Change search
Refine search result
1234567 101 - 150 of 308
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Rows per page
  • 5
  • 10
  • 20
  • 50
  • 100
  • 250
Sort
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
Select
The maximal number of hits you can export is 250. When you want to export more records please use the Create feeds function.
  • 101.
    Bernhard, Iréne
    University West, School of Business, Economics and IT, Division of Media and Design.
    Editorial2016In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054, Vol. 29, no 2, p. 149-153Article in journal (Other academic)
  • 102.
    Bernhard, Iréne
    University West, School of Business, Economics and IT, Division of Media and Design.
    Innovation focusing on regional development in a European context: towards a new research agenda2016In: International Journal of Innovation and Regional Development, ISSN 1753-0660, E-ISSN 1753-0679, Vol. 7, no 1, p. 1-19Article in journal (Refereed)
    Abstract [en]

    Abstract: This article presents a review of recent research in order to discuss a new research agenda on the role of innovation, with focus on its relevance for regional development in a European context. The research question addressed is: what are the theories in recent literature on innovation in the perspective of regional development in order to develop policy-oriented conclusions? The analysis is based on a literature review of 15 articles published in 2012-2013 and is a further literature review analysis from 2011 and 2012. Results are indicating that there is an increasing role for regional policymakers e.g. that policymakers must both recognize and develop policies for forms of knowledge that have not traditionally been considered central to their activities, and an increasing role due to existing multi-level governance. Furthermore; the learning region concept needs to be developed; a broader view and development of a heterodox approach to innovation including not only technological but also other types such as social and public innovation and the importance of networks and social capital for regional innovation are stressed.

  • 103.
    Bernhard, Iréne
    University West, School of Business, Economics and IT, Division of Media and Design.
    Twenty Years of Uddevalla Symposia: 1998-20172017In: Uddevalla Symposium 2017: Innovation, Entrepreneurship and Industrial Dynamics in Internationalized Regional Economies: Revised papers first presented at the 20th Uddevalla Symposium 15-17 June, 2017, Trollhättan, Sweden / [ed] Iréne Bernhard (ed), Trollhättan: University West , 2017, p. 9-19Conference paper (Other academic)
  • 104.
    Bernhard, Iréne
    University West, Department of Economics and IT, Division of Media and Design.
    Uddevalla Symposium 2016: Geography, Open Innovation,Diversity and Entrepreneurship. Revised papers presented at the 19th Uddevalla Symposium, 30 June- 2 July, 2016, London, UK2016Conference proceedings (editor) (Refereed)
  • 105.
    Bernhard, Iréne
    University West, School of Business, Economics and IT, Division of Media and Design.
    Uddevalla Symposium 2017: Innovation, Entrepreneurship and Industrial Dynamics in Internationalized Regional Economies: Revised papers first presented at the 20th Uddevalla Symposium 15-17 June, 2017, Trollhättan, Sweden2017Conference proceedings (editor) (Refereed)
  • 106.
    Bernhard, Iréne
    University West, School of Business, Economics and IT, Division of Media and Design.
    Uddevalla Symposium 2018: Diversity, Innovation, Entrepreneurship – Regional, Urban, National and International Perspectives: Revised papers presented at the 21st Uddevalla Symposium, 14–16 June, 2018, Luleå, Sweden2018Conference proceedings (editor) (Refereed)
  • 107.
    Bernhard, Iréne
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Gustafsson, Mariana
    Linköping University, Linköping, Sweden.
    Hedström, Karin
    Örebro University, Örebro, Sweden.
    Sefyrin, Johanna
    Linköping University, Linköping, Sweden.
    Wihlborg, Elin
    Linköping University, Linköping, Sweden.
    A digital society for all?: Meanings, practices and policies for digital diversity2019In: Proceedings of the 52nd Hawaii International Conference on System Sciences, 2019, 2019, p. 3067-3076Conference paper (Refereed)
    Abstract [en]

    The concept of digital divides has been on the agenda in research and policy making for at least the last 20 years. But it is still, a challenge to grasp this concept that is so elusive and transforming. Inclusion, access and equality are still key values for democratic governance and must be addressed in particular when forming and contributing to a digital government. This paper seeks to intervene in current debates on digital divides and digital inclusion by analyzing two cases of responses among street-level public administration in relation to e-government services in Sweden. The case studies are strategically chosen and conducted in national agencies and in local public libraries. Three lines of contributions are discussed, firstly thei mportance to care for equality secondly the need to seethe non-users, and thirdly to discuss the potential of putting focus on digital diversity.

  • 108.
    Bernhard, Iréne
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Gellerstedt, Martin
    University West, School of Business, Economics and IT, Divison of Informatics.
    Svensson, Lars
    University West, School of Business, Economics and IT, Divison of Informatics.
    Collaboration Model for Work-Integrated Learning in Higher Education 3rd Cycle2018In: INTED 2018: Proceedings / [ed] L. Gómez Chova, A. López Martínez, I. Candel Torres, 2018, Vol. 1, p. 5509-5515Conference paper (Refereed)
    Abstract [en]

    Universities need to constantly accommodate new forms of collaboration with society. Interaction with and impacts on society and practice are of crucial importance. University West (UW) in Sweden has a profile area in work-integrated learning (WIL), which generally aims to address issues on integrating theory and practice in a coherent and sustainable way. In this paper we base our arguments on a research education (3rd cycle) in informatics with specialization in work-integrated learning. The aim with the paper is to evaluate UW’s research education and research environment from a WIL perspective. We will adopt an informing science model in order to conduct a current state analysis, in which we identify and visualize collaboration activities within and between the research education/environment and the UWs key stakeholders; society/practices, research community and PhD students. Concrete implications show how collaboration and informing flows are connected and how they can be improved. General reflections are given on the model as a useful means for quality development and assurance beyond learning outcomes, including aspects of collaboration and interaction that can be regarded as paths of societal and practical impacts.

  • 109.
    Bernhard, Iréne
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    The Old Town District: Not Just a Scenic Backdrop - Stakeholders' Perspectives in Urban Re-generation2017In: Uddevalla Symposium 2017: Innovation, Entrepreneurship and Industrial Dynamics in Internationalized Regional Economies: Revised papers first presented at the 20th Uddevalla Symposium 15-17 June, 2017, Trollhättan, Sweden / [ed] Iréne Bernhard, Trollhättan: University West , 2017, p. 111-127Conference paper (Refereed)
    Abstract [en]

    This paper takes its point of departure from an urban place innovation study with focus on local stakeholders with particular interest in the Old Town District in a Norwegian community. The aim of this paper is to identify place innovation challenges among local community stakeholders and to discuss approaches to integrate stakeholders in urban regeneration. We have conducted qualitative interviews with 21 different stakeholders representing local entrepreneurs, non-profit organizations, the municipality, elected officials, tourism organization and residents with particular interest in the Old Town District. Additional observations and document studies were conducted. The results reveal stakeholders' views on challenges and opportunities related to how such regeneration collaboration might be conducted. The complex nature is characterized by strong cultural heritage and a mix of opinions and visions. We argue that urban regeneration requires an integrated approach based on stakeholder collaboration and engagement in order to develop the potential of an old town district into something that is more than a scenic backdrop. We discuss several implications as prerequisites for integrated collaborative approaches in place innovation (urban regeneration).

  • 110.
    Bernhard, Iréne
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Torsein, Ellinor
    University West, School of Business, Economics and IT, Division of Business Administration.
    Arvemo, Tobias
    University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Conceptualizing University-Society Collaboration: A Literature Review Focusing on Drivers of Collaboration2018In: ICERI2018 Proceedings, 2018Conference paper (Refereed)
    Abstract [en]

    Collaboration and learning are vital for development in all sectors of society and there is a constantneed for new ideas, innovation and development. Previous research addresses several approaches for university-society collaboration, e.g. Work-Integrated Learning (WIL), University-Industry Government (Triple-helix), University Community Partnership (UCP), and Public Private Academic Partnership (PPAP). These are all aiming at planning, performing, compiling and leveraging knowledge exchange and co-creating sustainable results. This conceptual paper draws on an initial literature review on how established frameworks and models in the field of university-society collaboration are related to contemporary drivers of collaboration, such as co-creation, trust and relationship building. The aim of the paper is to gain deeper insights in the complex dynamics of collaboration by exploring relevant research literature and to suggest future directions for research in university-society collaboration. Hence, the research questions to be addressed in this paper are: What are the key drivers that underlie the dynamics of university-society collaboration? How can university-society collaboration be approached in order to facilitate co-creating results? The results suggest that the key driver for university-society collaboration is trust. However, there are several underlying triggers and mechanisms facilitating trust. As trust is context and actor dependent and need to be approached in an open and continuous way in order to co-create sustainable results. Emergent drivers of collaboration and universities roles are also discussed.

