Public e-services are technical innovations leading to organisational changes. The basic pre-conditions of e-services in the public sector differ in several perspectives from the private sector and e-commerce. For example when the “customers” are citizens instead of consumers the distribution of, access to and use of the services are different. Thus there are demands for developing general models and approaches to analyse as well as promote public e-services. Governmental e-services bring out innovative organisational changes based on how the public sector can meet the e-society and bridge over formerly unseen divides. However, such changes demand an innovative behaviour among actors in usually strictly and formally defined roles. 

    The conceptual model developed in this paper will discuss the differences of e-services, e-administration and e-democracy. Following on to this model an illustrative case of a public e-service on the Internet is presented analysed through the model. The e-service extending the geographical reach of public organisations is the Common application system for upper secondary school, in the regions of West Sweden and Östergötland in Sweden.