Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Members as Participating Supporters and Front Line Co-Creators: Spatial Aspects of Member Interactions in Tourism Settings
University West, Department of Economics and IT, Division of Business Administration.ORCID iD: 0000-0002-1991-4588
2009 (English)In: Uddevalla Symposium 2009 The Geography of Innovation and Entrepreneurship : Revised papers presented at the 12th Uddevalla Symposium, 11-13 June 2009, Bari, Italy / [ed] Bernhard Iréne, Trollhättan: University West , 2009, p. 861-876Chapter in book (Refereed)
Abstract [en]

Many customers of today are members in a variety of membership progammes. In the tourism and hospitality industry membership programmes are of increasing importance as competitive marketing tools. Memberships have been applied in different ways in tourism settings since the 1970s. Gradually memberships have developed from merely rewarding loyal or frequent customers into building long-term relationships generating mutual value. In this study member interaction is approached from a relationship marketing perspective focusing on member interaction as participation, co-creation, and, retention related to spatial aspects. The purpose is to study different kinds of member interaction and furthermore to discuss possible relationships between interaction and distance i.e. the distance between members´ homes and the supported attraction. A survey of 755 members was conducted at a major tourist attraction. Results show that member interactions as support, number of visits, use of information channels, member recruitment, performing volunteer work and appreciation of member work show significant differences due to how far away members live. Further studies of the individual members are needed to find ways of developing memberships as strategic resources and especially member interactions as important innovative elements in performance and competition in tourism settings.

Place, publisher, year, edition, pages
Trollhättan: University West , 2009. p. 861-876
Series
Research reports / University West, ISSN 1653-7831 ; 2009:02
National Category
Business Administration
Research subject
SOCIAL SCIENCE, Business administration
Identifiers
URN: urn:nbn:se:hv:diva-2928ISBN: 978-91-633-5571-4 (print)OAI: oai:DiVA.org:hv-2928DiVA, id: diva2:379491
Conference
The 12th Uddevalla Symposium, 11-13 June 2009, Bari, Italy
Available from: 2010-12-17 Created: 2010-12-14 Last updated: 2015-01-09Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records BETA

Olsson, Anna Karin

Search in DiVA

By author/editor
Olsson, Anna Karin
By organisation
Division of Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 183 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf