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  • 1.
    Lagrosen, Stefan
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Lind, Linda
    University West, Department of Engineering Science.
    Immigrant entrepreneurship: the role of relationship marketing inlearning networks2012In: Uddevalla Symposium 2012: Entrepreneurship and Innovation Networks: Revised papers presented at the 15th Uddevalla Symposium 14-16 June, 2012, Faro, Portugal. / [ed] Iréne Bernhard, Trollhättan: University West , 2012, p. 481-492Conference paper (Refereed)
  • 2.
    Lagrosen, Yvonne
    et al.
    University West, Department of Engineering Science, Division of Process and Product Development.
    Grundén, Kerstin
    University West, Department of Economics and IT, Divison of Informatics.
    Lind, Linda
    University West, Department of Economics and IT, Division of Business Administration.
    Lagrosen, Stefan
    University West, Department of Economics and IT, Division of Business Administration.
    Organisational learning and service quality for health and fitness entrepreneurs2011In: 4th Annual EuroMed Conference of theEuroMed Academy of Business: October 20th-21st, 2011, Elounda, Crete, Greece, 2011, p. 1037-1047Conference paper (Refereed)
    Abstract [en]

    This paper presents a study of learning, entrepreneurship and service quality in the health and fitness sector. The purpose is to outline the theoretical framework and to propose a methodological approach for the study. The theoretical basis for the project lies in the field of service dominant logic of marketing. One aim is to develop this field by integrating knowledge from organisational learning, entrepreneurship and quality management. Theories from those fields are presented and their relevance is discussed. On this basis, a methodology for an empirical study is proposed.

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