This paper aims at identifying the key stakeholders in maritime human factors and analyse their interest in, and power to influence the human factors issues. A stakeholder analysis is done and a model displays eight stakeholders from a vessel lifecycle perspective. It is concluded that the interest and the power to influence is much differentiated, largely due to the nature of shipping. An increased public interest in environmental, economic and socio-political sustainability has affected the environmental work in the industry and it is believed that pressure from consumers will lead to increased demands on shipping. It is further concluded that well operated shipping contribute to greater overall efficiency and economy and should offset higher unit freight costs resulting by the use of better maintained and managed ships.