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Establishing marketing and changing the organizational culture with social media: a pilot study of a hotel organization
University West, Department of Economics and IT, Division of Business Administration. (LINA)ORCID iD: 0000-0002-1435-1632
2014 (English)In: Abstracts and conference materials for the European conference on social media: University of Brighton UK, 10-11 July, 2014 / [ed] Asher Rospigliosi, Sue Greener, Reading: Academic Conferences Publishing, 2014, p. 71-71Conference paper, Oral presentation with published abstract (Other academic)
Place, publisher, year, edition, pages
Reading: Academic Conferences Publishing, 2014. p. 71-71
Keywords [en]
Social media, marketing, hotel organization, organizational culture
National Category
Business Administration
Research subject
SOCIAL SCIENCE, Business administration; Work Integrated Learning
Identifiers
URN: urn:nbn:se:hv:diva-9136ISBN: 9781910309285 (print)OAI: oai:DiVA.org:hv-9136DiVA, id: diva2:907287
Conference
European conference on social media,University of Brighton UK, 10-11 July, 2014
Available from: 2016-02-26 Created: 2016-02-26 Last updated: 2016-02-26Bibliographically approved

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Högberg, Karin

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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