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Faktorer som styr designprocessers upplägg: En kvalitativ undersökning om hur processer ur ett praktiskt perspektiv appliceras av designers på byråer
University West, School of Business, Economics and IT.
University West, School of Business, Economics and IT.
2024 (Swedish)Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesisAlternative title
Factors Influencing the Structure of Design Processes : A Qualitative Study on How Processes Are Practically Applied by Agency Designers (English)
Abstract [sv]

There are several areas within research that address design processes as a whole. The purpose of this thesis is to examine the factors that influence how design processes are structured by professional designers at agencies. The thesis also aims to explore how designers work at agencies from a practical perspective and to determine if there are steps in the design processes that are deprioritized.We conducted four interviews with respondents who work in various roles within design.The results based on our interviews suggest that time constraints, client collaboration, clear structure, and teamwork and communication are the central factors that influence how a design process is organized. Further conclusions we reached are that clear structure and planning can reduce the risk of scope creep and improve productivity. The client's role and good communication are crucial to avoiding problems, and designers often adapt their methods to specific projects rather than following a strict theoretical model.The study also emphasizes the importance of balancing time, resources, and client needs to optimize the design process and achieve effective solutions.

Abstract [sv]

Det finns flera områden inom forskningen som berör designprocesser i sin helhet. Syftet med denna uppsats är att undersöka de faktorer som styr hur designprocesser läggs upp hos yrkesverksamma designers på byråer. Uppsatsen syftar även på att ta upp hur designers jobbar på byråer genom ett praktiskt perspektiv och ta reda på om det finns steg i designprocesser som prioriteras bort.

Vi har utfört 4 intervjuer med respondenter som genom olika roller arbetar med design.Resultaten som baseras på våra intervjuer antyder att tidsaspekt, kundsamverkan, tydlig struktur samt samarbete och kommunikation är de centrala faktorer som styr hur en designprocess läggs upp. Vidare slutsatser vi kom fram till är att en tydlig struktur och planering kan minska risken för scope creep och förbättra produktiviteten. Kundens roll och god kommunikation är avgörande för att undvika problem, samt att designers ofta anpassar sina metoder efter specifika projekt snarare än att följa en strikt teoretisk modell.Studien betonar även vikten av att balansera tid, resurser och kundens behov för att optimera designprocessen och uppnå effektiva lösningar.

Place, publisher, year, edition, pages
2024. , p. 39
Keywords [en]
Designprocess, interview, Graphic designer, Art Director, Project manager, time aspect, customer collaboration, scientific designprocess methods
Keywords [sv]
Designprocess, intervju, Grafisk designer, Art Director, Projektledare, tidsaspekt, kundsamverkan, vetenskapliga designprocess metoder, scope creep
National Category
Human Computer Interaction
Identifiers
URN: urn:nbn:se:hv:diva-22083Local ID: EXB340OAI: oai:DiVA.org:hv-22083DiVA, id: diva2:1879631
Subject / course
Media informatics
Educational program
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Available from: 2024-07-24 Created: 2024-06-28 Last updated: 2024-08-21Bibliographically approved

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