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Social media as an entrepreneurial learning process
University West, Department of Economics and IT, Division of Business Administration.ORCID iD: 0000-0003-3310-305X
University West, Department of Economics and IT, Division of Media and Design.
2011 (English)In: 4th Annual Conference of the Euromed Academy of Business, 20-22/10 2011, Elounda, Greece, 2011, p. 1048-1057Conference paper, Published paper (Refereed)
Abstract [en]

The purpose for this paper is to explore social media marketing from the perspective of

entrepreneurial learning. The theoretical basis consists of contributions from the fields of

organisational learning and entrepreneurship. An empirical study involving ten companies

has been carried out. The data were analysed with methods inspired by grounded theory.

Categories describing the companies' social media presence from an entrepreneurial

learning perspective are provided. Thus, the paper presents a novel way of studying social

media activities which should contribute to the theoretical fields of organisational learning

and entrepreneurship as well as to the understanding of social media marketing. For

practitioners, the findings provide additional knowledge that should be useful for their

own social media activities. 

The purpose for this paper is to explore social media marketing from the perspective of

entrepreneurial learning. The theoretical basis consists of contributions from the fields of

organisational learning and entrepreneurship. An empirical study involving ten companies

has been carried out. The data were analysed with methods inspired by grounded theory.

Categories describing the companies’ social media presence from an entrepreneurial

learning perspective are provided. Thus, the paper presents a novel way of studying social

media activities which should contribute to the theoretical fields of organisational learning

and entrepreneurship as well as to the understanding of social media marketing. For

practitioners, the findings provide additional knowledge that should be useful for their

own social media activities.

Place, publisher, year, edition, pages
2011. p. 1048-1057
Keywords [en]
Social media, Entrepreneurship, Organisational learning, Marketing
National Category
Business Administration Media and Communications
Research subject
SOCIAL SCIENCE, Business administration
Identifiers
URN: urn:nbn:se:hv:diva-3823OAI: oai:DiVA.org:hv-3823DiVA, id: diva2:452369
Available from: 2011-10-28 Created: 2011-10-28 Last updated: 2015-03-17Bibliographically approved

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Lagrosen, Stefan

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • de-DE
  • en-GB
  • en-US
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Output format
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