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Immigrant entrepreneurship: The role of relationship marketing in learning networks
Linnaeus University, School of Business and Economics.
University West, Department of Engineering Science. (LINA)
2014 (English)In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054, ISSN 1741-8054, Vol. 21, no 3, p. 355-369Article in journal (Refereed) Published
Abstract [en]

The purpose of this paper is to study the role of entrepreneurial learning networks in developing immigrant relationship marketing. The point of departure lies in the fields of relationship marketing and organisational learning. The paper is conceptual and based on a theoretical analysis of one of the major models of relationship marketing in relation to immigrant entrepreneurship and learning, based on theory and previous research. Some relationships that have important implications for immigrant entrepreneurship are identified. It is found that learning, particularly in the form of networks, play an important role in the development of them. Copyright © 2014 Inderscience Enterprises Ltd.

Place, publisher, year, edition, pages
2014. Vol. 21, no 3, p. 355-369
Keywords [en]
Entrepreneurship, Immigration, Networks, Organisational learning, Relationship marketing, Work-integrated learning, WIL
Keywords [sv]
AIL, nätverk
National Category
Business Administration
Research subject
PROFILE AREAS, Work Integrated Learning; SOCIAL SCIENCE, Business administration
Identifiers
URN: urn:nbn:se:hv:diva-6281DOI: 10.1504/IJESB.2014.060897Scopus ID: 2-s2.0-84899862096OAI: oai:DiVA.org:hv-6281DiVA, id: diva2:722968
Available from: 2014-06-10 Created: 2014-05-31 Last updated: 2017-12-05Bibliographically approved

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