  • 111.
    Bernhard, Iréne
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Norström, Livia
    University West, School of Business, Economics and IT, Division of Media and Design.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Gråsjö, Urban
    University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Gellerstedt, Martin
    University West, School of Business, Economics and IT, Divison of Informatics.
    Degree of Digitalization and Citizen Satisfaction: A Study of the Role of Local e-Government in Sweden2018In: Electronic Journal of e-Government, ISSN 1479-439X, E-ISSN 1479-439X, Vol. 16, p. 59-71Article in journal (Refereed)
    Abstract [en]

    The aim was to investigate whether there is a relationship between degree of e-government in Swedish municipalities and perceived satisfaction among citizens generally. This is a large-scale quantitative study based on validand reliable Swedish national surveys. Based on these surveys, a new comprehensive index for measuring "degree of digitalization" was constructed. Citizen satisfaction was measured using established indices covering three dimensions:satisfaction with living in the municipality, satisfaction with performance of government activities (delivered services), and satisfaction with transparency and influence. The results show that there is a relationship between the degree of digitalization in a municipality and the perceived satisfaction among its citizens. The degree of digitalization is related to all three dimensions of citizen satisfaction. Additionally, this study indicates that the strength of this relationship is in parity with or even stronger than the relationship between citizen satisfaction and other crucial factors such as educational level and median income

  • 112.
    Bernhard, Iréne
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Network collaboration for local and regional development the case of Swedish women entrepreneurs2019In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054Article in journal (Refereed)
    Abstract [en]

    The aim of this study is to explore women entrepreneurs participation in networks with focus on local community collaboration. In recent years interest in the importance of women entrepreneurship worldwide has increased, especially from the viewpoint of local and regional development. Previous studies show that local competitors coordinated in networks can gain cross sector knowledge sharing and boost the attractiveness of a region. Using case study methodology with 14 qualitative semi-structured in-depth interviews in two phases with business counselors and women entrepreneurs, participatory observations and document studies, this study explores women entrepreneurs in smaller cities and their collaboration in networks with particular reference to a Swedish context. Results state that women entrepreneurs are active and participate in various local community networks and that networks are viewed as valuable assets for business development. Women entrepreneurs strategically choose to join strong networks that have an impact on local community development. Challenges faced by women entrepreneurs are mainly related to the role as entrepreneur and running a business in a smaller city. However, some specific gendered challenges are lack of trust or respect from other business and public actors, especially in contact with authorities. The women entrepreneurs have mixed experiences of local community support hence the main sources for renewal processes and knowledge sharing are co-owners, staff, digital tools, networks partners, families and friends.

  • 113.
    Bernhard, Iréne
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Women Entrepreneurs in Local Community Networks: Participation, Challenges and Place Development2017In: Uddevalla Symposium 2017: Innovation, Entrepreneurship and Industrial Dynamics in Internationalized Regional Economies: Revised papers first presented at the 20th Uddevalla Symposium 15-17 June, 2017, Trollhättan, Sweden / [ed] Iréne Bernhard, Trollhättan: University West , 2017, p. 129-147Conference paper (Refereed)
    Abstract [en]

    The aim of this study is to explore women entrepreneurs' participation in local community networks with focus on place development. In recent years interest in the importance of female entrepreneurship worldwide has increased, especially from the viewpoint of local and regional development. Previous studies show that local competitors coordinated in networks can boost the attractiveness of a place and achieve network synergies. This study is a continuation of an earlier study of Swedish municipal business counsellors' support to female entrepreneurs in tourism where findings show that there was a lack of support for women as entrepreneurs. Using a qualitative method approach with semi-structured in-depth interviews and document studies, this study explores women entrepreneurs' participation and collaboration in local community networks, challenges and local support with particular reference to a Swedish context. The study is based on interviews with 11 women entrepreneurs who were selected from three municipalities in Sweden. All respondents are active in the tourism sector and participate in local community networks. Results indicate that cross-sector networks, preferably strong networks that may have an impact on local community development, are important, especially from the perspective of a small entrepreneur. Smaller informal groups of other local entrepreneurs are also vital for inspiration and renewal processes. Furthermore, findings indicate that participating in collaboration in networks (face-to-face and digital), smaller groups or co-ownership is seen as means to develop the business as well as contributing to boost the attractiveness of a place. Challenges faced by women entrepreneurs are mainly related to the role as entrepreneur and running a business in a smaller city. However, some specific gendered challenges are lack of trust or respect from other actors, especially in contact with authorities and the dual roles in combining entrepreneurship and family. Respondents have mixed experiences of local community support. However, several women entrepreneurs stress the importance of local support, stating the importance of family and friends.

  • 114.
    Bernhard, Iréne
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Stakeholder Collaboration for Place Innovation: Challenges and Visions in Local Regeneration2018In: Uddevalla Symposium 2018: Diversity, Innovation, Entrepreneurship – Regional, Urban, National and International Perspectives: Revised papers presented at the 21st Uddevalla Symposium, 14–16 June, 2018, Luleå, Sweden / [ed] Iréne Bernhard, Trollhättan: University West , 2018, p. 127-145Conference paper (Refereed)
    Abstract [en]

    This paper takes its point of departure from urban place innovation studies with focus on stakeholders' interests and involvement in developing local communities in smaller cities. The aim of the present paper is to identify place innovation challenges among local community stakeholders and to discuss approaches to involve stakeholders in local regeneration through case studies in Norway and Sweden.

    In-depth qualitative interviews have been conducted during the years 2016-2018. In total 40 different stakeholders representing local entrepreneurs, non-profit organizations, municipalities, elected officials and residents with particular interests in regeneration of the local communities have been interviewed. Additional participatory observations and document studies were conducted. The results reveal stakeholders' views on challenges and opportunities related to collaborative approaches for place innovation. The complex nature of the two cases is characterized by cultural heritage, authenticity, indistinct place identity, insufficient communication and inclusion together with a mix of nostalgia and resignation. Findings indicate that place innovation requires an integrated approach based on stakeholder collaboration and engagement in order to develop the potential of city centers.

  • 115.
    Bernhard, Iréne
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Olsson, Anna Karin
    University West, Department of Economics and IT, Division of Business Administration.
    von Friedrichs, Yvonne
    University West, Department of Economics and IT, Division of Business Administration. Mid Sweden University, Östersund, Sweden.
    Women Entrepreneurs' Participation in Local Tourism Networks in Sweden: a Pilot Study2016In: Uddevalla Symposium 2016: Geography, Open Innovation,Diversity and Entrepreneurship. Revised papers presented at the 19th Uddevalla Symposium, 30 June- 2 July, 2016, London, UK / [ed] Iréne Bernhard, Trollhättan: University West , 2016, p. 257-267Conference paper (Refereed)
    Abstract [en]

    In tourism contexts entrepreneurship contributes to the ongoing transformation and development of places and regions. In recent decades interest in the importance of women entrepreneurship in the perspective of local and regional development has increased worldwide. The tourism industry is characterized by a high degree of women entrepreneurs in small enterprises, innovation capacity and also a high growth of benefits from networking. The aim of this study is to explore women entrepreneurs' participation in local tourism networks in Sweden. Using a qualitative method approach, this pilot study on women entrepreneurs' participation in local tourism networks explores local support and collaboration in networks with particular reference to a Swedish context. Findings indicate that there is no special focus on or support for women entrepreneurs in any of the three cases. Furthermore there is limited knowledge ofthe local distribution of male and female entrepreneurs. There are contextual characteristics of the Swedish tourism sector that may affect women entrepreneursand their participation in tourism networks.

  • 116.
    Bernhardsson, Lennarth
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Gellerstedt, Martin
    University West, School of Business, Economics and IT, Divison of Informatics.
    Svensson, Lars
    University West, School of Business, Economics and IT, Divison of Informatics.
    An eye for an I: a framework with focus on the integration of work and learning in higher education2018In: INTED 2018: Proceedings, 2018Conference paper (Refereed)
    Abstract [en]

    Higher education plays a new role in the society and the highly specialized labor market, and higher education institutes are expected to interact with and contribute to the surrounding society. University West in Sweden is since 2002 commissioned by the government to develop the pedagogical strategy called work-integrated learning (WIL) and WIL is the “trade mark” for the University. This means that pedagogical methods are based on WIL and that the faculty is working on further refinement and development in order to maximize the pedagogical gain offered by using the synergy between theory and practice.

    Work-integrated-learning activities are often implemented in a course as methods aligned to the learning outcomes regarding knowledge in the specific subject. However, another perspective is that the capacity to reflect and understand the integration of theory and practice could actually be a learning outcome in itself. From this perspective, it is vital to theoretically frame and formulate stringent learnings outcomes. To have a clear framework for this is important for curriculum design, course delivery and assessment, as well.

    In a self-evaluation conducted at the University, including focus groups with, both undergraduate and post graduate students, teachers, researchers and managers, a call for a framework has been expressed.

    In this conceptual paper, we propose a framework to support, design, delivery and assessment of work-integrated-learning progression, i.e. understanding of the integration between theory and practice. This framework is inspired by theories regarding constructive alignment [3], the SOLO taxonomy, agentic learning, SAMR-model and the RAT-model. RAT means Replacement, Amplifying and Replacement [4] while SAMR is the acronym for Substitution, Augmentation, Modification and Redefinition [5]. Our WIL-4U has also been inspired by SOLO taxonomy [6]

    In short, the framework for progression includes a progression from being descriptive regarding the observed practice, skills for comparing and evaluating practices, to be agentic in how theory and practice could be used in synergy for evolving, new theory and development of practice. Thereby, putting on eye on the “i” in WiL.

    Ultimately such a framework could support the progression of “WiL-understanding” through an educational program, and that students after graduation have developed readiness for “life-long-learning” and could be agentic at workplaces in the sense that practice and theory are used in synergy.

  • 117.
    Bernhardsson, Lennarth
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Gellerstedt, Martin
    University West, School of Business, Economics and IT, Divison of Informatics.
    Winman, Thomas
    University West, School of Business, Economics and IT, Divison of Informatics.
    Work-integrated-learning: So what?: A framework for describing the level of integration between work and learning2017In: ICERI2017 Proceedings, 2017, p. 443-451Conference paper (Refereed)
    Abstract [en]

    The knowledge society of today is characterized by a continuously ongoing technological development and digitalization that steadily calls for new competencies and transforms existing professions. For being able to provide up-to-date competence in a fast-changing labor market there is, perhaps more than ever, a need for extensive cooperation between Universities and surrounding society. A number of different models supporting the civic university has been established, e.g. “entrepreneurial university”, the triple-helix model and the increasingly popular adoption of “work-integrated learning” (WIL). 

    Work-integrated learning offer students authentic learning experiences and create synergy between theory and practice, e.g. by cooperative educational programs, internship, sandwich programs and case based teaching. Beyond the pedagogical benefits with experiential learning, WIL also supports the transfer between higher education and work, i.e. increases readiness, employability and also encourage a more agentic engagement. Furthermore, research results show that WIL-students have career benefits regarding salary in early career and job advancement. Even though, WIL and similar strategies for combining theory and practice seems to have promising pedagogical and career advantages, the theoretical underpinning is still underdeveloped. For instance, the methodology for how learning is promoted and which role external partners could play is vague. 

    At University West with more than 25 years’ experience of WIL a holistic approach to WIL have been adopted and WIL permeates all the Universities activities: education, research and extensive collaboration with the surrounding society. Over the years our efforts have been formalized and a taxonomy for will-activities have been developed. In sum, we know that WIL have promising potential, and we know what to do. But, in a recently performed study at this University, based on focus groups interviews and consolidation of our experiences we identified that even if the question “what?” is responded to, there is an important sub-question to be addressed, namely: “so what?”. When adopting different WIL activities, both small and large scale activities, e.g. a guest lecture or an internship, it is reasonable to reflect on whether these activities are used in an optimal way? What kind of impact does the WIL-activity imply? What could be achieved by successful integration between theory and practice? Could it be visualized?

    Inspired by models used for integrating technique in education (RAT, SAMR and TPCK-models), we have developed a framework for the progression of work-integrated learning in education. The framework is in a sense a model for “Wil-value”. This framework could be used on different levels and in different context: in a single course, educational program, in research projects, cooperation with surrounding society, mentorship and on partner workplaces.

  • 118.
    Bernhardsson, Lennarth
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Norström, Livia
    University West, School of Business, Economics and IT, Division of Media and Design.
    Andersson, Mikael
    University West, School of Business, Economics and IT, Division of Media and Design.
    Flipped And Open Seminars As A Method For Work Integrated Learning2019In: INTED2019 Proceedings / [ed] L. Gómez Chova, A. López Martínez, I. Candel Torres (eds), Valencia: The International Academy of Technology, Education and Development, 2019, p. 4458-4466Conference paper (Refereed)
    Abstract [en]

    Since 2002 University West, Sweden has had a mission from the Swedish government to develop methods for work integrated learning (WIL). WIL is thus a “trademark” of the university and the university is continuously developing teaching models to enhance a synergy between theory and practice with the goal to improve education and students’ lifelong learning. A challenge in such work is a decreasing engagement among students to participate in seminars at campus, especially during periods of internship. In the study underlying this paper we therefore explore a new teaching and learning method that aims to stimulate students to come to campus and to discuss their experiences with peer students and teachers during their internship.The internship and the seminars are organized as a ‘WIL course’ in the fifth semester of the candidate program ‘Digital Media’. As part of the course the students spend four days a week in a workplace where they contribute substantially to the work at the workplace. One day a week they spend at campus to reflect, write and discuss topics related to the work and organization at the workplace e.g. organizational culture, how a work day is organized, how design work is organized, and how the workplace treats its customers. The students and teachers meet once every second week for a seminar where they discuss the above-mentioned themes. The reflections made at the seminars and the conversations are important for the learning goals at the course. However, the teachers experience a moderate interest from the students’ side to participate and the students tend to be ill prepared.To increase the value and learning for the students, a new approach for better structure and engagement has been introduced, where students in beforehand writtenly reflect on questions about their workplace in relation to the theme of the week. They write in open and shared documents so that all students before the seminare can take part of each others reflections and as such come to the seminar with a wider perspective on the particular theme. The seminar is then held at the campus where the themes are discussed and workplaces compared with help of a shared matrix where the students can place their workplace regarding level of structure, formality, creativity etc . As such the seminar has a ‘flipped’ character and the ICT tools for learning used are open and editable over time for all participants.The empirical material is based on 24 hours participant observations, 10 students’ written reflections and the course curricula. The findings show that the flipped and open approach to the seminars has made the students more engaged in reflections about their workplace, not only during the seminar at campus but also during their work at the workplace. The shared document stimulates reflections of differences between workplaces that has not been so clear before, and the matrix has helped the students to take the reflections to a higher level by reflecting over organizational culture and workplace conditions. By comparing each other’s experiences from a spectrum of different aspects/themes they get a more nuanced picture of the skills and competences needed in the workplace, and they get more strengthened in their professional role. The recurrent discussions over time during the course therefore contribute to make the students more experienced than they would had been by only having got the experience from their own workplace.

  • 119.
    Bernhardsson, Lennarth
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Perneman, Jan-Erik
    University West, Department of Social and Behavioural Studies, Division of Social Pedagogy and Sociology.
    An Intercultural University with Hubs, Nodes and Feeds2011In: EDU Learn 2011 Proceedings, 2011, p. 4755-4758Conference paper (Refereed)
    Abstract [en]

    Linköping University and University West in Sweden have during the last decades developed intercultural courses together with indigenous groups in the Nordic countries, Latin America and Africa.

    We have recently developed ideas about how the modern web-based tools could give the possibility to create a sustainable and mutual communication . The ideas are based on the use of technologies in the field of Web 2.0 and refer to tools such as blogs and RSS feeds and readers of such feeds.

    Readers can be set so that the transmitted information is displayed in the individual's own language, although it is written in another language. Similar features are also available for direct real-time translation of such blogs or other websites. Many blogs also allow, by special functions, to read and subscribe to the content of other blogs. By creating structures that link the course blogs "inwards" towards a common hub, portal information are made ​​available in such a way that the individual participant or group courses can easily find relevant information from other participants or from the education provider. The use of such hubs also create incentives to study digital communication tools and how these can operate in different educational models with education and lifelong learning in focus.

    Course blogs or group blogs are created on various free sites on the web. Examples include Wordpress.com or Blogger.com. The place does not matter if there's a feed so others can subscribe. If the group wants to link information from other blogs or sites with feedback there is a need for functionality locally on the system. The aforementioned systems have such features.A study group blog provides feedback to the course blog and a group blog can also subscribe to various feeds for different categories of course blogs. The hub shares in the same way information in both directions with one or more course blogs. The hub may also include links to the various systems and also addresses for individual feeds or combined for different course groups or a common language.

    The implementation of a hub according to the above model of intercultural courses also provide experiences that can be used for other courses in which several courses are given to groups that are dispersed geographically and also in time. There is also an opportunity to communicate and provide material from their own or joint "learning environments". It can be seen as experiments with forms of support to the "Personal Learning Environment" and opens for use of the “Open Educational Resources ", especially such as the participants themselves find interesting and want to spread to others.

