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The storytelling techniques in Sina blog: A study on Chinese mediatization
University West, Department of Economics and IT, Divison of Law, Economics, Statistics and Politics.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this thesis is to research about how the use of storytelling techniques has been changed in Sina blog. Thereby we can partly know how mediatization looks like now in China. This thesis employs a comparative study of relative reports of Yasukuni Shrine event in Sina blog, and it uses quantitative and qualitative methods to compare all the personalized, polarized and negative reports in Yasukuni Shrine event between two time periods: Koizumi ruling years (October 2005 to July 2007) and Abe ruling years (October 2012 to July 2014). After comparing, with the quantitative method, the finding of this thesis shows that the number of negative reports and part of polarized reports had increased rapidly from Koizumi ruling years to Abe ruling years. With the qualitative method, the finding of this thesis shows that all these three storytelling techniques had become more attractive and influential to their readers. With both of finding results, this thesis believes that mediatizaiton had improved its influence partly.

Place, publisher, year, edition, pages
2014.
Keyword [en]
Storytelling techniques, personalization, polarization, negativity, mediatization.
National Category
Political Science
Identifiers
URN: urn:nbn:se:hv:diva-7031Local ID: EXM506OAI: oai:DiVA.org:hv-7031DiVA: diva2:765795
Subject / course
Political science
Examiners
Available from: 2014-12-10 Created: 2014-11-25 Last updated: 2014-12-10Bibliographically approved

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