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Social media marketing in hotel organizations and the process of creating value in a cross-cultural environment: an international case study
University West, Department of Economics and IT, Division of Business Administration. (LINA)ORCID iD: 0000-0002-1435-1632
2015 (English)In: Marketing Science & Inspirations, ISSN 1338-7944, Vol. 10, no 4, 6-16 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2015. Vol. 10, no 4, 6-16 p.
Keyword [en]
Social media, marketing
National Category
Business Administration
Research subject
SOCIAL SCIENCE, Business administration
Identifiers
URN: urn:nbn:se:hv:diva-9135OAI: oai:DiVA.org:hv-9135DiVA: diva2:907285
Available from: 2016-02-26 Created: 2016-02-26 Last updated: 2016-02-26Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
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