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  • 1.
    Lagrosen, Stefan
    et al.
    University West, Department of Economics and IT, Division of Business Administration.
    Grunden, Kerstin
    University West, Department of Economics and IT, Divison of Informatics.
    Social media marketing in the wellness industry2014In: The TQM Journal, ISSN 1754-2731, E-ISSN 1754-274X, Vol. 26, no 3, p. 253-260Article in journal (Refereed)
    Abstract [en]

    Purpose - The advent of social media is dramatically changing the way marketing communication is conducted. This paper reports a study regarding the use of social media in the wellness industry. This industry is competitive and utterly dependent on creating mutually beneficial relationships with customers. The purpose of this paper is to investigate the use of social media marketing in the wellness industry. Design/methodology/approach - Qualitative methods have been used. In-depth interviews have been carried out with marketing communication professionals in seven leading Swedish spa-hotels. The data from the interviews were analysed utilising the constant comparative method from the grounded theory approach. Findings - Dimensions describing the activities, challenges and results of social media in the hotels have been defined. The findings are related to service quality theory, in particular the service dominant logic of marketing (SDL), and a comprehensive framework is proposed. Research limitations/implications - The findings should be useful for the scientific understanding of the effects of social media in marketing. The study is based entirely on qualitative data. Practical implications - The results of the study should be useful for managers trying to market their offers effectively through social media. Originality/value - The connections between social media and the SDL has not previously been studied in the wellness industry and such studies in other industries are rare. © Emerald Group Publishing Limited.

  • 2.
    Lagrosen, Yvonne
    et al.
    University West, Department of Engineering Science, Division of Process and Product Development.
    Bäckström, Ingela
    Mittuniversitetet.
    Wiklund, Håkan
    Mittuniversitetet.
    Approach for measuring health-related quality management2012In: The TQM Journal, ISSN 1754-2731, E-ISSN 1754-274X, Vol. 24, no 1, p. 59-71Article in journal (Refereed)
    Abstract [en]

    Purpose - The purpose of this paper is to develop an approach to measuring health-related quality management based on earlier research on the connection between quality management and employee health. Design/methodology/approach - A questionnaire was developed and a research study was carried out at a manufacturing company. The constructs were tested for internal reliability using Cronbach's alpha tests. The dimensions' correlations with employee health were checked using Pearson correlation. Findings - Three of the dimensions were correlated with the perception of employee health: "presence/ communication" and "integrity" derived from leadership commitment, and "influence" derived from everybody's participation. These findings substantiate earlier studies indicating a relationship between visible, clear leadership and employee health. They are also in line with earlier findings of how the possibilities to influence their own work promote employee health and work ability. The paper provides a proposal as to how managers can proceed in the measurement and evaluation of quality management efforts related to employee health. Research limitations/implications - The research is conducted as a single research study in one industrial manufacturing company. Further research should be conducted in other organizations from different lines of business with the same conditions and in organizations with different conditions. Practical implications - This approach can be used by managers for gaining insight into underlying mechanisms in the organizational culture related to employee health from a quality management perspective. This could lead to improved employee well-being, satisfaction and motivation. It could be used as a first step for improvements when implementing health-related quality management "to break the ice" and it could be followed up by qualitative methods. Originality/value - Traditional ways of measuring health are rarely connected to quality management. Only requiring small resources, this approach to measuring health-related quality management can add to an understanding of underlying mechanisms.

  • 3.
    Lagrosen, Yvonne
    et al.
    University West, Department of Engineering Science, Division of Process and Product Development.
    Travis, Frederick T.
    Maharishi University of Management, Center for Brain, Consciousness and Cognition, Fairfield, IN, United States.
    Exploring the connection between quality management and brain functioning2015In: The TQM Journal, ISSN 1754-2731, E-ISSN 1754-274X, Vol. 27, no 5, p. 565-575Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to explore possible connections between brain functioning and quality management. Design/methodology/approach: Five central principles regarding brain functioning according to neuroscience are conceptually described and related to principles and major concepts in quality management with a special emphasis on Deming’s system of profound knowledge. Findings: The principles are shown to be related in a profound way. The first principle of coherence is closely related to appreciation for a system. The principle of homeostatic feedback loops concerns events that disturb the equilibrium of a system and is related to knowledge about variation. Neural plasticity is related to a theory of knowledge. The last two principles involve emotional and cognitive contributions to decision-making. They are closely related to the element psychology and one of them could lead to a further development of Deming’s system of profound knowledge. Research limitations/implications: The paper adds to the understanding of the role brain integration has for success in quality management efforts. A limitation is that it is difficult to localise higher-order thinking in brain function. Nonetheless, the research is indicative and provocative as a window to stimulate research into the fundamental basis of quality management success. Practical implications: The findings provide a deeper understanding of profound knowledge in quality management through relating it to how the brain is functioning, which is of value for quality managers and leaders striving for excellence for their organisations. Originality/value: The connection of brain principles with Deming’s profound knowledge has not been elaborated in the literature before. © Emerald Group Publishing Limited.

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