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Awareness information and user behavior: A field experiment of an online collective system
University West, Department of Economics and IT, Division of Media and Design.ORCID iD: 0000-0002-8847-9559
University West, Department of Economics and IT, Divison of Informatics.ORCID iD: 0000-0002-4333-0371
2005 (English)In: WSEAS Transactions on Information Science and Applications, ISSN 1790-0832, Vol. 2, no 12Article in journal (Refereed) Published
Abstract [en]

This paper sets out to investigate the effects synchronous non-verbal awareness information has on users of a collaborative system. The experiment was setup in on online picture exhibition where users were given a minimalistic indication of any co-present users present. Logs from the website were analyzed and revealed that users who were in the online gallery and were exposed to the notion that there were other visitors there at the same time spent a statistically significant longer time in the gallery as opposed to visitors who were given the information that they were all alone in the gallery. We also noted that although time in the gallery differed between the two groups, we cannot say anything conclusive as to whether use-patterns differed or not. 

Place, publisher, year, edition, pages
2005. Vol. 2, no 12
National Category
Information Systems, Social aspects
Research subject
SOCIAL SCIENCE, Informatics
Identifiers
URN: urn:nbn:se:hv:diva-2646OAI: oai:DiVA.org:hv-2646DiVA: diva2:349270
Available from: 2010-09-06 Created: 2010-09-06 Last updated: 2015-02-03Bibliographically approved
In thesis
1. Exploring the relationship between awareness information and user activities online
Open this publication in new window or tab >>Exploring the relationship between awareness information and user activities online
2010 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

This thesis contributes to the domain of awareness information. Awareness information can be viewed as a fundamental building-block of social media, visualizing people and their activities in an online setting. With life becoming more and more influenced by social media such as Facebook, Flickr, Twitter, Linkedin and Digg, it becomes important for designers of social media to have an understanding of how users respond to awareness information. An online gallery of pictures was developed and equipped with a chat and a basic awareness information system. Usage data was collected by the system and analyzed combining qualitative as well as quantitative approaches aiming to explore the influence awareness information have on the usage of the system. The analysis reveals that awareness information is a powerful tool triggering social behaviour. It is, at the same time, challenging to implement in a way that it provides a sound environment for social interaction. This was manifested by co-present users both stayed longer in the system and also was inclined to take a different path through the gallery than the solitary user. However, the interaction that took place in the gallery was characterized by frequent conversational break-downs and irritation among users. Results indicate that this is, in part, due to the lack of built-in social norms guiding users in their activities in the system. Subsequently, it is important to facilitate the creation, recreation and reinforcement of social norms when designing social systems.

Place, publisher, year, edition, pages
Gohthenburg: University of Gothenburg, Department of Applied Information Technology, 2010. 25 p.
Series
Papers in Informatics, ISSN 1400-7428 ; 13
Keyword
Social media, awareness information, Facebook, Twitter, Linkedin, Socila interaction
National Category
Information Science
Research subject
SOCIAL SCIENCE, Informatics
Identifiers
urn:nbn:se:hv:diva-2652 (URN)978-91-633-6518-8 (ISBN)
Presentation
2010-04-23, Von Neuman, IT-universitetet, Göteborg, 13:15 (Swedish)
Opponent
Supervisors
Available from: 2010-10-14 Created: 2010-09-06 Last updated: 2014-05-08Bibliographically approved

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Citation style
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