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  • 251.
    Ekberg, John
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Holm, Urban
    University West, Department of Economics and IT, Division of Business Administration.
    Lärande organisation inom vård och behandling2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A person in need of the support from the community through social services is in some form outside the ordinary society. When the support is needed they get this from either the state, the municipal or the private sector. When there is complex issues, may all actors from all sectors be involved for the aid to be as good as possible. In this study we chose to limit ourselves to the private sector.Working towards becoming a learning organization means that the organization works with learning, reflection of knowledge, continuous improvement, both individuals in need of support and staff development are as important for us to develop the business as well as possible . The aim of our study was to look into conditions there are for the players involved in the industry care and treatment in order to create and maintain a learning organization. In order to fulfill the purpose of the study, we chose to use a qualitative approach with interviews as a method. In total we conducted 11 interviews from two different organizations. In the theory section, we have the well known experts in the subject as Senge which stands for the theory of the five disciplines and Argyris who came up the single loop and double loop theory. Furthermore, we also have theories about skills development, teamwork and information flow intake from the outside world. We have also used our collected theory as a basis for our interview guide.What emerged in our conclusion was that there are good opportunities for creating and maintaining a learning organization. Even when we limit ourselves to the private sector, we believe that it is transferable to both the municipal and state activities as these operators have the same mission and also works for the individual's best.

  • 252.
    Ekholm, Dan
    University West, School of Business, Economics and IT, Division of Business Administration.
    Framgångsfaktorer för implementering av Lean inom småföretag: En kvalitativ studie2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    LEAN has gained in popularity as a method to increase the performance of companies on the increasingly global market. Although the popularity for LEAN has increased it is not unusual that the implementation of LEAN fails to yield the expected benefits. Empirical studies show that SME´s can benefit from implementing LEAN and they suggest several factors with importance for LEAN success. The purpose of this study is to identify which factors that are important for the success of LEAN implementation on SME´s in order to contribute with empirical knowledge to the field. Empirically, the study compares implementation of LEAN between two SME´s that have taken somewhat different approach to LEAN implementation. The data from the two companies consists of interviews and observations of the production chain. The result shows that the leadership and the financial resources are crucial factors for the success of LEAN implementation. It is concluded that implementation of LEAN is more likely to succeed if it is undertaken as a strategic measurement rather than panic measurement.

  • 253.
    Ekholm, Magnus
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Plars, Carina
    University West, Department of Economics and IT, Division of Business Administration.
    Ekonomistyrning i projekt: Redovisning, Styrning och uppföljning av långa projekt2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna rapport avser att behandla ekonomistyrning explicit i långa projekt och lyfta ut och granska de problem som kan uppkomma. Vi har valt att avgränsa undersökningen till långa projekt då dessa inte med automatik fungerar i verksamhetens normala budgeterings och bokslutsprocess. Vi undersöker om det finns specifika problem med att projektets löptid sträcker sig över flera år och över årsbokslut. Vi har valt att genomföra undersökningen genom en fallstudie där vi har valt ut ett företag som arbetar med väldigt långa projekt. Vi tittar på hur budgetering och uppföljning fungerar och vilka problem som kan uppstå. Företaget har erbjudit total insyn i hur projekt hanteras och vi har också haft möjligheter att intervjua ett antal personer som arbetar med och har erfarenheter från ledning och styrning av projekt. Vi kan konstatera att den problematik som uppstår, inte nämnvärt skiljer sig från den problematik som ryms inom ekonomistyrning i stort. Nyckeltalen måste följa som ett led av verksamhetens övergripande strategi och förankras inom organisationen för att vinna validitet och förtroende. Resultatet måste kommuniceras regelbundet så att utfallet kan värderas mot uppsatta mål och förbättras. Vi har funnit att problematiken för ekonomistyrningen i långa projekt ligger främst i att de systemstöd som finns på marknaden i första hand stödjer de legala bokslutsperioderna och inte alltid erbjuder den flexibilitet som behövs i långa projekt. Det finns system på marknaden som stödjer planering och ledning men kopplingen mot redovisning och ekonomistyrning är fortfarande svag. Genom att generalisera finns dock möjligheter att få en fullgod uppföljning och ekonomistyrning även av långa projekt.

  • 254.
    Ekholm, Stina
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Standar Ylläsjärvi, Therese
    University West, Department of Economics and IT, Division of Business Administration.
    En studie i marknadsföring: vad kan företagen göra för att påverka kunderna?2016Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Fokus för denna uppsats är att undersöka problematiken med att kunna locka kunder. Alltså vilka metoder som företagen kan använda för att öka viljan hos kunderna att välja att handla hos det önskade företaget. Detta kommer att undersökas ur ett företagsperspektiv för att på så sätt kunna lägga fram de metoder och faktorer som företagen kan använda för att påverka kunderna. För att ta fram underlag till denna uppsats har en kvalitativ metod tillämpas i form utav en intervju samt observationer, detta har genomförts på plats hos två olika företag. Företagen som är med i denna uppsats följer samma prissättning men skiljer sig mycket så det kommer till de geografiska lägena.

    Utifrån den insamlade empirin kan det utläsas att företaget som intervjuades ser att "rykten", både positiva som negativa har en stor påverkan och är en stor del utav deras marknadsföring. Alltså är Word of mouth en mycket viktigt faktor, och detta gäller inte bara det ena företaget utan det är en viktig faktor för egentligen alla företag.

    Utifrån denna uppsats kan det ses tydliga fördelar med att företagen faktiskt använder sig utav en väl genomtänkt marknadsföringsstrategi, där alla delar av företaget vävs ihop till en enhetlig profil på marknaden. Det finns tecken på att företagen på marknaden använder sig utav de teorier som återfinns i litteratur men för ett mer framgångsrikt reslutat så kan företagen med fördel låta utveckling fortlöpa.

  • 255.
    Eklund, Annika
    et al.
    University West, Department of Nursing, Health and Culture, Divison for Health, Culture and Educational Sciences. University West, Department of Social and Behavioural Studies, Division of Psychology, Pedagogy and Sociology.
    Carlström, Eric
    University West, Department of Nursing, Health and Culture, Divison of Caring Sciences, postgraduate level. Göteborgs universitet, Sahlgrenska Akademin, Institutionen för vårdvetenskap och hälsa .
    Berlin, Johan
    University West, Department of Social and Behavioural Studies, Division of Social Pedagogy and Sociology.
    Organisering av en fingerad verklighet: Om övningar mellan blåljusorganisationer2013In: Nordiske organisasjonsstudier, ISSN 1501-8237, Vol. 15, no 3, p. 34-64Article in journal (Refereed)
    Abstract [en]

    This study aimed to elucidate exercise participants’ understanding of critical aspects of organizing and implementation of collaboration exercises with police, fire department and ambulance services. The focus is critical aspects in exercises that have, or are expected to have, bearing on the participants’ ability to learn. Collaboration exercises are used as a tool to reinforce and develop the preparedness for future incidents. The need for such exercises was usually advocated after critique to actions during largescale real-life incidents. The study had a qualitative approach and is based on phenomenographic analysis of interviews with participants from four exercises with different scenarios. The identified critical aspects of exercises were related to realism, acceptance for mistakes, exercise extent and aims and opportunities for joint discussions. The management of an accident can be described to a large extent depend on the organizations’ joint ability to adapt to the prevailing situation and to collaborate. For exercises to contribute to these abilities, they could benefit from shifting the focus to how to organize exercises that allow participants to test different decisions and actions, with less emphasis on the choice of scenario.

  • 256.
    Ekström, David
    et al.
    University West, Department of Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Walberg Wesström, Anton
    University West, Department of Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Att mäta kundtillfredsställelse: En kvantitativ studie om hur kön, ålder och det mänskliga minnet påverkar tillförlitligheten i marknadsundersökningar2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    There are several different organisations today that perform surveys to discover factors that influence the customer's satisfaction. TNS Sifo is one of the largest actors in Sweden who working with market research, buying habits and guidance in segmentation and positioning.

    This study is based on a large amount of collected dataset, which has been collected by TNS Sifo. The data set contains 153 701 responses allocated five countries in Europe, where the surveys intention was to measure customer satisfaction after a car service. The background to the study is that many companies and their stakeholders use similar surveys as indicators for the companies, without knowing how reliable the measurements are.

    There are many different factors that affect how the respondent answers a survey. This study has therefore chosen to focus on how the human memory in relation to gender, age and time and what its impact on the outcome of the investigation. The purpose of the report affects on the allocated data set, with a base in marketing linked to previous research in psychology and memory research, and thereby generate a new scientific contribution in customer satisfaction and thereby develop the reliability of market research.

