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  • 1.
    Arvemo, Tobias
    et al.
    University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Bernhard, Iréne
    University West, School of Business, Economics and IT, Division of Media and Design.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Torsein, Ellinor
    University West, School of Business, Economics and IT, Division of Business Administration.
    Att utveckla Lysekils centrum tillsammans: utmaningar och möjligheter2018Report (Other academic)
    Abstract [sv]

    Denna studie designades och analyserades av Högskolan Väst 2016-2017. Undersökningen kompletterar den besökar- och boendestudie som Högskolan Väst tidigare genomförde inom projektet i Lysekil under sensommaren 2016 (se Högskolan Väst Rapport 2 Urban Platsinnovation Besökar- och boendestudie i Lysekil sensommaren 2017). Denna studie genomfördes under tiden 26 maj - 11 augusti 2017 med 363 svarande respondenter, varav 165 var besökare och 198 permanent boende i Lysekil. Syftet med studien var att öka kunskapen om både besökares och boendes uppfattningar om Lysekil. Högskolan Väst har även genomfört en intervjustudie med centrumaktörer i Lysekil under 2017 (se Högskolan Väst Rapport 4 Urban Platsinnovation Att utveckla Lysekils centrum tillsammans - utmaningar och möjligheter). Studierna1 avser även att bidra gränsöverskridande inspiration samt vara ett underlag för planering och utveckling av kommande centrumutvecklande aktiviteter såväl inom som utanför projektets regi.Undersökningen visar att besökare framför allt kommer till Lysekil för att koppla av och är nöjda med sitt besök i Lysekil samt med service och utbud, stadsmiljö och faciliteter. En stor majoritet av besökarna har besökt Lysekil innan och anger att de kommer att besöka Lysekil igen. Av de besökare är det 88% som sannolikt kommer rekommendera andra ett besök i Lysekil. Ungefär hälften av besökarna bor mer än 10 mil från Lysekil.De permanent boende i Lysekil är också nöjda med utbudet av restauranger, kvalitén på både maten och servicen. De boende var också nöjda med servicen i butikerna men ställde sig neutrala till utbudet av butiker. Det största missnöjet bland de permanent boende i Lysekil finns kring parkeringssituationen.Studien är i stort samstämmig med den besökar- och boendeundersökning som genomfördes 2016.Ett stort antal förbättringsförslag ges av respondenterna och finns redovisade i rapporten. Dessa förslag är allt från konkreta till visionära.Det är vår rekommendation att denna rapport ihop med rapporten från undersökningen 2016 (se Högskolan Västs Rapport 2) delges och diskuteras med de aktörer och nätverk som finns i Lysekil i arbetet i att ta fram nya centrumutvecklande aktiviteter.

  • 2.
    Arvemo, Tobias
    et al.
    University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Bernhard, Iréne
    University West, School of Business, Economics and IT, Division of Media and Design.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Torsein, Ellinor
    University West, School of Business, Economics and IT, Division of Business Administration.
    Besökar- och boendestudie i Lysekil sommaren 20172018Report (Other academic)
    Abstract [sv]

    Denna studie designades och analyserades av Högskolan Väst 2016-2017. Undersökningen kompletterar den besökar- och boendestudie som Högskolan Väst tidigare genomförde inom projektet i Lysekil under sensommaren 2016 (se Högskolan Väst Rapport 2 Urban Platsinnovation Besökar- och boendestudie i Lysekil sensommaren 2017). Denna studie genomfördes under tiden 26 maj - 11 augusti 2017 med 363 svarande respondenter, varav 165 var besökare och 198 permanent boende i Lysekil. Syftet med studien var att öka kunskapen om både besökares och boendes uppfattningar om Lysekil. Högskolan Väst har även genomfört en intervjustudie med centrumaktörer i Lysekil under 2017 (se Högskolan Väst Rapport 4 Urban Platsinnovation Att utveckla Lysekils centrum tillsammans - utmaningar och möjligheter). Studierna1 avser även att bidra gränsöverskridande inspiration samt vara ett underlag för planering och utveckling av kommande centrumutvecklande aktiviteter såväl inom som utanför projektets regi. Undersökningen visar att besökare framför allt kommer till Lysekil för att koppla av och är nöjda med sitt besök i Lysekil samt med service och utbud, stadsmiljö och faciliteter. En stor majoritet av besökarna har besökt Lysekil innan och anger att de kommer att besöka Lysekil igen. Av de besökare är det 88% som sannolikt kommer rekommendera andra ett besök i Lysekil. Ungefär hälften av besökarna bor mer än 10 mil från Lysekil. De permanent boende i Lysekil är också nöjda med utbudet av restauranger, kvalitén på både maten och servicen. De boende var också nöjda med servicen i butikerna men ställde sig neutrala till utbudet av butiker. Det största missnöjet bland de permanent boende i Lysekil finns kring parkeringssituationen. Studien är i stort samstämmig med den besökar- och boendeundersökning som genomfördes 2016. Ett stort antal förbättringsförslag ges av respondenterna och finns redovisade i rapporten. Dessa förslag är allt från konkreta till visionära. Det är vår rekommendation att denna rapport ihop med rapporten från undersökningen 2016 (se Högskolan Västs Rapport 2) delges och diskuteras med de aktörer och nätverk som finns i Lysekil i arbetet i att ta fram nya centrumutvecklande aktiviteter

  • 3.
    Arvemo, Tobias
    et al.
    University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Bernhard, Iréne
    University West, School of Business, Economics and IT, Division of Media and Design.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Torsein, Ellinor
    University West, School of Business, Economics and IT, Division of Business Administration.
    Lessons Learned From A Cross-Sector Development Project: An Integrative Research Approach2018In: INTED 2018: Proceedings / [ed] L. Gómez Chova, A. López Martínez, I. Candel Torres, 2018, p. 3914-3922Conference paper (Refereed)
    Abstract [en]

    This paper draws on the experiences of work-integrated learning from a Swedish-Norwegian cross-sector research project where actors from university, industry, government and volunteer sector collaborate on city center development. The empirical setting of the present study consists of six smaller cities in rural municipalities with limited resources and experiences of collaboration with higher education institutions. The following research question is addressed: How can research and development projects serve as a vehicle for facilitating mutual knowledge exchange between academia and society in cross-sector and rural collaboration contexts? The aim is hence to suggest a tentative collaboration model that identify and integrate knowledge flows between actors involved in cross-sector collaborations in such setting. To gain deep insights in the complex dynamics of project collaboration we applied a mixed methods approach including surveys, structured, in-depth qualitative interviews, observations, workshops and student projects. The data collection was performed during 2016-2017. Findings indicate that trust, continuity, and relationship building are the basis vital for successful creation, development and maintenance of knowledge flows. Furthermore, there is a need to develop an integrative tool box with different methodological tools, work practices and strategies to plan, perform, compile to leverage the knowledge flows and coproduce sustainable results. Our tentative model aims to illustrate conceptualize lessons learned on work-integrated learning and collaboration with academia. We discuss how the model may support co-creative and mutual results over time. 

  • 4.
    Arvemo, Tobias
    et al.
    University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Bernhard, Iréne
    University West, School of Business, Economics and IT, Division of Media and Design.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Torsein, Ellinor
    University West, School of Business, Economics and IT, Division of Business Administration.
    von Friedrichs, Yvonne
    University West, School of Business, Economics and IT, Division of Business Administration.
    Besökar- och boendestudie i Lysekil sensommaren 20162016Report (Other academic)
    Abstract [sv]

    En studie av besökare och boende i Lysekil genomfördes med 279 svarande respondenter under tiden 26 juli - 14 september 2016. Syftet med studien var att öka kunskapen om både boendes och besökandes uppfattningar om Lysekil.Studien syftar även till att ge ett bidrag till ett större underlag för och gränsöverskridande inspiration till planering och utveckling av kommande centrumutvecklande aktiviteter såväl inom som utanför projektets regi.151 besökande och 128 permanent boende besvarade undersökningen.Undersökningen visar att de besökande framför allt kommer till Lysekil för att koppla av och är nöjda med sitt besök i Lysekil samt med service och utbud, stadsmiljö och faciliteter. En stor majoritet av besökarna har besökt Lysekil innan och anger att man kommer att besöka Lysekil igen. Av de besökande är det 97% som sannolikt kommer rekommendera andra ett besök i Lysekil. Ungefär hälften av de besökande bor mer än 10 mil från Lysekil.Bland de permanent boende i Lysekil är man också nöjd med utbudet av restauranger, kvalitén på restaurangmaten samt service på restaurang och i butik. Man är också nöjd med stadsmiljön, skyltning/vägvisning, hur lätt det är att ta sig till Lysekil, faciliteter och kvalitén på boende. En majoritet av de tillfrågade är missnöjda med parkeringssituationen i Lysekil. Utbudet av butiker och uteliv har mer utspridda svar.Samtliga respondenter fick tillfälle att ge förslag på vad som kan förbättras i Lysekils centrum. Av 279 respondenter gav 123 besökande och 114 boende i Lysekil förbättringsförslag. Förslagen, som är både konkreta och visionära, rör huvudsakligen följande sju teman; Trivsel och intryck av stadsmiljön, Infrastruktur, parkering mm, Husbilsparkering/ställplatser, Information och Skyltning, Aktiviteter/evenemang, Utbud och Övrigt.Vår rekommendation är att, de nätverk och aktörer som är anslutna till projektet i Lysekil, tar del av och diskuterar studiens resultat inför framtida centrumutvecklande aktiviteter. Vi rekommenderar även att man åtgärdar de förbättringsförslag som går att genomföra på kort sikt och redan nu diskuterar de mer långsiktiga och eventuellt resurstunga förbättringsförslag.

  • 5.
    Arvemo, Tobias
    et al.
    University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Bernhard, Iréne
    University West, School of Business, Economics and IT, Division of Media and Design.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Torsein, Ellinor
    University West, School of Business, Economics and IT, Division of Business Administration.
    von Friedrichs, Yvonne
    University West, School of Business, Economics and IT, Division of Business Administration.
    En gränsöverskridande workshop om: Hvordan kan vi bruke undersøkelser til å skape et bedre sentrum?2016Report (Other academic)
    Abstract [sv]

    En gränsöverskridande workshop om Hvordan kan vi bruke undersøkelser til å skape et bedre sentrum? genomfördes den 27 oktober 2016 i Fredrikstad under stormöte 2 i projektet Urban Platsinnovation. Syftet med workshopen var att näringsidkare och kommuner i Sverige och Norge ska knyta kontakter och utbyta erfarenheter. Under workshopen diskuterade de 62 deltagarna undersökningar som beslutsunderlag samt deltagande och samverkan för utveckling av centrum. I anslutning till workshopen redogjordes för tre i projektet genomförda studier. Workshopens genomförande och dokumentation syftar till att ge ett underlag och gränsöverskridande inspiration till planering och utveckling av kommande centrumutvecklande aktiviteter såväl inom som utanför projektets regi.Workshopsdeltagarna får idag information om kunder, besökare och medborgare genom olika spridda kanaler; via kartläggningar, handelsutredningar, nationella näringslivstudier, egna undersökningar via sociala medier, webbstatistik, kommunens kundtjänst, medborgarkontor, medborgardialoger (brukermedvirkning), samtal och personlig kontakt, sociala möten och nätverk, cafédialoger/dialog med organisationer, företag och föreningar, mässor och genom nyheter i dagstidning (avis). Samtliga deltagare menar att studier av det slag som presenterades vid workshopen är mycket viktiga. Presenterade studier är intressanta då de visar på fakta och statistik – vilket inte alltid stämmer med vad man tror eller hört. Faktaunderlag är viktigt för att kunna arbeta framåt. Kritisk och djupare analys, koordinering, samordning och bättre kommunikation kring studier och resultat behövs. Deltagarna framhåller vikten av att dels ha tillgång till ett kvantitativt datamaterial i form av besöksdata som kan kopplas till annan data såsom omsättning, dels till ett kvalitativt material som fokuserar på vem besökaren är, orsaker till besök samt vilka önskemål besökare men även boende har.Det råder en stark vilja till samverkan mellan de olika aktörerna för centrumutvecklingen. I vissa fall och i vissa kommuner fungerar samverkan riktigt bra mellan framför allt kommun och butiksägare. Dock inses vikten av en bredare representativitet i grupperingar för centrumutvecklingen. Nya aktörer välkomnas samt tydliga strategier och roller. Viljan att engagera sig och delta finns, och många ser möjligheten att genom detta projekt få till en hel del bra grundarbete. Bra exempel ges på kanaler och plattformar för informationsspridning och kommunikation och deltagarna ser gärna en fortsatt utveckling av dessa för samverkan och koordinering av olika aktiviteter.

  • 6.
    Arvemo, Tobias
    et al.
    University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Bernhard, Iréne
    University West, School of Business, Economics and IT, Division of Media and Design.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Torsein, Ellinor
    University West, School of Business, Economics and IT, Division of Business Administration.
    von Friedrichs, Yvonne
    University West, School of Business, Economics and IT, Division of Business Administration.
    Samverkan och utveckling i Gamlebyen2017Report (Other academic)
    Abstract [sv]

    Högskolan Västs Rapport 3 - Samverkan och utveckling i Gamlebyen består av en studie av Gamlebyen Fredrikstads kommune, Norge. Denna studie baseras på 18 djupintervjuer med 21 aktörer i och kring Gamlebyen, Fredrikstads kommune, som genomfördes perioden november 2016 - februari 2017 samt en webb-enkät med 22 elever (blivande hantverkare) vid Plus-skolen i Gamlebyen i mars 2017. Syfte med studien var att fånga aktörernas uppfattning om Gamlebyens attraktivitet, vision, nuläge och utmaningar i samverkan. Syftet var även att ge förslag för samarbete och styrning som potential för framtida näringsutveckling och engagemang. Vidare syftar studien långsiktigt till ge ett underlag och gränsöverskridande inspiration för planering och utveckling av kommande centrumutvecklande aktiviteter såväl inom som utanför projektets regi.Studien visar på den mångfald av aktörer som verkar i Gamlebyen och den brist på samarbete och kommunikation som denna mångfald ger upphov till. Området saknar en gemensam vision om Gamlebyen skall utvecklas och bevaras. Sammantaget gör detta att Gamlebyen hämmas i sin utveckling och inte får den attraktionskraft som området har potential för. Många aktörer känner att kommunens satsningar på andra områden i Fredrikstad har haft ett negativt inflytande på området.För att Gamlebyen skall kunna nå sin potential behövs en samordnande roll av typen centrumutvecklare som koordinerar dels internt i Gamlebyen men även verkar in mot kommun och centrum för ökad samordning. En gemensam intern kommunikationsplattform för aktörerna i Gamlebyen är av stor vikt för att öka kommunikationen i området och samordna aktuell och korrekt information.

  • 7.
    Bernhard, Iréne
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    The Old Town District: Not Just a Scenic Backdrop - Stakeholders' Perspectives in Urban Re-generation2017In: Uddevalla Symposium 2017: Innovation, Entrepreneurship and Industrial Dynamics in Internationalized Regional Economies: Revised papers first presented at the 20th Uddevalla Symposium 15-17 June, 2017, Trollhättan, Sweden / [ed] Iréne Bernhard, Trollhättan: University West , 2017, p. 111-127Conference paper (Refereed)
    Abstract [en]

    This paper takes its point of departure from an urban place innovation study with focus on local stakeholders with particular interest in the Old Town District in a Norwegian community. The aim of this paper is to identify place innovation challenges among local community stakeholders and to discuss approaches to integrate stakeholders in urban regeneration. We have conducted qualitative interviews with 21 different stakeholders representing local entrepreneurs, non-profit organizations, the municipality, elected officials, tourism organization and residents with particular interest in the Old Town District. Additional observations and document studies were conducted. The results reveal stakeholders' views on challenges and opportunities related to how such regeneration collaboration might be conducted. The complex nature is characterized by strong cultural heritage and a mix of opinions and visions. We argue that urban regeneration requires an integrated approach based on stakeholder collaboration and engagement in order to develop the potential of an old town district into something that is more than a scenic backdrop. We discuss several implications as prerequisites for integrated collaborative approaches in place innovation (urban regeneration).

