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  • 251.
    Blomberg, Johan
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Johansson, Jonas
    University West, Department of Economics and IT, Division of Business Administration.
    En politisk framgångssaga: ur ett marknadsföringsperspektiv2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This single case study focuses to examine the Swedish democrats' marketing on social medias. Due to their success the last eight years we found this relevant to examine in relation to the technological development that has taken place over the past decade. The purpose of this study was to analyse the Swedish democrats marketing on social medias due to the fact that their marketing has been denied various times on other marketing channels. This study contributes to a better understanding of social media´s impact in terms of political marketing. Our research question was therefor how the Swedish democrats market themselves on social medias. This party reaches the public through other marketing channels as well but those have not been taken in consideration in this study. We chose a qualitative approach where interviews were used together with an e-research. The e-research was oriented towards Facebook, the Swedish democrats official website, Youtube, Twitter and Instagram. The interviews were conducted with political scientists on universities in western Sweden. Social medias is a phenomenon that is used frequently by large segments of the population and it gives political parties the opportunity to mediate their messages in a simple and cost-effective manner. The theory has it´s origins from four marketing areas; message, environment, social medias and target group. Majority of the empirical data consisted of interpretations of the Swedish democrats marketing on social medias and was performed with the four marketing areas in focus. The interpretations was linked to theory and the results from the interviews were summarised. The empirical data clarified that the Swedish democrats are using shock strategies on social medias. Because of the fact that the Swedish democrats have ideologies that differs from other Swedish parties we believe that social media has therefor played a crucial role in how this party can send their messages to the public. Social media also gives the opportunity to share all types of messages, even the xenophobic ones. The shock strategy that the Swedish democrats use involves messages which are contrary to the values and standards that are considered legitimate in the society. The party's extreme messages are easier to spread on social medias than other forums, for example nationwide television where their marketing has been denied on several occasions due to their unethical context. However it may be a problem that the retired part of the public who often seems to be the target audience is not completely comfortable with modern technology. It is therefor a risk that the target audience misses important parts of the party´ This underground role that this party represents opens up for sympathizers to discuss and argue about the Swedish democrats most important questions. Without social media we strongly believe that the Swedish democrats would not be able to send their messages as effectively as they do today so that technological development has been a major contribution factor to the Swedish democrats' successes.

  • 252.
    Blomberg, Johan
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Skager, Elina
    University West, Department of Economics and IT, Division of Business Administration.
    "En kvalitativ fallstudie som berör resultatet av personalsatsningar samt dess påverkan på personalen"2015Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Denna fallstudie ger förslag över vilka åtgärder som kan vara rimliga att utföra på organisationer där personalen inom vissa områden ej är prioriterad. För att ge möjlighet till konkreta förslag av vilka åtgärder som Fysiken Friskvård i Göteborg AB bör utföra utfördes kvalitativa intervjuer med anställda i organisationen. Detta utfördes synkroniserat med observationer av verksamhetens organisationskultur som gav bra överblick över de positiva samt negativa aspekter som anställda upplever på arbetsplatsen. Genom bearbetning av intervjumaterial tillsammans med vetenskapliga teorier blev det möjligt att konkretisera åtgärder som förhoppnings ska gynna motivationen hos de anställda med mindre sjukfrånvaro och personalomsättning som följd. Fallstudien tydliggör exempel på personalsatsningar som är kostnadsfria men även kalkyler som påvisar vilka finansiella resultat som personalsatsningar kan generera i. För att kalkylen inte ska vara vinklad av författarna har även potentiella negativa utfall av kalkylerna synliggjorts. Detta ska ge ett bredare underlag för Fysiken Friskvård i Göteborg AB att ha med sig vid beslutsfattande med förhoppning på mer motiverad personal som vill stanna kvar i verksamheten. Ur ett längre tidsperspektiv är målet även att lönsamheten ökar som ett resultat av de personalsatsningar som organisationen väljer att genomföra.

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  • 253.
    Boakye-Ansah, Baffour Nana
    et al.
    University West, School of Business, Economics and IT.
    Adhikari, Prabin
    University West, School of Business, Economics and IT.
    Internationalization Prospects of Small and Medium Enterprises (Smes) in Africa through Afcfta2023Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study explores the challenges, opportunities, and preparedness of Small and Medium-sized Enterprises (SMEs) in Ghana in relation to their participation in the African Continental Free Trade Area (AfCFTA). Utilizing the DESTEP (Demographic, Economic, Socio-cultural, Technological, Ecological, and Political/Legal) framework, the study reveals a comprehensive picture of the multifaceted environment faced by these SMEs as they venture into free trade under the AfCFTA.

    In-depth interviews with SME owners and managers across diverse sectors revealed a complex landscape of both significant challenges and potentially transformative opportunities. Challenges range from attracting and retaining skilled labor, navigating economic volatility and securing finance, dealing with socio-cultural differences, accessing advanced technology, complying with diverse environmental regulations, and navigating complex political and regulatory environments. Despite these challenges, respondents also identified exciting opportunities, including tapping into new markets, leveraging economies of scale, spurring innovation through cultural exposure, adopting sustainable practices, and benefiting from reduced trade barriers and improved market access.

    In preparation for these complexities, SMEs have demonstrated strategic actions such as bolstering financial planning and risk management strategies, adapting business practices to accommodate socio-cultural differences, investing in technological infrastructure, adopting environmentally-friendly practices, and deepening their understanding of regulatory requirements.

    The findings underscore the importance of a detailed understanding of the DESTEP factors for SMEs intending to participate in free trade agreements and contribute to the growing body of knowledge on SME internationalization in developing economies. This study could inform policy-making and strategic business decisions, ultimately fostering the successful integration of Ghanaian SMEs into the AfCFTA and beyond.

  • 254.
    Bohlin, Patrik
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Steen, Sebastian
    University West, Department of Economics and IT, Division of Business Administration.
    Intern kommunikation och tillhörighet: en studie om förhållandet mellan butiksanställda och organisation2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Internal communication and employees' sense of belonging is something that is given more attention by companies in recent times. This study takes its starting point in how these two work and interact in an organizational context. We have examined how internal communication works between a store and its organization as well as what the internal communication means for employees' sense of belonging to the organization. The purpose of the study is to understand how internal communication works between the store and its organization with focus on nearby stores and senior management. We have also shed light on the significance of different media formats and how they affect employee's sense of belonging to their organization. This will demonstrate how internal communication can be more efficient and beneficial to modern organizations, management and students of economics. We have used a hermeneutical approach and the report is based on qualitative evidence. Our collected empirical data are primary data that we have gathered by interviewing five people, including a store manager, at a company in electronic trade. Our theoretical basis consists of a secondary material in the form of 25 scientific articles that are relevant and previous research in the field. In our conclusions, we have highlighted how internal communication can function and found that it is in a satisfactory manner in the target store. What we found especially important in our case was that employees have several well-functioning communication formats which include updated intranet, personal visits of superiors, email, telephone contact and videos. The important thing about these communication media was that they should always be available and that the information meets the criteria set by the ICC to be clear, continuous and concise. We also found these criteria were fulfilled in the store. We also found in our empirical basis factors which imply that internal communication is a factor that has a significant impact on employees' perceived sense of belonging to their organization.

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  • 255.
    Bolinder, Oscar
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Björk, Victor
    University West, School of Business, Economics and IT, Division of Business Administration.
    Beröm och dess inverkan på motivation och vägledning: en kvalitativ studie på komplexa arbetsplatser2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to investigate the effect of praise on employees' motivation and guidance in organizations that perform complex tasks. Previous research has focused on praise and its impact on employees' motivation and guidance that perform simpler tasks. We therefore chose to focus our study on how praise affects the motivation and guidance of employees who perform complex tasks to expand existing research. The empirical material which our research is based on is a qualitative case study in the form of interviews with eight social workers. The results show that praise does not have a negative effect on the motivation of employees who perform complex tasks as long as the praise is not considered to be controlling. Praise shows a positive impact on motivation as the praise gives a sense of competence and gives employees a greater commitment. On the other hand, employees who perform complex tasks do not strive for praise as they already possess a high degree of motivation at work. Finally, praise seems to have a positive impact on the guidance of employees who perform complex tasks. Our results contribute to existing research on praise and its impact on the motivation and guidance of employees who perform complex tasks.

  • 256.
    Bondesson, Ellinor
    University West, School of Business, Economics and IT.
    Vilken inverkan har digitala kundmöten på säljares sälj- och kundorientering?: En kvantitativ studie med fokus på säljare inom hustillverkarbranschen2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Although digital development has long been a topic on the back burner, the development was accelerated when the covid-19 pandemic occurred. Even before the covid-19 pandemic, the sales industry had become increasingly digital as a consequence of both internal and external factors. In the sales profession it is important to convince the customer to buy the seller's product, as a step in this the customer meeting is very important. In order to get an idea of the seller's relationship with the buyer, two concepts have been established; customer orientation and sales orientation. Where the first refers to the degree to which the seller focuses on taking advantage of the customer's needs rather than carrying out the sale and where the second aims at the opposite. The study aims to investigate how salespeople's customer and sales orientation is affected when using digital customer meetings. The industry that the survey is delimited to investigate is the house manufacturing industry. The construction industry is an industry that has been hit hard in connection with increased material and electricity prices as well as increased interest rates. Therefore, it becomes even more important to choose a successful sales strategy. The data collection has been carried out through a quantitative method where the SOCO scale and the Five Factor Model were used to seek answers to the questions. 83 sellers answered the survey. The result showed that customer orientation decreased during a digital customer meeting, but that sales orientation increased. The personalities that had the greatest impact in the digital customer meeting were friendliness, while friendliness and conscientiousness were the characteristics that had the greatest impact in physical customer meetings. 