    Based on the theory, five hypotheses designed to form the basis of the results and the further analyses. It has been shown that age is a factor that have a significant impact how to measure customer satisfaction, while gender and time does not have the same effect on how to judge

  • 257.
    Ekström, Lisa
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Höglund, Ida
    University West, Department of Economics and IT, Division of Business Administration.
    Ekonomistyrning i börsnoterade rikstäckande banker: En studie om Swedbank, Handelsbanken och SEB2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Budget have historically played a key role in management control, but have recently become the subject of widespread criticism and debate. Many companies therefore plan to improve the budget process while others decide to abandon it altogether, to keep up with developments in the financial world (Libby & Lindsay, 2010). Handelsbanken is one of several companies that have chosen to abandon traditional budgeting, this took place in the 1970s in connection with the Jan Wallander, critics of traditional budgeting, became President. The purpose of the study is to gain knowledge of how the office managers/controllers look at the financials of publicly noting nationwide banks, as well as their attitude to traditional budgeting. This study is a hermeneutic approach and has been implemented by means of a qualitative research. The empirical data were collected using semi-structured interviews of three of the four major banks, Swedbank, Handelsbanken and Skandinaviska Enskilda Banken. Results of the study showed that all the interviewees are adverse to traditional budgeting and considers that budgeting at the level of detail does not work in today's changing environment. Banks are now much easier to adapt to changes in the world because they have abandoned the traditional budgeting. Therefore, we can see a connection between the criticism of traditional budgeting and that banks today have developed or terminated its budget process. Swedbank and SEB has improved its budgetary process, while Handelsbanken has abandoned it. Common to all banks is that benchmarking is an important part of governance, and that they use similar indicators.

  • 258.
    Ekvall, Julia
    University West, Department of Economics and IT, Division of Business Administration.
    Moving picture development: a case study of development process of moving picture for a film production company, to see if there is room for improvement.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the moving picture industry there is something called the development process, which is the startup process of a project. This is when the project only is an idea, before the project is financed or ready to go into production. This thesis researches a London based Production Company that have multiple times successfully gone through the development process and ended up with a film, tv series or a commercial. This thesis researches the development process of the chosen company and compares it to literature that has been made on the subjects of development and moving picture production. The aim of this thesis is to find out if the company can improve their development process and/or of the literature that has been made in the past is legitimate comparing it to how the company handles the process. The subject of development is poorly researched in the part there is almost no literature on the subject although moving picture is one of the biggest industries in the world. So researching the development process and try to find out how the process is improved and done successfully is something that's never been done. The research questions of this thesis are the following: Is there room for improvement in the area of development for the chosen company? To answer this question three sub questions was made that are within the subject of development; How to get the project started and financed? How to pitch the project to investors? What type of person can go through this process successfully? The thesis uses qualitative interviews with the staff of the company to answer the research questions. Three members of the company that have direct influence on the development process are interviewed and answers what development is and how they develop a project. Theories about the producer, development, the moving picture industry in general, the pitch, financing and leadership are being illuminated in the thesis all focused on the very start of the process of making a moving picture. The result of this shows that names are important in development. If there is a famous book being developed it's more likely to get through development or a famous name that work on or supports the project. Experience is something that is valued to get through the development process you are what you have made. Social skills are important to build a network of people that will support the project and that will help making it through development and into production. The result of this thesis shows that the studied company should work on their network within and outside the industry. There social skills, getting more experience, their confidence but most of all their passion for their work. That is what gets a project through development and into production.

  • 259.
    Elfman, Charlotte
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Olofsson, Elin
    University West, Department of Economics and IT, Division of Business Administration.
    Strategic Human Resource Management: en strategi för att uppnå framgångsrika organisationer?2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: In today's society organizations are characterized by economic changes, this by globalization, changing customer circumstances and increased competition. Organizations need to constantly improve their competitiveness by streamlining its operations. Today, employees are seen as the organizations most important asset, this because they provide organizations with important sources to become competitive. Strategic Human Resource Management (SHRM) is an approach that is about to build HR-strategies that make employees knowledge and skills to contribute the organizations to achieve the overall goals.

    Purpose: The aim of this study was to examine how the organization is using a strategic HR-work (SHRM) and if it is a successful strategy. Our study has contributed to a better understanding of the concept of SHRM and how it can be used and how SHRM can affect the organization.

    Method: The collection of our empirical material is based on a qualitative approach where we conducted in-depth interviews with HR-managers working in an organization that is active in the automotive industry.

    Conclusion: We have concluded that our survey shows that the organization uses the SHRM as working strategy. However, we can not draw any concrete conclusions in which way SHRM affect the organization, but there are clear indications that SHRM has a positive effect, contributing to increased productivity and efficiency. A further conclusion of our study is that it´s very important that the organization have a leadership that promotes SHRM.

  • 260.
    Elfman, Charlotte
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Olofsson, Elin
    University West, Department of Economics and IT, Division of Business Administration.
    Uddevalla kommuns användning av Facebook: en kvalitativ studie om hur kommunen använder Facebook2015Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    I den här rapporten har vi att undersöka hur Uddevalla kommun använder Facebook. I vår studie har vi tagit del av tidigare forskning som talar om att Facebook leder till många möjligheter för kommer och att Facebook öppnar upp för en tvåvägskommunikation mellan medborgaren och kommunen. Vi har även sett att den interna kommunikationen har en stor betydelse för att kommunen ska ha en fungerande och effektiv extern kommunikation via Facebook. Vi har utgått från vad tidigare forskning sagt om vårt valda område samt genomfört en kvalitativ undersökning som byggt på en personlig intervju med Uddevalla kommuns kommunikatör. Valet föll på Uddevalla kommun eftersom att de är aktiva inom olika sociala medier och speciellt Facebook. Efter att vi sammanställt vår empiri och läst tidigare forskning kring ämnet kunde vi slutligen analysera vårt material. Utifrån vår personliga intervju kom vi fram till att huvudsyftet med att använda Facebook är att få en bättre kontakt med medborgarna och att Facebook är ett bra hjälpmedel att ta till vid krissituationen, eftersom att informationen som kommunen skriver ut om krisen når många medborgare fort. I vår studie kom vi fram till att Uddevalla är en kommun som med hjälp av riktlinjer från SKL, E-delegation och kommunens handlingsplan leder till att de använder Facebook på ett effektivt sätt.

  • 261.
    Elm, Dana
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Grindeland, Rebecca
    University West, Department of Economics and IT, Division of Business Administration.
    Strategic Human Resource Management: en kvalitativ studie om organisationens förmåga att behålla nyckelmedarbetare2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Great changes have occurred in HR over the last few decades. From being a lower, administrativefunction, HR has developed to a strategic resource in, operating in the higher levels of the organization, which has lead to the development of SHRM. Within the field of SHRM we can find recruitment, management of human capital and activities to decrease turnover. Attention should be paid to retain key employees whom are of great importance for creating a competitive advantage for the organization on the labor market. The purpose of this study is to investigate how organizations use the HR-function to increase retention among key employees; focusing on success factors for a strategic HR-work and its effect on the psychological contract. We've used qualitative interviews containing three informants that represent an organizations operational management team. The material has been assembled and analyzed through an interpreting approach where we, supported by theories and previous research, have identified relevant terms that have been investigated empirically. A conclusion regarding SHRM, as a practice, is that it demands a high level of knowledge and insight within the operational management team regarding the diversity of HR and how it can contribute to the organization in order to be implemented within the organization. Regarding activities to decrease turnover to keep key employees, organizations primarily need to signify the existence of key employees to even consider wanting to work with these kinds of activities. Furthermore, we have identified the lack of priority that the psychological contract gets if turnover has become a natural part of the everyday life within the organization.

  • 262.
    Elofsson, Ludvig
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Ewing, Filip
    University West, School of Business, Economics and IT, Division of Business Administration.
    Implementering av General Data Protection Regulation i organisationer: En explorativ studie om olika sätt att anpassa sig till den tvingande lagen GDPR2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The personal data management has for a long time been handled under the personal data law, but has since May 2018 been replaced by the new data regulation protection regulation GDPR. The purpose of this new is to protect people’s integrity, and the law creates new requirements for how organisations may use personal information such as name, address, telephone number, and social security code. Since GDPR is an imperative law, all organisations in the EU must fulfil its requirements, and to do that some type of adaptation must be done. This study aims to find out how the implementation of GDPR has been handled in Swedish organisations that works in the consumer market. This study will deal with organisations communication, both internally and externally, and also leadership and routines, to try to understand how three different organisations have choose to implement the new imperative law. This is an explorative study with and abductive approach, and a qualitative method has been used to gather data. Three organisations have been studied and six interviews has been conducted, where one of the interviewed from each organisation were from the management and one were from the employees. Our result suggests that organisations can implement GDPR in different ways. The three organisations have implemented GDPR with the common feature that they have all updated their routines and work procedure to be able to adapt to the new imperative GDPR law. We can see that the most effective implementations of GDPR is because of a well working communication, the right type of leadership, and a functioning change in routines.

  • 263.
    Emanuelsson, Kathleen
    University West, Department of Engineering Science, Divison of Natural Sciences, Surveying and Mechanical Engineering.
    Effektiva styrmått i ett partnerskap inom outsourcing2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis has been performed at AstraZeneca located in Mölndal. The purpose of this study has been to describe the importance of soft values in relation to control measurements. The objective was to develop an approach that accounts for soft values within measurment, combined with the philosopy of Lean Production.