  • 120.
    Bernhardsson, Lennarth
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Pineda, Maria Victoria
    Information Technology Department, College of Computer Studies.
    The Great Learning Experience: An attempt to understand learning from the wies of the millenial learners.2011In: Connecting Communities: The A B C D of eLearning, Palawan, 2011, p. 1-5Conference paper (Other academic)
    Abstract [en]

    Millenial learners are individuals born after 1985 with very wide exposure to various types of media enhanced by technology. They are persons who had listened to music while in the wombof their mothers and had watched television starting at age 0. Most of them would have hada music player or a game pad or a mobile phone at age 8. (Deterle, Dede and Schrier, 2008)These millenial learners grew up with constant web connectivity at their fingertips to assist themin their homeworks.

    The present pedagogies our academic institutions employ to support the learning style ofthe web generation of students may not be as suitable. Social constructivism, transformativelearning or problem-based learning, while prevalent in the Asian context, may be more perfectfor cognitively dynamic students. Our students nowadays are more adept to constructingknowledge, content (Attwell, 2007) and even more independent in their learning priorities.This study attempts to understand the new learning practices among our students. This studyattempts to find out how college students define what a good learning experience is. It is alsothe intention of the study to explore new educational practices and hopefully drive ways ofdesigning and developing the future of learning activities.

    The study was conceived in May 2011 and was planned to collect data in the form of shortvideos in a span of six months, from June to December. There will be two sets of samples, onefrom the students of De La Salle University of the Philippines (DLSU) and the other from thestudents of University West (UW) in Sweden.

    The experiment asked for a two minute video that will be created and expressed by anindividual or group of students. This meant planning and organization to compose the thoughts,the message and the content of the video. Since this contains the expression of the studentsthemselves, the self-expression equates to a great degree of authenticity.

    This paper will impart the work-in-progress of this experiment, the Great Learning Experience.To date, there are twenty videos from DLSU and fifteen videos from UW. This paper will tell themethods used in the different classes and the initial findings. Comparison of the UW and DLSUvideos is not included in the paper.

  • 121.
    Bernhardsson, Lennarth
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Pineda, Maria Victoria
    De La Salle University.
    What Drives a Great Learning Experience for Millennial Learners: Swedish and Filipino Observations2012In: PeLS Online Journal, ISSN 2094-781X, Vol. 3, no 1, p. 3-9Article in journal (Refereed)
    Abstract [en]

    Millennial learners are individuals born after 1985 with very wide exposure to various types of media enhanced by technology. They are persons who had listened to music while in the womb of their mothers and had watched television starting at age 0. Most of them would have had a music player or a game pad or a mobile phone at age 8. (Deterle, Dede and Schrier, 2008) These millenial learners grew up with constant web connectivity at their fingertips to assist them in their homeworks.The present pedagogies our academic institutions employ to support the learning style of the web generation of students may not be as suitable. Social constructivism, transformative learning or problem-based learning, while prevalent in the Asian context, may be more perfect for cognitively dynamic students. Our students nowadays are more adept to constructing knowledge, content (Attwell, 2007) and even more independent in their learning priorities. This study attempts to understand the new learning practices among our students. This study attempts to find out how college students define what a good learning experience is. It is also the intention of the study to explore new educational practices and hopefully drive ways of designing and developing the future of learning activities. The study was conceived in May 2011 and was planned to collect data in the form of short videos in a span of six months, from June to December. There will be two sets of samples, one from the students of De La Salle University of the Philippines (DLSU) and the other from the students of University West (UW) in Sweden.The experiment asked for a two minute video that will be created and expressed by an individual or group of students. This meant planning and organization to compose the thoughts, the message and the content of the video. Since this contains the expression of the students themselves, the self-expression equates to a great degree of authenticity. This paper will impart the results of this experiment, the Great Learning Experience. There weretwenty videos from DLSU and fifteen videos from UW. This paper will tell the methods used in the different classes and the findings. Comparison of the UW and DLSU videos is not includedin the paper.

  • 122.
    Bernhardsson, Lennarth
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Vallo Hult, Helena
    University West, Department of Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Gellerstedt, Martin
    University West, Department of Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Combining pedagogical strategies and ICT support for fostering the digitalized agentic learner2017In: INTED2017 Proceedings, 2017, p. 1433-1441Conference paper (Refereed)
    Abstract [en]

    Higher education is facing exceptional challenges due to an increased complexity on the labour market. The work life of today is highly specialized and demands continuous education, i.e. lifelong learning. Higher education must focus on developing competencies for work life, beyond traditional theoretical knowledge [1]. To cater for these demands, higher education must adopt more application-oriented and trans-disciplinary research [2]. Moreover, colleges and universities could more systematically take responsibility for career development and adjust curricula for both traditional and non-traditional students [3]. A crucial question to address is how higher education could foster a student to become a “lifelong learner”? From a pedagogical perspective, it is of course vital to teach a student how to learn [4], aiming at achieving the skill to become a self-directed learner. Interestingly, it is argued that the qualities for being a proactive and agentic learner in higher education are the very same abilities required for effective professional practice [5]. We need to use educational strategies, e.g. work-integrated learning (WiL), as a part of the preparation of becoming an agentic learner, that permit them to successfully negotiate, engage and learn from what they are afforded, for both personal and professional outcomes [6]. Furthermore, we need to adopt important key factors that support fostering agentic learners [7]. 

    In parallel to pedagogical strategies and key factors, Information and Communication Technology (ICT) could play an important role for continuous learning [8-10]. Research shows that over the recent years, social media has been pointed out as a tool, not only for external communication, but also for informal learning within organizations [11-14]. 

    In this paper we wish to suggest a combination where important pedagogical strategies are combined with ICT-support. Moreover, we wish to suggest a strategy for how this combination could be practiced in higher education, making the transfer to work life smoother. 

    We acknowledge that students of today most often have good knowledge of the use of various digital tools such as Facebook, Youtube etc. This is however often constrained to the use of various platforms and tools for entertainment and social contacts. How these tools can be used for learning portfolios, both during their studies and for lifelong learning, is less known and used. We suggest that students during their education choose digital tools based on individual preferences and build a personal learning environment (PLE) [15]. The PLE should include “open tools”, such tools are available outside closed systems within organizations, in order to be useful also after graduation. The student has the possible to develop and re-use knowledge of tools and platforms to work in the new context, working life. However, the use of a PLE will not in itself do the trick. 

    Portfolio is one of many tools to assess learning. When the digital development progressed and applications on the Internet has expanded, the portfolio characteristics can be changed to the e-portfolio [16]. We advocate that both teachers and student need support for developing pedagogical strategies that optimize the use of ICT and aims at fostering agentic learners. We suggest that an e-portfolio may constitute such a joint support. 

    In this paper we will show that an e-portfolio and PLE can support important factors for fostering agentic learners who in an efficient way take advantage of modern ICT. In sum, we suggest an approach for fostering “digitalized agentic learners”. 

  • 123.
    Bernhardsson, Lennarth
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Willermark, Sara
    University West, School of Business, Economics and IT, Division of Media and Design.
    "Just in Time": Tidig feedback för ökat lärande2018In: VILÄR Abstraktbok / [ed] Kristina Johansson, Trollhättan: Högskolan Väst , 2018, p. 7-7Conference paper (Other academic)
    Abstract [en]

    Genomströmning är ett begrepp som ofta används för att mäta hur lönsam en kursär för lärosätet. Det ger ett ekonomiskt mått på en kurs. Det är också ett mått på kvaliteten i studenternas arbeten. Ju bättre kvalitet och måluppfyllelse en inlämningsuppgift har desto större sannolikhet för ett godkänt betyg. Samtidigt kan det också ge en indikation på huruvida innehållet är svårt att ta till sig eller om kursmål är svåra att uppnå. Kursen Integritet och demokrati i Digitala Media vid Mediaavdelningen, Högskolan väst, har under flera år kämpat med relativt lågt antal godkända examinationsuppgifter vid första examinationstillfälle. Problemet diskuterades i lärarlaget och för att åtgärda problemet bestämde lärarna sig för att lämna feedback till studenterna i ett tidigare skede av kursen, med ett tydlig fokus på vad som behövde förbättras för att bli godkänd. Åtgärden resulterade i en ökad genomströmning och i denna text diskuteras vikten av att ge feedback i tid. Metoden för iterativ feedback ser vi också kan användas vid utbildningstillfällen där arbetsintegrerat lärande är ett kursmål.

  • 124.
    Bernhardsson, Patrik
    University West, Department of Economics and IT, Division of Media and Design.
    Hur uppfattar studenter tankebokensimplementering i Web 2.0-verktyg?: En kvalitativ studie om hur studenter uppfattar tankeböckers implementering i Web 2.0-verktyg2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Studien i denna uppsats är explorativ och förståelseinriktad. Syftet med undersökningen är att undersöka om respondenterna uppfattar att man med hjälp av Web 2.0-verktyg kan stödja lärande utifrån tankebokens koncept.Undersökningen har genomförts på en grupp studenter på Digitala Medieprogrammet vid Högskolan Väst. Studenterna läste vid tillfället en kurs som heter Digitala Distributionsformer, en kurs kring hur man använder olika former av digitala distributionsformer både via internet och mobil. Undersökningen består av en fokusgrupp av dessa studenter, samt observationer kring studenternas användning av de digitala verktygen.Resultatet visar att bloggar ger fördelar och uppmuntrar studenter till ett reflekterat lärande genom t.ex. tankebok som form. Tankebok i blogg kan därigenom bli ett stöd i lärandet.

  • 125.
    Bernhardsson, Patrik
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Bernhardsson, Lennarth
    University West, School of Business, Economics and IT, Division of Media and Design.
    Personal Learning Environment For Learning After University2018In: INTED 2018: Proceedings, 2018Conference paper (Refereed)
    Abstract [en]

    It is becoming increasingly common for universities and schools to use some form of digital system between teachers and students. They usually use a Learning Management System (LMS). Watson [1] discusses the concept and systems used today and believes that the intentions with LMS are good but they lack valuable functions. They have most often been used to distribute instructions to students. It is a unified information that applies to all participants and is not in any way individualized or gives the individual student the unique support that may be needed for a good learning environment.

    Learning in the digital era requires new skills focusing on different digital artefacts [2]. Learning is also a lifelong process that not only happens in an institutional context. Learning takes place in both formal and informal contexts. Learning and work-related activities are connected today, and education needs to be shaped to support a continued process even after completion of formal learning [3].

    Instead of standardized one-way solutions for transferring instructions, in which is the way many LMS are used, students should during their time at the college learn tools that support learning and communication with others. By using the tools used in working life during the study time, the boundary is blurred between the school's LMS and tools commonly used in working life. [3]. Many LMS used in higher education is not used in business and the skills gained by students through LMS cannot easily be transformed into knowledge of the tools that companies use. By introducing tools that are widely used in business, students can create their own set of tools for communication, project management and information retrieval. The tools can then contribute to encouraging their own critical search of information based on which they can shape their unique knowledge and to act as an "agentic learner" [4]. The use of an LMS that students cannot use after completing studies does not give the same opportunities for continued learning as a set of ‘open tools’. They need to create a Personal Learning Environment (PLE) so that they can then continue to use same tools after completed studies. [5]

    Richards et al [6] describes a driven student as an "agentic learner". A self-employed individual with both pleasure and ability to learn as such can determine what needs to be learned from knowledge goals in a syllabus related to the individual's existing knowledge. In order to become such a driven student, a larger "toolbox" for learning is needed than a standardized LMS solution often offers.

    It is not new tools within LMS, adjustments and minor changes, which are needed. It is a whole new perspective where the focus is shifted from LMS to PLE. It is difficult to create understanding among students how tools locked in an LMS provide knowledge for an upcoming work life. A whole new set of tools is needed or what is described as a system change by Reigeluth [7]. A whole new perspective on what tools that support lifelong learning and not only university studies. Since the LMS is connected to the university the LMS is closed for external access and the student cannot access it after they leave the University.

    In this paper we discuss, based on a theoretical perspective, whether open cloud-based tools can form the student's PLE to replace the university's LMS.

  • 126.
    Björnberg, Hanna
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Coster, Marie
    University West, Department of Economics and IT, Division of Media and Design.
    Content marketing: En guide för digital marknadsföring på sociala medier2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The main purpose of this degree project is to explore how content marketing canbeused as a strategy in digital marketing in the limited area social media. The conclusion was brought together by our content analysis, along with some relevant theories in the subject. Our selection is based on fifty companies who each got positive attention for their content marketing. In addition we also conducted qualitative analyses on two of these companies content marketing. We realized when we went through the results that the companies have an entertainment value that relies on a strong customer relationship. A known deficiency was discovered about the companies results early on. We realized we would not be able to get an insight about the companies profits and increased traffic, because of this we where able to put in more effort in the other parts that comprises the full meaning of content marketing.Our conclusion is a graphic guide that shows the use of content marketing in digital marketing on social media.

  • 127.
    Blomgren, Marcus
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Johansson, Victoria
    University West, Department of Economics and IT, Division of Media and Design.
    Ljud och musik som marknadsföringsverktyg2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of our thesis is to examine how audio and music can be used for marketing purposes. To answer our purpose, we have conducted interviews with six respondents with experience and knowledge of using audio and music in marketing. The respondents came from three different specializations within the industry; producer, bureau and company. We have also analysed the respondents answers through theories such as content marketing, sensory marketing, musical fit and sonic branding. Our results show that knowledge of how audio and music affects us is of great importance to successfully use it in marketing. Further, our study indicates that audio and music tends to be used as a compliment rather than being in focus, which could risk that it instead becomes a deficient, rather than a winning concept.

  • 128.
    Blomqvist, Mikael
    University West, Department of Economics and IT, Division of Media and Design.
    Spelvåld: en undersökning i syfte att upplysa2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this essay we deal with the subject of video game violence. We examine how popular games and game genres relate to physical violence and what similarities and differences can be found between these. In order to determine this, we analyze 12 different games in the action and adventure genre. We hope that our research will provide an understanding of how video game violence is portrayed and motivated.

    The 12 games are chosen mainly from a set of criteria that guarantees violent content. The games differ in age ratings between 7, 12, 16 and 18. We have examined the games through four perspectives; Violence, Visual, Context and Interactivity. The survey showed that the acts of violence do not differ much between the games in question. Instead, it's the visual aspects that differ and makes the violence appear as more or less realistic and explicit. The use of violence is motivated in different ways by the game and the player. The player is mainly motivated by the Self Determination Theory, driven by different types of intrinsic and extrinsic motivation depending on context. The characters in game are mostly portrayed as either good or evil. The good performs acts of violence because of a noble purpose while the evil are driven to violence of causes like greed, vengeance, commands and exercise of power.

    We have, as a result of our survey, also discovered that the PEGI-system in some cases is insufficient in its task of guiding the consumer. More information about the violent content on the box would make it easier for the consumer to judge whether the game is appropriate for a person. We have also seen several examples of how researchers on video-game violence ignores the games other aspects to simply categorize them as violent or non-violent. We hope that researchers in the future realize the problem with this ignorant approach.

  • 129.
    Borg, Margareta
    University West, Department of Economics and IT, Division of Media and Design.
    Alice for the iPad, popup-boken och 1800-talets visuella kulturer2015In: Ekfrase: Nordisk Tidsskrift for Visuell Kultur, ISSN 1891-5752, E-ISSN 1891-5760, Vol. 6, no 01, p. 37-47Article in journal (Refereed)
    Abstract [en]

    Alice for the iPad (Atomic Antelope, 2010) is an application launched shortly after the first tablet was introduced by Apple in 2010. Based on The Nursery «Alice» (1890), an abridged bedtime version of Lewis Carroll's classic Alice's Adventures in Wonderland (1866), the app adds subtle animations to John Tenniel's original illustrations. The app seems to be echoing and (re)constructing the past by varying and combining different patterns of movements, remediating the look of nineteenth-century popular pop-up books or «movables», as well as contemporaneous optical toys and apparatuses, which in different ways challenged the two-dimensional still image... One key issue addressed by the article is the meeting between a classical traditional style and the aesthetic premises of the digital image, as a way to highlight the former and to confirm authenticity. Alice for the iPad handles questions raised by adaptation, how to remain true to the original material under qualitatively different conditions. The article explores how the app is simultaneously visible and transparent, presenting itself as an optical toy or three-dimensional pop-up book from the past, yet producing its compelling self-reflective aspect precisely by mobilizing these «old» technologies.

  • 130.
    Boström, Tina
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Holmberg, Niklas
    University West, Department of Economics and IT, Division of Media and Design.
    "Bilderna som jag lägger upp, ja de betyder väl kanske ingenting": En kvalitativ intervjustudie om bilddelning i sociala medier och privat kommunikation2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The purpose of this paper is to discuss how we use photo sharing in a communicative purpose, where social media is used as a tool for information and documentation of what we experience. This study tries to answear the following research questions;

    ■ What thoughts do our respondents have regarding image sharing and the desire to document with images?

