This study examines what frames the Swedish

Lev Upp till Barnkonventionen campaign use, and whether the frames are in accordance to the frames suggested by Keck and Sikkink in their award-winning book Activists Beyond Borders. The Swedish Lev Upp till Barnkonventionen campaign is the only campaign in Sweden that aims to promote the implementation of the United Nations Convention on the Rights of the Child into Swedish law. It started in 2009 as a network driven by 7 organizations, UNICEF, BRIS, World Childhood Foundation, Swedish Save the Children (Rädda Barnen), ECPAT, Plan Sverige and SOS-Barnbyar, together with the Swedish Children‟s Ombudsman (Barnombudsman). An ideational analysis of the texts, that the campaign uses to appeal to society and persuade, shows that four frames are frequently used within the campaign. Two of the frames are in accordance with the proposed frames, being "bodily harm to innocent and vulnerable people" and "legal inequality". The other two frames set the problem to be poverty/economic vulnerability or psychological harm. Although, all four frames identified follow the three parts a frame should include according to Keck and Sikkink – a problem, a cause with a short causal chain and a specific type of action to solve the problem. This study has contributed with another case study to the limited amount of cases that study how international norms are framed in national contexts. Furthermore, this study has discovered that Sweden, although is using other frames too, use the frames that Keck and Sikkink have proposed.