  • 257.
    Bordi, Josephine
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Olsson, Sanna
    University West, Department of Economics and IT, Division of Business Administration.
    Motiv till energiinvestering inom fastighetsbranschen: En fallstudie av två kommunala fastighetsbolag och de väljer att energiinvestera2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The debate on sustainable development and the environment is a hot topic in today's society. Environmental investments require financial resources and it is also these resources that control the world. Real estate companies are now facing major renovation and new construction needs. Many of today's buildings are responsible for a large portion of the total energy consumption, about one-third. The EU has since 2007 worked out an upcoming building code placed in service by 2020, which means that all new buildings and major renovations need to be "nearly zero energy buildings" as possible. Even in the current situation it is possible to perform new construction and renovations that meet these requirements. Many real estate companies do not realize the long-term profitability of investments in energy and therefore believes that it is not able to get any profit in such an investment.

    The aim of the study was to create an understanding about the decision-making basis of real estate companies and how they use the decisions in major investment in terms of energy efficiency, and if there could be opportunities to consider the environment.

    To answer the research question, a qualitative case study has been applied in the study and the empirical results were mainly collected through semi-structured interviews. The interviews were conducted with informants with leading position of AB Eidar and AB Vänersborgsbostäder. Furthermore, we have used the real estate companies’ annual report documents and information available on the forthcoming EU norm.

    This paper's theoretical framework has been based on institutional theory, legitimacy theory and decision theory. The theory illustrates how the environment affects companies in their decision-making, and also how companies in the same industry tend to be influenced by each other. 

    We have in the analysis concluded that there is an awareness and willingness to invest in energy. Despite the two real estate companies express a positive attitude towards investing in energy, we can still see a difference between their actions. This is due largely to the historical and economic conditions. We could further identify how management's personal attitude of each real estate company to some extent could reflect the company's values. The analysis has also been characterized by the real estate companies' differing perceptions of tenants' willingness to pay.

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  • 258.
    Borenius, Marija
    University West, School of Business, Economics and IT.
    Kulturell påverkan på ledarskapet i samband med en kris: En fallstudie av ledarskapet vid Shanghai American School under Kinas nollcovid policy2023Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    What is it like to be a leader during a crisis, in a country where the culture differs markedly from the one you grew up in? That is the starting point for this essay. The World Health Organization defined on March 11, 2020, the spread of the covid-19 virus as a global pandemic. All countries have been affected and handled the pandemic differently. After the initial outbreak in Wuhan during the first quarter of 2020, the Chinese government launched its pandemic strategy, which went by the name zero covid strategy. The strategy meant, among other things, severe restrictions on traveling into the country and that in the event of an outbreak of infection, cities were put on lockdown. The consequences of closures and extensive infection tracking led to a strong impact on individuals and businesses. This study examines how leaders in foreign companies are influenced by national and organizational culture in the context of managing the crisis that China's pandemic policy led to. The purpose of the study is to use research and self-collected empirical data to create more knowledge about how culture, national and organizational, influenced leadership in a foreign organization in China during a very challenging time period. The study is based on a qualitative method where I have chosen a case study design. The Shanghai American School, which is an American school in China, was chosen as the subject of study and I conducted seven semi-structured interviews with school principals and with three parents. In addition to that, e-mails, which the school sent to the children's parents, were included as a secondary source in the studies. In order to map the subject area, a literature review has been carried out. In the theoretical frame of reference, the results of the literature review are presented in the form of three main areas; leadership, culture and crisis. The theoretical frame of reference is used in a model that shows how these three areas affect the leader and leadership in different ways. The experience was analyzed based on a thematic analysis method and is presented in these themes; the view of leadership, the impact of organizational culture, national culture and emotional impact. In the analysis chapter, the theoretical frame of reference is discussed and compared with data from the empirical investigation based on the model that summarize previous theories. The study's conclusions show that both the national culture and the culture of the organization have influenced the leaders and their leadership in connection with the crisis. In the empirical work, the leaders describe that they experienced strong emotional stress due to the extent of the crisis, a lack of understanding of the culture in China and a lot of internal uncertainty. The school uses distributed leadership and leadership strategy with the aim of increasing efficiency and creating increased involvement. This study shows that distributing leadership in this case led to limitations in leadership and increased internal uncertainty

  • 259.
    Borgenstierna, Axel
    et al.
    University West, School of Business, Economics and IT.
    Boström, Anna
    University West, Department of Social and Behavioural Studies.
    Ledarskapets påverkan på prestation: En översikt över olika typer av ledarskapsegenskaper och deras påverkan på prestation2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study investigates how different leadership styles impact employees' performance within an organization. The purpose of the study is to identify leadership qualities that can contribute to increased motivation and performance among employees, as well as the characteristics a leader should possess to achieve desired results from their team members. To address the purpose, the following research question was formulated: "How do different leadership styles affect employees' performance within organizations?" The study was conducted by examining employees' and leaders' perspectives on various leadership qualities, as well as their experiences working under different leaders. By utilizing semi-structured interviews, the researchers gained a deeper understanding of how different leadership styles influence employees' performance. Both the respondents' opinions and experiences were analyzed to provide a more comprehensive picture of the topic. The results of the study indicate an overall consensus among respondents that a good leader must be able to inspire and motivate their employees, communicate clearly, and create a positive work environment to achieve desired performance. However, differences emerged among the respondents regarding which leadership style works best and which qualities a leader should possess to achieve desired results. The study also revealed that reward systems and positive feedback from the leader are important factors in increasing employee motivation and, consequently, their performance. The emotional intelligence of leaders and their ability to understand and manage their team members' emotions can also create a more positive work environment, leading to increased motivation and performance. The conclusion of the study is that leadership styles and qualities have a significant impact on employees' performance within organizations. There is no simple or universal leadership style that works best in all situations. Instead, leaders should be aware of their leadership style and adapt it to fit the specific needs and circumstances of their team and organization. 

  • 260.
    Boström, Cornelia
    et al.
    University West, School of Business, Economics and IT.
    Blomster, Alexandra
    University West, School of Business, Economics and IT.
    Redovisningsekonomens digitaliserade arbetsmiljö2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Det är när information omvandlas från analogt till digitalt som man använder begreppet digitalisering och detta har medfört en revolution i samhället. Ökad effektivisering av arbetet har varit en av fördelarna med digitalisering eftersom manuella arbetsinsatserhar minskat och därmed också resulterat i färre misstag. Utöver förändring av samhälleti stort har digitaliseringen också påverkat arbetsmarknaden och därmed krävt en utveckling av kompetenserna. Förändringen kan definieras som den process som övertid leder till skillnader och kan påverka på både samhälls- och individnivå och deteknologiska framsteg som digitaliseringen medför är bara en av de faktorer som driverförändringen framåt.

    Syftet med studien är att skapa fördjupad kunskap om redovisningsekonomens uppfattningar om en digitaliserad arbetsmiljö under förändring och i studien användes en kvantitativ metod för att undersöka detta. Enkätundersökningen valdes för att kunna samla in en stor mängd data som sedan skulle kvantifieras och i senare skede leda till förkastning eller acceptans av framställda hypoteser. Den data som samlats in identifierade statistisk signifikans mellan de olika variablerna och beaktning togs av de huvudsakliga delarna mätning, kausalitet, generalisering och replikering för att möjliggöra en objektiv analys.

    De resultat som framkommit ur denna studie är att redovisningsekonomer använder digitala verktyg på daglig basis och att de står inför utmaningar när det gäller anpassningen till den mer digitaliserade arbetsmiljön. Ålder, utbildning och tydliga måloch visioner i organisationen påverkar respondenternas uppfattning om teknologins användbarhet och deras förmåga att anpassa sig till förändringar. Det finns också ett behov av mer utbildning och stöd för att hjälpa redovisningsekonomer att hålla  och effektivt använda digitala verktyg i sitt arbete.

    De slutsatser som har kunnat dras utifrån denna studie är att digitaliseringen är viktig för redovisningsekonomer samt att användningen av digitala verktyg har ökat. De tillfrågade redovisningsekonomerna upplever fler utmaningar ju högre grad av förändring de har upplevt. Åldersskillnader påverkar teknologiacceptansen, där äldre redovisningsekonomer tenderar att ha lägre acceptans för teknologi. Tydlig kommunikation av företagsmål och visioner är avgörande för att främja positiv inställning till förändring och teknologiacceptans. Brister i utbildning och resurser försvårar effektivt arbete i den digitaliserade arbetsmiljön. 

  • 261.
    Brandt, Rebecca
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Karlsson, Kajsa
    University West, Department of Economics and IT, Division of Business Administration.
    Prestationsmätning och motivation: En kvalitativ studie om skillnader mellan hierarkiska positioner2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Organizations have increasingly chosen to work with performance measurement of its employees to have the opportunity to influence, control and develop work performance and ensure that they are in line with the organization's strategy and goals. This applies to employees gain insight into the role of performance measurement system of the organization and the aims and objectives are well communicated to all concerned. The problems concerning the creation of a performance measurement system to see what motivates different employees to perform further. Differences regarding motivation and hierarchical level has been demonstrated by previous research. The study's purpose was to gain insight into the impact of a performance measurement system can create linked to motivation, and how the employee's motivation is different in relation to hierarchical positions within organizations. The aim is also to see whether it is possible to detect a difference in factors which justify the different levels. The theoretical framework is based on Theory of scientific literature under study major themes performance, performance measurement, motivation and hierarchical positions. The chapter concludes with an analysis model. A qualitative approach in the form of eight individual interviews were conducted to collect the empirical material.The data were then prepared to the theoretical framework through our analytical model.

    The result explains a short presentation of the organization and then presents the data collected through interviews of employees in the business. The structure of our earnings was built up after our analysis model. From the survey it emerged that the various professional roles were motivated by different motivational factors from which hierarchical position they had in the organization. Performance measurement system in relation to motivation influenced by the employees' interest and participation for their work within the organization. A strong commitment and interest in their work means that employees are motivated more by performance measurement. In conclusion justified both official level and the operational level of the system, however, varied the strength of the motivation of the various employees.

  • 262.
    Brattberg, Daniel
    University West, Department of Economics and IT, Division of Business Administration.
    Marketing communication and customer relationships in small firms2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    "Marketing communication and customer relationship in small firms", written by Daniel Brattberg, is a bachelor degree thesis which aim to acquire better understanding about how and why, and to what extent, small firms in the construction business use marketing communication and work to improve their customer relationships. In this thesis, a qualitative study was performed and interviews were conducted at two small organizations operating in the West of Sweden in the plumbing and heating industry and the construction industry.

    The construction business is very competitive and in order to withstand the competition, firms need to market themselves. By using marketing communication firms could (among other things such as help to improve customer relationships) differentiate, reinforce, inform and persuade (DRIP). Perhaps the most important role marketing communication play is to make conversations between the participants happen. In this case the firm and the audience. By investing in relationship marketing firms might keep current customer and make them loyal and perhaps even an advocate of their brand and by this improve their profits and decrease their costs for having customers. However, marketing communication and relationship marketing could be costly due to gathering important information before messages are communicated and relationships created and using different kind of tools in the process. This might be too costly, in both time and money, for small firms and these organizations might use other ways to communicate and creating relationships with the audience.

    The study showed that the marketing communication for smaller organizations in this line of business is very limited and was consistent with existing theories about small firms marketing actions. Reasons for their limited marketing activities are high prices and limited production capacity which made the firms unable to respond to the markets demand for their products and services. The marketing communication that did exist (e.g., their website and logos on vehicles) served as a role to raise awareness and inform potential customer of what kind of work these organizations will perform and to reduce the uncertainty experienced by potential customers. The firms did, however, use other ways to be visible for the audience, such as sponsorship and appear in public events. The organizations did recognize the fact that their main strength was relationship marketing, but although, the organizations did not actively work to support the relationship process, (i.e., relationship marketing) with their customers through different channels. The organizations did little to nothing to find new ways to communicate with the audience or facilitate the process of customer relationship or the process of word-of-mouth even though they expressed this (WoM) as their main source for work

  • 263.
    Brattberg, Daniel
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Tengberg, Fredrika
    University West, Department of Economics and IT, Division of Business Administration.
    Green Marketing Communication: A Study of Green Website Communication in the Logistic Sector2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The transportation industry is highly criticized for its environmental impact, primarily CO2 emissions, and is a known sector of the so-called "dirty" industries. Due to governmental regulations and different stakeholders' needs and wants for environmental friendly products and solutions, companies operating in this sector have taken measures to limit, and sometimes compensate for their environmental impact. However, some companies do more, and some less. Some companies take one step further than to just follow regulations, and use green marketing to position themselves and create competitive advantages. Given the expanding green market and the need and potential for green marketing, firms might try to take advantage by, or feel compelled to, market themselves as green, even though the financial crisis 2008-2009 shrank the economic scope which perhaps forced some companies to concentrate on their core business. Because of this, it is interesting to have a closer look at green marketing and green communication for international transportation companies to find out what they are doing, and more importantly, how they communicate their green marketing.

    In this qualitative study we aimed to identify green marketing communication observed at 29 international logistic companies' websites. The 29 selected companies were chosen by the premises that they were; logistic companies established in the logistical hub in Gothenburg, Sweden, and were working cross-borders, internationally or globally.

    Our results showed that when looking at the internal aspects of green marketing communication, the focus is on communicating employee education whilst communication concerning innovations and corporate culture appears not to be prioritized.

    Communication about green culture is not that common, but can be found in "wishful" holistic green companies.Communication regarding external activities had a focus on strengthening the company brand and by using PR and emotional messages, promote them as environmental friendly corporations. The most common green offer were value-added services such as CO2 emission calculators, which was communicated by using informational-based messages.Key words: green marketing, international marketing, the transportation industry, ecological marketing, environmental marketing, online marketing communication, sustainable marketing, stakeholders and supply-chain.

  • 264.
    Brinkheden, Angelica
    et al.
    University West, School of Business, Economics and IT.
    Hedelius, Maria
    University West, School of Business, Economics and IT.
    The Elements of Leadership in Hybrid work: Greater Flexibility or Greater Burden?2022Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As hybrid work transitions from a temporary pandemic-era band-aid to the normal way of working, the purpose of this thesis is to gain more knowledge about the new demands on leadership from the perspective of leaders and employees. Building on top of transformational and servant leadership theory, this thesis explores how perceived leader effectiveness in hybrid world is influenced by leadership style, hybrid work, culture, connection and community between people managers and employees. The thesis is based on a case study and adopts a qualitative narrative analysis of manager semi-structured interviews and written interviews with employees. The findings show that the predominant leadership style in remote or hybrid situation at The Company is servant leadership, where trust is the most critical leadership skill amongst leaders and responsive is the leadership attribute most crucial in the eyes of the employees. 

  • 265.
    Broberg, Matilda
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Stenqvist, Sofie
    University West, Department of Economics and IT, Division of Business Administration.
    Detaljhandelns marknadsföring: Butikers påverkan på kunden2015Independent thesis Basic level (professional degree), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    I denna uppsats har vi valt att undersöka detaljhandelns marknadsföring och hur den påverkar kunden. Vi har valt att rikta in oss på specialexponering i livsmedelsbutiker. Specialexponering i butik kan vara korgar med varor som placeras i en gång eller på hörnet av en hylla. Vi vill undersöka vilka varor som butiker väljer att exponera och hur kunderna påverkas av dessa exponeringar. Syftet med denna uppsats var att studera hur kunder påverkas av specialexponering i butik samt deras köpbeteende. Vi ville också veta hur butikerna jobbade med specialexponering och vilka varor de väljer att exponera och varför. Vår uppsats kan användas av studenter som vill skaffa sig kunskap inom ämnet men även som ett underlag för fortsatt forskning. Butikerna kan använda uppsatsen för att få en inblick hur kunderna påverkas av deras exponering. Vi har valt att samla in primärdata via intervjuer, observationer och enkäter. Vi har utfört observationer i en livsmedelsbutik genom att studera några platser där specialexponering förekom. Vi har utformat enkäter där vårt mål var att undersöka människors köpbeteende när de handlar livsmedel. En intervju har gjorts med en butikschef i en livsmedelsbutik. Undersökningen visade att det fanns olika faktorer som påverkade kunden att köpa en oplanerad vara. Priset visade sig ha störst betydelse vid ett köp men det var även många som inte visste varför de köpte en oplanerad vara. Vi kan se utifrån vår undersökning att alla någon gång gjorde ett impulsköp. Kunderna påverkas och inspireras av kampanjvaror som leder till köp. Vi har kommit fram till att butiker använder sig av sambandsexponering vilket påverkar kunderna.

  • 266.
    Broman, Madelene
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Eriksson, Therese
    University West, Department of Economics and IT, Division of Business Administration.
    Hållbarhetsredovisningens omfattning och innehålli börsnoterade företag: Inom branschkategorin konsument-sällanköp2015Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Sustainability reports means to measure and present what the company has achived in the field of sustainable development. The amount of companies that presents sustainabilty reports have increased during the recent years, and this study examines the reports of listed companies within the sector of consumer durables. A company of today needs to be perceived as legitimate if it is to continue to operate its business. If the society does not perceive a company as legitimate they will not buy its products. As companies in the sector of consumer durables are dependent on customers buying their products, the purpose of this study was to see how many of the companies that chose to present sustainability reports, how extensive and comprehensive they were, and why the out-come looked like it did. To find out which companies that are categorized under consumer durables on the Swedish stock exchange, the website bolagsfakta.se was used. It was then examined whether these companies had chosen to present a sustainability re-port by examining the annual reports and various independent reports available on their websites. In order to assess all companies under the same conditions, FAR's criterias for the best sustainability report award was used. A previous study indicates that the per-centage of companies in Italy that chooses to present a sustainability report is very low (Passetti and others, 2014). Despite the fact that there is an increasing pressure on companies to present these reports. (Ngwakwe, 2010). The result of this study's data collection showed that 60 percent of the companies in the sector of consumer durables presented a sustainability report. The data collection also showed that many of the companies fulfilled several of the FAR criterias. The high result may be due to the recent developments in the field of sustainability reporting or that it currently seems to be a trend of presenting sustainability reports.

  • 267.
    Bruce, Petter
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Gunnarsson, Edvin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Talent Management som kompetensutvecklingsstrategi: en kvalitativ studie om en organisation verksam i en kunskapsintensiv bransch2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    For the past decade, technological advancements have facilitated a shift from an industrial to knowledge-based economy, which has resulted in the emergence of a more dynamic labor market. Organisations should therefore invest in their human resources, to accommodate the requirements in competence-building, that a knowledge-based society entails. Talent Management is a competence development strategy, which focuses on attracting, accommodating and retaining high-performing and talented individuals. By focusing on and engaging with these employees, it minimizes the risk of valuable employees transferring to other organisations, while at the same time maintaining reliable competitive advantages. The purpose of this paper is to establish comprehension of how organizations in knowledge-based industries can utilize Talent Management, from the perspective of managers and how to prevent the negative aspects commonly associated with Talent Management. The empirical data has been gathered through a qualitative method, through conducting interviews with five managers within the same organisation affiliated to the automotive industry. The answers that were provided by the respondent have been compiled and quoted under the empiric data section, to provide transparency. The empirical data has been compared and interpreted under the analytical section using the theoretical framework that is associated with empirical studies. We have arrived at the conclusion that organizations can use Talent Management based on an individual learning process for each individual employee. From this process an education plan is conceived that accountsfor the employees current competence and potential. Further we can also conclude that organisations likewise apply Talent Management from collectivist perspective as to prevent the negative aspect linked to Talent Management. By nurturing the competence development of each employee within organisations, can ensure the employees feel engaged and involved from competence development aspects.

  • 268.
    Bruzzone, Béatrice
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Lefranc, Quentin
    University West, Department of Economics and IT, Division of Business Administration.
    The market of building automation focusing in France and Germany2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The industry of Home Automation appeared during the 70's. At its beginning, the industry was destined to provide offer for the need of comfort life, safety and security for household e.g. alarms system. But this industry failed in being adopted by the large public. Over the year, phenomenon and new technologies impacted Home Automation that changed of direction. With the crisis and the issues of environment, the offer turns toward energy control management. It has been support by the emergence of new technologies as IOT and by the emergence of Building Automation that become the most important part of the industry. Known as BAS, it provides the same products but target private buildings. As little research has been made on the subject due to the novelty, we decided to do a research that will be useful by providing a market analysis. This is the academic purpose that we chose: "how does the market of Building Automation looks like". We decided to add an international level that corresponds with the major of our study "Focusing in France and Germany". Finally, we complement our research with a practical aspect "From the point of view of start-up new entrant". We decided to do a qualitative research that provided patterns, attitudes, behavior. The literature research from academicals sources and governmental sources mainly. As well, we made a qualitative survey answered by companies and organisations in France and Germany. We decided to organize our empirical data into three parts; the macro-environmental analyze supported by the theory of PESTEL; then we focus on the industry sustained by the theory of Porter Five Forces. Finally, we analyzed in a deeper way the market and consumers thanks empirical data. Each of those tools constitute an element of our analysis model we called NOD view (National, Offer, Demand). This research concluded that since years, the sector met many changes that are caused bymany factors and influences as the government capabilities and attitudes (legal and political incentives, technologies; economic drivers) as the situation in the rivalry opacity (threats and opportunities) and finally as the capacities and attitudes of consumers (awareness impact, interest factors, characteristics of the buildings) Those three aspect provide the overview and answers of our three question's aspects.

  • 269.
    Brännmar, Lotta
    et al.
    University West, Department of Economics and IT.
    Hansson, Fredrik
    University West, Department of Economics and IT.
    Svensk film genom fönster: Åsikter om villkoren för filmdistribution i Sverige från aktörer i branschen.2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The swedish film industry is regulated by a film contract between the state and representatives of the industry. This contract shall be renewed during 2013. The swedish state has in a declaration of intention expressed a wish of changes about the conditions to acquire financial support from the state for film production in Sweden. A so-called technology neutrality shall be instated which means that film production no longer in forehand needs to have secured a cinema distribution deal to acquire financial support from the state. This could mean a change for distribution of swedish films in Sweden which now consist of a somewhat strict order of viewing windows.

    Our research addresses how swedish film producers, distributors and cinema owners think about the distribution of swedish feature films. Qualitative interviews were conducted with these professionals to get a conclusive picture of the situation in Sweden to date and what the future might bring.

    The essay deals with the cinema's importance, the growth of Video on demand, and producers and distributers wishes of a more flexible way for distribution of film. The possibility to be able to tailor the distribution for every individual film and the window systems impact on the films up-to-dateness.

    Download full text (pdf)
    svenskfilmgenomfönster.pdf
  • 270.
    Bråse, Frida
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Nordqvist, Rebecca
    University West, School of Business, Economics and IT, Division of Business Administration.
    Hur kundperspektivet levandegörs i företag: En undersökning om hur kundperspektivet används i företag2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper focus on how the customer perspective is incarnated and problems with it. There is a relatively small amount of research in the area but the research that exists shows that customers is important for the company. A relevant way to work with the customer perspective is through customer satisfaction.

    The purpose of this paper was to study how the customer perspective is incarnated and its problems by studying how companies work internally with customer satisfaction. The aim is to increase the understanding of how the customer perspective is used. To make this research a qualitative method was chosen and interviews with nine people who has knowledge about the topic have been made.

    In the theory chapter it is clear that the customer perspective is incarnated through 5 different applications of use based on other management controls. The areas of use that have been found are: information gathering, target setting, motivation, skills development and sustainability. Many of the respondents had similar answers. Everyone thought that satisfied customers are important and that the company should fix problems the customer observed. Everyone had targets for customer satisfaction and they also rewarded personnel if targets were achieved but in different ways. Everyone educated their personnel in customer service and all of them took consideration of their customers when they planned for the future. However, there were different opinions about sustainability in consideration of the customer perspective. The empirics and the theory agreed substantially.

    Our conclusion is that information gathering, target setting, motivation and skills development are used to incarnate the customer perspective. Sustainability is also used but only to a small part. Another conclusion is that motivation and target setting is used to incarnate the customer perspective, but they have problems. An additional conclusion is that the financial perspective is more prioritized than the customer perspective.

  • 271.
    Brülde, Bengt
    et al.
    University West, Department of Nursing, Health and Culture, Division of Health and Culture.
    Strannegård, Lars
    Handelshögskolan i Stockholm.
    Affärsetik2007 (ed. 1. uppl.)Book (Other academic)
  • 272.
    Buchholz, Nina
    University West, School of Business, Economics and IT, Division of Business Administration.
    Consumers’ Susceptibility to Interpersonal Influence: In the context of social media influencers2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to create knowledge about which attributes of consumers andwhich attributes of social media influencers (SMIs) have an impact on consumers' susceptibility to interpersonal influence (CSII) in form of electronic word-of-mouth (eWoM) spread by SMIs. In order to fulfil this purpose, the following two research questions wereanswered: What attributes of consumers affect their susceptibility to interpersonal influence in form of eWoM spread by SMIs? What attributes of SMIs affect consumers' susceptibility to their interpersonal influence in form of eWoM? Six hypotheses based onprevious research were developed which suggested that age, gender and educational levelof the consumers have an influence on their degree of susceptibility to the eWoM spreadby SMIs. Moreover, it was hypothesized that congruence, motivation and transparencyof the influencer have an impact on the degree of consumers' susceptibility to the eWoMspread by SMIs. In order to be able to fulfil the purpose of this study, a quantitative research in form of an online survey was conducted. The collected data from 176 participants was analysed using the Statistical Package for the Social Sciences (SPSS). Thestudy could not confirm that age, gender and educational level of the consumers or themotivation and transparency of the SMIs have an impact on consumers' susceptibility to the eWoM spread by the SMIs. However, the study confirmed that there is a moderate positive correlation between the congruence of the endorsed brand and the promoting influencer and the consumers' susceptibility to the influence exerted by the SMI.

  • 273.
    Bulawa, Nicole
    University West, Department of Economics and IT, Division of Business Administration.
    Corporate social responsibility as differentiation from international competition: A case study of the German book retailing sector2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this research was to examine how differentiation from international competition can be reached through Corporate Social Responsibility and was conducted in cooperation with the Mayersche Buchhandlung, a German book retailer. This research was realized within the second semester of the Master of Science program in International Business and was written by Nicole Bulawa.

    The problem that was addressed within this study is the exposure of the Mayersche Buchhandlung to international competition, such as Amazon. A problem solution was provided through an investigation of how the Mayersche Buchhandlung can improve their CSR practices in terms of a general CSR framework. This was supplemented through recommendations on how this can be communicated to customers taking the country-of-origin effect into account.

    Research was conducted in accordance to a qualitative research strategy with focus on a single case study which facilitated the collection of in-depth information. Data was collected by means of secondary and primary data. More specifically, primary data were gathered through semi-structured interviews and website content which were analysed through qualitative content analysis. Within the first research question an examination of the integration of CSR within the company's overall strategy took place as well as an investigation of CSR practices through a CSR framework. In accordance to research question two CSR communication in terms of general and online CSR communication was investigated. This took place in correspondence to the country-of-origin effect of Germany.

    Data has been collected with reference to the integration of CSR within the company's overall strategy which showed that the absence of a guiding CSR strategy for CSR practices. Furthermore, it also became evident that the company followed extensive CSR efforts with regards to all five CSR framework areas. Nevertheless, improvements covered aspects, such as certifications/awards of external parties, as it was a generally lacking aspect within the company. Furthermore, evidence showed that the company placed increasing focus on donations and sponsorship of community projects which were related to the company's core business. In accordance to this study this emphasis could be improved through increased emphasis in this area.

    Evidence with regards to general and online CSR communication showed similar patterns in which it became apparent that focus should be placed on differentiation as a communication objective. Furthermore, based on the data intensified usage of an emotional message appeal was suggested within the company's CSR communication, general and online, because of the social character that CSR inherits. Lastly, increased storytelling with regards to myths and origins and hero stories within CSR communication messages was proposed as it communicates sympathy and a valuing of employees by the company. Lastly, the country-of-origin effect of Germany on CSR communication showed that social issues with different importance rankings in Germany have been addressed. Nevertheless, no evidence could be found for the country-of-origin effect of Germany on CSR communication as addressed social issues were related to the company's profession and industry and not the country the company is located in.

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  • 274.
    Bytyqi, Drenushe
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Abdulkhalek, Doaa
    University West, Department of Economics and IT, Division of Business Administration.
    Kvinnan som entreprenör: Vilka personliga egenskaper och drivkrafter kan identifieras?2015Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Studien inriktar sig på att förstå hur kvinnliga entreprenörer motiveras och får sin drivkraft för att lyckas med både familjeliv och arbetsliv. Studien visar hur kvinnor inom samma bransch jobbar mot att nå sitt mål i olika salonger/lokaler trots att de har ett hem och barn att ta hand om. Teorin visar vad entreprenörskap i grund och botten är samt hur viktigt det är att tro på sig själv för att företaget ska lyckas nå hög lönsamhet. Teorin visar också att det inte finns någonting som säger att entreprenörskap är kvinnligt eller manligt menat. Motivation, drivkraft och en bra självkänsla är allt du behöver för att nå dina drömmar. Studien är baserad på information som är framtagen av intervjuer från respondenter inom samma bransch, med ett mål att lyckas med både familjeliv och arbetsliv till 100%.Genom intervjupersoner får du en bra inblick i hur motivationen och drivkraften kommer till trots att kvinnan har ett fullspäckat liv och behöver få det att gå ihop med arbetslivet.

    Resultatet visar att både för och nackdelar bör påpekas som egen företagare eftersom att det inte är allt för lätt att få det att fungera om det uppstår situationer som hindrar individen från att jobba. Det behöver inte betyda att individen i fråga måste stänga ner sin verksamhet om han eller hon en gång får det svårt, utan det avgörs på vad du gör för att få det att fungera för att slutligen nå ditt mål. Livet som egen företagare är inte alltid lätt men kämpar du för det du vill så är ingenting omöjligt.

  • 275.
    Bytyqi, Drenushe
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Halaoui, Houda
    University West, Department of Economics and IT, Division of Business Administration.
    Reklam på sociala medier: En kvalitativ studie om hur konsumenter upplever reklam på sociala medier2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The fact that the use of social media dramatically strikes year after year, causes organizations to focus more on catching consumer interest through the publication of advertising on social medias. Our interest in this subject was captured in the view of the fact that the use of social media has increased so much that we found it interesting with a study that focuses on interpreting how individuals experience this.

    Depending on the fact that consumers experience advertising in a variety of ways, our survey shows that it is very important for how advertising spreads, since too much advertising at the wrong place or opportunity can result in something negative if the advertisement is not of interest to the consumer while advertising may result in something positive if there's an interest on what is spread. With material from a qualitative data collection, we gained an understanding of the individuals thoughts, experiences and opinions about advertising spread on social medias.

    The study is based on information developed using literature as well as semistructured interviews of individuals with different occupational roles as well as ages. The theory shows that consumers no longer use social media exclusively to communicate with friends but also to take part in advertising, be informed about products and to buy products. Furthermore, the result shows that consumers acts on the basis of their interests, needs and wishes, and these factors are a contributing factor to their experience and purchase decisions.

  • 276.
    Bäcklund, Erik
    et al.
    University West, Department of Economics and IT.
    Mouritsen, Mattias
    University West, Department of Economics and IT.
    Investeringsprojekt i praktiken: en fallstudie på arena Vänersborg2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Investeringsbedömning är inte bara kalkyleringar och beräkningar. Människor påverkar och styr de data som ligger till grund för beslutsfattande och dessa individer kan därmed styra processen mot sina egna mål. Studien fokuserar på ett kommunalt investeringsprojekt, uppförandet av Arena Vänersborg. Investeringsprocessen, från planering och budgetering till slutförande av projektet studerades. Kostnadsavvikelser och styrningen i processen undersöktes och analyserades. Studien tar upp två frågor; Hur har investeringsbeslutet hanterats i processen och hade man kunnat undvika den stora differensen mellan prognostiserad kostnad och utfall? Syftet var att belysa investeringsprocessen med avseende på ledning och administrativ kontroll samt att förstå processen bakom ett investeringsprojekt. Undersökningen tar upp olika aspekter av processen och använder flera teorier för att kunna skapa uppfattning om en helhet. Studien är genomförd genom med hjälp av en fallstudie med fokus på dokument och arkivdata. Studie av dokument visar att slutkostnaden blev dubbelt så stor som det budgeterade underlaget. Kalkylernas användande i detta fall har varit minimalt och budgeten har tappat sin roll som styrmedel. Istället har det varit individer som påverkat processen och därmed utfallet. Studien identifierade två processer, en administrativ process som genomförde projektet och en politisk process som var delaktig i planeringen. Stora skillnader mellan budget och utfall berodde på en stor politisk påverkan och det stora intresset för att slutföra projektet. För att kunna nå en överenskommelse gällande budgetplanen beräknades beslutsunderlaget med orealistiska antaganden.

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  • 277.
    Bäckström, Björne
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Blom, Ida
    University West, School of Business, Economics and IT, Division of Business Administration.
    Kommunikationens påverkan på hur effektiviseringsåtgärder upplevs: En kvalitativ studie av kommunal verksamhet2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study was based on the fact that efficiency measures are central in municipalities, which are non-profit organizations, but that there was no deeper understanding of how these measures are communicated to and experienced by employees. The purpose was thus to contribute with in-depth knowledge about how and in what way communication affects employees' experiences of efficiency measures in municipalities. As a basis for this, we have based on several different theories about what affects communication, such as leadership, transparency, preparedness for change and the choice of communication channel. We conducted semi-structured interviews with eight employees and managers in two Swedish municipalities. Our empiricism showed that efficiency measures were primarily communicated through physical meetings. It also showed that there was no great preparedness for change in the municipalities, that the level of transparency was experienced in very different ways by employees and managers and that the leadership exercised by the immediate manager affected the employee experience. Theory and empiricism were consistent with each other regarding how efficiency measures are communicated. Managers wanted to avoid intimidating employees by communicating too much information about efficiency measures, while employees felt that the information was many times too inadequate. Participation in decisions was perceived to be important from all hierarchical levels, but here too there seemed to be different opinions about what participation means in practice. As conclusions, we found that factors such as transparency, the quality of communication, preparedness for change and leadership tended to be perceived differently by employees and managers in municipalities. However, in the choice of communication channel, both employees and managers felt that "face-to-face" was the best option to communicate efficiency measures. All these factors were important and affected how well internal communication worked and how it was experienced by employees in municipalities, which in turn seemed to influence how successful the efficiency measures were carried out.

  • 278.
    Börjesson, Axelina
    et al.
    University West, School of Business, Economics and IT.
    Kjällman, Petronella
    University West, School of Business, Economics and IT.
    Bemöt 90-talister RÄTT för att behålla dem: En kvalitativ studie om 90-talisters förväntan på bemötandet vid anställning2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Today's workplace consists of a diverse workforce that needs to co-exists in order to help organizations reach success. People born in the 90s are thought to be a uniquely different generation with new and different values and expectations compared to previous generations, and therefore more difficult to keep in a workplace. If people born in the 90s don't already exist in your workplace, they will soon. Because of that it’s important for organizations to understand the 90s generation, to make organizations able to meet the expectations, adapt and treat them right, motivate and thereby keep them in the workplace.

    This study’s purpose is to contribute with a deeper understanding as to how the 90s generation expect to be treated during a new employment and what they need in order to stay in a workplace. To answer this, a qualitative method has been used, where ten semi-structured interviews were conducted. The respondents were students born in the late 90s. The last part of the recruitment process, the induction, means to give new workers an introduction. How this step is conducted can be crucial for whether an employee remains at the workplace or not. A lack of induction where the 90s generation feel that their needs are not being met when they are hired can lead to early dismissal. The study’s result shows that people born in the 90s have high expectations on the induction and treatment from organizations. They expect a well-thought-out induction where information is communicated clearly, and that the process is allowed to take time to make the 90s generation feel safe and comfortable with their new employment. Being introduced to managers and other employees is something the 90s expect, which also means that the reception plays a big role. The 90s want to be treated positively so that they feel welcome in the workplace. The result also shows that a positive attitude is based on a recruitment process that is adapted to the 90s generation. There are several aspects that influence whether people born in the 90s want to stay in a workplace or not. The most important aspect is that there is constant communication in the organization which is both part of a well-thought-out induction but also part of the treatment. By taking into account the expectations of the 90s generation in the workplace, organizations will retain them in the organization, thereby contributing to competitive advantage and success.

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    fulltext
  • 279.
    Bühlmann, Hanna
    University West, Department of Economics and IT, Division of Business Administration.
    CSR created risks2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This report is a case study of perceived Corporate Social Responsibility (CSR) created risks among experts in the subject, with a current or prior employment in a Swedish company with a high CSR profile. The purpose of this research was to find visible links between an organisations CSR execution, and an increased risk exposure. Hopefully, my research will contribute to a more critical approach towards CSR than I believe is seen today, and make the concept even more sustainable in the long run.

    My empirical data was retrieved from performed interviews with highly experienced CSR executives in different types of business areas, which I assessed held large experience and knowledge of the type of risks I wanted to examine. The result of this study showed that by performing CSR activities, organisations could be exposing themselves to numerous risks connected to the areas of operation, strategy, compliance and finance.

  • 280.
    Cailleux, Rémi
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Courtin, Florine
    University West, Department of Economics and IT, Division of Business Administration.
    Marketing of authenticity labelled products abroad: a study of French food products2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the international context, promoting a "food culture" requires that the country of origin is the center of all discussions. This dimension makes sense when giving importance to the "made in" concept and to the land when consumers purchase a food product. This is especially true for French companies who are committed to developing the country image and country of origin concepts.