    ■ What is the attitude towards social media?

    ■ How do one choose social medium in both private and public photo-sharing?

    ■ What can likes and comments in connection with a shared photo create?

    ■ How does one protect the integrity in photo sharing and social media?

    Method: Qualitative in-depth interviews.

    Results: We came to the conclusion that the image plays a very complex and important role in how our respondents communicate with pictures of family, friends and society. There was a standard for how to share information and images, most of the respondents were conscious in what parts should and should not be shared publicly. The image was used to save a memory and for documentation, and works as a communicatively medium to consciously or nconsciously send messages to their friends, families and acquaintances. We saw that image sharing is about sharing, documenting, promoting and communicating, but also about group membership, affirmation and integrity.

  • 131.
    Broeren, Jurgen
    et al.
    Sahlgrenska University Hospital.
    Jalminger, J
    Västra Götaland County.
    Johansson, L-Å
    Alkit Communications, Mölndal.
    Parmerud,, A
    Alkit Communications, Mölndal.
    Pareto, Lena
    University West, Department of Economics and IT, Division of Media and Design.
    Rydmark, Martin
    Gothenburg University.
    Information and communication technology: a person-centered approach to stroke care2012In: Proceedings of the 9th International Conference on Disability, Virtual Reality and Associated Technologies / [ed] P M Sharkey, E Klinger, Readings: University of Readings , 2012, p. 329-335Conference paper (Refereed)
    Abstract [en]

    This report describes the possibilities of information and communication technology (ICT) in stroke care, addressing a person-centered care (PCC) approach. Attention is paid to user involvement, design, videogames, and communication between health care professionals mutually as well as with patients, and how to share performance data with an electronic health record. This is the first step towards a supportive ICT system that facilitates interoperability, making healthcare information and services available to citizen’s across organizational boundaries. 

  • 132.
    Broeren, Jurgen
    et al.
    Sahlgrenska Akademin, Göteborgs Universitet.
    Pareto, Lena
    University West, Department of Economics and IT, Division of Media and Design.
    Johansson, Britt
    NU-sjukvården, Uddevalla kommun.
    Ljungberg, Christer
    University West, Department of Economics and IT, Division of Computer Science and Informatics.
    Rydmark, Martin
    Sahlgrenska Akademin, Götebrog Universitet.
    Stroke rehabilitation using m-Health Care and 3D virtual environments: work in progress2010In: Proceedings of the 8th International Conference on Disability, Virtual Reality and Associated Technologies / [ed] Sharkey, Paul & Sánchez, Jaime, 2010, p. 115-122Conference paper (Refereed)
    Abstract [en]

     We have now started testing a telehealth system for stroke rehabilitation in a rural area in Sweden (NU- Hospital Group Area). For collection of assessments and audiovisual communication, the telehealth system has bidirectional contact with the home-based units. To date, three stroke subjects’ participated; they were instructed to play 3D computer games with the hemiplegic upper extremity. The intervention led to clinical changes for all subjects. The analysis of the audiovisual communication revealed that the both stroke subjects and therapists were not yet effective in regulating their turn taking process. The data suggests the feasibility of a distance based approach using 3D virtual environments for upper extremity rehabilitation after stroke.

  • 133.
    Bäck, Pernilla
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Sidhu Koskela, Niklas
    University West, Department of Economics and IT, Division of Media and Design.
    En mobil stads-applikation i Trollhättans utveckling mot en smartare stad2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper maps out the possibility to create and implement a mobile application based on a project brief from mCity, that will help Trollhättan in becoming a smarter city. The reader gains a deeper understanding of how, with the help of data collection and analysis can infer patterns and based on that, create an interface as well as content that meets project objectives and contribute to the development from a Smart City perspective.We have, by interviewing local government employees and citizens, created a prototype built upon approved methods in usability that meets the above criteria which has also been tested on further citizens to evaluate the usability and user experience.Using this mapping, we believe that the future development and implementation of this and/or a similar type of application has been facilitated and the reconciliations made, indicate that such an implementation would also be of Trollhättan's advantage in its quest to become a smarter city

  • 134.
    Bäckström, Emelie
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Classon, Sandra
    University West, Department of Economics and IT, Division of Media and Design.
    ÅH! Vad trendigt: Inspirationssökning, inställning till design, trender och plagiering hos designers och studenter2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Our essay is based on qualitative interviews that we have carried out with professional designers and students who are new to the field of design. From now on, we do only refer to these as "students". We have also collected literature studies to our work and reported these. The reason why we have chosen to interview designers who work professionally with design and design students is that we wanted to be able to compare the answers from these both groups with each other to see what parts they agree on and disagree on when it comes to inspiration, trends and ethics.Our result that we have retrieved in this essay shows that professional designers and students both agree and disagree in different parts when it comes to inspiration, trends and ethics. Both of these groups use, for instance, the social network Pinterest to find inspiration. The professional designers are rather looking for inspiration through portfolio pages where they know they will find materials of good quality than by Google. The students, however, do often search for inspiration by Google by using keywords. When it comes to design trends the professional designers consider trends as important in order to develop the society and themselves as designers. The students on the other hand have a desire that all design should feel timeless and that we should focus on creating sustainable design instead. When it comes to where the line between being inspired by a design and to copy it outright goes, both professional designers and students agrre on that it is permissible to copy some elements from other design work that they then use to create something own. But they agree on that a design has become a plagiarism of something else if an entire layout or design has been copied without any modifications were made

  • 135.
    Carlsson, Andreas
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Johansson, Jenny
    University West, Department of Economics and IT, Division of Media and Design.
    Inte helt med på noterna?: En kvalitativ studie kring kommunernas tonalitet på Facebook2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of our degree project is to create an increased understanding of what tonality municipalities use in their posts on Facebook. The aim of the work is that afterwards there should be clearer guidelines for how a municipality should express itself on Facebook in order to promote the commitment that arises. Our questions are: What tonality does municipalities use in their posts on Facebook? And how does the municipality's tonality on Facebook affect the commitment that occurs? Research will be limited to the four municipalities: Munkedal, Trollhättan, Uddevalla, and Vänersborg, all of which have different degrees of commitment to their Facebook publications (SKL, 2010). The reasons behind the choice of municipalities are that it gives us a wide range of urban and rural municipalities as well as the spread of size between these municipalities. As a method, we used a case study and a content analysis. We categorize the ways we see that municipalities use Facebook. The categories we could distinguish were encouraging, inviting, authoritative and informative. In addition, we saw how the municipalities could express themselves either personally or impersonally.   When it comes to our first issue, we saw that in many places an informative and impersonal tonality is used. It was also that the tonality of posts shifted from posts to posts within the same municipality, which gave the impression that they had no strategy behind how to express themselves on Facebook.

    When it comes to our second issue, we can see much earlier research suggesting that personal tonality is more inviting than neutral (Zavattaroa, Frenchb and Mohantyc, 2015, Kellher and Miller, 2006). Much of the communication that takes place is of typical state-of-the-art design. It is one-way communication that does not call for discussion and creates significantly less commitment than two-way communication (Liu and Horsley, 2007). We therefore recommend municipalities to strive for a two-way communication which gives rise to a greater degree of feedback from the followers (Moonhee et al. 2014).

  • 136.
    Carlsson, Lotta
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Ramare, Isabella
    University West, Department of Economics and IT, Division of Media and Design.
    Visionen av det framtida stadslivet: En semiotisk analys av informationsfilmer om det Västsvenska paketet2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The future is often created by visions since we tend to strive towards them to reach the future wedesire, a vision can thus affect both lives and destinies (Rubin, 2013:40). Therefore it's relevant to attempt to understand how visions of the future are visualized and communicated. It's also important for these visualizations to be well-made and thought-through so that people understand and want to follow the vision (Baum, Locke, Kirkpatrick, 1998:45). We chose to examine this phenomenon by studying three movies about the West Swedish Package; The dream of the good life (2011), West Swedish Package - an investment that paves the way for the future (2014) och Västsvenska Paketet - Möten mellan människor (2014). Using a semiotic analysis we examined how the vision of future urban life was presented. We also looked at the rhetorical elements that are used to present the vision. We found several similarities in how the vision was presented in the films. Overall they show a very optimistic future. They paint a picture of the good life where only certain kinds of people and lifestyles are depicted. On the rhetorical plane they use a lot of emotionally persuasive arguments (patos), they try to gain trust (etos) and they use some logical arguments (logos). We also discuss if an overly optimistic image of the future could generate a negative response, especially in such ad ebated topic as the West Swedish Package.

