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  • 1.
    Asplund Carlsson, Maj
    et al.
    University West, Department of Social and Behavioural Studies, Division for Educational Science and Languages.
    Herrman, Margaretha
    University West, Department of Nursing, Health and Culture, Divison for Health, Culture and Educational Sciences.
    Högberg, Karin
    University West, Department of Economics and IT, Division of Media Production.
    Kullgren, Carina
    University West, Department of Nursing, Health and Culture, Divison for Health, Culture and Educational Sciences.
    Mårdén, Björn
    University West, Department of Nursing, Health and Culture, Divison for Health, Culture and Educational Sciences.
    Att göras till filmarbetare i den nya kulturekonomin2011In: Att göras till filmarbetare / [ed] Margaretha Herrman, Nora: Nya Doxa , 2011, 1, p. 280-298Chapter in book (Other academic)
  • 2.
    Babaheidari, Said Morad
    et al.
    University West, Department of Economics and IT, Divison of Informatics.
    Haj-Bolouri, Amir
    University West, Department of Economics and IT, Divison of Informatics.
    Högberg, Karin
    University West, Department of Economics and IT, Division of Business Administration.
    Ljungdahl Eriksson, Martin
    University West, Department of Economics and IT, Division of Media and Design.
    Lundh Snis, Ulrika
    University West, Department of Economics and IT, Divison of Informatics.
    Norström, Livia
    University West, Department of Economics and IT, Division of Media and Design.
    Pareto, Lena
    University West, Department of Economics and IT, Division of Media and Design.
    Willermark, Sara
    University West, Department of Economics and IT, Division of Media and Design.
    Work-integrated Learning in a Doctoral Course in Informatics2016In: Proceedings of IRIS39, Information Systems Research Seminar in Scandinavia, Ljungskile, August 7-10, 2016 / [ed] Pareto, Lena, Svensson, Lars, Lundin, Johan, Lundh Snis, Ulrika Lundh Snis, 2016, p. 1-11Conference paper (Other academic)
    Abstract [en]

    Being the first university in the world to provide doctoral program in Work-integrated Learning (WIL), we face the challenge of how to integrate doctoral courses into the WIL philosophy, which is the profile of the University West, Sweden. To exemplify what we mean by such a notion of integration, we introduce and demonstrate our proposed ontological approach to integrate a PhDcourse into the fundamental concepts underpinning WIL. The WIL within the context of informatics research (which is a subfield of the IS discipline) playsfive different roles of (1) the main course content, (2) the target occupation ofthe students and occupational field of the teachers, (3) the analytical perspective of the research activities in the course, (4) the educational method where teachers and students conduct collaborative research activities as a cognitive apprenticeship learning model, and (5) a co-authored research paper as outcome.The outcomes of such a conducted approach and lessons learned from the course will be thoroughly described. In the course, a meta-analysis of WIL informatics research will be performed to examine four dimensions which are: theories relevant for WIL; methods used in WIL research; occupational fields in WIL informatics studies; and roles of technology in WIL research. The course is arranged in the these phases: Local investigation; locally rooted research within the informatics field is examined by the course participants in dialogue with the authors of a number of published articles in order to see the extent and the how aspects of these identified WIL-oriented research work; Local synthesis; both teachers and the PhD students (i.e., course participants) explore the results and synthesize a local WIL-model; Global overview; a number of related international literature is selected and studied; Global synthesis; The local WIL model is compared to the global investigation. Co-authoring; a research paper is co-authored by the course participants and presented at a conference. By doing so, we enhance our understandings and thus contribute to one additional practical application of WIL's pedagogical philosophy, which influences the course content, the course format, the activities, the teaching-learning model,and the outcome of the course.

  • 3.
    Högberg, Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Challenges of social media marketing: an explorative international study of hotels2017In: International Journal of Technology Marketing, Vol. 12, no 2, p. 127-141Article in journal (Refereed)
    Abstract [en]

    With the worldwide increased usage of social media, organisations are experiencing great pressure to implement social media into their existing marketing strategies. Due to this development, social media has rapidly become an important marketing tool. The study focuses on social media marketing implementation, with the aim to develop an increased understanding of the challenges concerning how hotels adapt social media into their marketing activities by investigating social media marketing usage in hotels. The result suggests that most hotels are reactive in their social media usage and do not actively seek interaction, and that individual knowledge needs to be spread throughout organisations to a greater extent in order to achieve interaction with customers in social media channels.

  • 4.
    Högberg, Karin
    University West, Department of Economics and IT, Division of Business Administration.
    Establishing marketing and changing the organizational culture with social media: a pilot study of a hotel organization2014In: Abstracts and conference materials for the European conference on social media: University of Brighton UK, 10-11 July, 2014 / [ed] Asher Rospigliosi, Sue Greener, Reading: Academic Conferences Publishing, 2014, p. 71-71Conference paper (Other academic)
  • 5.
    Högberg, Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Exploring How Hotel Organizations Use Social Media: An International Qualitative Study2017In: MCIS 2017 Proceedings, Association for Information Systems, 2017, article id 26Conference paper (Other academic)
    Abstract [en]

    Social media has changed how both individuals and organizations communicate and interact online. It is argued that social media has had major effects on the hospitality and tourism industry, changing how organizations market themselves, provide service and create relationships with customers. Over- all, there is little empirical evidence on how and why organizations use social media. Existing re- search is rather fragmented, focusing on specific social media use such as marketing or internal communication. More research with a holistic view on social media usage is therefore needed. The present study investigates how 14 hotel organizations in seven European countries within an international hotel chain use social media and what effects the use has on the organizations. The result shows that the hotels use social media for both internal and external communication. However, there is a large focus on managing User-Generated Content

  • 6.
    Högberg, Karin
    University West, Department of Economics and IT, Division of Media Production.
    Kvinnor som producenter2011In: Att göras till filmarbetare / [ed] Herrman, Margareta, Nora: Nya Doxa , 2011, p. 142-172Chapter in book (Other academic)
  • 7.
    Högberg, Karin
    University West, Department of Economics and IT, Division of Business Administration.
    Managing knowledge on social media: an empirical study of social media adoption in hotel organizations2016In: Journal of Advances in Information Technology, ISSN 1798-2340, E-ISSN 1798-2340, Vol. 7, no 2, p. 113-118Article in journal (Refereed)
  • 8.
    Högberg, Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Organizational Social Media: A Literature Review and Research Agenda2018In: 51st Hawaii International Conference on System Sciences (HICSS 2018): Proceedings of a meeting held 2-6 January 2018, Waikoloa Village, Hawaii, USA., Hawaii International Conference on System Sciences ( HICSS ) , 2018, p. 3832-3841Conference paper (Refereed)
    Abstract [en]

    Social media refers to online tools that make it possible for users to create content, publish, share and communicate online. Social media use by and in organizations is a developing research field still in its infancy. The present paper presents a literature reviewon the subject of Organizational Social Media (OSM), starting and proceeding from van Osch and Coursaris's literature review extending to 2011. There view contributes to the IS research field by describing how the IS research field defines and categorizes social media, identifying what topics are currently interesting and suggesting future researchtopics. The findings suggest that to a great extent the IS research field focuses on internal activities e.g.communication and knowledge sharing made possible by social media and that a common definition of social media is lacking

  • 9.
    Högberg, Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Persistent Digital Service Encounters: Challenges of organizational use of social media in a hotel chain2018Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    The emergence of social media has in many ways changed how individuals interact, communicate and also consume online. Due to the massive, world wide use of social media, organizations are starting to use social media in order to be present where their customers are. Earlier research has studied social media from different, rather fragmented perspectives such as social media use for marketingor for internal communication. However, research on the organizational implications and challenges from a more general organizational social media use is lacking. This thesis explores organizational implications and challenges of social media use over time. Hence the focus lies on both internal and external organizational activities related to social media use. The consequences of social media have been particularly striking in service industries, e.g. banks, restaurants and travel agencies. Social media has fundamentally changed how we (can) buy services, and also how service is provided. For example, we can ask a question or make a complaint directly on a specific social media platform. Hence, social media have had implications for the relationship between service organizations and their customers and thus changed the context in which service is delivered and experienced. The service encounter, i.e., the actual meeting between the customer and employees, has come to take place on social media platforms. The expansion of social media has affected the hotel industry in several ways. Hotel guests are using social media platforms in order to review and share experiences about hotels, and hotel organizations use social media to keep up with competitors and customer demands. The aim of this thesis is to describe and understand the challenges social media use brings to organizations in the service industry, inparticular hotel organizations. The following research question is addressed:Why and how does the use of social media platforms represent organizational challenges? The empirical data focuses on the introduction and use of social media in one international hotel chain over a four-year period. Furthermore, data was collected from other, independent hotels. The empirical data was collected through interviews, online observations, workplace observations and written documents. VIIIA multifaceted theoretical framework was used, including the Technology-Organization-Environment framework, the concept of technological frames, andthe concepts of functional simplification and closure. These theoretical frameworks capture the drivers behind organizational social media use and how individual employees interpret and use social media, but also how social media attributes create the need for new organizational routines and management of social media content created outside organizational boundaries.The analysis illustrates how social media use creates challenges for the studied organizations. Five main organizational challenges have been identified: the nature of social media versus organizational structure: how organizations and individuals make sense of social media over time; how private use of social mediahas implications for professional use; how social media creates stretched service encounters; and pseudo-relationships and roboticization of service

