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Organisationsidentifikation: En undersökning om sambandet mellan organisationsidentifikation och hur attraktivt man uppfattar företaget man arbetar på
University West, Department of Social and Behavioural Studies, Division of Psychology and Organisation Studies.
University West, Department of Social and Behavioural Studies, Division of Psychology and Organisation Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Organizational Identification : A study on the relationship between organizational identification and how attractive you find the company you work for. (English)
Abstract [sv]

Studien syftade till att studera sambandet mellan ett företags attraktivitet och individers organisationsidentifikation samt om det fanns en skillnad på lokal (SKF Sverige) och global nivå (SKF koncernen). Organisationsidentifikation kan beskrivas som i vilken grad en individ identifierar sig med en organisation och är sannolikt starkare i organisationer som uppfattas attraktiva, jämfört med organisationer som inte uppfattas vara det. Ju högre grad av upplevd attraktivitet, desto starkare tenderar den organisatoriska identifikationen hos medarbetarna alltså att bli (Maxwell & Knox, 2009). Frågor avsedda att mäta grad av organisationsidentifikation och attraktivitet ställdes via en internetbaserad enkät till trettiotre anställda på SKF, Svenska Kullager fabriken, i Göteborg. Av dessa trettiotre var 39 % (13) män och 61 % (20) kvinnor. Resultatet påvisade ett starkt positivt samband mellan organisationsidentifikation och attraktivitet. Den föreliggande studien lyckades inte besvara frågan om det fanns någon skillnad på global och lokal nivå

Abstract [en]

The survey aimed to study the relationship between a company's attractiveness and individual organizational identification, and if there was a difference on a local (SKF Sweden) and a global level (SKF Group). Organizational identification can be described as the degree to which an individual identifies with an organization and is likely stronger in organizations that are perceived attractive, compared to organizations that are not perceived to be. The higher the level of perceived attractiveness, the stronger organizational identification tends to be among employees (Maxwell & Knox, 2009). Questions designed to measure the degree of organizational identification and attractiveness prepared by an internet-based survey of thirty-three employees at SKF, Svenska Kullager fabriken in Gothenburg

were given. Of these, thirty-three, were 39 % (13) males and 61 % (20) were women. The results demonstrate a strong positive relationship between organizational identification and attractiveness. The present study was not able to answer the question whether there was any difference at global and local levels

Place, publisher, year, edition, pages
2014. , 23 p.
Keyword [en]
Organization identification, attractiveness, Social identity theory, employer branding
Keyword [sv]
organisationsidentifikation, attraktivitet, social identitetsteori, employerbranding
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hv:diva-6921Local ID: EXM500OAI: oai:DiVA.org:hv-6921DiVA: diva2:758589
Subject / course
Occupational & organizational psychology
Educational program
Personalvetarprogrammet
Supervisors
Examiners
Available from: 2014-10-30 Created: 2014-10-27 Last updated: 2014-10-30Bibliographically approved

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More styles
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  • de-DE
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  • en-US
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  • nn-NO
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Output format
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