    The study is based on the theory that it is possible to use the soft values as a control measure, and examines how soft values can be measured.

    To gather data for the study, the author has chosen to use a qualitative approach, which has consisted of interviews and observations. The empirical data contains a detailed description of the data collection. By associating the theory frame of reference and the work, a specific model has been developed to achieve the purpose and goal.

    The result showed that the existing indicators are not sufficiently anchored to the operational workplace as soft values are not considered enough, and are therefore not considered realistic in relation to the requirements set in the agreement. The result also shows that soft values can be used in control of measurment by converting topics to ratios. This will then be measured in scales by using the resulting model.

  • 264.
    Engelbrektson, Matilda
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Garnham, Katie
    University West, Department of Economics and IT, Division of Business Administration.
    Attityder till budgetering: En kvalitativ studie inom västsvenska kommuner2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Attitudes towards a budget, as a management tool, cannot be generalized in both private and public sector. Earlier research has only been conducted on companies operating in private but not in public sector. One problem that can arise with a negative attitude towards the budget is that the organization runs a risk of having to fight the uphill battle. It might inhibit the quality of the work output, and there is also a risk that the negative attitude could be transferred onto employees and reduce their work motivation. Previous studies have shown both positive and negative criticism to the budget as a management tool. The budget is considered, among other things, to be rigid and that it prevents managers from being creative. Some organizations strongly stress the negative criticism, however, they still choose to keep the budget as a management tool. The submitted criticism cannot be generalized as there is a lack of knowledge about the use of a budget. Some think that the budget should be maintained, but that it needs to be developed to cover the whole entity of the financial control.

    The aim of this study was to investigate local government economists' attitude towards the budget as a management tool. The investigation was limited to education administrations in the West Swedish municipalities, in which eight interviews with economists were conduc-ted. We wanted to examine economists' own attitude towards the budget as a management tool, and also investigate how working with non-financial educated colleagues affected them. However, there is a gap between goals and means, which the interviewees consider a result of the economic terminology's way of complicating information conveyance of the purpose of the budget. A more distinct attitude would probably have been found if the study had included operations managers, who are the ones responsible for implementing and executing the budget along its frames. The conclusion derived from the results states that economists generally are in favor of the budget because it serves its purpose as a tool for resource allocation. However, economists believe that a more obvious connection should be made to the organization's goals which will be required in the future to achieve a better overall impression regarding the organization.

  • 265.
    Engelbrektsson, Therese
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Karlsson, Jennie
    University West, Department of Economics and IT, Division of Business Administration.
    Employer branding: ett sätt för företag att attrahera nya medarbetare2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of our study is to contribute knowledge how people who work with Mr. and staff can work strategically with employer branding to attract new employees to the organization and how the work affects the development of the organization. We conducted a qualitative study with an interpretive approach. We interviewed seven respondents from two different organizations. Based on the interviews we have through a thematic analysis extracted five main themes. By working active with employer branding can result in new candidates seek out the organization because the organization has a good reputation and the people working there feel very good and has good development prospects. It allows the organization constantly have employees who thrive while they have an input of new employees.

  • 266.
    Engelbrektsson, Therese
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Karlsson, Jennie
    University West, Department of Economics and IT, Division of Business Administration.
    Provisionslön och dess påverkan på medarbetare och företaget: En fallstudie av Fastighetsbyrån2014Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund & Problemdiskussion

    Fastighetsbranschen är en bransch där det är vanligt att få en helt rörlig lön. Det handlar ständigt om motivation och prestation hos fastighetsmäklarna. Därför var det intressant att studera denna typ av belöningssystem och hur de påverkar medarbetarna på fastighetsbyrån. Hur medarbetarna anser att provisionslön påverkar deras motivation och arbetsmiljö och hälsa. Och hur provisionsbaserad lön kan påverka det ekonomiska resultatet.

    Forskningsfråga

    Hur påverkar provisionsbaserade lön medarbetarna?

    Kan provisionsbaserad lön påverka det ekonomiska resultatet?

    Syfte

    Vi har valt att göra en fallstudie om hur provisionsbaserad lön påverkar hälsa, motivation och arbetsmiljö. Vi har också studerat hur det kan påverka det ekonomiska resultatet.

    Metod

    Vi har gjort vår studie utifrån en kvalitativ metod. Vi har intervjuat 6 stycken anställda på fastighetsbyrån för att få fram det empiriska materialet. Tre fastighetsmäklare, två assistenter och en kontorschef.

    Resultat

    Här presenteras vår empiri utifrån intervjuerna. Samt kalkyler och egna antaganden vad det gäller beräkningar utifrån den information vi erhållit via respondenterna för att se hur det ekonomiska resultatet kan påverkas.

    Analys & Slutsats

    I det avslutande kapitlet sammankopplas det teoretiska och det empiriska avsnittet med våra egna reflektioner, diskussioner samt våra slutsatser och

    fortsatt forskning av arbetet gällande provisionens påverkan på medarbetarna

  • 267.
    Eriksson, Annika
    University West, Department of Economics and IT, Division of Business Administration.
    Borås räddningstjänst: en intervjuundersökning om organisation och ledarskap utifrån medarbetarnas perspektiv2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Businesses like rescue services all face situations that cannot be fully planned because every emergency is different from the other. In this qualitative case study, the aim has been to examine the organization, workers and leadership of Borås Räddningstjänst. 18 interviewees are selected from various levels of the organization to represent completeness. The study has a hermeneutic and inductive approach, meaning that the empirical data is first collected and after that the search began of relevant previous data that could be tied to the empirical data. The material has then been construe by the author to create an understanding of the whole. The study suggests that employees are mutually responsible for the organization´s best. Despite that the management and leaders not work in any significant ways work towards the organization´s goal or guidelines.

  • 268.
    Eriksson, Frida
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Lindgren, Elisa
    University West, Department of Economics and IT, Division of Business Administration.
    Redovisning och revisionens betydelse: En företagares, en revisors, Skatteverkets och allmänhetens syn2014Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    Purpose: The primary purpose of our thesis was to study how important the Swedish IRS, a manager and an auditor reckon that auditing and accounting is. Another purpose was to enlighten the importance of accounting and the consequences without auditing of the annual report that companies establish. Our purpose was also to study the reliability that auditing provides and why auditing is important.

    Method: Our thesis was qualitative with a deductive approach. We have interviewed a manager in a company in Lindesberg. We have also made a survey containing a few specially selected people that participated in the survey and answered questions regarding accounting and auditing. To get a better knowledge in the subject we have read literature about research methodology, auditing and accounting. We contacted the Swedish IRS and Ernest & Young that is an accounting firm, in order to get their point of view in the matter.

    Theory: The subject we addressed in this area of our thesis is accounting and auditing. We immersed in the importance of auditing to auditors, entrepreneurs and the Swedish society. The stakeholders of accounting and auditing were also presented here.

    Result: In this part of our thesis we presented the result of our interviews with Hård whom is a production manager in Teknos Wedevåg Färg AB. The interview with Pernheim whom works at the Swedish IRS and Bertling whom is a Chartered Accountant at Ernest & Young were also presented here. Furthermore you can find the result from our participants in our survey about the importance of auditing and accounting here.

    Analysis and conclusions: Our analysis and conclusions are presented in this area of our thesis. The result of our interviews are connected with the theory we presented earlier in our thesis. Our issues are answered here and suggestions about further research are drawn. Our general conclusions and analysis from the interviewed are that auditing and accounting are vital but they have different perspectives in the matter. The majority are positive to the abolishment of the mandatory auditing for the small businesses but they reckon that the mandatory auditing for larger companies should remain

  • 269.
    Eriksson, Hilma
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Olofsson, Rebecca
    University West, Department of Economics and IT, Division of Business Administration.
    Outsourcing inom produktion: En studie rörande utvalda företag inom inredningsbranschen2016Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Att använda sig av outsourcing i produktion och som en del av företags inköpsprocess kan minska risker, ge en ökad kompetens och leda till tid samt kostnadsfördelar. Detta kan även leda till att företaget kan lägga mer tid och engagemang på sin kärnkompetens istället för själva produktionen. För att företag ska hänga med i takt med utvecklingen och kunna konkurrera med sina produkter krävs att de har innovativa och unika produkter.

    Syftet med studien är att undersöka hur de utvalda inredningsgrossistföretagen använder sig utav outsourcing inom sin produktion samt vilka för- och nackdelar de kan stöta på i samband med dessa processer. Hur ser deras leverantörsrelationer ut samt hur arbetar de med CSR.

    Denna studie grundar sig i en kvalitativ metod som bygger på tre intervjuer med tre olika företag. Intervjupersonerna som valdes ut har kunskap och lång erfarenhet inom området. Den genomgående strukturen bygger på utvalda teman som består utav outsourcing, för och nackdelar med outsourcing, inköpsprocessen, leverantörsrelationer, produktutveckling och CSR. Dessa teman kan följas i teoretisk referensram, empiri samt i analys och tolkning. Allt material som presenteras har valts ut för att ge en helhet och för att kunna uppnå studiens syfte.

    Empirin bygger på semistrukturerade intervjuer där vi valt att att presentera respondenterna under företag A, B och C. Empirin har presenterats med hjälp av många citat ur intervjuerna för att stärka respondenternas svar samt för att läsaren själv ska kunna ta del av materialet och kunna tolka det. Ur materialet har vi tolkat att det finns både skillnader och likheter de olika företagens sätt att arbeta med outsourcing inom produktion.

    Slutligen har vi ur resultatet kunnat dra slutsatser att samtliga företagen använder sig utav outsourcing inom produktion till stora delar och att det ser många fördelar med detta sätt att arbeta. Där har vi även kunnat utläsa att leverantörsrelationer spelar en stor roll samt hur ett samarbete mellan olika parter kan leda till effektiv produktutveckling.

  • 270.
    Eriksson, Ida
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Karlsson, Linnea
    University West, Department of Economics and IT, Division of Business Administration.
    Going concern – revisorers hantering av företags fortlevnad: En studie om små svenska konkursdrabbade aktiebolag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Auditing involves a critical examination and assessment of a company's accounting and financial statements. For the review to be as reliable as possible, the company hires an auditor. It requires a certain professionalism to create an accurate picture of the company's financial reports, which are the basis of the audit professionalism. Audit standards arose for auditors so they can provide an early warning of financial problems to the company's stakeholders. The standard is a tool for the auditor regarding the determination of a company's survival. A problem that may arise concerning the determination is an incorrect assessment by the auditor, which can result in type I- and type II-errors. Research shows that there is a high proportion of type II-errors committed by auditors. It is also remarkable that there is hardly any research into the underlying factors. This study focused on the incidence of type II-errors and its underlying factors in small Swedish bankrupt companies.Research shows that Going concern opinion is one of the most important parts of a company's financial reports. The statement is also one of the most complex reports an auditor has to decide about. It shall describe the auditor's assessment of whether the company's survival is threatened or not. The assessment can result in an auditor committing a type II-error where they refrain from issuing a warning to companies that later go bankrupt. Type II-error can lead to financial consequences, for instance stakeholder's uncertainty about the company's future and the auditor's loss of clients. The study examined type II-error in relation to the size of the accounting firm, audit fees and increased solidity of 85 annual reports. The results showed that type II-errors were found in 53 percent of the audited financial statements. The majority of type II-errors are committed by auditors employed by a medium-sized agency. Audit fees are items that were not stated in the annual reports, which resulted in a large loss. The result also showed that statements with type II-error demonstrated a reduced solidity.The study has given us knowledge that it is common with type II-errors in small Swedish companies. An underlying factor for the rise is the auditing firm's size. The study cannot prove that nor the audit fee or increased solidity is an underlying factor for type II-error.

  • 271.
    Eriksson, Sandra
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Magnusson, Linda
    University West, Department of Economics and IT, Division of Business Administration.
    Hög sjukfrånvaro: en kvantitativ studie med utredning av sjukskrivningsprocessen2015Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Enligt SKL:s (Sveriges kommuner och landsting) sammanställningar visar kvinnornas sjukskrivningar en negativ trend inom den kommunala sektorn. Av de 270 registrerade kommunerna ligger 265 kommuner högre när det gäller kvinnornas sjukskrivningssiffror i jämförelse med männen. Vår studie är ett samarbete med Vänersborgs kommun där vi har haft kontakt med personalekonomen Martina Kruus. Vänersborgs kommun är en av de kommuner som finns i SKL:s samanställning och som visar höga sjukskrivningssiffror bland kvinnorna. Vänersborgs kommun kan från 2014 till 2015 års personalekonomiska redovisning utläsa att kvinnorna har gjort en ökning med sju procentenheter, detta är något som oroar dem

    1. Det som Vänersborgs kommun inte kan utläsa ifrån deras information är vad som är de största orsakerna till att kvinnornas sjukskrivningssiffror har ökat på ett år. Flera studier och litteratur visar att brister under sjukskrivningsprocessen är faktorer som leder till missbedömningar och missförstånd. Vänersborgs kommun behöver en tydligare struktur för att få kontroll på de stigande långtidssjukskrivningarna och orsakerna till dessa. Slutsatsen av vår studie blir att vi rekommenderar ett utökat samarbete mellan Vänersborgs kommun och deras nuvarande företagshälsovård och genom det anser vi att de kan förebygga deras problem med ökade sjukskrivningar. Vår studie har en kvantitativ ansats då vi i vår studie har studerat redan framtagna styrdokument och enkätundersökningar. Detta har vi sedan jämfört med vår framtagna teori, som bygger på tidigare forskning i form av vetenskapliga artiklar och relevant litteratur inom området. Utifrån detta har vi som författare fört en diskussion för att komma så nära ett positivt lösningförslag som möjligt för Vänersborgs kommun.

  • 272.
    Eriksson, Therese
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Hamberg Broman, Madelene
    University West, Department of Economics and IT, Division of Business Administration.
    Bokföringslagens påverkan på samhället: Vad hade hänt om lagen inte fanns2014Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    I denna studie undersöker vi varför det är viktigt att bokföringslagen finns och vad som hade hänt om den inte fanns. Utöver aktuell litteratur har vi även intervjuat fyra yrkesmän som alla påverkas av Bokföringslagen på något sätt i sitt yrke. Vi ger läsaren en fördjupad förståelse om vad bokföringslagens innebär och beskriver vad bokföringsnämnden arbete innebär för både lagen och samhället. Genom att analysera och diskutera kan du som läsare följa vår slutsats av studien och se vad vi anser att bokföringslagen har för betydelse för samhället och vem och vilka lagen påverkar

  • 273.
    Ernervik, Stefan
    University West, School of Business, Economics and IT, Division of Business Administration.
    Hur styrs idrottsföreningar?: En kvalitativ studie av styrning av idrottsföreningar.2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The paper deals with the forms of governance used in sports clubs. The background is that sports clubs today not only need to consist of non-profit members and there may be an interestin commercializing their business in order to get more money into their business. But when clubs hire staff, organize events around their matches, organize camps, big cups, matches on the internet or other events, it demands the governance of the association. The purpose of this essay is to gain deeper understanding and knowledge of the governance of professionalized and commercialized sports clubs. The research question is: what form of governance do professionalize and commercialized sports clubs use? To answer the question, the theory of Malmi and Brown's (2008) Management Control Systems as a package (MCS package). It focuses on studying an organizational control according to a package. MCS packages consist of three levels where the top level is cultural control through the clan, values and symbols. The middle level consists of planning, follow-up and reward systems. At the bottom is the administrative management that focuses on how the organizational and leadership structure looks and what policies and procedures exist. A qualitative method was used through Semistructured interviews. Four sports clubs employing employees and commercialized elements in their activities participated. What emerged in the empiricism was that all four associations largely used administrative and cultural control. When it came to planning, follow-up and reward systems, there were more distinct differences. The sport club that has achieved the greatest sporting successes of the four, used all three to a greater extent than the others. However, two others have achieved relatively good success without making use of planning and follow-up to the same extent and not using the reward system at all. There is incentive to believe that more planning and follow-up is the key to success, but it is a small dossier and there is a need for more studies to become safer in the analysis. As clubs becomes more professional, the business becomes gradually bureaucratic.

  • 274.
    Esperi, Inger
    et al.
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan..
    Lorentzon, Johan
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan..
    Siverbo, Sven
    University West, Department of Economics and IT, Division of Business Administration.
    Konkurrens och styrning: Privata utförare inom kommunal verksamhet2016Report (Other academic)
    Abstract [sv]

    Kommuner, regioner och landsting utgör en betydande del av den svenska offentliga sektorn och tillhandahåller tjänster som är betydelsefulla för landets medborgare. Några exempel är vård av äldre och funktionshindrade, utbildning samt hälso- och sjukvård. Under senare år har den andel av verksamheten som tillhandahålls direkt av kommuner, regioner och landsting minskat. Istället har förekomsten av privata utförare ökat inom många områden. Eftersom den upphandlade verksamheten motsvarar stora belopp och omfattningen kontinuerligt ökar är det viktigt att dessa beställare ser till att de privata utförarna levererar verksamhet på överenskommet sätt och med utlovat resultat. Denna forskningsrapport syftar till att beskriva och förklara hur offentliga beställare styr privata utförare i olika styrsituationer avseende konkurrenssituationen och vilken verksamhet som upphandlas. Det empiriska materialet är insamlat genom intervjuer både med kommuner och med privata utförare.

  • 275.
    Falegård, Sanna
    et al.
    University West, Department of Engineering Science.
    Elisson, Dilip
    University West, Department of Engineering Science.
    Säkrare budgivning med ny fastighetsmäklarlag?2009Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The real estate industry have been well publicized in the media the recent years and last year a new draft law of the new real estate agent law were presented. Today there is now law governing the broker’s obligation to present the bidding list upon completion of bidding. However, the new draft law says: ”The broker should be obligated to document the bidding process and when the agreement is met, give the information to the seller and buyer, it should also aim to prevent the broker to present fake bids and thereby push up the price.” The purpose with this essay is to find out if the new law will result in safer auctions. We also want to find out how the real estate agents’ attitude to the bidding procedure in the new and if their trust will rise in potential buyers. Finally, we also want to find out whether the new law will change the buyers’ view on the bidding process. We have been working with articles, studied the text, inquiries, responses, email contacts, and conducted interviews with real estate agents, buyers and a lawyer. The reception of the new law is positive from almost all quarters. Due to the legislative change the, belief is that the trust will rise. The buyers’ view of the bidding process in the future will change when they feel greater safety in future legislation.

  • 276.
    Falk, Carina
    University West, Department of Economics and IT, Division of Business Administration.
    Attityder till arbete i offentlig sektor: En fallstudie i Varbergs kommun2014Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
  • 277.
    Fang, Fei
    University West, Department of Economics and IT, Division of Business Administration.
    Consumer Enduring Involvement of Coffee from Brand Coffeehouse in China2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The thesis "Consumer Enduring Involvement of Coffee from Brand Coffeehouse in China" is written by Fei Fang, in the course EXC504 Degree Project, Business Administration, Bachelor - Marketing in second semester in 2016. The main problem is to test two hypothesis: 1.The degree of enduring involvement with coffee from coffeehouse is around medium or high for Chinese consumers; 2. Enduring involvement is related to perceived social risk positively. By confirming these two hypothesis, people who concerned could get to know more about enduring involvement with coffee consuming among Chinese consumers, and the relationship between enduring involvement and perceived social risk could be revealed. The thesis take a deductive quantitative research method, and the data was processed by SPSS with bivariate correlation. Empirical data has confirm both hypothesis and fits the theories about 30 situational involvement, enduring involvement and perceived social risk in previous literature.

  • 278.
    Farah, Andreé
    University West, School of Business, Economics and IT, Division of Business Administration.
    Ledarskapets betydelse för en effektiv arbetsplats2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims at providing more information about the required leadership style within organizations to provide as strong a performance as possible within organizations where employees are motivated and committed to acting for the best interests of the organization. Today, organizations face great competition in the market and need an organization that manages to function internally within the organization but also out to the customer. The purpose of this study is to see if there is a leadership style that promotes commitment and efficiency at the workplace.

    To fulfill the purpose of the study, scientific articles have been used where theories in the relevant research area have been developed and used together with collected empirical data. Empirical data has been gathered through semi-structured interviews where interviews have been conducted to store managers and staff at the workplace. The two organizations that have been studied are Sibylla and Systembolaget. Both these organizations need a staff who are skilled in their duties, where good service with a lot of customer contact is managed. The role of leadership in these forms of work is what this study follows and focuses on.

    This study contributes to clarifying the leadership style needed today to increase involvement and motivation among the staff within the organization. This study has shown that increased involvement and motivation among staff has been created through transformational leadership style. It has been shown that good relationships build strong togetherness and efficiency among employees. Leadership styles that promote clarification and simplification as well as a division of responsibility have been shown to provide good efficiency in organizations today. In order to keep up with such a dynamic market as it is today, it is important to have a functioning organization that acts as efficiently as possible. This creates the need for a good workforce where leadership styles that promote relationships and openness have been proven to be the best.

  • 279.
    Faraj, Ara
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Shaikh, Imad
    University West, School of Business, Economics and IT, Division of Business Administration.
    Ersättningssystem: En fallstudie inom en konkurrensutsatt bransch2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Companies today seem to have problems with retaining and recruiting new staff, especially staff that are in great demand. This has resulted in companies having difficulties with expanding and competing in the market. One way to retain and possibly attract new employees is to implement a performance-based pay as part of the companies compensation system. Companies customize their systems as they think may increase the chances of reducing employee turnover and thus growing.

    The purpose of this study was to identify the key elements in which why and in what way compensation systems with performance-based pay can increase opportunities for attracting and retaining employees in a competitive industry.

    In order to accomplish this we have conducted a case study with a rather growing company within a competitive industry. In the study we used a qualitative approach as a method in which we had interviews with both the companies management team and its employees.

    Based on the theory and data in our research, performance-based pay is a more attractive model because it contributes to more flexibility, responsibility and the ability to increase income. Another contributing factor to why it is considered attractive, is also that it promotes transparency between employee and employer.

  • 280.
    Faruk, Hossan
    et al.
    University West, Department of Economics and Informatics.
    Habib, Ahsan
    University West, Department of Economics and Informatics.
    Performance evaluation and ratio analysis of Pharmaceutical Company in Bangladesh2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The thesis applies performance evaluation of pharmaceutical company in Bangladesh. It means evaluate how well the company performs. The main aim is achieved through ratio analysis of two pharmaceutical (Beximco and Square pharmaceutical) companies in Bangladesh. The main data collection from the annual financial reports on Beximco and square pharmaceutical companies in 2007 to 2008.Different financial ratio are evaluated such liquidity ratios, asset management ratios, profitability ratios, market value ratios, debt management ratios and finally measure the best performance between two companies. The mathematical calculation was establish for ratio analysis between two companies from 2007-2008.It is most important factors for performance evaluation. The graphical analysis and comparisons are applies between two companies for measurement of all types of financial ratio analysis. Liquidity ratio is conveying the ability to repay short-term creditors and it total cash. It determines perform of short term creditor of both pharmaceutical companies under the three categories such as current ratio, quick ratio and cash ratio. Asset management ratio is measurement how to effectively a company to use and controls its assets. Its also quantify into seven categories for both pharmaceutical companies such as account receivable turnover, average collection period, inventory turnover, account payable turnover ,account payable turnover in days ,fixed asset turnover ,total asset turnover. Profitability ratio is evaluate how well a company is performing by analyzing and how profit was earned relative to sales, total assets and net worth for both pharmaceutical companies. Debt coverage ratio is performing that the property insufficient to collect their mortgage for both companies and market value is perform the stockholder to analysis their future market value of the stock market. Overall analyses are measurement the best one between Beximco and Square pharmaceutical companies.

  • 281.
    Fayad, Ali
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Kaban, Lavina
    University West, Department of Economics and IT, Division of Business Administration.
    Konflikthantering ur ett ledarskapsperspektiv: En kvalitativ studie om hur konflikter hanteras bland ledare2016Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Att definiera vad en konflikt innebär kan göras på olika sätt. Upplevelsen av konflikter är oftast negativ, vilket det inte alltid behöver vara. Effekten utav konflikter kan vara både positiv och negativ. Konflikter anses vara mycket nyttiga och positiva när de hanteras rätt. En konflikt kan uppstå utav olika orsaker, t.ex. när två individer ställs mot varandra där den ena individen hindrar den andre från att nå ett mål, tillfredsställa ett behov eller att slippa en förändring, eller när en medarbetare med fel kompetens blir anställd och inte lyckas genomföra arbetsuppgifterna. Som en ledare i en organisation är det viktigt att ingripa när en konflikt uppstår, exempelvis när en individ på en organisation ofta antyder om en konflikt eller tar upp ett problem som denne har, när ett problem kvarstår och ingen förbättring sker, när kvaliteten och produktiviteten i en organisation sjunker, när sjukfrånvaron stiger eller när stämningen är dålig. Därför är ansvaret för en ledare att kunna hantera konflikter på ett kontinuerligt sätt. Något som även har en påverkan på konflikter är förändring samt vid dålig kommunikation. I vissa situationer kan hinder i konflikthanteringen uppstå och för att undvika de olika skadorna som arbetsplatsen kan drabbas utav är det viktigt att ledningen hanterar dessa konflikter innan det uppstår och ger en inverkan. Vi har därför valt att i denna studie fokusera på konflikthantering ur ett ledarskapsperspektiv. Studiens syfte är att undersöka hur konflikter hanteras på arbetsplatsen av ledaren, hur ledaren förebygger konflikter samt vilken syn det finns på konflikter. För att detta syfte ska besvaras har studien ett kvalitativt synsätt. Med detta menas att utfallet utav teorin och empirin tolkas och analyseras utifrån egna resonemang. Teorin som finns med i studien har vi hämtat från olika litteratur samt vetenskapliga artiklar som detta ämne handlar om. Empirin baseras på tre intervjuer, för att kunna jämföra teorin med praktiken.

    Resultatet påvisar att synen på konflikter är negativ i grund och botten, men att det kan ses som något positivt beroende på om det hanteras rätt eller inte. Det finns inte ett särskilt ledarkoncept att följa, vilket gör ledarskap till ett komplicerat ämne. I de olika organisationerna använder sig ledare inte utav specifika metoder vid hantering av konflikter som teorin behandlar. Därför stämmer vissa element överens med teorin som berör detta ämne. Såväl informanterna och litteraturen påvisar att en ledare kan förebygga konflikter i organisationer.

