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  • 1.
    Asplund Carlsson, Maj
    et al.
    Högskolan Väst, Institutionen för individ och samhälle, Avd för utbildningsvetenskap och språk.
    Herrman, Margaretha
    Högskolan Väst, Institutionen för omvårdnad, hälsa och kultur, Avd för hälsa, kultur och pedagogik.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för medieproduktion.
    Kullgren, Carina
    Högskolan Väst, Institutionen för omvårdnad, hälsa och kultur, Avd för hälsa, kultur och pedagogik.
    Mårdén, Björn
    Högskolan Väst, Institutionen för omvårdnad, hälsa och kultur, Avd för hälsa, kultur och pedagogik.
    Att göras till filmarbetare i den nya kulturekonomin2011Ingår i: Att göras till filmarbetare / [ed] Margaretha Herrman, Nora: Nya Doxa , 2011, 1, s. 280-298Kapitel i bok, del av antologi (Övrigt vetenskapligt)
  • 2.
    Babaheidari, Said Morad
    et al.
    Högskolan Väst, Institutionen för ekonomi och it, Avd för informatik.
    Haj-Bolouri, Amir
    Högskolan Väst, Institutionen för ekonomi och it, Avd för informatik.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Ljungdahl Eriksson, Martin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för medier och design.
    Lundh Snis, Ulrika
    Högskolan Väst, Institutionen för ekonomi och it, Avd för informatik.
    Norström, Livia
    Högskolan Väst, Institutionen för ekonomi och it, Avd för medier och design.
    Pareto, Lena
    Högskolan Väst, Institutionen för ekonomi och it, Avd för medier och design.
    Willermark, Sara
    Högskolan Väst, Institutionen för ekonomi och it, Avd för medier och design.
    Work-integrated Learning in a Doctoral Course in Informatics2016Ingår i: Proceedings of IRIS39, Information Systems Research Seminar in Scandinavia, Ljungskile, August 7-10, 2016 / [ed] Pareto, Lena, Svensson, Lars, Lundin, Johan, Lundh Snis, Ulrika Lundh Snis, 2016, s. 1-11Konferensbidrag (Övrigt vetenskapligt)
    Abstract [en]

    Being the first university in the world to provide doctoral program in Work-integrated Learning (WIL), we face the challenge of how to integrate doctoral courses into the WIL philosophy, which is the profile of the University West, Sweden. To exemplify what we mean by such a notion of integration, we introduce and demonstrate our proposed ontological approach to integrate a PhDcourse into the fundamental concepts underpinning WIL. The WIL within the context of informatics research (which is a subfield of the IS discipline) playsfive different roles of (1) the main course content, (2) the target occupation ofthe students and occupational field of the teachers, (3) the analytical perspective of the research activities in the course, (4) the educational method where teachers and students conduct collaborative research activities as a cognitive apprenticeship learning model, and (5) a co-authored research paper as outcome.The outcomes of such a conducted approach and lessons learned from the course will be thoroughly described. In the course, a meta-analysis of WIL informatics research will be performed to examine four dimensions which are: theories relevant for WIL; methods used in WIL research; occupational fields in WIL informatics studies; and roles of technology in WIL research. The course is arranged in the these phases: Local investigation; locally rooted research within the informatics field is examined by the course participants in dialogue with the authors of a number of published articles in order to see the extent and the how aspects of these identified WIL-oriented research work; Local synthesis; both teachers and the PhD students (i.e., course participants) explore the results and synthesize a local WIL-model; Global overview; a number of related international literature is selected and studied; Global synthesis; The local WIL model is compared to the global investigation. Co-authoring; a research paper is co-authored by the course participants and presented at a conference. By doing so, we enhance our understandings and thus contribute to one additional practical application of WIL's pedagogical philosophy, which influences the course content, the course format, the activities, the teaching-learning model,and the outcome of the course.

  • 3.
    Bernhardsson, Lennarth
    et al.
    Högskolan Väst, Institutionen för ekonomi och it, Avd för medier och design.
    Willermark, Sara
    Högskolan Väst, Institutionen för ekonomi och it, Avd för medier och design.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Designing For An Active Learning Classroom: How Technology Makes A Difference In Higher Education2019Ingår i: ICERI2019 Proceedings / [ed] L. Gómez Chova, A. López Martínez, I. Candel Torres IATED Academy, 2019, s. 4109-4116Konferensbidrag (Övrigt vetenskapligt)
    Abstract [en]

    Active Learning Classroom (ALC) has been introduced in many universities designed to promote active, student-centered learning to facilitate new teaching and learning situations. However, it is well known that technology per se do not create new teaching practices. The aim of this paper is to explore the role of technology in instructional design created for an active learning classroom. We explore a case of instructional design in an ALC, within the context of a university in Sweden and students at a bachelor's degree program in informatics. An action oriented research approach was applied. Data includes; engaged classroom observations; a student survey; and teachers’ interviews. The results show that technology came to play an important role in the instructional design in terms of affecting the engagement and pace in the teaching situation. Contributions includes unpacking how the functionality of technology can affect the teaching situation in a technology intense ALC environment as well as instructional design suggestions created for a ALC and that is considered fruitful by students and teachers.

  • 4.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    A Learning Process In Organizational Social Media Use: A Longitudinal Case Study2019Ingår i: INTED2019 Proceedings: 13th International Technology, Education and Development Conference, Valencia, Spain. 11-13 March, 2019., The International Academy of Technology, Education and Development, 2019, s. 4970-4976Konferensbidrag (Övrigt vetenskapligt)
    Abstract [en]

    Social media has rapidly created a need for organizations to gain new knowledge and ability to quickly adapt to a changing environment in order to keep up with competitors. This has also created a pressure on organizational members to gain new competence and knowledge and to be able to learn these new technologies in a workplace environment. Workplace learning has therefore become important for professional development and learning. The present study has conducted over five years (2013-2018) within an international hotel chain. The data collection is based on 40 interviews with hotel employees who are using and who are in charge of the social media use in 14 hotels within the international hotel chain. In addition, data from online observations, workplace observations and written documents have been collected. The analysis identified the employees learning strategies, barriers facilitators and outcomes of workplace learning related to social media use.

  • 5.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Challenges of social media marketing: an explorative international study of hotels2017Ingår i: International Journal of Technology Marketing, Vol. 12, nr 2, s. 127-141Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    With the worldwide increased usage of social media, organisations are experiencing great pressure to implement social media into their existing marketing strategies. Due to this development, social media has rapidly become an important marketing tool. The study focuses on social media marketing implementation, with the aim to develop an increased understanding of the challenges concerning how hotels adapt social media into their marketing activities by investigating social media marketing usage in hotels. The result suggests that most hotels are reactive in their social media usage and do not actively seek interaction, and that individual knowledge needs to be spread throughout organisations to a greater extent in order to achieve interaction with customers in social media channels.

  • 6.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Establishing marketing and changing the organizational culture with social media: a pilot study of a hotel organization2014Ingår i: Abstracts and conference materials for the European conference on social media: University of Brighton UK, 10-11 July, 2014 / [ed] Asher Rospigliosi, Sue Greener, Reading: Academic Conferences Publishing, 2014, s. 71-71Konferensbidrag (Övrigt vetenskapligt)
  • 7.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Exploring How Hotel Organizations Use Social Media: An International Qualitative Study2017Ingår i: MCIS 2017 Proceedings, Association for Information Systems, 2017, artikel-id 26Konferensbidrag (Övrigt vetenskapligt)
    Abstract [en]

    Social media has changed how both individuals and organizations communicate and interact online. It is argued that social media has had major effects on the hospitality and tourism industry, changing how organizations market themselves, provide service and create relationships with customers. Over- all, there is little empirical evidence on how and why organizations use social media. Existing re- search is rather fragmented, focusing on specific social media use such as marketing or internal communication. More research with a holistic view on social media usage is therefore needed. The present study investigates how 14 hotel organizations in seven European countries within an international hotel chain use social media and what effects the use has on the organizations. The result shows that the hotels use social media for both internal and external communication. However, there is a large focus on managing User-Generated Content

  • 8.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för medieproduktion.
    Kvinnor som producenter2011Ingår i: Att göras till filmarbetare / [ed] Herrman, Margareta, Nora: Nya Doxa , 2011, s. 142-172Kapitel i bok, del av antologi (Övrigt vetenskapligt)
  • 9.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Linking Workplace Learning To Organizational Social Media: A Longitudinal Study Of An International Hotel Chain2018Ingår i: ICERI2018 Proceedings, The International Academy of Technology, Education and Development, 2018, s. 9745-9752Konferensbidrag (Refereegranskat)
    Abstract [en]

