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Representation of media logic in the Ministry of Foreign Affairs' and the Ministry of the Environment's government communication: An institutional approach to mediatisation
University West, Department of Economics and IT, Divison of Law, Economics, Statistics and Politics.
University West, Department of Economics and IT, Divison of Law, Economics, Statistics and Politics.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The Swedish Government Offices hold eleven different ministries, created over two hundred years but now existing in the same, modern, society. The Ministry of Foreign Affairs and the Ministry of the Environment are two of these different ministries that in this thesis are representative of the different relation two ministries can have to society. Mediatisation is one way to study different ministries in the same institutional context acting in separate ways in relations to societal structures. The expectations with the thesis were from the beginning that the institutional foundations of two fundamentally different ministries in Sweden would have different media logic and therefore have different approaches to strategic government communication. This theory was applied to the research through a framework that has been elaborated for this thesis. After implementing a quantitative comparative study to press release, press conferences, twitter accounts and blogs results showed that that there is a difference between ministries. It is a small difference but still a difference, the ministries may rely on approximately the same amount of media logic though this logic comes forth in different manners. Manners which can be traced back to the norms that arose in the founding of the ministries.

Place, publisher, year, edition, pages
2014. , p. 58
Keywords [en]
The Ministry of Foreign Affairs, The Ministry of the Environment, Government communication, Mediatisation, Institutionalism, Institutional logics.
National Category
Political Science
Identifiers
URN: urn:nbn:se:hv:diva-7171Local ID: EIS501OAI: oai:DiVA.org:hv-7171DiVA, id: diva2:772053
Subject / course
Political science
Educational program
IPPE
Supervisors
Examiners
Available from: 2014-12-16 Created: 2014-12-16 Last updated: 2014-12-16Bibliographically approved

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