The connection between well-functioning quality management and competitiveness has been established. Moreover, research has found that the success of quality management efforts is dependent on the values held by management and employees in the organisations. Consequently, there is a connection to organisational culture and organisational learning. Quality management is sometimes accused of only promoting incremental improvements while entrepreneurial learning is seen as a way of promoting truly innovative improvements in organisations. Combining entrepreneurial learning and quality management is, however, not obvious since they have aspects that may be contradictory. Nevertheless, organisational learning theories are often addressed in recent quality management literature and such attempts have often been found to be fruitful. Consequently, introducing entrepreneurial learning aspects in the quality management field might further its development. Exploring ways of combining these fields and perhaps finding a common ground should thus be valuable. The study reported in this paper has been carried out in the Swedish spa-industry. The purpose has been to explore if and how entrepreneurial learning can contribute to the management of quality in the companies. Case studies have been carried out at seven leading spa-hotels which have formed a learning network. Qualitative methods of data collection have been used including in-depth interviews, participant observation, seminars and a novel method called the quality café. The results are presented and a framework for entrepreneurial learning driven quality management is proposed.