    New technologies such as social media has rapidly expanded the organizational need for new knowledge and ability to quickly adapt to a changing environment in order to keep up with competitors. This also puts pressure on organizational members to gain new competence and knowledge and to be able to learn these new technologies in a workplace environment. Organizations often spend time and resources on formal training and education. However, the development of new technologies such as social media has enabled employees to learn anywhere and anytime. Web 2.0 technology and social media technologies in particular allows researchers to shed a new light on the importance and occurrence of both formal and informal learning in the workplace. Unlike the technologies employees may encounter in organizational settings, social media has proliferated outside organizational contexts prior to being introduced to the workplace. Formal learning is often described as planned and structured and often takes place outside of the workplace, while in contrast, informal learning often is described as unstructured and non-institutionalized. Informal learning is also often linked to tacit knowledge, learning by doing and a result of everyday workplace activities. A large amount of studies revealed that the majority of workplace learning occurs through informal means. While there is growing evidence that social media is increasingly supporting informal learning at home, there are few empirical studies that support the claim that organizational social media enables informal learning in the workplace. The present study investigates the relationship between both formal and informal workplace learning and organizational social media. Earlier research on social media use in organizational settings has mainly focused on the use of specific social media platforms and also made clear distinctions between internal and public use of social media. A key gap in the literature on social media is a lack of analysis that considers more overall use and impact of all these social media uses on the organization. Hence, this study take the approach of using the perspective of organizational social media in order to embrace a more general use of social media in an organizational context. For this purpose, a longitudinal case study has been conducted over five years (2013-2018) within an international hotel chain. The data collection is based on 43 interviews (including 17 follow-up interviews) with hotel employees who are using and who is in charge of the social media use in 14 hotels within the international hotel chain. In addition, data from online observations, workplace observations and written documents has been collected. The following research question has been asked: 1) When does formal and informal learning occur in the workplace? 2) How does the employees formal and informal learning effect the organizational social media use over time ? The results showed that the employees had little interest in the formal learning that was offered by the hotel chain management and that informal learning occurred related to job-related activities, often related to un-expected situations. Furthermore, the study showed that that the employees personal drivers for informal learning highly effected how they used social media in their workplace.

  • 10.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Managing knowledge on social media: an empirical study of social media adoption in hotel organizations2016Ingår i: Journal of Advances in Information Technology, ISSN 1798-2340, E-ISSN 1798-2340, Vol. 7, nr 2, s. 113-118Artikel i tidskrift (Refereegranskat)
  • 11.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Organizational Social Media: A Literature Review and Research Agenda2018Ingår i: 51st Hawaii International Conference on System Sciences (HICSS 2018): Proceedings of a meeting held 2-6 January 2018, Waikoloa Village, Hawaii, USA., Hawaii International Conference on System Sciences ( HICSS ) , 2018, s. 3832-3841Konferensbidrag (Refereegranskat)
    Abstract [en]

    Social media refers to online tools that make it possible for users to create content, publish, share and communicate online. Social media use by and in organizations is a developing research field still in its infancy. The present paper presents a literature reviewon the subject of Organizational Social Media (OSM), starting and proceeding from van Osch and Coursaris's literature review extending to 2011. There view contributes to the IS research field by describing how the IS research field defines and categorizes social media, identifying what topics are currently interesting and suggesting future researchtopics. The findings suggest that to a great extent the IS research field focuses on internal activities e.g.communication and knowledge sharing made possible by social media and that a common definition of social media is lacking

  • 12.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Persistent Digital Service Encounters: Challenges of organizational use of social media in a hotel chain2018Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
    Abstract [en]

    The emergence of social media has in many ways changed how individuals interact, communicate and also consume online. Due to the massive, world wide use of social media, organizations are starting to use social media in order to be present where their customers are. Earlier research has studied social media from different, rather fragmented perspectives such as social media use for marketingor for internal communication. However, research on the organizational implications and challenges from a more general organizational social media use is lacking. This thesis explores organizational implications and challenges of social media use over time. Hence the focus lies on both internal and external organizational activities related to social media use. The consequences of social media have been particularly striking in service industries, e.g. banks, restaurants and travel agencies. Social media has fundamentally changed how we (can) buy services, and also how service is provided. For example, we can ask a question or make a complaint directly on a specific social media platform. Hence, social media have had implications for the relationship between service organizations and their customers and thus changed the context in which service is delivered and experienced. The service encounter, i.e., the actual meeting between the customer and employees, has come to take place on social media platforms. The expansion of social media has affected the hotel industry in several ways. Hotel guests are using social media platforms in order to review and share experiences about hotels, and hotel organizations use social media to keep up with competitors and customer demands. The aim of this thesis is to describe and understand the challenges social media use brings to organizations in the service industry, inparticular hotel organizations. The following research question is addressed:Why and how does the use of social media platforms represent organizational challenges? The empirical data focuses on the introduction and use of social media in one international hotel chain over a four-year period. Furthermore, data was collected from other, independent hotels. The empirical data was collected through interviews, online observations, workplace observations and written documents. VIIIA multifaceted theoretical framework was used, including the Technology-Organization-Environment framework, the concept of technological frames, andthe concepts of functional simplification and closure. These theoretical frameworks capture the drivers behind organizational social media use and how individual employees interpret and use social media, but also how social media attributes create the need for new organizational routines and management of social media content created outside organizational boundaries.The analysis illustrates how social media use creates challenges for the studied organizations. Five main organizational challenges have been identified: the nature of social media versus organizational structure: how organizations and individuals make sense of social media over time; how private use of social mediahas implications for professional use; how social media creates stretched service encounters; and pseudo-relationships and roboticization of service

