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Visuella uttryck, bilder & reklam: Marknadsföring av deodorantprodukter till kvinnor respektive män
University West, Department of Economics and IT, Division of Business Administration.
University West, Department of Economics and IT, Division of Business Administration.
2015 (Swedish)Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

Every day we are exposed to advertising on TV and through ads on buses, cars and buildings, all of which are displayed through visual expression. This visual expression affects us in many different ways. It can influence our style of clothing, personality, appearance, social circle, to name some. In this way it effects our view of ourselves and others (Eriksson och Göthlund 2004)This essay aims to examine how the deodorant products are marketed to women and men. The essay is based on a qualitative content analysis of Nivea and Rexonas commercials and website. The companies commercials and websites are examined to find out how marketers use colors, gestures, speech, descriptions, and other visual expressions to differentiate between the male and female. The focus has been on the analysis of marketers way of using visual expression in the marketing of the deodorants for male and female consumers.

Place, publisher, year, edition, pages
2015. , p. 26
Keywords [sv]
Genus, Gender, Marketing, Semiotik, Advertising, Innehållsanalys, Nivea, Rexona
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hv:diva-7941Local ID: MUB300OAI: oai:DiVA.org:hv-7941DiVA, id: diva2:847261
Subject / course
Business administration
Educational program
Personalekonomi
Supervisors
Examiners
Available from: 2015-08-20 Created: 2015-08-19 Last updated: 2015-09-15Bibliographically approved

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CiteExportLink to record
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  • apa
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