  • 137.
    Carrasco Henriksson, Rebecka
    University West, Department of Economics and IT, Division of Media and Design.
    En läkande lek: Digitala spel som stöd till ett barn i sorg2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Games are a natural part of many people's everyday lives and have gone from being a divergent interest to become Sweden's biggest cultural export. As a result from this expansion, digital tools had to be further developed and through this progress these tools have reached new areas of usage, which has created new challenges for game developers. The games that offers a higher purpose than pure entertainment goes under the genre serious games. Serious games are used in various application areas such as; in the military, health care, education, business, and psychology, which is the framework of this thesis. By combining and unifying previous research grounded in psychology and game science I want to answer the questions: How can games be used as a therapeutic tool in a child's grieving process? and, Which features should such a game focus on? These questions are answered through the information gathered from two interviews conducted with respondents that have different expertise within the area of this study, this to reach a broader perspective.

    A child's grieving process can manifest itself in various ways depending on the individual's level of sensitivity. It is therefore difficult to draw any general conclusions on how such a game should be designed. All games have the opportunity to motivate and engage, but this is not unique to a serious game and therefore a measurement function is essential in a digital rehabilitation tool to provide the therapist with valuable information about the patient.

    The figurative language makes it possible for the child to communicate where the spoken language sometimes has limits. For older children social support can be important as it creates opportunities to meet others in similar situations and together work towards improvement.

    Grief is a non-linear process and can present itself in many different ways and it is therefore important that the game should offer various turn-outs to make it adaptable for the individual.

  • 138.
    Crusner, Maria
    University West, Department of Economics and IT, Division of Media and Design.
    Funktioner för förbättrad träning: En kvalitativ studie om Quantified-selfers uppfattning och erfarenheter kring beteendeförändring i Runkeeper2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to find out how fitness applications should be designed to help Quantified-selfers to change a behavior. This was investigated by interviewing users of the fitness-tracking application Runkeeper, and focused on users experiences, how they use it and in what way their behavior has changed. The study showed that the application had overall improved the users training behavior, but it differed in the way in which it had succeeded. The app was seen as a positive resource that allowed the users to follow and compare their results, which led to that they progressed in their training. What features the users used, which they did not use and which they wanted was individually and depended on the users desired outcome of their training. Finally, it is suggested how future wearable tech regarding fitness can be designed to help Quantified-selfers further to change a behavior.

  • 139.
    Darell, Linnea
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Henriksson, Matilda
    University West, Department of Economics and IT, Division of Media and Design.
    Min smartphone & jag: En kvalitativ intervjustudie om det emotionella bandet till smartphones2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Smartphones implements many user areas, and it is an artifact that reflects and reshapes our society. During the year 2013, over a billion smartphones were sold around the world, and that was the first time more smartphones than traditional cellphones was sold (Westlund, 2014, s. 103). Smartphones let the user engage in activities that satisfies their needs and is therefore ranked as the most valuable artifact (Turner & Turner, 2011).

    The study uses qualitative group interviews with respondents between ages 20 to 25. The empirical research has analyzed how these experienced users are affected by and perceive their smartphones. Theory shows that all people act based on their life goals and user experience. By examining these aspects user values can be distinguished regarding smartphones. Smartphones possess the ability to satisfy three user themes: social, utilitarian and hedonic. It’s when one or more of these user needs are satisfied an emotional attachment to the artifact is created. The emotional attachment affects users in such a way that they tolerate the eventual negative aspects of smartphones

  • 140.
    Diehl, Catarina
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Kuzet, Stanko
    University West, Department of Economics and IT, Division of Media and Design.
    Immersion och checkpoints inom Singelplayerspel: Bidrar spelets checkpointsystem till immersionen?2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Our intent was to examine the checkpoint system in Witcher 3; The Wild Hunt to see if it creates a better experience for the user but the results also show how immersion is generally perceived. With greater understanding of key factors to the game and checkpoints in general based on interviews and an online survey, our goal is to aid game developers during their process. The interviews are supplemented with the survey to compare our results to ensure a reliable report. The participants gave us an interesting insight to what makes a checkpoint system a contributing factor. Our result shows that checkpoints can contribute to immersion but it can also counteract with it when the game autosaves before a larger event. Yet our participants consider the checkpoints to be a positive factor. The majority of our participants consider playing without checkpoints to increase the immersion but it is has a negative effect to the gameplay. Our solution benefits all participants and the design is to let the users design their own personal checkpoint system, including visual indicators, not to reveal key moments throughout the game.

  • 141.
    Ekholm, Sara
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Falk Friberg, Linn
    University West, Department of Economics and IT, Division of Media and Design.
    Personlig eller professionell?: Konsumenters tillit för svenska modeföretag på Facebook2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Communication in the context of social media has created new opportunities for companies to interact with their customers. There are several business categories available on these platforms where fashion companies playing an important part. The purpose of this study is to investigate the factors that contribute to the reliability of Swedish companies Facebook pages in fashion for women. This research examines companies Facebook post by looking at patterns in consumers perceptions. The study applies a qualitative approach where our primary data collection consists of twelve interviews. With the support of theoretical concepts such as brand awareness, corporate communication, electronic word-of-mouth and trust we created a base for strengthening our results. In our research, we describe how brand awareness and individuals reviews are distinguished in an aspect of trust. According to these subjects we discovered that consumers experiences is in a greater importance than other customers perception of a product or company. Furthermore, we describe whether the company’s communication and tonality matters in an aspect of creating credibility on brand pages. The result of our survey shows that respondents have shared sentences about which tonality companies should apply to confirm their seriousity. This research also explains how consumers use Facebook posts different dimension in terms of comments and reactions, to investigate whether the post is reliable or not. Reactions are used by customers to investigate whether individuals interpretation reflects on what themselves are experiencing. Likewise, the comment field is used as a place where consumers can create reviews about the content in a specific post. Lastly, we present how the design of images is important for the perception of the company’s credibility and seriousity.   

  • 142.
    Eklund Taavo, Mia
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Appelgren, Therese
    University West, School of Business, Economics and IT, Division of Media and Design.
    Popup-rutor på eget initiativ: En kvalitativ studie om implementering av click-popups i webbgränssnitt2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this study, alternative popup windows have been investigated from a user perspective by being implemented in the web interface of an e-commerce website. This was done with the aim of improving the interaction and user experience on websites where popup windows are applied as a marketing tool. The intention was to eliminate a negative suser experience that popup windows cause when they occur in the form of internal or external events that interrupt the user and leads the attention away from the main focus. A website prototype for e-commerce was designed where popup windows were placed in the interface, in the shape of so-called click-popups. The prototype was then used as a tool for implementing a user test, where 13 participants were allowed to navigate the site, thereby giving the opportunity to interact with the click-popups found in the interface. A subsequent questionnaire then answered what the participants thought about their experience. The result of our study showed that the click-popups reformed both interaction and user experience in a positive direction. This could be distinguished because the majority of participants interacted with several click-popups and we received positive response regarding their experience, which is different from previous research regarding other types of popup windows where similar results could not be found. We could conclude that the reason for this was the possibility of making own decisions as well as the lack of interruption. It was thus found that the disapproved properties that popup windows usually are associated with in fact can be reduced.

  • 143.
    El-Boustany, Elias
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Persson, Adam
    University West, Department of Economics and IT, Division of Media and Design.
    "Käftsmällar" i Hollywood: Hur våld konstrueras med berättartekniska verktyg2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this exam is to increase the understanding of how to use storytelling-techniques to emphasize the viewers experience of a fighting-scene. Throuhg an analisys of selected movieclips and interviews with persons who have knowledge about imagery and visual techniques.we have interpred and compared the techniques used in the clips, how they are used and what type of feeling is mediated to the audience.

  • 144.
    Eneroth Johansson, Martin
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Ryås, Cornelia
    University West, Department of Economics and IT, Division of Media and Design.
    Vad som påverkar animatörers val i skapandet av fotorealistisk 3D-animation2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of the paper is to show some possible factors that affect the animators’ choices when working on photorealistic animation based on references. Research in computer graphics has since 1970 had as a main goal to achieve photorealism. When working on 3D-production for film, animation is a part of the process. This part aims to give life to digital characters, among other things. References are used as a tool to achieve photorealism. This could for example be a video of animals or people moving in the same way as the characters in the animation is supposed to do. But many experiences show that the animation could be uninteresting and lack credibility if the animator sticks to close to the reference. This forces the animator to deviate from the reference material in order to achieve a photorealistic animation. We want to find out which choices the animators are making in that situation and what they are based upon.

    The paper highlights six animators’ views on what affects their choices when working with photorealistic animation. From the interviews a number of factors that the animators themselves found to affect them, was distinguished. The factors that the paper highlights with the support of theories and the answers from the interviews are clarity, interest, characters, influence of others, time, intuition, judgment, experience, subconscious factors and personal background. 