  • 13.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Social media adoption: an exploratory international case study of hotel organisations2017Ingår i: International Journal of Digital Culture and Electronic Tourism, ISSN 1753-5212, E-ISSN 1753-5220, Vol. 2, nr 1, s. 67-82Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The pressure on organisations to adopt social media technologies is increasing, due to the large usage among customers and stakeholders. Nevertheless, there are still uncertainties about why organisations adopt social media and researchers call for more empirical studies in this research field. This study focuses on a hotel chain that recently made the decision to adopt social media. A technology-organisation-environment (TOE) framework is used to analyse the hotel chain and local hotels’ perception of the social media adoption. 22 interviews in 14 hotels in seven European countries have been conducted. The results shows that the hotel management and the local hotels have different views on why social media should be adopted and that there are several organisational challenges for the hotels, such as example to create structures for social media usage within the organisations.

  • 14.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Social media marketing in hotel organizations and the process of creating value in a cross-cultural environment: an international case study2015Ingår i: Proceedings Cross-Cultural Business Conference 2015, Steyr, 2015, s. 117-126Konferensbidrag (Refereegranskat)
  • 15.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Social media marketing in hotel organizations and the process of creating value in a cross-cultural environment: an international case study2015Ingår i: Marketing Science & Inspirations, ISSN 1338-7944, Vol. 10, nr 4, s. 6-16Artikel i tidskrift (Refereegranskat)
  • 16.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    The Interpretation of Social Media: Challenges of Adopting Social Media in Organizations2016Ingår i: ECSM 2016: Proceedings of the 3rd European Conference on Social Media, 12-13 July 2016, Caen France / [ed] Christine Bernadas, Delphine Minchella, Reading: Academic Conferences and Publishing International Limited, 2016, s. 465-472Konferensbidrag (Refereegranskat)
  • 17.
    Högberg, Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    The practice of organizational social media: an international longitudinal case study2019Ingår i: AMCIS 2019 proceedings: Twenty-fifth Americas Conference on Information Systems, Cancun, 2019 / [ed] Marie-Claude Boudreau & Guy Pare, Cancún: Association for Information Systems, 2019, s. 1-10, artikel-id social computingKonferensbidrag (Övrigt vetenskapligt)
    Abstract [en]

    The last decade a broad stream of research has studied how organizations use specific social media platforms. However, there is a lack of research that focuses on a more general use of organizational social media over time, that includes social media use both for internal and external purposes, and what implications the use has on work practices and organizational structures. The aim of the present paper is hence to study the organizational use of social media in terms of what new work practices and organizational structures that emerge and changes over time. Orlikowski’s ‘practice lens’ has been used to analyze the introduction and ongoing use of social media in a hotel chain over a period of five years. The main contribution of the paper is providing means to explain the new practices and structures related to organizational work that arises due to the use of organizational social media.

  • 18.
    Högberg, Karin
    et al.
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Olsson, Anna Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Framing organizational social media: a longitudinal study of a hotel chain2019Ingår i: Information Technology & Tourism, ISSN 1098-3058, E-ISSN 1943-4294, Vol. 21, nr 2, s. 209-236Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The development of social media in the past decade has transformed the hospitality and tourism industry. There is, however, limited empirical research on how individual employees and groups of employees within organizations make sense of new technology, such as social media, over time. In this paper we focus on the individual and organizational level by exploring how hotel employees and managers make sense of organizational social media over a 4-year period. The perceived usefulness of social media is studied in an organizational setting by applying technological frames as a theoretical framework. The study is a longitudinal case study that includes time both during and after the implementation of social media in an international hotel chain in Europe. A total of 37 in-depth qualitative interviews were conducted at 14 hotels as well as additional observations on site and on social media platforms. The study contributes to existing literature by investigating organizational social media use over time.