  • 282.
    Fernandez Gómez, Manuel Antonio
    University West, Department of Economics and IT, Division of Business Administration.
    Strategic B2B Marketing Management: A Competitive Analysis for the Oil & Gas Simulation Industry2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The development of competitive advantage in the current global economic context is a widely studied issue within academics and professionals. However, competition in the oilfield services industry, despite its relevance in the global economy, has not yet received significantly attention. Within the international business context there are very few studies that seek to analyze the increasing market for simulation software technology within the oil and gas industry from the viewpoint of competitive analysis.

    Access to new technologies is enabling the oil and gas industry to reduce project cost as well as increase safety and product reliability, all while reducing environmental impact and becoming more efficient in the extraction process. For many years, the industry has relied on technology to find, produce and process petroleum. Now, oil and gas operators have a great opportunity to accelerate the pace of innovation through the benefits from advances in simulation technology, which will play an increasingly important role in technology development for drilling, production, transport, and processing of petroleum and derivatives.

    This thesis examines the sources of competitive advantage in the oil and gas simulation market through a competitive analysis of the specific industry. The framework used for the present analysis is founded on concepts acquired primarily from the business strategy and strategic marketing management fields, in particular, theories focused on competitor analysis, competitive advantage and competitive differentiation and service development. The study helps as well to analyze the competitive landscape of the oilfield services industry, concretely those providers of visualization and simulation software within the oil and gas industry.

    The study is based on a qualitative research to explore and assess each of the competitors and the specific characteristics within the industry. The qualitative approach used seems the most appropriate since no other studies were found on the topic of competitive advantage and service differentiation for oilfield simulation providers. The gathered information is therefore mainly of a qualitative kind. The thesis is besides conducted as a case study, concretely a competitive analysis for the oil and gas simulation industry through an analysis of four of the main players in the market. To gain a better inside of the market and the factors affecting the competitive landscape, semi-structured interviews to managers with relevant experience within the companies were also conducted.

    The findings based on both the theoretical framework and the empirical research are then analyzed using the analysis model proposed in the form of a strategic tool.

    As a conclusion, the study provides an outline of a competitive analysis and landscape for the oilfield virtual reality simulation industry and emphasizes the importance of identifying the key success factors inherent to the market to enhance a solid competitive advantage. Finally, the findings of this research emphasize the important role that service differentiation and innovation plays in the strategic marketing management process of B2B services providers operating in highly competitive, high-tech B2B markets

  • 283.
    Fjeld, Fredrich
    University West, School of Business, Economics and IT, Division of Business Administration.
    Ekonomistyrning i små och medelstora företag2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study has been to investigate how SMEs use management accounting in the operation of their business.

    Management accounting is a broad subject that has been studied extensively for decades. There are many different models and theories for how the economy can be used to create models for governance, planning and evaluation. Since the beginning, they have had a major focus on large organizations because that's where there really was a need to formalize the management in order to create a profitable business. However, the interest of how these theories and models can also be used by smaller companies is great. Recently, it has been noted and conducted some studies on just how small companies can benefit, or have benefited, from management accounting. However, there is space to study just how small businesses actually do and why they do it regarding to management accounting.

    This study has taken its starting point in two similar companies with some preconditions and studied how they have used financial management and attempted to account for both the conscious and unconscious choices that the respective business leaders have done in terms of financial innovation.

  • 284.
    Flensburg, Per
    University West, School of Business, Economics and IT, Divison of Informatics.
    Introducing e-learning in municipal contact centers: a Swedish case study2011In: Uddevalla Symposium 2011. Entrepreneurial Knowledge, Technology and Transformation of Regions: Revised papers presented at the 14th Uddevalla Symposium, 16-18 June, 2011, Bergamo, Italy / [ed] Irene Bernhard, Trollhättan: University West , 2011, p. 307-318Conference paper (Refereed)
  • 285.
    Flink, Elin
    et al.
    University West, Department of Economics and IT.
    Santesson, Eifra
    University West, Department of Economics and IT.
    När pengarna inte räcker: En studie om finansiell bootstrapping och hur det används inom svensk filmproduktion idag2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Contemporary Swedish film industry is financed mainly by government funding. However, there is potentially not enough funding in comparison to how many films are produced in Sweden every year. When funding is inadequate it could be paramount to master the concept and instrument of financial bootstrapping in order to complete a film. Financial bootstrapping is a term and tool regarding the acquirement of resources, albeit to a lower cost than market value or to no costs at all. This essay aims to investigate whether this phenomenon exist within the Swedish film industry, if so - who is using this tool and why. The research also intends to chart the approach and feelings of users both in short film as well as full feature film. We have found that utilization exists and is generally more frequent amongst films that are not fully financed. The occurrence is often more common in short films than in feature films; also it exists within the different levels of film production and is used by various positions. Thoughts regarding the practice of financial bootstrapping are ambiguous; there are positive approaches when there is a mutual gain between the relevant participants, but also, negative approaches when the benefits from the collaboration are divided unfairly.

  • 286.
    Fogelberg, Carolina
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Österberg, Nicole
    University West, Department of Economics and IT, Division of Business Administration.
    Perspektiv på kvinnligt ledarskap: En kvalitativ fallstudie av perspektivet på kvinnligt ledarskap2016Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    I vardagen möter vi ofta ledare av olika kön, många arbetar med en manlig eller en kvinnlig ledare. Bakgrunden till studien är ett gemensamt intresse att se närmare på vad det är som gör att samhället idag pratar kring skillnaderna om kvinnlig eller manlig ledarskap. Vi kommer att studera om det finns några speciella skillnader som kännetecknar det kvinnliga respektive det manliga ledarskapet. Vi som författare har i många studerade litteraturer stött på frågan kring genus och ledarskap, studien är framtagen på intervjuer för att studera närmare på vad människorna i samhället idag tycker och tänker kring hur en man eller kvinna leder. De förutfattade meningarna vi tänker kring är om det är från tidigare år som grunden har lagts, i att en kvinna är mer passande i hemmets sysslor än i arbetslivet.

    Vi har genom en fallstudie på Högskolan Väst, tagit fram om det i samhället idag upplevs finnas specifika skillnad mellan manligt och kvinnligt ledarskap. I uppsatsen har vi genomfört intervjuer samt samlat in enkätsvar från respondenter.

    Med stöd av forskning och intressenterna, anser vi att någon övergripande skillnad på män och kvinnor inte finns. Den stora skillnaden är vi som individer, inte vilket kön vi har.

  • 287.
    Folkesson, Enar
    University West, Department of Economics and IT, Division of Law, Politics and Economics.
    Företaget i ekonomisk kris: en inblick i insolvensjuridiken2007 (ed. 7)Book (Other academic)
  • 288.
    Folkesson, Enar
    University West, Department of Economics and IT, Division of Law, Politics and Economics.
    Något om den svenska kredit‑ och obeståndsrättens utveckling under de senaste 150 åren2007In: AC : de första 150 åren: från köpmannaföreningar till Ackordscentralen : 1857-2007 / [ed] Kubu, Mert, Sverige: Ackordcentralen , 2007, p. 191-197Chapter in book (Other (popular science, discussion, etc.))
  • 289.
    Forsberg, Anette
    University West, School of Business, Economics and IT, Division of Business Administration.
    Kommunala e-tjänster: Kartläggning och utvärdering av en kommuns interna e-tjänster2019Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    The purpose of the paper is to map and evaluate the user-friendliness of a municipality's internal e-services in order to create knowledge about which services have been digitized and if this is done in a user-friendly way.

    Theories used in the essay for the study are taken from sources that deal with municipal e-services and usability.

    The mapping of the internal e-services shows that internal e-services exist within the areas of structural support, notifications, orders, referral requests and bookings. There is also a difference between administrations regarding the number of internal e-services.

    The evaluation shows that the existing internal e-services have gained a good judgment from the usability perspective, and it is clear from the outset that the e-service belongs to Huddinge municipality and the language used is perceived as clear. Interaction and error management work smoothly and the internal e-services have fulfilled the criterion of purpose because the respondents feel that they are achieving their goal with the use of the e-service and that these create the intended added value with digitization. When it comes to the degree to which internal services have been digitized, the basis is too small to be able to make an assessment, but the criteria for usability set up based on selected theories are met.

