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Growth of Ecological Production in the Agricultural Sector
University West, Department of Economics and IT, Division of Computer Science and Informatics.ORCID iD: 0000-0002-1421-868X
Lund University.
2008 (English)In: Uddevalla Symposium 2008: Spatial Dispersed Production and Network Governance : Revised papers presented at the 11th Uddevalla Symposium, 15-17 May, 2008, Kyoto, Japan  / [ed] Iréne Bernhard, Trollhättan: University West , 2008, p. 359-372Conference paper, Published paper (Refereed)
Abstract [en]

The agricultural sector in Sweden has been experienced rather large changes through the last twenty to thirty years. The ecological production of foodstuff has increased during the last years. The purpose of this paper is to give an overview of the marketing strategies performed by the ecological farmers and its cluster. Then the paper will analyse and discuss how sucessful the marketing strategies have been, in comparison to the marketing strategies theories. There is now a cultural shift in food consuming, where more people choose ecological produced KRAV-foodstuff. It depends on that people has been more aware of environmental- and climate issues. Consumers chose to buy ecological products, as KRAV-products, because their values accord with a good environment, good caring of animals, and also because of health and social responsibility. In the marketing communication process it is important to inform and make potential customers aware of a firm´s or an organization´s offering. Therefore for example the Internet is a fruitful tool to convey different types of messages to the customers. We believe that the consumption of ecological products could increase more and faster if there is effective and lasting environment marketing. Until now there has been some restrictions of contracs for ecological farmers.

Place, publisher, year, edition, pages
Trollhättan: University West , 2008. p. 359-372
Series
Research reports / University West, ISSN 1653-7831 ; 2008:03
Keywords [en]
Ecological production, marketing strategy, ecological foodstuff, EU ecological rules, KRAV rules
National Category
Information Systems
Research subject
SOCIAL SCIENCE, Informatics
Identifiers
URN: urn:nbn:se:hv:diva-2925OAI: oai:DiVA.org:hv-2925DiVA, id: diva2:377521
Conference
The 11th Uddevalla Symposium, 15-17 May 2008, Kyoto, Japan
Available from: 2010-12-14 Created: 2010-12-14 Last updated: 2018-01-12Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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