
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Karlsson, Linnea
    University West, Department of Economics and IT, Division of Business Administration.
    Going concern – revisorers hantering av företags fortlevnad: En studie om små svenska konkursdrabbade aktiebolag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Auditing involves a critical examination and assessment of a company's accounting and financial statements. For the review to be as reliable as possible, the company hires an auditor. It requires a certain professionalism to create an accurate picture of the company's financial reports, which are the basis of the audit professionalism. Audit standards arose for auditors so they can provide an early warning of financial problems to the company's stakeholders. The standard is a tool for the auditor regarding the determination of a company's survival. A problem that may arise concerning the determination is an incorrect assessment by the auditor, which can result in type I- and type II-errors. Research shows that there is a high proportion of type II-errors committed by auditors. It is also remarkable that there is hardly any research into the underlying factors. This study focused on the incidence of type II-errors and its underlying factors in small Swedish bankrupt companies.Research shows that Going concern opinion is one of the most important parts of a company's financial reports. The statement is also one of the most complex reports an auditor has to decide about. It shall describe the auditor's assessment of whether the company's survival is threatened or not. The assessment can result in an auditor committing a type II-error where they refrain from issuing a warning to companies that later go bankrupt. Type II-error can lead to financial consequences, for instance stakeholder's uncertainty about the company's future and the auditor's loss of clients. The study examined type II-error in relation to the size of the accounting firm, audit fees and increased solidity of 85 annual reports. The results showed that type II-errors were found in 53 percent of the audited financial statements. The majority of type II-errors are committed by auditors employed by a medium-sized agency. Audit fees are items that were not stated in the annual reports, which resulted in a large loss. The result also showed that statements with type II-error demonstrated a reduced solidity.The study has given us knowledge that it is common with type II-errors in small Swedish companies. An underlying factor for the rise is the auditing firm's size. The study cannot prove that nor the audit fee or increased solidity is an underlying factor for type II-error.

  • 291.
    Eriksson, Kristina M.
    et al.
    University West, Department of Engineering Science, Division of Production Systems.
    Carlsson, Linnea
    University West, School of Business, Economics and IT, Divison of Informatics.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Exploring Socially Sustainable, Smart Manufacturing: Building Bridges Over Troubled Waters2024In: Flexible Automation and Intelligent Manufacturing: Establishing Bridges for More Sustainable Manufacturing Systems Proceedings of FAIM 2023, June 18–22, 2023, Porto, Portugal, Volume 2: Industrial Management / [ed] Francisco J. G. Silva, Luís Pinto Ferreira, José Carlos Sá, Maria Teresa Pereira, Carla M. A. Pinto, Springer, 2024, Vol. 2Conference paper (Refereed)
    Abstract [en]

    Contemporary manufacturing organizations formulate strategies towards smart manufacturing. However, strategies often merely regard technological improvements of working processes and activities and pay limited attention to human-centric perspectives. This study addresses the complex phenomenon of reaching socially sustainable smart manufacturing by exploring the human-centric perspectives in the eras of Industry 4.0 and Industry 5.0. Data were collected through an explorative qualitative case study with focus groups applying the history wall approach to document informants’ choices of activities that impact digitalization. To investigate informants’ interpretations and experiences of digital initiatives and prospects, the history wall approach was coupled with the analytical lens of the co-workership wheel, with its four conceptual pairs: trust and openness, community spirit and cooperation, engagement and meaningfulness, responsibility, and initiative. A total of 17 informants from different organizational levels at a case company participated. Activities, impacting digitalization, brought forward were grouped into technology, organization, and external impact. Results showed that human-centric and intangible perspectives surfaced as prerequisites when navigating industrial digitalization. Further, digital initiatives and prospects risk drowning in re-occurring organizational changes making successful implementation difficult. Thus, organizations cannot rely solely on technology, but must consider activities related to organizational aspects and impacts from the external environment, when introducing digital initiatives. Intrinsically, recognition of the co-workership concept, emphasizing human-centricity, can support the foundation necessary for bridging the gap towards socially sustainable smart manufacturing and strengthening the emerging I5.0 research.

  • 292.
    Eriksson, Kristina M.
    et al.
    University West, Department of Engineering Science, Division of Production Systems.
    Carlsson, Linnea
    University West, School of Business, Economics and IT, Divison of Informatics.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    To digitalize or not? Navigating and merging human: and technology perspectives in production planning and control2022In: The International Journal of Advanced Manufacturing Technology, ISSN 0268-3768, E-ISSN 1433-3015Article in journal (Refereed)
    Abstract [en]

    Contemporary manufacturing companies are navigating industrial digitalization anticipating increased production efciency and competitiveness in a volatile environment. This study focuses on the implementation processes of digital tools for production planning and control (PPC), i.e., advanced planning and scheduling (APS) software, in relation to the application of analog planning with physical fow boards. Digital tools can support understanding the consequences of production changes and variations, hence facilitating adaptable and resilient manufacturing. However, technological changes can be daunting, and efective implementations require dynamic capabilities to remain competitive in elusive environments. The aim is to study the implementation processes of an APS software to understand the requirements of fruitfully moving from analog planning to next-generation digital tools for decision support in PPC. The paper presents an explorative case study, at a manufacturing company within the energy sector. The interview study took place over 9 months during 2020–2021, investigating current and retrospective aspects of the case across 2019–2021. The case study comprises 17 in-depth interviews with a range of company employees, e.g., logistics managers and functions responsible for digitalization development. The results highlight the challenges of implementing and especially trusting digital tools for PPC. To realize the value of digital tools for PPC, it is argued that it is imperative to simultaneously apply a human-centric perspective in decision making to ensure trustworthy, sustainable, and resilient human-data-technology nexus implementations towards smart manufacturing

  • 293.
    Eriksson, Sandra
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Magnusson, Linda
    University West, Department of Economics and IT, Division of Business Administration.
    Hög sjukfrånvaro: en kvantitativ studie med utredning av sjukskrivningsprocessen2015Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Enligt SKL:s (Sveriges kommuner och landsting) sammanställningar visar kvinnornas sjukskrivningar en negativ trend inom den kommunala sektorn. Av de 270 registrerade kommunerna ligger 265 kommuner högre när det gäller kvinnornas sjukskrivningssiffror i jämförelse med männen. Vår studie är ett samarbete med Vänersborgs kommun där vi har haft kontakt med personalekonomen Martina Kruus. Vänersborgs kommun är en av de kommuner som finns i SKL:s samanställning och som visar höga sjukskrivningssiffror bland kvinnorna. Vänersborgs kommun kan från 2014 till 2015 års personalekonomiska redovisning utläsa att kvinnorna har gjort en ökning med sju procentenheter, detta är något som oroar dem

    1. Det som Vänersborgs kommun inte kan utläsa ifrån deras information är vad som är de största orsakerna till att kvinnornas sjukskrivningssiffror har ökat på ett år. Flera studier och litteratur visar att brister under sjukskrivningsprocessen är faktorer som leder till missbedömningar och missförstånd. Vänersborgs kommun behöver en tydligare struktur för att få kontroll på de stigande långtidssjukskrivningarna och orsakerna till dessa. Slutsatsen av vår studie blir att vi rekommenderar ett utökat samarbete mellan Vänersborgs kommun och deras nuvarande företagshälsovård och genom det anser vi att de kan förebygga deras problem med ökade sjukskrivningar. Vår studie har en kvantitativ ansats då vi i vår studie har studerat redan framtagna styrdokument och enkätundersökningar. Detta har vi sedan jämfört med vår framtagna teori, som bygger på tidigare forskning i form av vetenskapliga artiklar och relevant litteratur inom området. Utifrån detta har vi som författare fört en diskussion för att komma så nära ett positivt lösningförslag som möjligt för Vänersborgs kommun.

  • 294.
    Eriksson, Therese
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Hamberg Broman, Madelene
    University West, Department of Economics and IT, Division of Business Administration.
    Bokföringslagens påverkan på samhället: Vad hade hänt om lagen inte fanns2014Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    I denna studie undersöker vi varför det är viktigt att bokföringslagen finns och vad som hade hänt om den inte fanns. Utöver aktuell litteratur har vi även intervjuat fyra yrkesmän som alla påverkas av Bokföringslagen på något sätt i sitt yrke. Vi ger läsaren en fördjupad förståelse om vad bokföringslagens innebär och beskriver vad bokföringsnämnden arbete innebär för både lagen och samhället. Genom att analysera och diskutera kan du som läsare följa vår slutsats av studien och se vad vi anser att bokföringslagen har för betydelse för samhället och vem och vilka lagen påverkar

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  • 295.
    Ernervik, Stefan
    University West, School of Business, Economics and IT, Division of Business Administration.
    Hur styrs idrottsföreningar?: En kvalitativ studie av styrning av idrottsföreningar.2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The paper deals with the forms of governance used in sports clubs. The background is that sports clubs today not only need to consist of non-profit members and there may be an interestin commercializing their business in order to get more money into their business. But when clubs hire staff, organize events around their matches, organize camps, big cups, matches on the internet or other events, it demands the governance of the association. The purpose of this essay is to gain deeper understanding and knowledge of the governance of professionalized and commercialized sports clubs. The research question is: what form of governance do professionalize and commercialized sports clubs use? To answer the question, the theory of Malmi and Brown's (2008) Management Control Systems as a package (MCS package). It focuses on studying an organizational control according to a package. MCS packages consist of three levels where the top level is cultural control through the clan, values and symbols. The middle level consists of planning, follow-up and reward systems. At the bottom is the administrative management that focuses on how the organizational and leadership structure looks and what policies and procedures exist. A qualitative method was used through Semistructured interviews. Four sports clubs employing employees and commercialized elements in their activities participated. What emerged in the empiricism was that all four associations largely used administrative and cultural control. When it came to planning, follow-up and reward systems, there were more distinct differences. The sport club that has achieved the greatest sporting successes of the four, used all three to a greater extent than the others. However, two others have achieved relatively good success without making use of planning and follow-up to the same extent and not using the reward system at all. There is incentive to believe that more planning and follow-up is the key to success, but it is a small dossier and there is a need for more studies to become safer in the analysis. As clubs becomes more professional, the business becomes gradually bureaucratic.

  • 296.
    Esperi, Inger
    et al.
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan..
    Lorentzon, Johan
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan..
    Siverbo, Sven
    University West, Department of Economics and IT, Division of Business Administration.
    Konkurrens och styrning: Privata utförare inom kommunal verksamhet2016Report (Other academic)
    Abstract [sv]

    Kommuner, regioner och landsting utgör en betydande del av den svenska offentliga sektorn och tillhandahåller tjänster som är betydelsefulla för landets medborgare. Några exempel är vård av äldre och funktionshindrade, utbildning samt hälso- och sjukvård. Under senare år har den andel av verksamheten som tillhandahålls direkt av kommuner, regioner och landsting minskat. Istället har förekomsten av privata utförare ökat inom många områden. Eftersom den upphandlade verksamheten motsvarar stora belopp och omfattningen kontinuerligt ökar är det viktigt att dessa beställare ser till att de privata utförarna levererar verksamhet på överenskommet sätt och med utlovat resultat. Denna forskningsrapport syftar till att beskriva och förklara hur offentliga beställare styr privata utförare i olika styrsituationer avseende konkurrenssituationen och vilken verksamhet som upphandlas. Det empiriska materialet är insamlat genom intervjuer både med kommuner och med privata utförare.

  • 297.
    Falk, Carina
    University West, Department of Economics and IT, Division of Business Administration.
    Attityder till arbete i offentlig sektor: En fallstudie i Varbergs kommun2014Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
  • 298.
    Fang, Fei
    University West, Department of Economics and IT, Division of Business Administration.
    Consumer Enduring Involvement of Coffee from Brand Coffeehouse in China2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The thesis "Consumer Enduring Involvement of Coffee from Brand Coffeehouse in China" is written by Fei Fang, in the course EXC504 Degree Project, Business Administration, Bachelor - Marketing in second semester in 2016. The main problem is to test two hypothesis: 1.The degree of enduring involvement with coffee from coffeehouse is around medium or high for Chinese consumers; 2. Enduring involvement is related to perceived social risk positively. By confirming these two hypothesis, people who concerned could get to know more about enduring involvement with coffee consuming among Chinese consumers, and the relationship between enduring involvement and perceived social risk could be revealed. The thesis take a deductive quantitative research method, and the data was processed by SPSS with bivariate correlation. Empirical data has confirm both hypothesis and fits the theories about 30 situational involvement, enduring involvement and perceived social risk in previous literature.

  • 299.
    Farah, Andreé
    University West, School of Business, Economics and IT, Division of Business Administration.
    Ledarskapets betydelse för en effektiv arbetsplats2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims at providing more information about the required leadership style within organizations to provide as strong a performance as possible within organizations where employees are motivated and committed to acting for the best interests of the organization. Today, organizations face great competition in the market and need an organization that manages to function internally within the organization but also out to the customer. The purpose of this study is to see if there is a leadership style that promotes commitment and efficiency at the workplace.

    To fulfill the purpose of the study, scientific articles have been used where theories in the relevant research area have been developed and used together with collected empirical data. Empirical data has been gathered through semi-structured interviews where interviews have been conducted to store managers and staff at the workplace. The two organizations that have been studied are Sibylla and Systembolaget. Both these organizations need a staff who are skilled in their duties, where good service with a lot of customer contact is managed. The role of leadership in these forms of work is what this study follows and focuses on.

    This study contributes to clarifying the leadership style needed today to increase involvement and motivation among the staff within the organization. This study has shown that increased involvement and motivation among staff has been created through transformational leadership style. It has been shown that good relationships build strong togetherness and efficiency among employees. Leadership styles that promote clarification and simplification as well as a division of responsibility have been shown to provide good efficiency in organizations today. In order to keep up with such a dynamic market as it is today, it is important to have a functioning organization that acts as efficiently as possible. This creates the need for a good workforce where leadership styles that promote relationships and openness have been proven to be the best.

  • 300.
    Faraj, Ara
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Shaikh, Imad
    University West, School of Business, Economics and IT, Division of Business Administration.
    Ersättningssystem: En fallstudie inom en konkurrensutsatt bransch2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Companies today seem to have problems with retaining and recruiting new staff, especially staff that are in great demand. This has resulted in companies having difficulties with expanding and competing in the market. One way to retain and possibly attract new employees is to implement a performance-based pay as part of the companies compensation system. Companies customize their systems as they think may increase the chances of reducing employee turnover and thus growing.

    The purpose of this study was to identify the key elements in which why and in what way compensation systems with performance-based pay can increase opportunities for attracting and retaining employees in a competitive industry.

    In order to accomplish this we have conducted a case study with a rather growing company within a competitive industry. In the study we used a qualitative approach as a method in which we had interviews with both the companies management team and its employees.

    Based on the theory and data in our research, performance-based pay is a more attractive model because it contributes to more flexibility, responsibility and the ability to increase income. Another contributing factor to why it is considered attractive, is also that it promotes transparency between employee and employer.

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