  • 19.
    Högberg, Karin
    et al.
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Olsson, Anna Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Linking Technological Frames to Social Media Implementation: An International Study of Hotels2018Ingår i: Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018, Cham: Springer, 2018, s. 270-282Konferensbidrag (Refereegranskat)
    Abstract [en]

    Social media have transformed the hospitality and tourism industry and affected how customers interact and take decisions, but have also affected organisations’ business strategies and processes. Prior research has shown that a key understanding of IT implementation in organisations is how individuals adopt, use and make sense of technologies. Despite the increased use of social media in hotel organisations there is a research gap and little is known about how individuals’ sense-making affects organisational use over time. The aim of the present study is to contribute to the research field by using Orlikowski and Gash’s (ACM Trans Inf Syst 12(2):174–207, 1994) framework of Technological Frames. The interpretative case study follows social media use in 14 hotel organisations within an international hotel chain in seven European countries over four years. The study finds incongruence and lack of dominant frames and discusses the related organisational implications.

  • 20.
    Högberg, Karin
    et al.
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Olsson, Anna Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Making sense of social media implementation: a longitudinal case study of the technological frames of hotel employees2017Konferensbidrag (Refereegranskat)
    Abstract [en]

    Social media has become an important part of people’s social life and effect how they communicate, interact and consume online. Social media, has therefore also to a great extent been adopted by organizations in order to be used both for internal and external communication. The purpose of this paper is to study the adoption and implementation of social media in hotel organizations from the employee’s, or user’s perspective by applying the concept of “technological frames” with focus on the nature of technology, technology strategy and technology in use. The paper is designed as a longitudinal, qualitative case study consisting of data collected in seven European countries. In total 28 in-depth interviews have been conducted during 2.5 years. Findings show that the employees’ technological frames to a high extent has been constructed outside the organization during their private usage, or non-usage of social media, and that these frames affect how they use social media in the hotel organizations. The contribution is an insight into how technologies, like social media that is introduced to employees outside the organizational setting, are used during an implementation process within the workplace. Keywords: social media, implementation, adoption, technological frames, social media marketing, usage, perception, hospitality,

  • 21.
    Högberg, Karin
    et al.
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Olsson, Anna Karin
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Willermark, Sara
    Högskolan Väst, Institutionen för ekonomi och it, Avd för medier och design.
    In an urban food desert: A study of mobile farmers markets and social entrepreneurship in Washington, DC2019Ingår i: Uddevalla Symposium 2019: Unlocking the Potential of Regions Through Entrepreneurship and Innovation. Revised papers first presented at the 22nd Uddevalla Symposium 27-29 June, 2019, L'Aquila, Italy. / [ed] Irene Bernhard, Trollhättan: University West , 2019, s. 205-216Konferensbidrag (Refereegranskat)
    Abstract [en]

    Food deserts, i.e., socially distressed neighborhoods with little access to healthy food, constitute a growing concern in the United States. In this pilot case study, we explore a non-profit organization dedicated to creating a more equitable and sustainable local food system in the Washington, DC area from a social entrepreneurship perspective. In total, six interviews with employees at the non-profit organization were carried out between September 2017 and January 2019. Additionally, quantitative data from sales and education programs has been used as supplementary data sources. The paper contributes to the literature of social entrepreneurship by analyzing how mobile farmers markets are developed and organized through the theoretical lens of social entrepreneurship.

  • 22.
    Högberg, Karin
    et al.
    Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.
    Willermark, Sara
    Högskolan Väst, Institutionen för ekonomi och it, Avd för medier och design.
    Making Sense of Organizational Social Media: An International Longitudinal Case Study of Hotel Employees2019Ingår i: Proceedings of the 52nd Annual Hawaii International Conference on System Sciences / [ed] Tung X. Bui, Honolulu: Hawaii International Conference on System Sciences (HICSS) , 2019, s. 2377-2386Konferensbidrag (Övrigt vetenskapligt)
    Abstract [en]

    When new Information Technologies (IT) are implemented in an organization, this creates new situations that need to be understood and made sense of. Sensemaking processes are vital when trying to identify the meaning users give when interacting with the new IT. The purpose of this study is to identify how hotel employees make sense of organizational social media over time. The empirical data was gathered overfour years in seven European countries and 14 hotels within an international hotel chain. In total, 37 interviews with 28 hotel employees were conducted. The findings explain how the hotel employees' dailywork routines are disrupted due to the social media implementation, but also what meanings the employees ascribe to social media in an organizational context. The study contributes to existing literature by providing illustrations about how users' sensemaking process concerning organizational social media influences their use over time.

1 - 22 av 22
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  • asciidoc
  • rtf