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CSR som strategi: Från ord till handling  - En fallstudie inom en svensk statlig organisation
University West, Department of Economics and IT, Division of Business Administration.
University West, Department of Economics and IT, Division of Business Administration.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
CSR as a strategy : From words to action - A case study of a Swedish governmental organization (English)
Abstract [sv]

CSR (Corporate Social Responsibility) är ett omdebatterat begrepp kopplat till ansvar. Företag kan välja att frivilligt anta CSR av olika orsaker som exempelvis reglering, legitimitet eller tryck från olika intressenter medan statliga bolag har krav på sig från statligt håll. Ett sätt att kommunicera sitt ansvar är genom en hållbarhetsredovisning. Men hur kan CSR förenas med mål och strategier i praktiken och vilken inverkan har CSR på styrningen i en statlig organisation? Vårt syfte med denna studie är att bidra med kunskap till hur CSR påverkar strategiformulering och målstyrning inom en statlig organisation. Från ett externt perspektiv på samhällsnivå till ett internt perspektiv på organisations och individnivå har vi strävat efter att identifiera hur styrningen görs i praktiken inom en affärsenhet. Vi har gjort en kvalitativ fallstudie och samlat in empiri från fokusgruppsintervju, semistrukturerade intervjuer, företagsdokument och sociala medier. Från empirin har vi analyserat organisationens CSR-arbete i form av strategi, mål, styrning och hållbarhetsredovisning samt den institutionella inverkan på denna praktik. Vårt resultat visade att CSR är utsatt för ett institutionellt tryck från olika intressenter. Vidare visade resultatet att organisationen i vår studie lyckats väl med att förena CSR-teori med praktik. Informanterna på ledningsnivå framhöll miljöaspekten av CSR medan informanterna på enhetsnivå betonade den sociala aspekten som central.

Abstract [en]

CSR (Corporate Social Responsibility) is a controversial term linked to responsibility. Companies may choose to voluntarily adopt CSR for different reasons such as regulation, legitimacy or pressure from various stakeholders while state companies have demands from state authorities. One way to communicate their responsibility is through a sustainability report. But how can CSR be combined with goals and strategies in practice and what impact has CSR management in a government organization? Our purpose has been to provide knowledge of how CSR affects strategy formulation and performance management in a government organization. From an external perspective on the societal level to an internal perspective on organizational and individual level, we have sought to identify how the control is done in practice within a business unit. We have made a qualitative case study and collecting empirical data from focus group interviews, semi-structured interviews, business documents and social media. From the empirical data we have analyzed the organization's CSR work in terms of strategy, objectives, governance and sustainability, and the institutional impact on this practice. Our results showed that CSR is exposed to institutional pressures from different stakeholders. Furthermore, the results showed that the organization in our study succeeded in uniting CSR theory with practice. The informants at management stressed the environmental dimension of CSR, while informants at the unit level emphasized the social aspect as central.

Place, publisher, year, edition, pages
2015. , p. 63
Keywords [en]
CSR, sustainability, practice, governance, sustainability report, institutional, strategy, goal, controlling, case study
Keywords [sv]
CSR, hållbarhet, praktik, statlig, hållbarhetsredovisning, institutionell, strategi, mål, styrning, fallstudie
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hv:diva-8119Local ID: EXC504OAI: oai:DiVA.org:hv-8119DiVA, id: diva2:853798
Subject / course
Business administration
Educational program
Ekonomprogrammet
Supervisors
Examiners
Available from: 2015-09-15 Created: 2015-09-15 Last updated: 2015-09-15Bibliographically approved

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