  • 8.
    Bernhard, Iréne
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Torsein, Ellinor
    University West, School of Business, Economics and IT, Division of Business Administration.
    Arvemo, Tobias
    University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Conceptualizing University-Society Collaboration: A Literature Review Focusing on Drivers of Collaboration2018In: ICERI2018 Proceedings, 2018Conference paper (Refereed)
    Abstract [en]

    Collaboration and learning are vital for development in all sectors of society and there is a constantneed for new ideas, innovation and development. Previous research addresses several approaches for university-society collaboration, e.g. Work-Integrated Learning (WIL), University-Industry Government (Triple-helix), University Community Partnership (UCP), and Public Private Academic Partnership (PPAP). These are all aiming at planning, performing, compiling and leveraging knowledge exchange and co-creating sustainable results. This conceptual paper draws on an initial literature review on how established frameworks and models in the field of university-society collaboration are related to contemporary drivers of collaboration, such as co-creation, trust and relationship building. The aim of the paper is to gain deeper insights in the complex dynamics of collaboration by exploring relevant research literature and to suggest future directions for research in university-society collaboration. Hence, the research questions to be addressed in this paper are: What are the key drivers that underlie the dynamics of university-society collaboration? How can university-society collaboration be approached in order to facilitate co-creating results? The results suggest that the key driver for university-society collaboration is trust. However, there are several underlying triggers and mechanisms facilitating trust. As trust is context and actor dependent and need to be approached in an open and continuous way in order to co-create sustainable results. Emergent drivers of collaboration and universities roles are also discussed.

  • 9.
    Bernhard, Iréne
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Network collaboration for local and regional development the case of Swedish women entrepreneurs2019In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054Article in journal (Refereed)
    Abstract [en]

    The aim of this study is to explore women entrepreneurs participation in networks with focus on local community collaboration. In recent years interest in the importance of women entrepreneurship worldwide has increased, especially from the viewpoint of local and regional development. Previous studies show that local competitors coordinated in networks can gain cross sector knowledge sharing and boost the attractiveness of a region. Using case study methodology with 14 qualitative semi-structured in-depth interviews in two phases with business counselors and women entrepreneurs, participatory observations and document studies, this study explores women entrepreneurs in smaller cities and their collaboration in networks with particular reference to a Swedish context. Results state that women entrepreneurs are active and participate in various local community networks and that networks are viewed as valuable assets for business development. Women entrepreneurs strategically choose to join strong networks that have an impact on local community development. Challenges faced by women entrepreneurs are mainly related to the role as entrepreneur and running a business in a smaller city. However, some specific gendered challenges are lack of trust or respect from other business and public actors, especially in contact with authorities. The women entrepreneurs have mixed experiences of local community support hence the main sources for renewal processes and knowledge sharing are co-owners, staff, digital tools, networks partners, families and friends.

  • 10.
    Bernhard, Iréne
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Women Entrepreneurs in Local Community Networks: Participation, Challenges and Place Development2017In: Uddevalla Symposium 2017: Innovation, Entrepreneurship and Industrial Dynamics in Internationalized Regional Economies: Revised papers first presented at the 20th Uddevalla Symposium 15-17 June, 2017, Trollhättan, Sweden / [ed] Iréne Bernhard, Trollhättan: University West , 2017, p. 129-147Conference paper (Refereed)
    Abstract [en]

    The aim of this study is to explore women entrepreneurs' participation in local community networks with focus on place development. In recent years interest in the importance of female entrepreneurship worldwide has increased, especially from the viewpoint of local and regional development. Previous studies show that local competitors coordinated in networks can boost the attractiveness of a place and achieve network synergies. This study is a continuation of an earlier study of Swedish municipal business counsellors' support to female entrepreneurs in tourism where findings show that there was a lack of support for women as entrepreneurs. Using a qualitative method approach with semi-structured in-depth interviews and document studies, this study explores women entrepreneurs' participation and collaboration in local community networks, challenges and local support with particular reference to a Swedish context. The study is based on interviews with 11 women entrepreneurs who were selected from three municipalities in Sweden. All respondents are active in the tourism sector and participate in local community networks. Results indicate that cross-sector networks, preferably strong networks that may have an impact on local community development, are important, especially from the perspective of a small entrepreneur. Smaller informal groups of other local entrepreneurs are also vital for inspiration and renewal processes. Furthermore, findings indicate that participating in collaboration in networks (face-to-face and digital), smaller groups or co-ownership is seen as means to develop the business as well as contributing to boost the attractiveness of a place. Challenges faced by women entrepreneurs are mainly related to the role as entrepreneur and running a business in a smaller city. However, some specific gendered challenges are lack of trust or respect from other actors, especially in contact with authorities and the dual roles in combining entrepreneurship and family. Respondents have mixed experiences of local community support. However, several women entrepreneurs stress the importance of local support, stating the importance of family and friends.

  • 11.
    Bernhard, Iréne
    et al.
    University West, School of Business, Economics and IT, Division of Media and Design.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Lundh Snis, Ulrika
    University West, School of Business, Economics and IT, Divison of Informatics.
    Stakeholder Collaboration for Place Innovation: Challenges and Visions in Local Regeneration2018In: Uddevalla Symposium 2018: Diversity, Innovation, Entrepreneurship – Regional, Urban, National and International Perspectives: Revised papers presented at the 21st Uddevalla Symposium, 14–16 June, 2018, Luleå, Sweden / [ed] Iréne Bernhard, Trollhättan: University West , 2018, p. 127-145Conference paper (Refereed)
    Abstract [en]

    This paper takes its point of departure from urban place innovation studies with focus on stakeholders' interests and involvement in developing local communities in smaller cities. The aim of the present paper is to identify place innovation challenges among local community stakeholders and to discuss approaches to involve stakeholders in local regeneration through case studies in Norway and Sweden.

    In-depth qualitative interviews have been conducted during the years 2016-2018. In total 40 different stakeholders representing local entrepreneurs, non-profit organizations, municipalities, elected officials and residents with particular interests in regeneration of the local communities have been interviewed. Additional participatory observations and document studies were conducted. The results reveal stakeholders' views on challenges and opportunities related to collaborative approaches for place innovation. The complex nature of the two cases is characterized by cultural heritage, authenticity, indistinct place identity, insufficient communication and inclusion together with a mix of nostalgia and resignation. Findings indicate that place innovation requires an integrated approach based on stakeholder collaboration and engagement in order to develop the potential of city centers.

  • 12.
    Bernhard, Iréne
    et al.
    University West, Department of Economics and IT, Division of Media and Design.
    Olsson, Anna Karin
    University West, Department of Economics and IT, Division of Business Administration.
    von Friedrichs, Yvonne
    University West, Department of Economics and IT, Division of Business Administration. Mid Sweden University, Östersund, Sweden.
    Women Entrepreneurs' Participation in Local Tourism Networks in Sweden: a Pilot Study2016In: Uddevalla Symposium 2016: Geography, Open Innovation,Diversity and Entrepreneurship. Revised papers presented at the 19th Uddevalla Symposium, 30 June- 2 July, 2016, London, UK / [ed] Iréne Bernhard, Trollhättan: University West , 2016, p. 257-267Conference paper (Refereed)
    Abstract [en]

    In tourism contexts entrepreneurship contributes to the ongoing transformation and development of places and regions. In recent decades interest in the importance of women entrepreneurship in the perspective of local and regional development has increased worldwide. The tourism industry is characterized by a high degree of women entrepreneurs in small enterprises, innovation capacity and also a high growth of benefits from networking. The aim of this study is to explore women entrepreneurs' participation in local tourism networks in Sweden. Using a qualitative method approach, this pilot study on women entrepreneurs' participation in local tourism networks explores local support and collaboration in networks with particular reference to a Swedish context. Findings indicate that there is no special focus on or support for women entrepreneurs in any of the three cases. Furthermore there is limited knowledge ofthe local distribution of male and female entrepreneurs. There are contextual characteristics of the Swedish tourism sector that may affect women entrepreneursand their participation in tourism networks.

  • 13.
    Christiernin, Linn G.
    et al.
    University West, School of Business, Economics and IT, Division of Computer Science and Informatics.
    Mankefors-Christiernin, Stefan
    University West, School of Business, Economics and IT, Division of Computer Science and Informatics.
    Olsson, A
    Boklund, Andreas
    University West, School of Business, Economics and IT, Division of Computer Science and Informatics.
    A case study evaluation of RDPM: a process confirmed successfulIn: Interacting with computers, ISSN 0953-5438, E-ISSN 1873-7951Article in journal (Refereed)
  • 14.
    Högberg, Karin
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Framing organizational social media: a longitudinal study of a hotel chain2019In: Information Technology & Tourism, ISSN 1098-3058, E-ISSN 1943-4294Article in journal (Refereed)
    Abstract [en]

    The development of social media in the past decade has transformed the hospitality and tourism industry. There is, however, limited empirical research on how individual employees and groups of employees within organizations make sense of new technology, such as social media, over time. In this paper we focus on the individual and organizational level by exploring how hotel employees and managers make sense of organizational social media over a 4-year period. The perceived usefulness of social media is studied in an organizational setting by applying technological frames as a theoretical framework. The study is a longitudinal case study that includes time both during and after the implementation of social media in an international hotel chain in Europe. A total of 37 in-depth qualitative interviews were conducted at 14 hotels as well as additional observations on site and on social media platforms. The study contributes to existing literature by investigating organizational social media use over time.

