Our thesis had for objective to answer to these two main questions: How non-profit organizations, organizers of innovation contest, communicate to their target audience in Sweden, UK and France?

Including the sub-questions:

- What are the communication tools using by these NPOs?

- What is the financial budget for the communication of these NPOs?

How non-profit organizations have to bring incentive while taking into consideration the profitability of the eco-innovation and the policies measures?

Including the sub-questions:

- What are the differences of policy measures between UK, France and Sweden?

- How important is the policy measures for the NPOs and SMEs?

- Which kind of incentives is used by the NPOs?

- What are the opportunities and profitability of the eco-innovation?

A closely collaboration was established with Innovatum AB and the managers of the Green innovation Contest. We have been working on our theoretical framework in order to link it with our empirical findings. We found that the environment of the eco-innovation is wide, and it is important to take into account several variables to understand how to manage the eco-innovation. Organizers (people in charge) of innovation contest need to understand all the issues described in this thesis. Indeed, to communicate on the eco-innovation and to motivate their target, they need to know what is the profitability of this approach,to know the changes all around to be more flexible and to take advantage of the potential of the policies measure as the public support, or the knowledge providers. Finally the communication of these contests needs to provide information about eco-innovation environment in a manner to bring the incentive. For the contest itself, the contests needs to be prepared to touch reach the maximum of participant of the target and communicate on the reward as an incentive. The reward needs to reach both the winner of the contest and participants who do not win, and try to provide feedback to keep innovators' willingness