  • 10.
    Högberg, Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Social media adoption: an exploratory international case study of hotel organisations2017In: International Journal of Digital Culture and Electronic Tourism, ISSN 1753-5212, E-ISSN 1753-5220, Vol. 2, no 1, p. 67-82Article in journal (Refereed)
    Abstract [en]

    The pressure on organisations to adopt social media technologies is increasing, due to the large usage among customers and stakeholders. Nevertheless, there are still uncertainties about why organisations adopt social media and researchers call for more empirical studies in this research field. This study focuses on a hotel chain that recently made the decision to adopt social media. A technology-organisation-environment (TOE) framework is used to analyse the hotel chain and local hotels’ perception of the social media adoption. 22 interviews in 14 hotels in seven European countries have been conducted. The results shows that the hotel management and the local hotels have different views on why social media should be adopted and that there are several organisational challenges for the hotels, such as example to create structures for social media usage within the organisations.

  • 11.
    Högberg, Karin
    University West, Department of Economics and IT, Division of Business Administration.
    Social media marketing in hotel organizations and the process of creating value in a cross-cultural environment: an international case study2015In: Proceedings Cross-Cultural Business Conference 2015, Steyr, 2015, p. 117-126Conference paper (Refereed)
  • 12.
    Högberg, Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Social media marketing in hotel organizations and the process of creating value in a cross-cultural environment: an international case study2015In: Marketing Science & Inspirations, ISSN 1338-7944, Vol. 10, no 4, p. 6-16Article in journal (Refereed)
  • 13.
    Högberg, Karin
    University West, Department of Economics and IT, Division of Business Administration.
    The Interpretation of Social Media: Challenges of Adopting Social Media in Organizations2016In: ECSM 2016: Proceedings of the 3rd European Conference on Social Media, 12-13 July 2016, Caen France / [ed] Christine Bernadas, Delphine Minchella, Reading: Academic Conferences and Publishing International Limited, 2016, p. 465-472Conference paper (Refereed)
  • 14.
    Högberg, Karin
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Framing organizational social media: a longitudinal study of a hotel chain2019In: Information Technology & Tourism, ISSN 1098-3058, E-ISSN 1943-4294, Vol. 21, no 2, p. 209-236Article in journal (Refereed)
    Abstract [en]

    The development of social media in the past decade has transformed the hospitality and tourism industry. There is, however, limited empirical research on how individual employees and groups of employees within organizations make sense of new technology, such as social media, over time. In this paper we focus on the individual and organizational level by exploring how hotel employees and managers make sense of organizational social media over a 4-year period. The perceived usefulness of social media is studied in an organizational setting by applying technological frames as a theoretical framework. The study is a longitudinal case study that includes time both during and after the implementation of social media in an international hotel chain in Europe. A total of 37 in-depth qualitative interviews were conducted at 14 hotels as well as additional observations on site and on social media platforms. The study contributes to existing literature by investigating organizational social media use over time.

  • 15.
    Högberg, Karin
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Linking Technological Frames to Social Media Implementation: An International Study of Hotels2018In: Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018, Cham: Springer, 2018, p. 270-282Conference paper (Refereed)
    Abstract [en]

    Social media have transformed the hospitality and tourism industry and affected how customers interact and take decisions, but have also affected organisations’ business strategies and processes. Prior research has shown that a key understanding of IT implementation in organisations is how individuals adopt, use and make sense of technologies. Despite the increased use of social media in hotel organisations there is a research gap and little is known about how individuals’ sense-making affects organisational use over time. The aim of the present study is to contribute to the research field by using Orlikowski and Gash’s (ACM Trans Inf Syst 12(2):174–207, 1994) framework of Technological Frames. The interpretative case study follows social media use in 14 hotel organisations within an international hotel chain in seven European countries over four years. The study finds incongruence and lack of dominant frames and discusses the related organisational implications.

  • 16.
    Högberg, Karin
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Making sense of social media implementation: a longitudinal case study of the technological frames of hotel employees2017Conference paper (Refereed)
    Abstract [en]

    Social media has become an important part of people’s social life and effect how they communicate, interact and consume online. Social media, has therefore also to a great extent been adopted by organizations in order to be used both for internal and external communication. The purpose of this paper is to study the adoption and implementation of social media in hotel organizations from the employee’s, or user’s perspective by applying the concept of “technological frames” with focus on the nature of technology, technology strategy and technology in use. The paper is designed as a longitudinal, qualitative case study consisting of data collected in seven European countries. In total 28 in-depth interviews have been conducted during 2.5 years. Findings show that the employees’ technological frames to a high extent has been constructed outside the organization during their private usage, or non-usage of social media, and that these frames affect how they use social media in the hotel organizations. The contribution is an insight into how technologies, like social media that is introduced to employees outside the organizational setting, are used during an implementation process within the workplace. Keywords: social media, implementation, adoption, technological frames, social media marketing, usage, perception, hospitality,

1 - 16 of 16
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