Research on representations of older people in popular culture shows that this group is awarded limited space and often assigned negative images. How older people are represented in film stories reflects general notions of ageing, which may have consequences for the design and quality of elderly care. In this study, cultural studies and gerontological research are used for interpretation of feature films to discuss how standards on age and ageing are created and maintained. Contemporary films with older starring characters are analysed. Ageism is visible in the films, which may contribute to negative views of old age. Older people have, or are perceived to have, impairments and extensive care needs. They are in some ways treated as minors. The older characters display resistance and ambitions to control their lives. There is a challenge to redefine prevailing age norms and meet increasing demands for care of older people.