Background In today's fast-paced and ever-changing marketplace, digital marketing has become increasingly important for businesses to stay competitive and reach their target audience. With the rise of technology and the internet, consumers are now more connected than ever before, making it essential for businesses to have a strong online presence. This is particularly true for B2B SMEs, who face unique challenges in implementing effective digital marketing strategies due to limited resources and knowledge. Despite these challenges, B2B SMEs must adapt to the changing landscape of digital marketing to remain relevant and competitive in their respective industries.

Purpose - aim of this thesis is to assess the existing condition of digital marketing within B2B SMEs and ascertain actionable strategies that can assist these enterprises in enhancing their digital marketing endeavors. The research questions that has been answered have been formulated:1. How do B2B SMEs digitally market themselves today? 2. How can B2B SMEs improve their digital marketing?

Method - The methodology adopted for this thesis involves a case study at Graniten Engineering AB and a comprehensive literature review. The case study provides an in-depth analysis of the company's current digital marketing practices, while the literature review explores best practices and trends in digital marketing for B2B SMEs. The two sources of information are then combined to create a SWOT analysis that identifies strengths, weaknesses, opportunities, and threats related to Graniten Engineering AB's digital marketing efforts.

Result and Conclusion - The key findings suggest that while B2B SMEs are aware of the importance of digital marketing, they face challenges in implementing effective strategies due to limited resources and knowledge. To address these challenges, the thesis offers severalpractical recommendations for improving current practices, including prioritizing engagingcontent creation, investing in search engine optimization (SEO), create personal content with engagement from employees. By implementing these improvement suggestions, companies have the potential to yield long-term benefits such as an increase in market share and expansion of its workforce.