  • 15.
    Högberg, Karin
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Linking Technological Frames to Social Media Implementation: An International Study of Hotels2018In: Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018, Cham: Springer, 2018, p. 270-282Conference paper (Refereed)
    Abstract [en]

    Social media have transformed the hospitality and tourism industry and affected how customers interact and take decisions, but have also affected organisations’ business strategies and processes. Prior research has shown that a key understanding of IT implementation in organisations is how individuals adopt, use and make sense of technologies. Despite the increased use of social media in hotel organisations there is a research gap and little is known about how individuals’ sense-making affects organisational use over time. The aim of the present study is to contribute to the research field by using Orlikowski and Gash’s (ACM Trans Inf Syst 12(2):174–207, 1994) framework of Technological Frames. The interpretative case study follows social media use in 14 hotel organisations within an international hotel chain in seven European countries over four years. The study finds incongruence and lack of dominant frames and discusses the related organisational implications.

  • 16.
    Högberg, Karin
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Making sense of social media implementation: a longitudinal case study of the technological frames of hotel employees2017Conference paper (Refereed)
    Abstract [en]

    Social media has become an important part of people’s social life and effect how they communicate, interact and consume online. Social media, has therefore also to a great extent been adopted by organizations in order to be used both for internal and external communication. The purpose of this paper is to study the adoption and implementation of social media in hotel organizations from the employee’s, or user’s perspective by applying the concept of “technological frames” with focus on the nature of technology, technology strategy and technology in use. The paper is designed as a longitudinal, qualitative case study consisting of data collected in seven European countries. In total 28 in-depth interviews have been conducted during 2.5 years. Findings show that the employees’ technological frames to a high extent has been constructed outside the organization during their private usage, or non-usage of social media, and that these frames affect how they use social media in the hotel organizations. The contribution is an insight into how technologies, like social media that is introduced to employees outside the organizational setting, are used during an implementation process within the workplace. Keywords: social media, implementation, adoption, technological frames, social media marketing, usage, perception, hospitality,

  • 17.
    Mossberg, Lena
    et al.
    Handelshögskolan BI, Norge & Handelshögskolan vid Göteborgs Universitet.
    Björk, Peter
    Hanken School of Economics, Finland.
    Therkelsen, Anette
    Aalborg University, Danmark.
    Olsson, Anna Karin
    University West, Department of Economics and IT, Division of Business Administration.
    Huijbens, Edward
    Icelandic Tourism Research Centre, Island.
    Storytelling: A Means of Creative Destination Development?2010In: Creative Destinations in a Changing World, Akureyri: Icelandic Tourism Research centre , 2010Conference paper (Refereed)
    Abstract [en]

    The objective of this paper is to scrutinize the possibilities and drawbacks of using storytelling as a means of developing and marketing Nordic tourism destinations. On the basis of five selected Nordic cases, the paper sheds light both on the ways in which storytelling is practiced and how stakeholder cooperation unfolds and seeks to determine the prerequisites for using storytelling as part of a destination development strategy.

    Drawing on the literature on storytelling, primarily marketing related contributions, as well as theory on inter-organisational relations, the paper develops a theoretical model which centres on four closely interrelated elements: types of stakeholders involved; stages of the storytelling process; outcome of the storytelling process; and destination development.  The theoretical model serves as a central tool for the subsequent case analyses.

    The five cases consist of rich sets of data: interviews with main stakeholders; collection of industry documents, marketing material and media coverage; observation of stakeholder meetings; and participant observation of storytelling events.

    Preliminary findings suggest that some cases are characterized by individual stories of many qualities in terms of dramaturgical principles and customer involvement, however, an overall story framework is non-existent which makes the storytelling initiative poorly suited as a means of destination development. In other cases a more holistic coordinated story can be identified that ties the individual stories together and on this basis a common identity for the destination seems to materialize. The nature of stakeholder relations helps explain why some storytelling practices have destination development potential whereas others have not.

  • 18.
    Mossberg, Lena
    et al.
    Norwegian School of Management, Oslo, Norway.
    Therkelsen, Anette
    Tourism Research Unit, Aalborg University, Denmark,.
    Björk, Peter
    Hanken School of Economics, Vaasa, Finland,.
    Huijbens, Edward H.
    Icelandic Tourism Research Centre, Akureyri, Iceland.
    Olsson, Anna Karin
    University West, Department of Economics and IT, Division of Business Administration.
    Storytelling and destination development2009In: Tourism and Hospitality: the Nordic Ways, 2009, p. 146-Conference paper (Refereed)
    Abstract [en]

    Traditional packaging models, including transportation, accommodation, dining, and

    activities are fundamental but tend to overlook the fact that today’s offerings or value

    propositions need to create “a total experience” for the customer. Successful organizations

    thus go beyond packaging and instead co-produce attractive offerings to the tourists across

    industries. Studies have shown that a real and fictive story about the destination can give

    the destination a unique competitive advantage and the tourist a more meaningful

    experience. Stories can act as a framework as they communicate the core values in an

    understandable and memorable way. Through the story, the destination or organization can

    create meaning in relation to what they like to communicate. The story becomes a verbal

    and visual metaphor which shows the total offering. A good story needs to have an arena,

    characters, and a structure. Lately a lot of focus is put on the so called literary and film

    induced tourism. Another phenomenon is to develop concepts around traditions like textile,

    cheese, meals, and furniture when actors are marketing the destination together. A key

    success factor in all stories is an unbroken story line. To market a tourism destination on a

    common story implies close contact between all stakeholders, friction free communication,

    and the development of a common story, which later on can be conceptualized and told.

    The objective of this paper is to discuss the potential of storytelling as a tool for destination

    development by exploring five different storytelling cases, one in each Nordic country. In

    particular the study focuses on how storytelling is practiced, how it is organized and if and

    how a specific communication platform can improve storytelling practice in the Nordic

    countries and function as a means of closer stakeholder cooperation and improved tourist

    experiences.

    The data collection includes a combination of different methods: interviews with the main

    stakeholders related to all five cases, collection of existing documents related to the five

    cases, observation of stakeholder meetings, and participant observation of storytelling events.

    The project is ongoing but so far we have interviewed key stakeholders in each destination

    case and gained their insights into how to develop and communicate stories. The next step is

    to experiment with the common communication platform in each of the destinations in the

    Nordic countries.

  • 19.
    Olsson, Anna Karin
    University West, Department of Economics and IT, Division of Business Administration.
    A tourist attraction's members: Their motivations, relations and roles2010In: Scandinavian Journal of Hospitality and Tourism, Vol. 10, no 4, p. 411-429Article in journal (Refereed)
    Abstract [en]

    Active participating consumers are present as members at tourist attractions. This explorative case study aims to deepen the understanding of the consumer's perspective of active membership by focusing on member motivations, relations, and roles at a tourist attraction. A marketing approach is applied that originated in the mutual relational benefits of memberships. Findings indicate that individual multiple member motivations and relations are reflected as different membership roles. Active committed members fill in the roles of supporters and advocates promoting the attraction as well as co-producers performing volunteer work in the interface between visitors, fellow members and paid staff. Active members are present as one vital element in the tourist attraction system. It is of importance to academics and managers in the competitive tourism industry to understand not only what motivates consumers to become active members/volunteers but also what keeps them volunteering. © 2010 Taylor & Francis.