    The purpose of this study is to contribute to the knowledge on marketing of authenticity-labeled products by finding out the motives for labeling of the producers and in another hand the marketing mix used in a national and international market.

    The study is based on six interviews of representatives from producing companies located in South of France and specifically in the three regions of Midi-Pyrénées, Auvergne and Provence-Alpes-Côte d'Azur. This study is also based on a seventh interview done with the representative of a company that delivers a label.

    The theoretical frame of reference has developed the motives for labeling and the four Ps of the marketing mix: price, product, promotion and place. This part has also highlighted that the marketing of French origin products at an international level is certainly trustiest on the characteristics of France and the French but also the label of authenticity is a key element.

    Then, the interviewees have explained the reasons of showing a label of authenticity on their products that helps them on differentiating their products and to prove a geographical area of production and a higher quality. Later, the use of the international marketing mix by the producers is detailed.

    In this study, different insights are developed about the marketing of French food products. The authenticity-labeling gives a higher value to the product thanks to induced features of scarcity, quality and luxurious image.

  • 281.
    Cakar, Johannes
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Fikic, Dino
    University West, School of Business, Economics and IT, Division of Business Administration.
    Ledarskap i svenska företag ur ett metaforiskt perspektiv2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Leadership is a word that can mean different things to different people. Leadership can by some diffuse, which is why one can use metaphors to explain and understand different types of leadership. Through this study, we have therefore aimed to increase knowledge and understanding of leadership within Swedish companies within the metaphorical perspective. We have conducted a qualitative study on four Swedish companies where we examined the way in which leadership is practiced and exercised from a metaphorical perspective.

    In this study, we have focused on six leadership metaphors: friend, saint, commander, cyborg bully, and gardener.

    Our study has shown that the friend metaphor has been overrepresented. The Swedish leadership model is therefore based on relationships and personal ties. In the metaphor of the saints, it turned out that high morale and close dialogue were what distinguished the respondents. The qualities that emerge from the bully metaphor were very rare. Our study has shown that the Swedish leader applies the friend, cyborg and gardener metaphor. Elements ofthe saint and master metaphor are applied, while the bully metaphor is very rare

  • 282.
    Callegård, Emma
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Thai, Vong
    University West, School of Business, Economics and IT, Division of Business Administration.
    Kvinnligt och manligt ledarskap: Myt eller sanning?2021Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Det finns en problematik gällande genusperspektiv och könsmaktsordning i vårt samhälle idag och detta har forskningen om bland annat ledarskap försökt belysa. Det handlar om att undersöka om det finns skillnader på hur en man leder och när en kvinna leder. Kvinnor har i större utsträckning svårare att nå chefs- och ledarpositioner inom flera plan i samhället. Nu 2021 kan kvinnor nå dessa positioner, men de har inte samma möjlighet till makt, inte i samma utsträckning som manliga ledare, för att kvinnor inte antas ha de egenskaper som män har. Det finns skillnad, och en kvinna är inte en man. 

    Syftet med denna studie är därför att ta reda på föreställningar och upplevelser om manligt och kvinnligt ledarskap hos ledare, samt på vilket sätt deras erfarenheter främjar alternativt motverkar könsstereotyper, och olika förväntningar på manligt och kvinnligt ledarskap. Genom semistrukturerade intervjuer har data samlats in och bearbetats igenom, samt analyserats med målet att få svar på frågorna; vilka föreställningar om ledarskap har ledarna? och, är ledarnas föreställningar och upplevelser könsstereotypa? Empirin visade att nästan samtliga respondenter ansåg att lyhördhet var en viktig och generellt bra ledaregenskap. Det gemensamma för alla fyra är att det krävs god kunskap inom social interaktion för att kunna vara ledare. Dessutom visar det sig att bland respondenterna finnas könsskillnader i ledningsstil, mellan manligt- och kvinnligt ledarskap. Även ur ett genusperspektiv var respondenterna överens om att kvinnliga ledare är mer fokuserade på att skapa goda relationer mellan sig och den anställda. Medan förväntningar på manligt ledarskap är att de skall vara beslutsamma, trovärdiga och självsäkra. Även om alla respondenterna uppgav att könsfördelningen mellan män och kvinnor blir allt mer jämlik finns det fortfarande en tydlig könsmaktsordning där vissa yrkeskategorier är mansdominerat respektive kvinnodominerat. Att det skiljer sig mellan vad cheferna respektive ledarna anser om manligt och kvinnligt ledarskap beror på samhällets förväntningar på hur en man respektive kvinna bör bete sig med bakgrund av sitt biologiska kön.

    Denna studie kan bidra till en förståelse kring könsrollernas betydelse inom ledarskapsområdet, och därmed bidra med ökad förståelse och kunskap om ledarskap ur ett genusperspektiv. 

  • 283.
    Calvo Fernández, Laura
    University West, Department of Economics and IT, Division of Business Administration.
    Branding strategies after mergers & acquisitons: A qualitative study for the Energy Industry within the Nordic countries2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The last few decades have been characterized by high levels in merger and acquisition activity, and this trend continues to be a very popular form of corporate and profitable growth. In the current context of globalization, the process becomes more complex when entering new markets. Capturing the intangible value in the merger, and growing that value through integration, it is a complex and poorly understood challenge. As a consequence of the increasing foreign economic activity, companies need to pay more attention in the creation of a strong brand that may compete internationally. Although many practitioners have been focused on mergers and acquisitions branding from different dimensions, none of them have performed a study analyzing the different choices in brand strategies after mergers and acquisitions and its subsequent economic and financial consequences.

    This thesis examines the alternatives that companies have in branding strategies after mergers and acquisitions. Concretely, a qualitative study is performed to analyze the main advantages and disadvantages of each brand strategy through a multiple case study of four leading companies within the energy sector in the Nordic countries. In addition, a descriptive and exploratory research is carried out in order to suggest the more appropriate brand strategy. The information was gathered through the published annual reports of these companies as well as books, press releases and information provided in their web pages.

    The results of this research indicates positive values and specific benefits for each brand strategy, suggesting business as usual brand strategy as the most beneficial and profitable one for companies that have carried out an acquisition. Findings are derived from concrete key figures and its variations in a six year period for the studied company. Concretely, business as usual brand strategy appear to be the most successful one with an overall increase for the period of 521,82% in revenues, a 457,52% of rise for EBITDA and an increase of 205% in the order backlog. However, the EBITDA margin decreased until a 2, 8% with an increase of 165% in the number of employees

  • 284.
    Carlberger, Caroline
    University West, Department of Economics and IT, Division of Business Administration.
    Perspektiv på balanserat styrkort: en kvalitativ studie i kommuner i Västra Götaland2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The study aimed to explore different perspectives of the balanced scorecard (BSC) in municipalities in Västra Götaland and to determine if there were further opportunities for the implementation of the scorecard in municipalities in general. Although scientists presented BSC as a beneficial management tool over the years, it has been widely criticized. The criticism concerns difficulties in finding the cause-effect relationship, that scarce resources tend to create resistance in the implementation and that BSC is not intended for the public sector. Moreover, empirical studies show, however, that local authorities in the neighbouring countries Finland and Norway have been diligent in implementing BSC. Of the twelve municipalities in the study, only three reported to be using BSC. It was interesting to understand why only a few municipalities where using BSC and to study their perspectives of the scorecard. Three municipalities were selected for in-depth examination whereof one used BSC, one had used BSC and one did not use BSC. With a qualitative data collection method, the interviews were bases on an interview guide. The results showed that most difficulties with the scorecard were the allocation of scarce resources and to determine cause-effect relationships. Respondents said that the most important factor was not the name of the scorecard but its appropriate content. The motives for the selection of a municipal management tool were thus that this would work well and have a high degree of effectiveness. The conclusion of the study is that BSC needs to be continuously modified and developed. For more municipalities to choose the scorecard as a management tool, good practical examples from the municipalities that currently use the scorecard, are needed. This allows for municipalities to gain a better understanding of how the scorecard is used in practice and will hopefully increase the interest for implementing it.

  • 285.
    Carlson Lundberg, Maria
    University West, Department of Economics and IT, Division of Business Administration.
    Kunskap – delad vårdnad: kunskapsdelning och kunskapsägande i transportindustrin2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The paper examines attitudes to sharing knowledge of a number of employees with high skills and experience in the service of the transport sector. The question is how the group sees the sharing of knowledge - it is natural or something not included in the employee's obligations?

    The paper aimed to demonstrate how employees look on such knowledge in various scenarios. A study was conducted where empirical data was collected on participants' perceptions through semi-structured interviews. In addition, some secondary data was collected in the form of information from other parties in the situations. Furthermore, a literature search was done to highlight previous research in the area.

    The conclusions are that many of the employees in the transport services sector see their knowledge as their own USP and that also the circumstances of knowledge sharing in itself has an effect on the will to participate in knowledge sharing.

  • 286.
    Carlsson, Linnea
    University West, School of Business, Economics and IT, Divison of Informatics.
    Social Aspects of Strategizing Industrial Digitalization2023Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    This thesis aims to contribute to understanding how contemporary Swedish manufacturing organizations can strategize industrial digitalization with an emerging focus on social aspects. It complements earlier research by highlighting Swedish manufacturing organizations as they stand at the intersection of Industry 4.0 and Industry 5.0.

    The thesis is a longitudinal case study of interviews and focus groups between early 2019 and spring 2023. The case study follows an explorative approach to give texture to industrial digitalization and to understand the social aspects of strategizing industrial digitalization. It is limited to the Swedish context and the characteristics of original equipment manufacturers.

