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Social media marketing in hotel organizations and the process of creating value in a cross-cultural environment: an international case study
University West, Department of Economics and IT, Division of Business Administration. (LINA)ORCID iD: 0000-0002-1435-1632
2015 (English)In: Proceedings Cross-Cultural Business Conference 2015, Steyr, 2015, 117-126 p.Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Steyr, 2015. 117-126 p.
Keyword [en]
Social media marketing, value, WIL
National Category
Business Administration
Research subject
Work Integrated Learning; SOCIAL SCIENCE, Business administration
Identifiers
URN: urn:nbn:se:hv:diva-9181ISBN: 9783844036466 (print)OAI: oai:DiVA.org:hv-9181DiVA: diva2:908174
Conference
Cross-Cultural Business Conference 2015, May 21st-22nd, School of Management, Steyr Campus
Available from: 2016-03-01 Created: 2016-03-01 Last updated: 2016-03-01Bibliographically approved

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Högberg, Karin

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