Road freight competition is playing out in deregulated markets. The EU single market is a market with abundant responses in terms of haulier strategic actions. This chapter situates the crucial role of road haulier strategies in the logistics service supply chain and industrial supply chain to achieve sustainability. Competitive and sustainable transport depends on effective transport services, vehicles and transport infrastructure, and conditions that foster the development of transport and logistics services. By examining how four case firms develop competences and make use of available resources we develop insights into road haulier competition and its implications. The chapter contributes to understanding how road hauliers are part of logistics service chains as well as industrial supply chains and how the many links and relationships increase the magnitude and implications of hauliers’ performances.