  • 145.
    Eriksson, Andrea
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Persson, Sandra
    University West, Department of Economics and IT, Division of Media and Design.
    Hur Snapchat som applikation integreras i marknadsföringens utveckling inom företag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    There have been changes in the way companies think about marketing. Developments in technology have made the communication easier and faster. Marketing has gone from focusing on the product or service to a customer-focused mindset where companies want to deepen their customer relationships in order to create more personalized and valuable offers according to the customer needs. Social media has become a major part of everyday life and companies therefore tries to reach their customers there. Since the emergence of new social media and it's growing in popularity, companies need to consider the benefits and how they will use the media in connection with its marketing purposes.

    Snapchat is an application that has increased in popularity and in users in recent years. In the current situation, Snapchat is one of the largest social media among teenagers. Companies therefore begin creating their own Snapchat accounts where users can follow and share their pictures and videos.

    Our thesis aims to examine how companies view the use of Snapchat, from a marketing purpose, and then compare this with previous research on the marketing and use of private Snapchat. We want to find out how Snapchat is different from other social media that companies use and what their strategies are, and how they look on the intimate communication with followers. Through qualitative interviews, we get an understanding of how companies view the topic.

    The result shows that all respondents appreciate the personal and rapid two-way communication. Respondents perceive the application as more spontaneous, unfiltered and playful compared to the other social media that they use. Snapchats interface, however, create problems for companies as they do not have access to a detailed statistical review of its followers and its published content. It is clear to see patterns of the companies' basic concept of marketing and previous research on the topic. Since the development of marketing is constantly changing, the companies are starting to think more different.

  • 146.
    Eriksson, Matilda
    University West, Department of Economics and IT, Division of Media and Design.
    Förståelse och interaktion i Runkeeper: En kvalitativ studie av Quantified-selfers uppfattning och erfarenheter av förståelse och interaktion i Runkeeper2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to find out how Quantified-selfers' interpretation of the collected data occur by describing their experiences. As interaction with the system and the collected data is a contributive element to the interpretation, the purpose was also to see how the interaction occur in a system used by Quantified-selfers, and how the interaction influence and results in their understanding. This was investigated by interviewing users of the fitness-tracking application Runkeeper and observe, and discuss, a reconstruction of their interaction with the application.The study showed that the reflection and interpretation of the statistics of the collected data differed between the users as they saw different patterns and came to different conclusions based upon it. Mainly, the participants perceived the statistics as easy to understand but there were also some obstacles for the interpretation. Interaction played an essential part when the users were to look at the statistics and interpret it. It led to the interpretation by different goals and sub-targets and it occurred when the users explored and abstracted, or elaborated the collected data. In the discussion it is reviewed why the interaction and the interpretation occur the way they do. Finally it is suggested how systems for Quantified-selfers, in the future may be designed to facilitate the reflection and interpretation of the collected data.

  • 147.
    Eriksson, Åsa
    University West, Department of Economics and IT, Division of Media and Design.
    "Strike a pose, there’s nothing to it": En kvalitativ studie om kvinnor & selfies2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A selfie is a self-portrait photograph, taken by holding a mobile camera device and pointing it at oneself. Today's technology opens for new imagery and new ways to communicate, and the selfie is a prominent expression in the communication of today. Before social media and the Internet, photos were just physical objects stored in a photo album or a box at home, and the potential audience were limited. With the introduction of social media sites such as Facebook and Instagram, along with the prevalence of smartphones, selfies has become a socially acceptable way of expression available to vast audiences all around the world at the click of a button. But, does a selfie tell as much of our personality as the clothes on our body? The furniture in our homes, or what kind of music we listen to? Can a selfie replace a verbal introduction? How much of an effort is there behind a selfie? The purpose of this study is to investigate how young women interpret, use and consume selfies with the mobile photo-sharing application Instagram as a starting point. In this study I have used a combination of image analysis and group interviews. I have used two different groups of candidates, one that takes "selfies" on a regular basis, and one with lesser "selfie" frequency. I will proceed from Erving Goffman's dramaturgical perspective. Goffman believes that the interaction between people is comparable with a stage performance. The individual chooses their performance based on what kind of stage and audience is at their disposal. Image analysis concludes that a majority of respondents are inclined to take selfies with others. When the respondent is in a group setting it is not uncommon for them to try to fit as many people as possible in the photo, and as a consequence end up themselves on the fringe of the photo. When taking an individual selfie, image analysis shows that the more common setting is indoors, focused on the face of the subject. The majority of the respondent takes their selfies with the mobile phone straight ahead of them. The respondent begins to tilt the mobile phone depending on what she wants to capture in the picture. The study shows that selfies is complex and difficult to define and the appearance is central in the creation of a selfie. As a phenomenon, the selfie is a double edged sword, on one hand a popular form of expression and communication, and on the other it can be received by its viewers as repetitive and vain.

  • 148.
    Ernstsson, Helen
    University West, Department of Economics and IT, Division of Media and Design.
    Relationen mellan spelare och karaktärer inom onlinespel2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Is there is a relationship between the player and the character the player use when playing online games? Why does a player pick his character? Does the player affect its character, and does the character in turn affects the player? Does this impact exist from the very moment the player creates their character and does it continues throughout the game? And how does this impact look? Would a player pay with real money to make their character look good in the game?

    I have chosen to dig deeper into this and interviewed players about their thoughts on their character and how they create them. I chose the online game Tera Online to start from. I want to bring up the player's actions by the character and the player's experience in the gaming world to helps us understand how a player takes their decisions and affect its character. How the player sees himself against his own made up character and if the player chooses to reflect himself in his character or any other character that the player wants to be. In this work I have done interviews describing the relationship between the player and the player's character. I describe different concepts in the subject and also the player's interactions and observations when they play online games. The result shows that there is a relationship between the player and the character and discusses how it may look. It shows that the attractiveness and social status affects the player's choice of the character. And that it may improve if the player changes the clothes and appearance to something fancier. It also shows that the social and teamwork in online games meet the player's needs and satisfaction of playing.

  • 149.
    Fock-Nilsson, Albin
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Huusko, Max
    University West, Department of Economics and IT, Division of Media and Design.
    Äventyrsspelens visuella dragningskraft: En neuroestetisk näranalys av datorspel2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this essay we present a qualitative analysis of the aesthetics of the environments in the adventure computer games Machinarium (2009) and Superbrothers: Sword and Sworcery (2011). The aim is to find out what makes two so visually different productions visually appealing, and see if we can find a common denominator between them. Creating alluring environments is important in many fields and the results can be used in everything from classical painting to game productions.

    Our basis of analysis comes from neuroaesthetics - a field of empirical aesthetics where facts are based on studies of how our brains react to a diversity of stimuli. Humankind has always had the need to visually interpret the world around us. You have to detect predators, react to disease in potetial mates and find and interpret your surounding in order to find a suitable lands for habitation. This presumably has made it’s mark in our aesthetic appreciation and is what the study of empirical aesthetics and neuroaesthetics is based on. Especially prolific in the field is Vilayanur S. Ramachandran, a neuroscientist who together with William Hirsten created the speculative theory of human artistic experience, and this is the main inspiration for the analysis.

    The analysis is based on two scenes from each game, and it showed that one with relative ease could apply most of the artistic laws to the games, the difficulty however was in knowing how much one could twist and bend the laws, how exact they were to be followed. It was also an important aspect to learn that, just as in the design world, every rule is not to be followed exactly if you want to make an interesting composition

  • 150.
    Fröjdendahl, Richard
    University West, Department of Economics and IT, Division of Media and Design.
    Catwalk på webben: En studie om en produktorienterad användarupplevelse2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The cost of returns is a big problem for a webshop. The purpose of this studie was to examine a user-experience related function on a webshop with clothes, additional to regular product pictures. It takes a closer look at a function called catwalk, which is a video where a model shows off clothes in movement. This studie was created with the purpose to see if this function could have any impact on the consumers positive experiences within searching for a specific product, in this case clothes. It also observes if the function provides a safer feeling for the consumer when it comes to evaluate a potential item for purchase. This, to see if the amount of return products eventually could be reduced. Six girls in the age span of 20-35 years old was observed when they searched for clothes, and afterwards they was interviewed about their thoughts of the catwalk-function. Results ars showing that the participants was given a safer feeling when it came to choosing the right product, and was given more help in the search progress. By experiences like these, the consumers desire to return a product reduces. The function was used mainly in the ending process of selecting a product, and could be compared to a changing room in a physical clothing store. This function is a distinct indication of user-experience (UX).

1234567 101 - 150 of 308
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf