In the moving picture industry there is something called the development process, which is the startup process of a project. This is when the project only is an idea, before the project is financed or ready to go into production. This thesis researches a London based Production Company that have multiple times successfully gone through the development process and ended up with a film, tv series or a commercial. This thesis researches the development process of the chosen company and compares it to literature that has been made on the subjects of development and moving picture production. The aim of this thesis is to find out if the company can improve their development process and/or of the literature that has been made in the past is legitimate comparing it to how the company handles the process. The subject of development is poorly researched in the part there is almost no literature on the subject although moving picture is one of the biggest industries in the world. So researching the development process and try to find out how the process is improved and done successfully is something that's never been done. The research questions of this thesis are the following: Is there room for improvement in the area of development for the chosen company? To answer this question three sub questions was made that are within the subject of development; How to get the project started and financed? How to pitch the project to investors? What type of person can go through this process successfully? The thesis uses qualitative interviews with the staff of the company to answer the research questions. Three members of the company that have direct influence on the development process are interviewed and answers what development is and how they develop a project. Theories about the producer, development, the moving picture industry in general, the pitch, financing and leadership are being illuminated in the thesis all focused on the very start of the process of making a moving picture. The result of this shows that names are important in development. If there is a famous book being developed it's more likely to get through development or a famous name that work on or supports the project. Experience is something that is valued to get through the development process you are what you have made. Social skills are important to build a network of people that will support the project and that will help making it through development and into production. The result of this thesis shows that the studied company should work on their network within and outside the industry. There social skills, getting more experience, their confidence but most of all their passion for their work. That is what gets a project through development and into production.