This thesis explores the perceptions and understandings of Somali women in Sweden toward colorism and internalized racism in the context of Sweden’s Eurocentric beauty ideals. Using social constructivism, intersectionality theory, colorism, and internalized racism as the theoretical frameworks. The study employs a qualitative method with focus group interviews to explore the beauty habits and ideals of Somali women and how they attempt to conform to Eurocentric norms. This thesis finds that Somali women's beauty ideals are heavily influenced by Eurocentric beauty ideals as they dominate the media and beauty industries. The study also finds that it is difficult for Somali women to belong to Swedish beauty norms as whiteness is the dominating norm. Concluding, the study reveals that intra-racial colorism is prevalent and perpetuated within the Somali community, and that Somali women internalize racism as the unattainable Eurocentric beauty ideal of light skin leads to skin lightening practices and attempts at concealing one’s racial identity.