  • 290.
    Forsgren, Stefanie
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Olsson, Johanna
    University West, Department of Economics and IT, Division of Business Administration.
    Communicate for a better future: the fashion industry's first step to encouraging behavioural change2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As the media coverage about how we as individuals and consumers cause the earth to be exploited has increased, it has led to a higher awareness about sustainability amongst people and how we by acting more responsible can stop this development. Thus, this puts pressure on companies around the world and their actions towards acting more responsible in order to meet the needs of a more conscious consumer. Despite this, the Swedish fashion industry's turn over in 2014 reached up to 264 billion and is anticipated to increase even further during the next few years. This indicates a paradox, showing how people are more aware about the issues that are causing damage to the earth and that they have accepted a more sustainable thinking but that it does not reflect in their behaviour. This points to how the consumers have not been able to change their consuming behaviours despite their positive attitudes towards sustainability, revealing problems in succeeding to translate attitudes into an actual buying behaviour. The content of this problem may be a reflection of how the industry has chosen to communicate, as it in its current state raises awareness about their direct efforts in sustainability and level of responsibility but not directly encourages for change in behaviour. The purpose of this thesis has been to further explore how the Swedish fashion industry can develop in communicating sustainability, in order to take a first step towards encouraging a behavioural change amongst consumers. Through qualitative interviews with individuals that work in close relation with fashion and have an insight within the industry, we have acknowledged factors that the fashion industry needs to work with to be able to achieve a more sustainable marketing communication.

    It is significant to move away from setting the product in the centre and transcend into focusing on the consumer in order to obtain a more sustainable marketing communication. There must be a larger focus on how behaviour can be influenced in different ways to create an immediate advantage for the society as a whole and not for the company. The communicated benefits or causes for acting more sustainable must be closely linked to the consumer and easy to apprehend and relate to.

    We have interpreted the different aspects that were presented, and found that there are several factors that are necessary to use in communication. It needs to involve responsibility, accurate content that is customized to appeal to the consumer and that all consumers have different abilities in comprehending how sustainability is communicated.

    Conclusion wise wee apprehend that the fashion industry must simplify their communication in order to be able to encourage the consumer to change their behaviour. By highlighting a normalization and inexpensiveness in relation to the consumer's personal benefits that they can gain, the fashion industry can establish a first step towards encouraging the consumer to change their behaviour.

  • 291.
    Forsgren, Stefanie
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Olsson, Johanna
    University West, Department of Economics and IT, Division of Business Administration.
    One man´s waste, is another man´s treasure2015Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Avsikten med denna studie är att undersöka hur de svenska modeföretagen KappAhl och Boomerang arbetar och går tillväga för att tillvarata sitt textila avfall för att bidra till en hållbar textilhantering. Studien avgränsar sig till att enbart se på hur dessa två svenska företag inom detaljhandeln tar hand om de textilier som nått sitt slutskede även kallat end-of life, då konsumenten anser att produkten är förbrukad. Vidare tar teorin sitt avstamp i begrepp såsom CSR, hållbar utveckling, Supply Chain Management och omvänd logistik. Uppsatsen har sin utgångspunkt i en kvalitativ samt induktiv ansats där KappAhl och Boomerang har studerats samt intervjuats för att få en insikt och djupare förståelse inom det aktuella ämnet. Analysen grundar sig sedan i både empirin samt teorin och en jämförelse, liknelse med centrum på de mest aktuella begreppen förs vilket sedan leder oss vidare till ett antal olika slutsatser. Studien visar bland annat att både KappAhl och Boomerang idag arbetar aktivt med att ta tillvara sitt textila avfall men utifrån olika anpassade modeller beroende på vilken verksamhet man har och vilken grundtanke den utgår ifrån. Den synliggör också att det finns flera dimensioner som influerar dessa företag till att beakta detta initiativ och förutom den synliga miljöaspekten finns det andra bakom liggande dimensioner, såsom den gynnande ekonomiska aspekten.

    Slutligen ser vi också att trots även om det är en lång väg kvar mot en hållbar hantering av textilier så har företagen samma slutgiltiga mål.

  • 292.
    Forsmoo, Nadia
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Josic, Tatjana
    University West, Department of Economics and IT, Division of Business Administration.
    Ledarskap och arbetsmiljö: i ett mindre företag2014Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Syfte

    Syftet med uppsatsen var att ta del av, tolka och förstå ledarskapet och arbetsmiljön på ett mindre företag.

    Metod

    Författarna valde att genomföra en kvalitativ fallstudie för att få en helhetsbild av organisationen och se den inifrån för att förstå dess komplexitet. Vidare har författarna genomfört intervjuer med fyra slumpmässigt valda anställda samt en intervju med ledaren. Observationer har även gjorts vid två tillfällen för att ge oss en egen uppfattning om hur ledarskapet samt arbetsmiljön hänger samman i den valda organisationen. Sekundärdata som använts har varit relevant litteratur inom områdena samt vetenskapliga artiklar. Urvalet av litteraturen skedde genom två kriterier: att den litteratur som använts fortfarande skulle vara av relevans samt trovärdig.

    Teori

    Den teori som använts är övergripande om arbetsmiljö samt ledarskap. Vidare ges mer detaljerad teori om arbetsmiljölagen, dess förordningar samt vad som kännetecknar en god arbetsplats. Mer detaljerad teori om ledarskapet behandlar demokratisk samt auktoritär ledarskapsstil och vad som kännetecknar en god ledare. Under processens gång har även en teoridel avseende kommunikation tillkommit.

    Empiri

    I empirin har författarna behandlat sina observationer, intervjuer samt att en beskrivning av företaget går att finna i syfte att ge en helhetsbild av företaget.

    Diskussion/Analys

    I analysen framgår att ledaren inte arbetar systematiskt med arbetsmiljö samt att det enbart fokuseras på den fysiska arbetsmiljön och att den psykiska och sociala delen inte arbetas med på grund av okunskap från ledaren samt de anställdas sida. Ledaren verkar inte förstå hur viktig dennes funktion är för en trivsam arbetsmiljö. Viktiga faktorer i ett gott ledarskap är kommunikation samt lyhördhet något som de anställda idag saknar.

    Slutsats

    Författarnas slutsats är att ledaren och de anställda har bristande kunskap inom området arbetsmiljö. Ledarskapets betydelse är av stor vikt för att skapa en trivsam arbetsplats. Dock har författarna även kunnat se att trivsel även kan skapas genom andra faktorer så som bra stämning mellan de anställda. Det har även gått att se att brist på kommunikation samt dåligt ledarskap påverkar trivseln vilket gör att ett bra ledarskap med bra kommunikation hade kunnat öka trivseln ytterligare på arbetsplatsen. "Det goda ledarskapet är limmet som håller ihop en god arbetsmiljö

  • 293.
    Forsvall, Jessica
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Karlander, Ulrika
    University West, Department of Economics and IT, Division of Business Administration.
    Varför väljer företag att frivilligt införa IFRS?2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    On January 1st 2005 it became mandatory for listed companies with consolidated financial statements within the European Union to account according to IFRS. For unlisted companies there is also a possibility to submit a consolidated financial statement, however, this is on a voluntary basis. The regulations are considered more complicated than the Swedish regulations that otherwise need to be practiced by these companies. In this study we have examined what the reasons are that companies voluntarily adopt the IFRS regulations and obtain and understand why the more complicated set of consolidated financial regulations are chosen when not necessary. We have maintained an interpreted tactic with a qualitative approach. The data has been collected through telephone interviews and surveys with financial directors at six companies. All companies have been kept anonymous. Through literary studies we obtained results that were presented in earlier studies. We identified six factors that according to previous studies can explain the acceptance of IFRS. These factors were to raise the quality of their accounting, to be seen as more legitimate, influence accountants, information tool between companies and owners, lower cost of capital and procurement incentive on the global market. These factors were analyzed based on institutional theory and isomorphic pressure. When collecting the data it was also considered if these factors could explain Swedish companies' choice. Of the six factors we found an empirical support for five. Companies active in Scandinavia did not experience any difference in quality. However, it was perceived that companies active on a larger global market were searching for quality. When investors and lenders are foreign it seems as if international regulations are of importance. Accountants have a certain influence on the companies' decisions. In case of a potential sale of a company the international regulations acted as an information tool for the buyer. We can see that investors on the global market have a requirement for IFRS. However, we found no evidence that companies that have introduced IFRS did so to reduce capital costs. The interviews provided us with five additional factors; a uniform financial language across the company, a future listing of the company, no depreciation on goodwill, recruitment and industry comparison. We found support for companies being influenced by all three isomorphic pressures when deciding to adopt IFRS.

  • 294.
    Francke, Sophia
    et al.
    University West, Department of Social and Behavioural Studies, Division of Psychology and Organisation Studies.
    Strandh Bäckström, Linn
    University West, Department of Social and Behavioural Studies, Division of Psychology and Organisation Studies.
    Lojalitet, motivation och socialt stöd inom bemanningsbranschen: En kvalitativ studie2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Lojalitet, socialt stöd och motivation anses vara väsentliga faktorer för företags framgång. Bemanningsföretag verkar i en expansiv bransch där konkurrensen om lönsamma affärer och professionella medarbetare ökar. Med utgångspunkt från att konkurrensen inom branschen kommer att öka finns det fördelar med att verka för en ökad långsiktighet vad gäller anställningstiden i branschen. Syftet med studien var att undersöka hur ett bemanningsföretags interna medarbetare och externa konsulter upplevde konsultrollen, lojalitet, socialt stöd, kommunikation och motivation samt eventuella diskrepanser mellan de interna medarbetarna och externa konsulternas inom dessa områden. Kvalitativ metod har använts och semistrukturerade intervjuer har genomförts med nio respondenter. Tematisk analys användes vid bearbetningen av insamlad data. Studiens resultat visade, i enlighet med tidigare forskning, att kommunikation var en viktig faktor för att skapa lojalitet. I studien betonades vikten av personliga möten för att förbättra den personliga relationen och kommunikationen. Faktorer som bidrog till ökat socialt stöd var en individanpassad och tydlig kommunikation, feedback, konsultträffar samt konsultchefer som var väl insatta i arbetsförhållandena för de externa konsulterna. De främsta motivationsfaktorerna var utbildning och kompetensutveckling. Andra motivationsfaktorer som framhölls var goda relationer på arbetsplatsen samt intressanta arbetsuppgifter. 

