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Organisational learning and service quality for health and fitness entrepreneurs
University West, Department of Engineering Science, Division of Process and Product Development. (KLOK (Kvalitet i Lärande OrganisationsKultur)ORCID iD: 0000-0001-5545-5457
University West, Department of Economics and IT, Divison of Informatics.ORCID iD: 0000-0003-3914-3212
University West, Department of Economics and IT, Division of Business Administration.
University West, Department of Economics and IT, Division of Business Administration.ORCID iD: 0000-0003-3310-305X
2011 (English)In: 4th Annual EuroMed Conference of theEuroMed Academy of Business: October 20th-21st, 2011, Elounda, Crete, Greece, 2011, 1037-1047 p.Conference paper, (Refereed)
Abstract [en]

This paper presents a study of learning, entrepreneurship and service quality in the health and fitness sector. The purpose is to outline the theoretical framework and to propose a methodological approach for the study. The theoretical basis for the project lies in the field of service dominant logic of marketing. One aim is to develop this field by integrating knowledge from organisational learning, entrepreneurship and quality management. Theories from those fields are presented and their relevance is discussed. On this basis, a methodology for an empirical study is proposed.

Place, publisher, year, edition, pages
2011. 1037-1047 p.
Keyword [en]
Organisational learning, service dominant logic of marketing, service quality
National Category
Social Sciences
Research subject
ENGINEERING, Quality management; Work Integrated Learning
Identifiers
URN: urn:nbn:se:hv:diva-3812ISBN: 978-9963-711-01-7 (print)OAI: oai:DiVA.org:hv-3812DiVA: diva2:451795
Conference
4th EuroMed Conference
Available from: 2011-10-27 Created: 2011-10-27 Last updated: 2015-06-24Bibliographically approved

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Lagrosen, YvonneGrundén, KerstinLind, LindaLagrosen, Stefan
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