  • 20.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Canals, Rivers and Lakes as Experiencescapes: Destination Development Based on Strategic Use of Inland Water2016In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054, Vol. 29, no 2, p. 217-243Article in journal (Refereed)
    Abstract [en]

    Earlier studies show that there is an increasing interest in exploration and (re)development of waterways sites with surrounding areas used for leisure, recreation and tourism. The aim of this study is to explore selected Nordic destinations with focus on the strategic use of inland water areas as experiencescapes to promote destination development. Competition among destinations has escalated, hence also the need for well- coordinated tourism offerings. As shown in many studies various stakeholders from private, public and voluntary sectors often interact at destinations. Earlier tourism studies show that coordination of networks is crucial since successful destinations are based on interrelated stakeholders that understand the concept of the destination and are committed to cooperate in offering a holistic experience to visitors. The data collection includes a combination of different methods: observations, interviews with destination stakeholders, and collection of documents related to the selected destinations and regions. Findings show a varied mix of elements and dimensions related to physical, social and sensory settings in the studied experiencescapes. Thevariety in applied approaches for co-ordination of offerings, collaboration and management of destination stakeholders in inland water areas is discussed.

  • 21.
    Olsson, Anna Karin
    University West, Department of Economics and IT, Division of Business Administration.
    Destination development through storytelling focused on maritime culture 2013In: Nordic Tourism 2013. Book of Proceedings: “Innovation and value creation in experience‐based tourism” / [ed] Frank Lindberg, 2013, p. 28-28Conference paper (Refereed)
    Abstract [en]

    Abstract for the 22nd Nordic Symposium in Tourism and Hospitality Research: Innovation and value creation in experience-based tourism

    Destination development through storytelling focused on maritime culture

    Anna Karin Olsson

    University West

     

     

    Within recent years, competition among destinations has escalated hence also the need for well-coordinated tourism offerings. Calls have been made for innovative offerings that are coordinated to contribute to overall destination development (Morgan, Pritchard & Piggott, 2003). At many destinations a large number of various stakeholders from private, public and voluntary sectors interact (see Garrod, Fyall, Leask, & Reid, 2012; Getz, et al., 2007). These stakeholders are often involved in different networks accordingly there is a need of coordination of the offerings of destinations. Earlier tourism studies furthermore show that networks are crucial since successful destinations are based on interrelated stakeholders that understand the concept of the destination and are committed to cooperate in offering a holistic experience to visitors (see Bornhorst, Ritchie & Sheehan, 2010; Morgan, Elbe, & Curiel, 2009; Swarbrooke, 2001).

    Storytelling has gained attention as an innovative means of competitive destination marketing as stories can give emphasis to the unique aspects of a place or a destination which often are difficult to replicate by others (Mossberg & Johansen 2006; Mossberg, et al. 2010; Olsson, Therkelsen & Mossberg, 2013). The storytelling concept is applied in business studies related e.g. business culture, personnel, management, consumers, brands, and advertisements (Mossberg & Johansen, 2006). This paper however focus on storytelling linked to marketing concepts of a destination i.e. destination based storytelling. Authentic events or characters though also fictive characters are the main ingredients of story-based marketing concepts e.g. Arn’s footsteps (Mattsson & Praesto, 2005), Astrid Lindgren’s World (Eide, 2011) and the Medieval Week on Gotland (Gustafsson, 2002; Sandström, 2005). Storytelling may offer unique competitive advantages and the opportunity to create storyscapes (Chronis, 2005, p. 389) and offerings as memorable extraordinary experiences (Mossberg, 2008) that stimulate the senses of visitors e.g. involving seeing, hearing, smelling, and tasting. Furthermore storytelling may also create conditions for co-operation among destination stakeholders. In this study storytelling is viewed as strategic experiential approach for destination marketing. This approach may unite networks and stakeholder cooperation hence acts as a strategic compass that directs internal and external destination development (Fog, Budtz, Munch & Blanchette, 2010).

    Today there is an increasing interest for exploring and /re/development of waterways sites with surrounding areas used for leisure, recreation and tourism. Many destinations encourage development of waterfront festivals and events as well as other activities both water-based and land-based (Erfurt-Cooper, 2009).

    The aim of this paper is to provide an explorative case study of destination based storytelling here limited to maritime culture and more specifically the strategic use of storytelling and stakeholder co-operation around canals, inland waterways and coasts within a Nordic context.

    The data collection includes a combination of different methods: interviews with main stakeholders, collection of existing documents related to the selected regions, and observations of storytelling events.

    The study is ongoing but so far a few stakeholders are interviewed and their insights in how to cooperate in order to develop destinations by means of storytelling are gained. Potential findings point out the importance of strategic co-ordination of offerings and various involvement and management of stakeholders in destination-based storytelling.

  • 22.
    Olsson, Anna Karin
    University West, Department of Economics and IT, Division of Business Administration.
    Destination Development with Focus on Strategic Use of Inland Water Areas as Experiencescapes2015In: A Nordic Perspective on Co‐Operation for Sustainable Destination and Regional Development / [ed] Iréne Bernhard & Anna Karin Olsson, Trollhättan: University West , 2015, p. 10-31Chapter in book (Refereed)
    Abstract [en]

    There is an increasing interest in exploration and (re)development of waterways sites with surrounding areas used for leisure, recreation and tourism. The aim of this study is to explore selected Nordic destinations with focus on the strategic use of inland water areas as ‘experiencescapes’ to promote destination development.Competition among destinations has escalated, hence also the need for well-coordinated tourism offerings. At many destinations a large number of various stakeholders from private, public and voluntary sectors interact. Earlier tourism studies show that coordination of networks is crucial since successful destinations are based on interrelated stakeholders that understand the concept of the destination and are committed to cooperate in offering a holistic experience to visitors. The data collection includes a combination of different methods: observations, interviews with destination stakeholders, and collection of documents related to the selected destinations and regions. Findings show a varied mix of elements and dimensions in the studied ‘experiencescapes’. The variety in applied approaches for co-ordination of offerings, collaboration and management of destination stakeholders in inland water areas is discussed. 

  • 23.
    Olsson, Anna Karin
    University West, Department of Economics and IT, Division of Business Administration.
    Destination Development with Focus on Strategic Use of Inland Water Areas as Experiencescapes2014In: Uddevalla Symposium 2014. Geography of Growth. The Frequency, Nature and Consequences of Entrepreneurship and Innovation in Regions of Varying Density: Revised papers presented at the 17th Uddevalla Symposium 12-14 June, 2014, Uddevalla, Sweden / [ed] Bernhard Irené, Trollhättan: University West , 2014, p. 651-675Conference paper (Refereed)
    Abstract [en]

    There is an increasing interest in exploration and (re)development of waterways sites with surrounding areas used for leisure, recreation and tourism. The aim of this study is to explore selected Nordic destinations with focus on the strategic use of inland water areas as ‘experiencescapes’ to promote destination development. Competition among destinations has escalated, hence also the need for well-coordinated tourism offerings. At many destinations a large number of various stakeholders from private, public and voluntary sectors interact. Earlier tourism studies show that coordination of networks is crucial since successful destinations are based on interrelated stakeholders that understand the concept of the destination and are committed to cooperate in offering a holistic experience to visitors. The data collection includes a combination of different methods: observations, interviews with destination stakeholders, and collection of documents related to the selected destinations and regions. Findings show a varied mix of elements and dimensions in the studied ‘experiencescapes’. The variety in applied approaches for co-ordination of offerings, collaboration and management of destination stakeholders in inland water areas is discussed.

  • 24.
    Olsson, Anna Karin
    University West, Department of Economics and Informatics. University West, Department of Economics and IT, Division of Business Administration.
    Exploring Nordic ways of tourism cooperation around canals, rivers and in‐land water areas2014In: The 23r d Nordic Symposium on Tourism and Hospitality: THE VALUES OF TOURISM    / [ed] Budeanu Adriana, Möckel Marie, Gyimóthy Szilvia, 2014, p. 45-46Conference paper (Refereed)
    Abstract [en]

    There is an increasing interest for exploring and /re/development of water and waterways sites with surrounding areas used for leisure, recreation and tourism (see e.g. Erfurt-Cooper, 2009; Jennings, 2007). Water has always had great impact on human life and the development of cities and regions. Marine (ocean) and coastal tourism is a very fast growing area within contemporary tourism (Hall, 2001) hence there is also an increasing interest for inland water areas such as lakes, rivers and canals as valuable resources for destination development (Hall and Härkönen, 2006; Prideaux, Timothy and Cooper, 2009). Lakes, rivers, canals and other water areas are used as vital key elements in destination marketing (Hall and Härkönen, 2006). Many destinations encourage development of waterfront festivals and events as well as other activities both water-based and land-based (Erfurt-Cooper, 2009).

     Competition among destinations has increased and so has the need for well-coordinated tourism offerings. Calls have been made for tourism offerings that contribute to overall destination development (Morgan, Pritchard and Piggott, 2003). At many destinations and events cooperation and creation of value is based on cooperation and the ability to organizing between organizations since a large number of various stakeholders from private, public and voluntary sectors often interact (see e.g. Garrod, Fyall, Leask and Reid, 2012; Getz, Andersson and Larson, 2007). Earlier tourism studies show that coordination of networks are crucial since successful destinations are based on interrelated stakeholders that understand the concept of the destination and are committed to cooperate by knotting together the different offerings into holistic experience to visitors and local residents (see Bornhorst, Ritchie and Sheehan, 2010; Morgan, Elbe and Curiel, 2009; Swarbrooke, 2001). Water and waterway sites may hence be of value in developing destinations and destination marketing although water may also act as divides based on geographical, political or cultural boundaries. Despite the increasing interest there is limited tourism research on canals, rivers and in-land water areas (see e.g. Hall and Härkönen, 2006; Prideaux et al. 2009; Tang and Jang, 2010).

    The present study reports on work in progress. The aim is to provide an explorative Nordic study on tourism cooperation and destination development around canals, rivers and in-land water areas. The paper is based on selected Nordic cases and focus on identifying stakeholders and networks that are involved in cooperation and creation of tourism offerings.  Their ways of cooperation, views of cooperation and challenges faced are studied.

     This study takes its point of departure in a marketing approach. A combination of existing theories and research on tourism experiences, stakeholder theory and destination development and marketing is applied.

    The data collection includes a combination of different methods: interviews with main stakeholders, collection of existing documents related to the selected regions, and observations.

    The study is ongoing but so far several stakeholders are interviewed and their insights are gained. Potential findings point out the importance and value of co-ordination of tourism offerings and creation of lasting networks although also obstacles to involvement and management of destination stakeholders with mixed visions for preservation of cultural heritage versus exploration and creation of water-based tourism experiences (c.f. Conzen and Wulfestieg, 2001; Donohoe, 2012, Tang and Jang, 2010, Vanhove, 2002).

     

     

  • 25.
    Olsson, Anna Karin
    University West, Department of Economics and IT, Division of Business Administration.
    Members as Participating Supporters and Front Line Co-Creators: Spatial Aspects of Member Interactions in Tourism Settings2009In: Uddevalla Symposium 2009 The Geography of Innovation and Entrepreneurship : Revised papers presented at the 12th Uddevalla Symposium, 11-13 June 2009, Bari, Italy / [ed] Bernhard Iréne, Trollhättan: University West , 2009, p. 861-876Chapter in book (Refereed)
    Abstract [en]

    Many customers of today are members in a variety of membership progammes. In the tourism and hospitality industry membership programmes are of increasing importance as competitive marketing tools. Memberships have been applied in different ways in tourism settings since the 1970s. Gradually memberships have developed from merely rewarding loyal or frequent customers into building long-term relationships generating mutual value. In this study member interaction is approached from a relationship marketing perspective focusing on member interaction as participation, co-creation, and, retention related to spatial aspects. The purpose is to study different kinds of member interaction and furthermore to discuss possible relationships between interaction and distance i.e. the distance between members´ homes and the supported attraction. A survey of 755 members was conducted at a major tourist attraction. Results show that member interactions as support, number of visits, use of information channels, member recruitment, performing volunteer work and appreciation of member work show significant differences due to how far away members live. Further studies of the individual members are needed to find ways of developing memberships as strategic resources and especially member interactions as important innovative elements in performance and competition in tourism settings.

  • 26.
    Olsson, Anna Karin
    University West, Department of Economics and IT, Division of Business Administration.
    Members in Tourism Settings: their motivations, behaviours and roles2012Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    Membership programs are widely-used marketing tools. Many customers belong to a number of different membership programs across a variety of organizations and contexts. Memberships are based on the idea of mutual benefits of a relationship. Memberships in general offer tangible and intangible benefits such as free admission, discounts, special offers or access to special services, and a sense of belonging and identity. General organizational benefits of memberships besides customers are funding, fee revenue, legitimacy, and various kinds of member support. Memberships are used as competitive relationship marketing tools to retain customers, build relationships and encourage member participation. Many memberships have developed from merely being reward programs into an attempt to create emotional bonds based on calculative and affective commitment. Research into memberships is an emergent multidisciplinary field of interest for practitioners and scholars representing different disciplines. This thesis is delimited to study members and memberships at nonprofit organizations within tourism settings from a relationship marketing perspective. The aim is to get insight into why individuals choose to become members, why they stay on as members, and how members interact and use their memberships. The overall objective is therefore to explore motivations related to memberships and how this is reflected in different member behaviours and member roles within tourism settings. Throughout this thesis a mixed-method research approach was applied combining qualitative and quantitative research to explore the membership phenomenon. This thesis is comprised of four studies based on data from an explorative pre-study (12 respondents), a questionnaire survey (755 respondents), and a Nordic cross-case study (37 respondents). Findings showed member motivations, behaviours and roles within the tourism system. Member motivations were identified as altruistic (doing good for others), self-interest (doing good for yourself) and social (doing good with others). Findings further showed member interactions with other members (M2M), customers/visitors (M2C) and supported organizations (M2B). Member behaviours found were: returning (retention); supporting, visiting, using member information (participation); marketing, spreading WOM and recruiting new members; and volunteering (co-creation). Furthermore, significant relations were found between motivational dimensions, behaviours and member demographics (age, gender, and distance). Members performed multiple overlapping roles from being supporters and visitors to front-line co-creators

  • 27.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Members in Tourism Settings: their Motivations, Behaviours and Roles2013In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 13, no 1, p. 82-83Article in journal (Refereed)
  • 28.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Spatial aspects of member retention, participation and co-creation in tourism settings2012In: International Journal of Nonprofit & Voluntary Sector Marketing, ISSN 1465-4520, E-ISSN 1479-103X, Vol. 17, no 3, p. 231-247Article in journal (Refereed)
    Abstract [en]

    Many customers today belong to a number of different membership programs. Memberships have been applied in different ways in tourism settings since the 1970s. Gradually memberships have developed from merely rewarding loyal or frequent customers into building long-term relationships generating mutual value. Membership programs are of increasing importance as competitive marketing tools. Membership bases are often geographically dispersed as membership organizations attract members living in various locations. This study focuses on member behaviours as interactions within a membership relationship. The influence of distance on member behaviours such as retention, participation, and co-creation is studied. A survey of 755 members was conducted at a major Swedish nonprofit tourist attraction. Findings indicate that member behaviours such as supporting, visiting, use of member information channels, recruiting new members, performing volunteer work, sense of doing something good, and to get appreciation of member work show significant differences depending on how far away members live. Further studies of members are needed to find ways of developing memberships as strategic resources and especially member interactions as important innovative elements in performance and competition in tourism settings.

  • 29.
    Olsson, Anna Karin
    University West, Department of Economics and IT, Division of Business Administration.
    Tourist attractions have members-why?2008In: "Developing tourism attraction in nature and cultural landscape", 2008Conference paper (Refereed)
    Abstract [en]

    Tourist attractions have members – why?

     

    Active participating consumers are present as members at tourist attractions. This explorative study aims to deepen the understanding of the consumer’s perspective of membership by focusing on member roles, member motivations and member behaviours in a non profit context. A relationship marketing approach is applied originated in the mutual benefits of membership. Findings indicate that member roles and member motivations are reflected as different membership behaviours. Active committed members fill in the roles of supporters and advocates promoting the attraction as well as performing volunteer work as co-production in the interface between visitors, fellow members and paid staff. Active members are present as one vital frontline ingredient interacting and surrounding the services or experiences offered at the tourist attraction. It is of importance to academics and managers in the highly competitive tourism industry to understand not only what motivates people to become active members/volunteers but also what keeps them volunteering.

