Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Studieförbundens institutionella förutsättningar skapar möjligheter på utbildningsmarknaden
University West, Department of Social and Behavioural Studies, Division for Educational Science and Languages.ORCID iD: 0000-0002-1855-4461
2010 (Swedish)In: Educare Vetenskapliga Skrifter, ISSN 1653-1868, no 1, 101-124 p.Article in journal (Refereed) Published
Abstract [en]

This article is about how the Study Associations belonging to Liberal Adult Education (folkbildningen) deal with their role under New Public Management (NPM). Key issues of volun­tary organizations are the ideas or the particular nature for which they were created, and which forms the basis for their activities. When introducing competitive markets these ideas risk being bent in order to meet the demands of the market, and the requirements for economic effectiveness. The organization’s interplay with the changes of the environment is highlighted through the use of the New Institutional Theory. The rhetoric analysis of the self-images of the Study Associations, as actors of the market of education, show a linguistic usage where they both point out their role as actors of the market of adult education and their ideological affiliation to “folkbildningen”. By using the traditional discourse emphasizing pathos (emotions and values) and combine it with logos (programs to qualify the target group) the Study Associations create a special character or a profile of their education. Instead of a deinstitutionalization of the character of the Study Associations we can se a recycling of the traditional discourse in the new context.   

Place, publisher, year, edition, pages
Malmö: Malmö Högskola , 2010. no 1, 101-124 p.
Keyword [en]
New Public management, self-image, voluntary organization, Study Association, Liberal Adult Education, rhetoric analysis, discursive practice, strategic communication
Keyword [sv]
New Public Management, självbild, frivillig organisation, studieförbunden, folkbildningen, retorisk analys, diskursiv praktik, strategisk kommunikation, organisationsförändring
National Category
Pedagogy
Research subject
SOCIAL SCIENCE, Educational science
Identifiers
URN: urn:nbn:se:hv:diva-2801OAI: oai:DiVA.org:hv-2801DiVA: diva2:360819
Available from: 2010-11-08 Created: 2010-11-04 Last updated: 2015-03-18Bibliographically approved

Open Access in DiVA

No full text

Other links

Extern länk

Search in DiVA

By author/editor
Petersen, Ann-Louise
By organisation
Division for Educational Science and Languages
Pedagogy

Search outside of DiVA

GoogleGoogle Scholar

Total: 194 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf