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En fallstudie om kundlojalitet med Recency-Frequency-Monetary-modeller
University West, Department of Economics and Informatics.
University West, Department of Economics and Informatics.
2004 (Swedish)Independent thesis Advanced level (professional degree)Student thesis
Place, publisher, year, edition, pages
Trollhättan, 2004. , 40 p.
Keyword [sv]
Recency-Frequency-Monetary, RFM, Kundlojalitet, Sällanköpsvaruhandel, Detaljhandel, Databaser, Marknadsföring
Identifiers
URN: urn:nbn:se:hv:diva-287OAI: oai:DiVA.org:hv-287DiVA: diva2:214855
Uppsok
samhälle/juridik
Available from: 2009-05-06 Created: 2009-05-06

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fulltext(349 kB)324 downloads
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File name FULLTEXT01.pdfFile size 349 kBChecksum SHA-512
c88cebcbda100f3cb99a5d42755280b2a409fb33c6286ebc034723c87f3a1b2927dd3a783baffa5f51e370e5d15b069b33e4a17d7c2edf16be1823700fc07331
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf