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Värderingar och villighet att betala extra: En kvantitativ studie gällande miljömärkning och social produktmärkning av mobiltelefoner
University West, Department of Social and Behavioural Studies, Division of Psychology and Organisation Studies.
University West, Department of Social and Behavioural Studies, Division of Psychology and Organisation Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Personal values and willingness to pay more : A quantitative study regarding eco-labelled and fairtrade mobile phones (English)
Abstract [sv]

Värderingar är ett centralt begrepp inom psykologin och handlar om vad man anser vara viktigt i livet. Tidigare forskning har fokuserat på hur värderingar påverkar människors vilja att betala mer för livsmedel som har miljö- eller social produktmärkning. Syftet med denna studie var att undersöka värderingar och viljan att betala extra för en mobiltelefon med miljö- eller social produktmärkning hos personer i Uddevalla, Vänersborg och Trollhättan. Resultaten påvisade att de deltagare som var villiga att betala extra för mobiltelefoner med social produktmärkning lade störst vikt vid värderingen solidaritet och de deltagare som var villiga att betala extra för mobiltelefoner med miljömärkning lade störst vikt vid välvilja. Detta resultat ligger i linje med tidigare forskning. I studien deltog 79 slumpmässigt utvalda män och kvinnor mellan 18 och 64 år. Studien var kvantitativ och använde sig bland annat av Schwartz Portrait Values som mätinstrument

Abstract [en]

Personal values are an important part of psychology and concerns what people consider to be of importance in their lives. Recent studies have focused on the effect personal values have on people’s willingness to pay when it comes to fair trade and eco-labelled food. The purpose of this study was to examine personal values linked to willingness to pay when it comes to a fairtrade or eco-labelled mobile phone, regarding people who live in three closely situated towns in western Sweden. The participants in this study were 79 men and women in the ages 18 – 64. This was a quantitative study and one of the instruments used were Schwartz Portrait Values. The results show that people who found the values benevolence and univeralism to be most important where those who were willing to pay more for these kind of mobile phones. The result is consistent with earlier studies

Place, publisher, year, edition, pages
2014. , 17 p.
Keyword [en]
willingness to pay, fairtrade, eco-labelling, personal values
Keyword [sv]
betalningsvilja, social produktmärkning, miljömärkning, värderingar
National Category
Psychology
Identifiers
URN: urn:nbn:se:hv:diva-6116Local ID: PSE500OAI: oai:DiVA.org:hv-6116DiVA: diva2:708653
Subject / course
Psychology
Educational program
Psykologi
Supervisors
Examiners
Available from: 2014-04-03 Created: 2014-03-28 Last updated: 2014-04-23Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
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  • en-US
  • fi-FI
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  • Other locale
More languages
Output format
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