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Attitudes towards Fairtrade Principles and Environmental Views among the Inhabitants of a Rural Swedish Town
University West, Department of Social and Behavioural Studies, Division of Psychology and Organisation Studies.ORCID iD: 0000-0002-1673-6288
2015 (English)In: Psychology, ISSN 2152-7180, E-ISSN 2152-7199, Vol. 6, no 13, p. 1661-1667Article in journal (Refereed) Published
Abstract [en]

This paper evaluates associations between values and preference for the Fairtrade concept andcompares the ecocentric and anthroprocentric views of Nature. The intention of Fairtrade productlabelling is to increase consumers' awareness of products that have a presumably more positiveinfluence on workers' lives in developing countries. The ecocentric view assumes that Nature hasan intrinsic value and should be preserved regardless of economic implications. The anthropocentricview, on the other hand, assumes Nature has value only because of the material, physical,or other benefits Nature provides humans. All respondents in the study were residents of Gestad, asmall town in a sparsely populated area of Sweden. Among the main results of the study was thatself-transcendence values (e.g., universalism and benevolence) were positively correlated with apreference for Fairtrade and ecocentrism, and negatively correlated with anthropocentrism. Conservationvalues (e.g., tradition and conformity) were positively correlated with anthropocentrism,and negatively correlated with a preference for Fairtrade. Another result was that women weremore positive than men towards Fairtrade and ecocentrism.

Place, publisher, year, edition, pages
Scientific Research Publishing, 2015. Vol. 6, no 13, p. 1661-1667
Keywords [en]
Personal Values, Fairtrade, Ecocentrism, Anthroprocentrism
National Category
Psychology
Research subject
SOCIAL SCIENCE, Psychology
Identifiers
URN: urn:nbn:se:hv:diva-8720DOI: 10.4236/psych.2015.613162OAI: oai:DiVA.org:hv-8720DiVA, id: diva2:874296
Available from: 2015-11-26 Created: 2015-11-26 Last updated: 2017-12-01Bibliographically approved

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Grankvist, Gunne

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CiteExportLink to record
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  • apa
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Output format
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