    The thesis contributes by texturizing industrial digitalization through three social aspects, which are argued to be a way for manufacturing organizations to give shape to industrial digitalization. The social aspects elaborated on and presented in this thesis are: to look beyond digital technologies, to formalize a shared understanding, and to transcend organizational structures. These social aspects are thematic but also interlinked. Together, these social aspects bring insights into how managers can guide the organizational capabilities to ensure synergy between an organization’s actions and objectives when strategizing industrial digitalization. Strategizing industrial digitalization should, therefore, be texturized by each organization to define and redefine its organizational capabilities. This means each organization's social aspects are unique, making the manufacturing organizations' capabilities unique.

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  • 287.
    Carlsson, Linnea
    et al.
    University West, School of Business, Economics and IT, Divison of Informatics.
    Hattinger, Monika
    University West, Department of Engineering Science, Division of Production Systems.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Desperately seeking industrial digital strategy: a dynamic capability approach2021In: International Journal of Information Systems and Change Management, ISSN 1479-3121, E-ISSN 1479-313X, Vol. 12, no 4, p. 345-364Article in journal (Refereed)
    Abstract [en]

    This study focuses on managers’ perceptions of organisational capabilities for strategy formulation related to industrial digitalisation. A qualitative case study based on ten interviews in two manufacturing companies explores managers’ perceptions of industrial digitalisation. A dynamic capability framework, consisting of the organisational capabilities sensing, seizing, and transforming opportunities, is applied to recognise and analyse nuances in managers’ interpretation of prevailing organisational capabilities. Findings reveal that the studied companies have a limited maturity concerning knowledge, skills, and resources for industrial digitalisation which is needed in order to formulate a digital strategy. An additional core capability was discerned, i.e., ’seeking’. Seeking includes actions for articulating, appropriating, and involving in the very early phases of understanding and formulating a digital strategy. This article contributes to the existing dynamic capability framework by adding the core capability seeking illustrated in an elaborated and holistic ’dynamic capability loop’. The loop frames industrial digitalisation as a continuous process closely integrated with strategy formulation.  

  • 288.
    Carlsson, Linnea
    et al.
    University West, School of Business, Economics and IT, Divison of Informatics.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Eriksson, Kristina
    University West, Department of Engineering Science, Division of Production Systems.
    Taking Responsibility for Industrial Digitalization: Navigating Organizational Challenges2022In: Sustainability, E-ISSN 2071-1050, Vol. 14, no 2, p. 866-866Article in journal (Refereed)
    Abstract [en]

    In this article, an employee perspective has been applied in aiming to explore how organizations face challenges and take responsibility for industrial digitalization, thus extending the research on the human-centric perspective in relation to Industry 4.0 technologies. To give emphasis to the human-centric perspective, the co-workership wheel was applied to identify and analyze data. The findings of an explorative longitudinal qualitative case study consisting of 35 in-depth interviews with informants from a manufacturing company were used. Additional data collection consisted of documents and project meetings. By applying a human-centric perspective, llessons learned from this case study show that taking responsibility for industrial digitalization is challenging and the importance of an adaptive organizational culture and a focus on learning and competence are crucial. We argue that the findings give useful implications for manufacturing organizations navigating the challenges of industrial digitalization to sense and seize the benefits of Industry 4.0 technologies.

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  • 289.
    Carlsson, Marica
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Sundqvist, Therese
    University West, Department of Economics and IT, Division of Business Administration.
    Motivation: vad kan chefen göra för att motivera sina medarbetare?2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med studien var att få kunskap om vad chefer anser om motivation och vilken betydelse det har för arbetet. Det vi ville undersöka var vad ledarna gör för att motivera sina medarbetare. Vi använde oss av en kvalitativ forskningsmetod och vårt empiriska material skaffades genom intervjuer inom utbildningsförvaltningen i en kommun i Västra Götaland.

    Genom analys av teori och intervjumaterial har vi kommit fram till slutsatsen att arbetsglädje och drivkraft är två viktiga faktorer vid motivation. Att motivation är något positivt och medarbetarna ska känna glädje att gå till arbetet. Det är även viktigt för en organisation att det finns engagerade och motiverade medarbetare för att driva verksamheten framåt och få ett lyckat resultat. Inom vissa organisationer kan det vara svårt för cheferna att motivera sina medarbetare då de styrs av starka riktlinjer samtidigt som det kan vara svårt för medarbetarna att bli motiverade. Därför är det av stor vikt att cheferna har kunskap och förståelse om motivation samt vad deras medarbetare motiveras av.

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  • 290.
    Carlsson, Matilda
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Reho, Paola
    University West, Department of Economics and IT, Division of Business Administration.
    Hållbar modekonsumtion: en studie kring motiv och värderingar bland svenska konsumenters hållbara modekonsumtion2016Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Inom modebranschen har det hållbara modet vuxit fram för att stimulera den hållbara konsumenten. Intresset för att agera hållbart genom att välja hållbart mode växer sig dessutom starkare och resulterar i att konsumenten har genomgått en förändring i sitt konsumentbeteende. Vad som i sin tur agerar som motivationsfaktorer samt vilka värderingar som ligger till grund för den hållbara konsumtionen bland svenska konsumenter anses det finnas begränsad kunskap kring. Studiens syfte var därför att undersöka vad som motiverar svenska konsumenter till hållbar modekonsumtion, samt vilka värderingar som ligger till grund för denna typ av konsumtion bland konsumenter i Sverige.

    För att besvara detta syfte utformades en enkätundersökning som sedan publiceras i diverse sociala plattformar. Valet av en kvalitativ metod möjliggjorde att enkätsvaren kunde tolkas och analyseras tillsammans med teorin. Genom enkätundersökningen så möjliggjordes att så många konsumenter som möjligt nåddes utav undersökningen på den tid som finns disponibel. De teorier som användes i studien hämtades från diverse tidigare vetenskapliga artiklar och litteratur som behandlade studiens valda teman. Dessa var hållbar utveckling, hållbar modekonsumtion, motiv och värderingar. Genom dessa tidigare vetenskapliga studier och litteratur kunde på så vis förståelse fås för det valda ämnet, hur problemet kunde studeras samt hur det har studerats.

    Studien ger vidare en ökad förståelse för de motiv och värderingar som ligger till grund för hållbar modekonsumtion bland svenska konsumenter. Den ger även en insikt i att motiv och värderingar ofta går samman, vilket gör att det ena inte kan studeras utan det andra. Det som går att utläsa av studien var vidare att det finns fem framträdande aspekter som de svenska konsumenterna värderar samt motiveras mest utav i relation till hållbar modekonsumtion. Bland dessa fanns bland annat den sociala processen, det vill säga att uppnå en önskad självbild och uttrycka sin identitet till sin omgivning, samt miljömässiga aspekter, som att hållbara plagg ska vara bra för miljön i förhållande till människors arbetsmiljö. Studien utvisar att även attitydbeteendeluckan är förekommande bland svenska konsumenter och att trots viljan att konsumera hållbart mode finns där så utvisas inte det alltid i handling.

  • 291.
    Carlsson, Therese
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Kaur, Rimmy
    University West, Department of Economics and IT, Division of Business Administration.
    Resultat och kassaflöde vid värdering av fastigheter till verkligt värde: i börsnoterade fastighetsbolag2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to investigate whether the fact that the Swedish real estate com-panies value their properties at fair value constitute problems or not. The particularly most tangible effect of real estate companies valuing at fair value is an unrealized gain that is in-cluded in the profit or loss. The unrealized gain may potentially induce an increase in the out-come as the companies do not receive cash due to the increase. The higher result in combina-tion can tempt companies to give a higher dividend than the company would have done, with-out regard to the unrealized profits' impact on the outcome. In addition, the tax payment for a given year is based on the net income, which means that the higher net income a company account for, the higher the tax payment will be. The potentially higher dividend, combined with the higher tax payment may result in companies not having coverage for the payments, in liquid funds.

    The study of the potential problems was carried out by initially studying the Swedish listed property companies' annual reports. This was followed by studying companies' income state-ments and cash flow statements. The research of the aforementioned reports were conducted in order to determine the extent to which the unrealized gain affects earnings, cash flow , div-idends and tax payment. In our opinion, an in-depth analysis of the companies income- and cash flow statements was necessary to answer the research question, and in order to fulfill the purpose of the study, a qualitative method approach by interpretations and comparisons was chosen. A comparison was made between four annual reports for the years following the adoption of IAS 40 and four annual reports for the years before the introduction of IAS 40. We calculated average values for relation between different values in the statements for each company.

    The conclusion of this study is that the valuation at fair value has the effect that the companies provide less dividends in relation to the net income after the introduction of fair value. The relation between dividends and cash flow increased after the introduction of fair value. The identical conclusion was made regarding the average tax payments in relation to cash flow from operating activities. Since both the dividend and tax payments in relation to cash flow increased, the tendency for companies to borrow money may potentially increase. The reason for the increased tendency is a result of the fact that companies' dividends and tax payments represent a higher percentage of the cash flow in the years following the adoption of IAS 40, compared to the years before the adoption. Because of this, the cash flow decreases to a great-er extent after the adoption compared to before the adoption. However, it cannot be deter-mined with certainty, that the companies are borrowing money to cover the payments directly or indirectly

  • 292.
    Carlström, Eric
    University West, Department of Nursing, Health and Culture, Division of Nursing.
    Fix och trix i den kommunala ekonomin2010In: Nästan som det brukar vara: kommunal utveckling under ansträngda förhållanden / [ed] Brorström, Björn & Nilsson, Viveca, Göteborg: Kommunforskning i Västsverige (KFi , 2010, 1, p. 19-25Chapter in book (Other academic)
  • 293.
    Carlström, Eric
    et al.
    University West, Department of Nursing, Health and Culture, Division of Nursing.
    Berlin, Johan
    University West, Department of Social and Behavioural Studies, Division of Social Pedagogy and Sociology.
    Boken om team: En kunskapsöversikt om team och teamarbete in hälso- och sjukvården2004Book (Other academic)
  • 294.
    Carlström, Eric
    et al.
    Institute of Health and Care Sciences, Sahlgrenska Academy, University of Gothenburg, Sweden; USN School of Business, University of South-Eastern Norway, Kongsberg, Norway (NOR).
    Magnusson, Leif Inge
    University of South-Eastern Norway, USN School of Business, Norway (NOR).
    Kristiansen, Elsa
    University of South-Eastern Norway, USN School of Business, Norway (NOR).
    Berlin, Johan
    University West, Department of Social and Behavioural Studies, Division of Social Work and Social Pedagogy.
    Sørensen, Jarle Løwe
    University of South-Eastern Norway,USN School of Business, Norway (NOR).
    Inter-Organisational Exercises in Dry and Wet Context: Why Do Maritime Response Organisations Gain More Knowledge from Exercises at Sea Than Those on Shore?2020In: Sustainability, E-ISSN 2071-1050, Vol. 21, no 14, article id 5604Article in journal (Refereed)
    Abstract [en]

    : This is a study of inter-organisational exercises arranged by on-shore organisations (ONSOs)and off-shore organisations (OFFSOs). The aim was to compare findings from trained emergencystaffs' perceptions of the impact of exercises. The data were retrieved from surveys conducted bythe research team in conjunction with exercises. The surveys included staff from the coast guard,sea rescue, police department, fire department and ambulance services. A total of 94 professionalemergency personnel participated in the ONSO exercises and 252 in the OFFSO exercises. The studywas based on the suggestion that collaborative elements during an inter-organisational exercisepromote learning, and learning is important to make the exercises useful. Collaboration proved to bea predictor for some of the items in learning, and learning was a predictor for some of the items inutility. There was, however, a stronger covariation between collaboration, learning and utility in theOFFSOs exercises than in the ONSOs. One reason might be the different cultures of emergency staffinvolved in on-shore and off-shore organisations. The OFFSOs' qualifications may be dominated byseamanship, together with professional practice, and all parties are expected to act as first responders.ONSOs, on the other hand, practice exercises from a strict professional and legal perspective.

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  • 295.
    Carlund, Helene
    University West, Department of Economics and IT, Division of Business Administration.
    Det ansvarstagande företaget: Drivkrafterna bakom tre företags CSR-arbete2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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  • 296.
    Carmesund, Helena
    University West, School of Business, Economics and IT.
    "Vad gör DU specifikt för att se till att värdegrundsarbetet håller?": En jämförande studie kring värdegrundsarbete i en privat och en kommunal verksamhet utifrån ett chefsperspektiv2023Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay is a comparative study of a private and a municipal organization that both run nursing homes. The purpose of the thesis has been to contribute knowledge about organizations' value-based work from a managerial perspective with a focus on function, goals and evaluation.

    By comparing a private and a municipal organizations with a focus on any differences and similarities in a value-based work, it can be concluded that the difference was smaller than expected. Based on the fact that a private company sells places in nursing homes to external stakeholders, one idea was that core values would play a major role in marketing, which they did not.

    What both the municipal and the private organizations instead highlighted was the importance of a sustainable and lasting business. The private as well as the municipal organization pointed out that the core values were primarily directed internally, starting already when recruiting new employees, in order to create a good working environment for clients, employees and managers. Where both operations emphasized the importance of being genuine and living the values as a manager and leader in order to be able to lead and guide their employees into the value thinking. Both the private and municipal organization have written down core values, and despite the fact that the work with core values today are in a little different way in the two organizations, both points out the importance of keeping the work with core values alive. Where both businesses want to believe that their businesses are better with core values than they would have been if they had not had it

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  • 297.
    Carmesund, Åsa
    University West, School of Business, Economics and IT.
    Rekryteringsprocessen vid chefstillsättning: en kvalitativ studie inom Svenska kyrkan2023Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna uppsats är en jämförande studie hur forskningen beskriver en rekryteringsprocess kontra hur den ser ut i Svenska Kyrkan. Uppsatsens syfte är att jämföra chefsrekrytering i spänningsfältet mellan praktik och teori. Genom semistrukturerade intervjuer och en hermeneutiskt ansats har 27 intervjuer genomförts i fem stift med delar av åtta pastorats rekryteringsgrupper, samt tre externa konsulter. Målet var att få ta del av rekryterarnas upplevelser av rekryteringsprocessen. Jämförelsen utförs utifrån tre forskningsfrågor, hur ser chefsrekryteringsprocessen ut, hur ser rekryterarna på ledarskap/chefskap, samt hur ser rekryterarna på sig själva i sin roll som en del av ledningen/styrelsen. Det är utifrån de tre forskningsfrågorna och en forskningsbaserad rekryteringsprocessmodell i sex steg som jämförelsen mellan teori och praktik presenteras. De sex stegen är: förarbete och planering, analys och sökprofil, tydligt ansvar fördelning, öppenhet inför de sökandes meriter, uthållighet i sökprocessen samt ödmjukhet inför den egna attraktionskraften.

    Det blir tydligt genom hela uppsatsen att praktik och teori följs inte åt. Insikten som framträder är behovet av tid, för analys och planering samt mer kunskap kring rekryteringsprocessen, det är dessa moment som generellt skulle behöva läggas lite extra fokus på. Teorin poängterar vikten av att ge rekryteringsprocessen tid, att tid måste finnas för att lägga grunden utifrån rekryteringsprocessmodellen. När grunden är gediget genomarbetad, skapas en trygghet genom hela rekryteringsprocessen, och vilket bidrar till stabilitet även när kompromisser blir nödvändiga.

  • 298.
    Carnemark, Anna
    University West, School of Business, Economics and IT, Division of Business Administration.
    Marknadskommunikation på Instagram: Vilken påverkan har kanalen på företagets marknadskommunikation?2017Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    The use of social media and Instagram has become a natural part of our digital everyday life. Companies increasingly use Instagram as a consumer marketing channel. The object of my survey is to find out if Instagram has affected the marketing communication of companies and in what way it has been affected.   

    The method has been to conduct qualitative interviews with three Swedish companies that all use Instagram as a primary channel for their marketing communication. I have also interviewed a consultant with excellence in the field of social media and have also analysed an Instagram feed of a company that uses Instagram very successfully.   

    My theoretical approach starts at the basis and purpose of marketing communication through target group, subject and channel for communication with consumers. Further, it moves on to assign goals and strategies for implementation in the digital communication process together with the impact of the consumer commitment. Finally I examine the feedback as to effect and response in order to make changes and improvements in the marketing communication.   

    I conclude that Instagram has an effect on the companies' marketing communication as long as the investment in the channel is targeted, extensive and thought through. Otherwise the market communication has no effect. The effect Instagram has today is to help companies adapt to the digital future in the sense that the investment in tradition media is reduced. Instagram also helps companies use more visual messages and it also gives companies a clear channel to the younger generations, the targeting group of the future.

  • 299.
    Cederlund, Emmy
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Fransson, Malin
    University West, Department of Economics and IT, Division of Business Administration.
    Intern- eller extern rekrytering av chefstjänst?: en studie utförd i olika branscher av olika storlekar2016Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Vi har gjort en studie som belyser skillnader mellan intern- respektive extern chefsrekrytering i olika organisationer av olika storlekar. Studien utgår från fyra chefers uppfattningar och erfarenheter av chefsrekrytering. Avsikten med rapporten är att ta reda på ifall det finns markanta skillnader mellan de olika chefernas uppfattningar och vi har tagit reda på vad det kan bero på. Resultatet har visat tillvägagångsätt som kan påverka valet, så som kompetensutveckling. Vårt resultat har även visat att storlek på organisationen, samt vilken typ av chefsposition det gäller kan vara styrande ifall rekryteringen sker intern eller externt.

  • 300.
    Cederlund, Emmy
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Fransson, Malin
    University West, Department of Economics and IT, Division of Business Administration.
    Våga satsa på ledare!: en studie om chefers upplevelser av ledarutvecklingsinsatser2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to investigate the experience of leader development in three different organizations, by eight manager's perspective. We want to contribute with increased knowledge of leader development as concepts and its importance in organizations. In the study, about twenty scientific articles have been analyzed and processed to gain a deeper understanding of the subject. Previous research has shown that leadership development is an area that organizations should focus on as leadership is an important component of organizational success, and that choice of method is important for successful development efforts. The theory of the study is first presented with an overall description of leadership and leadership development in general, and then we will describe different models and methods in leadership development and criticism of the subject. A qualitative case study with semistructured interviews has been conducted with a motivation to gather the respondents own perception and experience in the subject.

    We can see that the majority of our respondents believe leadership development is important in organizations and that it promotes the individual, both knowledge and personality. The result of the study shows that leadership development is a topical and important area that is perceived differently from individual to individual and that it is about expanding the theoretical knowledge as well as the personal ability. We have also come to the conclusion that how knowledge is used in the daily work given by leadership development is individual and that networking is the method most appreciated by the respondents of the study. Another conclusion we have drawn is that there are problems with leadership development in the form of poor planning, irrelevant information, if those delivering the initiative are less credible and if organizations do not identify potential candidates who want to develop their leadership but instead are looking for more power. However, we believe that leadership development is important to constantly work in organizations as we believe that all individuals can always be better at their leadership.

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