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Health and Fitness Marketing: The Role of Relationships and Trust
Växjö universitet.
University West, Department of Economics and IT, Division of Business Administration.ORCID iD: 0000-0003-3310-305X
2015 (English)In: Marketing in Transition: Scarcity, Globalism, & Sustainability / [ed] Campbell, Colin L., Springer International Publishing , 2015, 62-66 p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
Springer International Publishing , 2015. 62-66 p.
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
National Category
Business Administration
Research subject
ENGINEERING, Quality management; SOCIAL SCIENCE, Business administration
Identifiers
URN: urn:nbn:se:hv:diva-7879DOI: 10.1007/978-3-319-18687-0_29OAI: oai:DiVA.org:hv-7879DiVA: diva2:845718
Available from: 2015-08-12 Created: 2015-08-12 Last updated: 2015-08-12Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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  • de-DE
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