  • 30.
    Olsson, Anna Karin
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Arvemo, Tobias
    University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics.
    Bernhard, Iréne
    University West, School of Business, Economics and IT, Division of Media and Design.
    Bachelor students in research projects: boosting WIL and University-Society Collaboration2019In: INTED2019 Proceedings / [ed] , L. Gómez Chova, A. López Martínez, I. Candel Torres, 2019, p. 3015-3021Conference paper (Refereed)
    Abstract [en]

    Drawing from the experiences of student projects organized and developed in accordance with work integrated learning, this paper contributes to the understanding of conditions necessary for successful implementation and sharing of knowledge in such projects as well as perceived benefits of university society collaboration. A case study was carried out focusing on student research projects on two parallelbusiness administration courses on Bachelor level. Students applied their skills in information literacy searching for and critically interpreting current research as well use of digital tools and social media platforms for data collection in their studies. The projects were initiated and presented by an external organization, which both supported the students in various ways during their work and received the completed results by the end of the courses. Students focused on themes such as the challenges of internal and external organizational communication, digital divides, inter-organizational collaboration,youth perspectives and sustainability. The empirical material of this study was collected from sourcess uch as course syllabi and instructions, observations, student reports and reflections, presentations,meetings, conversations and interviews members of the principal organization. The results show that the students perceived their tasks as stimulating and important due to the interaction and feedback received from the external principal, utilization of their course assignments as well as the opportunity to relate theory to practice. The external organization in turn received reports that may be used for decision-making purposes at a low cost, however what was perceived as most rewarding was the interaction and dialogue with students to get their perspectives on contemporary issues. Furthermore, collaboration with students was also viewed as means for future recruitment. In can thus be concluded that students, if allowed to interact and work with external organizations, play an important part in disseminating both results from and understanding for academic research in society. However, to realize successful student research projects this paper also discusses the need of legitimacy, access to external networks and organizations willing and able to deliver relevant topics for student research as well asstudent support along the way.

  • 31.
    Olsson, Anna Karin
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Bernhard, Iréne
    University West, School of Business, Economics and IT, Division of Media and Design.
    Challenges of collaboration in old townscapes2017In: 26th Nordic Symposium of Tourism and Hospitality Research, October 4-6 2017, Falun, Sweden. Book of Abstract: Tourism in a Hyper-Connected World: Challenges of Interactivity and Connectedness / [ed] Dalarna University, Falun, 2017, Vol. 1, p. 30-30Conference paper (Refereed)
    Abstract [en]

    Challenges of collaboration in old townscapes

    Contemporary cities are increasingly viewing cultural/heritage tourism as an area of tourism with great potential in city development, building city brands as well a local community. The relationship between heritage and tourism is complex since preservation and commercialization often are viewed as contrasts .Heritage tourism is among the most significant types of tourism and includes visits to sites of historical importance.  The concept of heritage is wide hence in this paper focus is on old town areas and the development of old townscapes. A townscape is here to be viewed as a holistic entity although there may be differences regarding the preservation, spatially and social objectives of the area. . An old townscape is sometimes a site for visitors (a destination), as well as a site for business (a workplace) and residents (a home). There are stakeholders from public, private and nonprofit sectors involved in the development of old townscapes. Hence there is a need for dialogue and cross-sector collaboration among stakeholders in order to develop heritage tourism that is beneficial to all. Existing research show that the inclusion of stakeholders in planning and implementation is crucial.  There are calls for further research to understand how collaboration work in different heritage sites. The purpose of this paper is to study the stakeholders’ challenges and views of collaboration and co-shaping of cultural heritage, here an old town in a fortress city. The data collection includes interviews with stakeholders and observations. Findings point out the importance of inclusion, communication, shared visions and strategies in order to balance the attractiveness of the old townscape for visitors, business and residents.

  • 32.
    Olsson, Anna Karin
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Bernhard, Iréne
    University West, School of Business, Economics and IT, Division of Media and Design.
    Friedrichs, Yvonne von
    Mittuniversitetet, Östersund, Sverige.
    Approaches to inclusive networking in place development: an illustration from six smaller Scandinavian cities2018In: International Journal of Innovation and Regional Development, ISSN 1753-0660, E-ISSN 1753-0679, Vol. 8, no 3, p. 259-280Article in journal (Refereed)
    Abstract [en]

    The aim of this study is to further explore and deepen research in place development with focus on inclusive networking related to renewal processes in smaller harbour cities in Scandinavia. The results are based on a multiple case study comprising in-depth interviews with driving network actors, document studies and observations from six different harbour cities in Denmark, Norway and Sweden. The research questions focus on the characteristics of networks and inclusiveness, knowledge sharing and renewal processes related to networking. This study illustrates different inclusive network approaches for place development. Smaller harbour cities are dynamic places for cross-sector collaboration and networking, although driving network actors struggle with underlying mechanisms related to network characteristics, inclusiveness and governance. Furthermore, findings stress that communication, a sharing culture, transparency and democratic values are vital to enable trust, knowledge sharing and legitimacy for inclusive networking in place development.

  • 33.
    Olsson, Anna Karin
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Gellerstedt, Martin
    University West, Department of Economics and IT, Division of Computer Science and Informatics.
    Doing Good: an Exploration of Members' Motivations and Behaviours in Tourism SettingsManuscript (preprint) (Other academic)
  • 34.
    Olsson, Anna Karin
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Gellerstedt, Martin
    University West, Department of Economics and IT, Division of Computer Science and Informatics.
    Doing good at a nonprofit tourist attraction2014In: International Journal of Culture, Tourism and Hospitality, ISSN 1750-6182, E-ISSN 1750-6190, Vol. 8, no 1, p. 74-91Article in journal (Refereed)
    Abstract [en]

    PurposeThe purpose of this paper is to contribute to the growing field of membership research by applying a relationship marketing perspective on members in tourism settings. Focus is on exploring why consumers are members (motivational dimensions) and how motivations are related to member behaviours (retention, participation and co-creation), and to member demographics (gender, age, distance between the member’s home and the supported organization).

     

    Design/methodology/approach -   A survey was conducted among members of a nonprofit tourist attraction (N=755). Classical chi-square tests, t-tests and multivariate analysis using logistic regression were used to analyze data and to test eight hypotheses on member demographics, member motivations and member behaviours.

     

    Findings - Findings show that among the three motivational dimensions, altruism, i.e., doing good for others, was the strongest motive, followed by self-interest, i.e., doing good for yourself, and then the social motive, i.e., doing good with others, which scored lowest. Furthermore, findings show that gender, age and distance were significantly related to member motivations and member behaviours.  Member behaviours were significantly related to motivations.

     

    Research limitations/implications – This study was conducted at a single nonprofit tourist attraction. However, it provides insights into different motivational dimensions for why people pay to become members and what kind of member behaviour they demonstrate. This topic calls for further research to explore the complex membership phenomenon such as extending this study by identifying member motives and behaviour in other contexts.

     

    Practical implications – This explorative study of members of a nonprofit tourist attraction contributes insights into why consumers are members (motivational dimensions), how motivations are related to member behaviours in a membership relationship context, and how member demographics are related to motivations and behaviours. Findings have implications for membership managers and the development of memberships in terms of giving a deeper insight into members as consumers in order to develop memberships as strategic resources and hence use the full potential of memberships especially vital to non-profit organizations. Several aspects of memberships are discussed that may inspire the development of member offerings. The present study contributes to the developing field of membership research as it is a response to the calls for more empirical studies of members to develop an integrated understanding of motivations of memberships. Furthermore it contributes with research of co-creation in customer relationships linking the co-creation concept to research of members in tourism settings.

     

     

    Originality/value –   This study contributes to the developing field of membership research and furthermore gives insights into consumer motivations and behaviours that may inspire development of innovative and competitive membership offerings building membership relationships in tourism settings.

     

  • 35.
    Olsson, Anna Karin
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Lindh, Kristina
    University West, School of Business, Economics and IT, Division of Business Administration.
    Berndtsson, Leif
    University West, School of Business, Economics and IT, Division of Business Administration.
    Gellerstedt, Martin
    University West, School of Business, Economics and IT, Division of Computer Science and Informatics.
    Nehls, Eddy
    University West, Department of Nursing, Health and Culture, Division of Health and Culture.
    Driving forces for sustainable destination development: A Nordic study based on maritime culture and inland sea-regions2012In: Developing Tourism - Sustaining Regions: Book of Abstracts The 21st Nordic Symposium in Tourism and Hospitality Research / [ed] Ednarsson, M., Hoppstadius, F., Lundmark, L., Marjavaara, R., Müller, D., Pitkänen, K., Åkerlund, U., Umeå: Umeå universitet , 2012, p. 110-110Conference paper (Refereed)
    Abstract [en]

    This study focuses on sustainable destination development in a Nordic context. At most destinations stakeholders from private, public and voluntary sectors interact and there is a need for coordination and cooperation. An escalating competition among destinations has raised calls for innovative offerings that are well-coordinated. Studies of tourism destinations show that networks are crucial since successful destinations are based on interrelated stakeholders that understand the concept of the destination and are committed to cooperate in offering a holistic experience to visitors. 

     

    The aim of this paper is to discuss the driving forces of sustainable destination development. In particular the study focuses on stakeholder cooperation and sharing of knowledge and experiences among two Nordic regions based on maritime culture and inland sea-regions.

    The data collection includes a combination of different methods: interviews with main stakeholders, collection of existing documents related to the regions, observation of stakeholder meetings, and participant observations of attractions and events. 

    The project is ongoing but so far we have interviewed a few stakeholders in each destination and gained their insights into how to cooperate in order to develop tourism sustainable regions.

     

  • 36.
    Olsson, Anna Karin
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Näverå, Elisabeth
    University West, University West, the Library.
    The Way to the Wave: To Integrate Media and Information Literacy in the "Scientific Wave" Throughout a Bachelor Program in Business Administration2019In: INTED2019 Proceedings / [ed] L. Gómez Chova, A. López Martínez, I. Candel Torres, 2019, p. 3536-3546Conference paper (Refereed)
    Abstract [en]

    Media and information literacy is of increasing importance and viewed as a necessary life skill for all ages, social groups and professional sectors of contemporary digital society, hence also affecting the approaches and strategies for higher education. This paper illustrates the background and process of building a successful library-faculty partnership initiated as a quality improvement measure for a bachelor's program in business administration at University West, Sweden. According to the Higher Education Act, Swedish higher education should rest on scientific or artistic basis and on proven experience, research and development. The process started in 2012 as a response to criticism from the Swedish Authority for Higher Education regarding learning outcomes focused on students' skills and abilities to seek, collect, evaluate and critically interpret relevant information within the field of business administration. The quality improvement process entitled "A Scientific Wave" aims at supporting student development during the study period to develop and strengthen skills in critical and analytical approaches, written and oral presentation, and media and information literacy skills to provide the prerequisites for achieving the learning outcomes for a bachelor's degree in business administration. The Scientific Wave includes several different quality aspects and applies a holistic approach to improve the quality and progression of knowledge throughout all courses of the program. In addition, work integrated learning (WIL) is applied as an educational and pedagogic model throughout the program to enhance the link between work life and learning, theory and practice. This paper will focus on how to build a successful library-faculty collaboration to improve students' media and information literacy skills. Earlier research states that successful integration of media and information literacy in higher education should be based on close collaboration between librarians and discipline faculty, strategic anchoring and visualization in curricula, syllabi, learning outcomes and examinations, and developed in line with the mission of the university. The Scientific Wave is here viewed as a co-creative, continuous framework based on the separate but complementary skills of librarians and faculty to provide students with tools for critical and creative thinking, research skills as well as lifelong learning in today's digital society.

  • 37.
    Olsson, Anna Karin
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Therkelsen, Anette
    Aalborg University; Danmark.
    Mossberg, Lena
    Handelshögskolan vid Göteborgs Universitet.
    Making an Effort for Free: Volunteers’ Roles in Destination-based StorytellingManuscript (preprint) (Other academic)
  • 38.
    Olsson, Anna Karin
    et al.
    University West, School of Business, Economics and IT, Division of Business Administration.
    Therkelsen, Anette
    Aalborg University; Danmark.
    Mossberg, Lena
    Handelshögskolan vid Göteborgs Universitet.
    Making an effort for free: volunteers' roles in destination-basedstorytelling2016In: Current Issues in Tourism, ISSN 1368-3500, E-ISSN 1747-7603, Vol. 19, no 7, p. 659-679Article in journal (Refereed)
    Abstract [en]

    Many destinations are dependent on volunteers. Storytelling is one of the areas to which volunteers are increasingly contributing; however, the role of volunteers has been offered only sporadic attention. The aim of this study is to provide insights into volunteer involvement by studying volunteers as destination stakeholders with focus on their roles, influence, and contribution. A cross-case analysis of three Nordic cases is undertaken. A theoretical framework is developed based on volunteer tourism, stakeholder theory, and marketing literature on storytelling. A three-phase model of the storytelling process is developed. Findings show substantial variation. Unsurprisingly, early inclusion of volunteers result in substantial influence on the storytelling concept, however, this does not guarantee volunteer involvement later on. Conversely, late inclusion of volunteers does not necessarily hinder engagement among volunteers in the execution of the stories. All cases demonstrate that developing a strong concept that can tie together the efforts of stakeholders across professional and volunteer divides is a major challenge. The results point at the importance of strategic goals coordinating storytelling activities, volunteer inclusion, and 'use' of volunteers' local knowledge and enthusiasm in all phases of the destination-based storytelling process planned along with strategic goals such as 'selling place' or 'building community'.

  • 39.
    Olsson, Anna Karin
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Therkelsen, Anette
    Aalborg University; Danmark.
    Mossberg, Lena
    Handelshögskolan vid Göteborgs Universitet.
    Volunteers' roles in the storytelling process in tourism settings2011In: Well-being in Tourism and Recreation / [ed] Tyrväinen, L., Tuulentie, S., Vieru, M., Virtanen, E. & Murtovaara, I., Rovaniemi, Finland: University of Lapland , 2011Conference paper (Refereed)
    Abstract [en]

    Abstract

     

    The number of volunteers in tourism settings is increasing. Volunteers are present at attractions, events and destination services performing various roles. Destinations and regions that offer festivals and events are often dependent on volunteer support. Most volunteers are active in the interface between visitors and paid staff performing key roles in frontline service delivery involving the actual service encounter and sharing of knowledge. Volunteers may also be active in behind-the-scene roles in the development of events and arrangements, strategic issues and administration.

    Well-coordinated and innovative offerings are needed in the competitive tourism industry. The quality of human resources involved in tourism is affecting the total visitor experience of the offering. The mix of actors, arrangements and offerings need to be connected.  In this study storytelling is viewed as a strategic experiential approach that effectively ‘wraps’ or ‘bundles’ tourism offerings. A common story concept may connect the arrangements and experiences and furthermore coordinates and involves various stakeholders. The aim of this study is to provide insights into volunteer involvement in tourism settings by studying volunteers’ roles in the storytelling process with references to three Nordic cases in Sweden, Denmark and Norway. The storytelling process is here viewed as three phases: agenda setting, design of the storytelling concept, and implementation. A cross case analysis is applied and volunteers’ roles in the different phases of the storytelling process are identified and discussed.

     

  • 40.
    Rauhut, Daniel
    et al.
    University West, Department of Social and Behavioural Studies, Division of Social Pedagogy and Sociology.
    Torsein, Ellinor
    University West, School of Business, Economics and IT, Division of Business Administration.
    Winman, Thomas
    University West, Department of Social and Behavioural Studies, Division of Social Pedagogy and Sociology.
    Olsson, Anna Karin
    University West, School of Business, Economics and IT, Division of Business Administration.
    Integration, entreprenörskap och hållbar samhällsutveckling2014Report (Other (popular science, discussion, etc.))
  • 41.
    Bernhard, Iréne (Editor)
    University West, Department of Economics and IT, Division of Media and Design.
    Olsson, Anna Karin (Editor)
    University West, Department of Economics and IT, Division of Business Administration.
    A Nordic Perspective on Co‐Operation for Sustainable Destination and Regional Development2015Report (Refereed)
    Abstract [en]

    This research report contributes to a Nordic perspective on co-operation for sustainable destination- and regional development based on studies conducted within a Swedish-Danish Interreg project 2012-2014 (MARIFUS). An introduction chapter with major themes initiates this report followed by five chapters1 written by researchers from Aalborg University, Denmark (Incevida) and University West, Sweden (School of Business, Economics and IT). The purpose of this report is to give deeper nsights in Nordic destination and regional development by empirical case studies. These studies have been presented and discussed at seminars during international scientific conferences within regional science (the 16th Uddevalla Symposium 2013 in Kansas City, USA and the 17th Uddevalla Symposium 2014 in Uddevalla, Sweden) organized by University West. The contributions are nterdisciplinary in that sense that they are written by scholars from different scientific disciplines such as business administration, informatics, planning and culture studies. However, all scholars have a destination and/or regional perspective as a point of departure in the case studies conducted. The three-year project offered great opportunities to cross-border learning and applied research in close co-operation (Work integrated learning) with project partners and students.The studies are partly supported by the project MARIFUS “Maritime Inlands – past, present and future strengths” financed by the European Union Regional Development Fund (Interreg IV A). The editors express sincere gratitude to all authors and all partners of the MARIFUS project. 

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