  • 295.
    Fredriksdotter Larsson, Ewa
    University West, Department of Studies of Work, Economics and Health.
    Hur ofta fattar du beslut?: om målbilder och beslut hos företagare och chefer2001Report (Other (popular science, discussion, etc.))
  • 296.
    Fredriksson, Helena
    et al.
    University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Abdallah, Stefanie
    University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Earnings management ur ett genusperspektiv: En studie om sambandet mellan kvinnor i ledande positioner och resultatmanipulering2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Earnings management occurs when the management or an executive wants to report as satisfactory results as possible. These results do not always reflect the company’s real result and shareholders and other stakeholders are then misled about the company’s financial position. Earnings management is an occurring phenomenon around the world and previous research has studied the phenomenon in different industries, board composition and legal loopholes that facilitate the exercise of earnings management. Another relationship that has been studied is the difference in gender when it comes to earning management. Several researchers have investigated whether there is any connection between earnings management and gender as there are studies showing that women generally are more risk averse than men and that they often choose more conservative strategies for leadership than men. However, the result has varied, and no mutual conclusion has been found. Based on previous research and a new regulation that came into force in 2017 regarding gender equality in the board of Swedish stock market companies, we chose to investigate whether there is a connection between earnings management and gender in the various lead positions board members, CEO and CFO. In order to see if there was a statistical correlation between earnings management and gender, we formulated three research questions that then was the basis of the analyses we conducted in the IBM SPSS-program. Our sample consisted of 97 companies on the Swedish OMX Stockholm Exchange MidCap in 2012-2017. This sample equals to 463 observations. Through a correlation analysis and a multiple regression analysis, we found no statistical correlation between earnings management and the variables CEO and CFO, however we found a statistical correlation between earnings management in absolute values and the proportion of female board members. We found that an increase in women on the board led to lowered use of earnings management. 

  • 297.
    Fredriksson, Janina
    University West, Department of Economics and IT, Division of Business Administration.
    Operativ styrning av butiker inom dagligvaruhandeln: en studie av en dagligvarubutik2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study has described how management can look like in a grocery store in Sweden. People does what benefits them and then if a boss instead want them to do what he thinks is best, the people need to be controlled (Grossman & Hart, 1983). This view requires a lot of control, which led to much research has been done about control in general and have often been implemented in large organizations or public sector but not grocery stores, that's why it's the focus of the study. The aim is to increase understanding of operational control in the grocery trade by describing and explaining control in a grocery store. The research question is: How can the operational control look like in a grocery store in Sweden today? The study was done through a case study in a grocery store with semi-structured interviews with both managers and other employees. This was done to see how managers consider themselves to control and how employees feel controlled and that way get a larger perspective on controlling in a grocery store. Which then got studied on the basis of a own analysis model which is based mainly in Ouchis (1979) and Paul Hennig-Thrau and Groth (2015) models of control. The study showed that the managers did not think they controlled that much, and employees do not feel particularly controlled. It appeared that the staff learns how to do in the beginning of employment and then they didn't get much controlled by things like controls. The staff did things the store´s way, just that they did not see it as control because they learned the store's way when employed and then they felt a big own responsibility. The daily work was otherwise much controlled by the store's vision that showed how employees and managers to be and what decisions to make. The controlling in the grocery store is pretty much the same as in the theoretical framework, but there are also significant differences. For example does the store use loose control for tasks that don't require high education.

  • 298.
    Frennesson, Sebastian
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Retteli, Jacob
    University West, School of Business, Economics and IT, Division of Business Administration.
    Ett medarbetarperspektiv på organisationsförändring och motstånd: En kvalitativ intervjustudie om hur medarbetare i en kommunal säljorganisation upplever och hanterar motstånd.2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Changes in organizations take place daily and are started by the people who hold the power in the organization, the management. These people have the task of running and developing the organization to ensure that it fits in with a competitive market. The employees are the people who work under the management, they are the people who get the directive to change their way of working on the management's decision. In many of the occasions when the kind of change takes place, the change work is met by resistance from fearful and dissatisfied employees. Fears may be, for example, that employees are afraid of getting rid of the job or of getting a salary reduction. Dissatisfaction can arise when employees feel that they have not been given the right or sufficient information or that what the change will mean will negatively affect the employee. Because change work is not always handled respectfully towards the employees, it leads to many employees having boring experiences. Which in turn leads to their attitude and attitude towards new changes being negative, which makes it even more difficult to implement a change without resistance.

    A case study has been conducted through qualitative interviews to study the respondents' experiences from undergoing changes from the employee's perspective. Theories relating to organizational changes, resistance and communication have been used in the paper with the aim of clarifying and further explaining various phenomena in the empirical material.

    The conclusions that the essay presents show that there is no optimal general model to counteract the resistance in organizational changes. What is needed for a successful change is through clear communication and with open dialogues ensuring that no employee is dissatisfied. This also leads to a higher level of confidence in the management and increases the collaboration capacity between managers and employees.

  • 299.
    Fridolf, Malin
    et al.
    University West, Department of Economics and Informatics.
    Arnautovic, Alem
    University West, Department of Economics and Informatics.
    Social Media Marketing: A case study of Saab Automobile AB2011Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background and problem discussion: Today companies literally fight for consumers' attention. Competition has forced both marketers and companies to seek new unconventional ways to communicate with the market. This has lead to the development of the phenomenon known as social media. This form of media describes a selection of user generated content created by consumers’ to educate each other about products, brands, services, personalities and issues. Social media have become a major factor in influencing different aspects of consumer behavior including awareness, information acquisition, opinions, attitudes, purchase behavior, and post-purchase communication and evaluation.

    Purpose: Our study focuses on describing how and explaining why companies use social media in their marketing communication strategy.

    Methodology: We have used a hermeneutic and qualitative approach in our study. Our research is both descriptive and explanatory. The study is also of an abductive nature, relying on empirical data and theoretical conceptions. Our empirical data was collected through a personal interview with our case company, and through the company’s social media applications.

    Conclusions: Companies should use social media in their marketing communications because it allows them to inform their customers and create a two-way communication. This communication can help companies to influence consumers and differentiate themselves. It can also help strengthen the corporate identity, build confidence for the company as well as create relationships. Social media is a cost effective way to become global and create reach.

  • 300.
    Fridén, Anna
    et al.
    University West, Department of Economics and IT.
    Karpouchova, Evguenia
    University West, Department of Economics and IT.
    Intellektuellt kapital hos svenska noterade bolag: en studie inom läkemedelsbranschen2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Utifrån företagens förändrade förutsättningar att redovisa sina tillgångar, då flera företag idag består av stora resurser i form av kunskap, ansåg författarna för denna studie det tänkvärt att undersöka hur företagen bemöter detta. Eftersom det dessutom inte krävs av företagen att redovisa sina kunskapstillgångar, intellektuellt kapital, och det heller inte finns någon utarbetad standard för att göra detta, kan det antas att det finns flera olika idéer om hur företagen går tillväga och varför företagen väljer att redovisa detta frivilligt. Syftet med denna studie var att ta reda på huruvida noterade läkemedelsbolag redovisar frivillig information om immateriella tillgångar i form av intellektuellt kapital i sina årsredovisningar. Eftersom uppsatsens forskningsfråga och syfte avser att granska textmaterial från börsnoterade bolag, och i detta material undersöka hur ofta immateriella tillgångar i form av intellektuell kapital omnämns, valde författarna till denna uppsats att utföra en innehållsanalys genom att studera sex börsnoterade bolag inom läkemedelbranschen och deras årsredovisningar för perioden 2006-2011. Den kategori som redovisats mest var internkapital vilket inte stämmer överens med tidigare studier, en förklaring till detta kan vara att läkemedelsbranschen har ett stort behov av ägande gällande sina stora kunskapstillgångar. Totalt sett visar resultaten i föreliggande studie genomgående att den största redovisning sker under år 2008 och minst redovisning av intellektuellt kapital sker under år 2006. Att år 2008 är det år då den största redovisningen av intellektuellt kapital sker i de sex bolag författarna studerat, kan ha sin förklaring i att företagen vill legitimera sin existens genom tillgångar i intellektuellt kapital, då den finansiella krisen under år 2007 och 2008 kan ha påverkat företagen till att redovisa mer av detta.

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